The Akron Beacon Journal from Akron, Ohio • Page 38

D2 The Beacon Journal Sunday, May 31, 1987 Five stations in area are making their moves finished fifth in Arbitron and third in Birch? three-year contract with Birch. We also told you that Arbitron has enjoyed a virtual monopoly, both in Northeast Ohio and across the country, but that Birch has made significant inroads. Now comes word that another major agency has jumped to Birch Ogilvy Mather, whose clients include Sears, American Express, Seagram's and Ryder Trucks. Dyer Because CBS Radio outbid NBC, WNIR (100.1-FM) will have exclusive area rights to about 35 National Football League games this season, including Monday Night Football, the playoffs and Super Bowl. Rival WAKR had previously carried the Monday games.

About 75 percent of its programming is locally generated. At WCUE the Cuyahoga Falls station donated last year to a nonprofit, California-based religious network plans call for a summertime move. WCUE currently has its daytime antenna at one site, its nighttime antenna at another and its studio at a third. The studio, on Sackett Avenue, is rented. The owners are attempting to sell the structure, which means WCUE must depart by the end of November when its lease expires.

By then, WCUE hopes to have constructed a new facility on Quick Road in Cuyahoga Falls, where the night antenna is located. The station doesn't need much space. It offers only five minutes of local programming per day. A little traveling music, please, for five Akron-area radio stations. They're all staying within earshot, but they'll need some change-of-ad-dress cards.

We've already told you that WAKR (1590-AM) and WONE (97.5-FM) are heading for South Hawkins Avenue this summer. Also pulling up stakes are WKSU (89.7-FM), WHLO (640-AM) and WCUE (1150-AM). WKSU, the public radio station at Kent State, is being evicted from its offices in Wright Hall. Because of a growing student population, the six floors of the residence hall that were converted to offices a decade ago are being reclaimed. WKSU general manager John Perry is hoping this will be an opportunity to finally unify the station's offices and studio in a new facility.

He said he is exploring fund-raising possibilities for such a project. But apparently there is a good chance the offices will have to be moved to an existing campus facility. Perry declined to say which building is being studied, but said it would provide only half the space WKSU has in Wright Hall. Stay tuned WKSU must clear out by Aug. 1.

Contemporary Christian station WHLO has left its West Market Street studio and settled in at 3535 S. Smith Road, about half a mile from Summit Mall. Operations manager David Pierce says that WHLO, which has been run since Christmas Eve by Mor-tenson Broadcasting of Lexington, is leasing the new digs. WHLO now broadcasts in AM stereo and targets the 25-to-44 age group. Speaking of Birch, the Cleveland winter numbers are out.

The top five: WMMS (19.4 share, up 1.7), WZAK (9.4, up 1.6), WDOK (6.1, down 2.1) and WLTF and WWWE (both 6.0, down .2 for WLTF, up .7 for WWWE). How do those compare to the city's winter Arbitron figures? In some cases, not even close. WQAL (104.1-FM), for instance, was ranked second in Arbitron and ninth in Birch. Granted, easy-listening stations traditionally fare worse in Birch surveys than Arbitron. But how do you explain the fact that easy-listener WDOK (102.1-FM) Cleveland light-rock station WLTF (106.5-FM) has a new morning man.

"Trapper Jack" Elliott has taken over for Doug Sutherland. Elliott formerly worked at WWSW in Pittsburgh and at stations in Sacramento, where he was born and raised. He says he also has written comedy bits for Joan Rivers. The departed Sutherland joined the station only last fall. He quit to pursue his first love, writing poetry.

A few weeks ago we reported that the top-rated Akron station, WKDD (96.6-FM), had fired its longtime ratings company, Arbitron, and signed a CHANNELS UPDATES Today Why did Copley grad feel the draw of the theater? a sssE -si women really feel about motherhood; rock 'n' roll lyrics today; Alan King. p.m. DTn Attitudes Designer Patricia Ziegler. 4:00 p.m. Donahue Men who hate women and the women who love them.

Guest; author Dr. Susan Forward. 63 Sesame Street 5:00 p.m. ffi Mr. Rogers 5:30 p.m.

8 Captain Kangaroo p.m. ffi Reading Rainbow a.m. Oprah Winfrey Happiness index: How happy are you? EH The $29,000 Pyramid Betty White; Bill Cullen. 11:30 a.m. 11:30 Llval Sam Morroco: Life Underwriters; a salad from the Friends House Chapel cookbook.

Noonf2 U.S. House of Representatives Four bills under suspension of the rules. EH Sonya Live In L.A. Author Belle Elmer (Cinderella Rockefeller); how 7m I ft 8:30 a.m. Neighborhood Junior and senior choirs of Asplnwall Church oi God; economic development in greater Cleveland.

fcOO a.m. OQ) Sunday Morning Actor writer director John Sayles; controversy over integrating a Dallas neighborhood; dancer Jacques D'Am-boise's involvement with a Maine grade school; writer P.D. James; Rep. Ben Campbell, D-Colo. Noon Kojak 60 minutes.

1:00 p.m. Movie "A Small Town In Texas" 6D Return of the 3alnt 60 minutes. 3:00 p.m. Memorial Golf 180 minutes. Minutes Jackie Gleason; a woman who accuses a religious sect of cheating her out of $7 million; a brokerage firm being Investigated by the Securities and Exchange Commission.

7:10 p.m.fO!5 One on One Gregory Peck; Allyce Beasly; Lionel Richie. RADIO i (Cont.) 104.9-WZLE-FM, Lorain Adult Contsfflporsiy 92.5-WDJOFM, Alliance 850-WRMR-AM, Cleveland 930-WEOL-AM, Elyria 990-WTK3-AM, Masslllon 1060-WRCW-AM, Canton 1330-WELW-AM, Easttake 1390-VYFAM, Youngstown 1480-WHBOAM, Canton 1520-WINW-AM, Canton Big Band 1260-WB8G-AM Cleveland 1340-WNCO-AM, Ashland 1380-WRKG-AM, Lorain MONDAY Country (Cont.) 1350-WSLR-AM, Akron 1520-WKNT-AM, Kent Easy Listening 94. 1-WHBC-FM, Canton 94.9-WDBN-FM, Medina 98.9-WKBN-FM, Youngstown 102. 1-WD0K-FM, Cleveland 104. 1-WQAL-FM, Cleveland 600-WSOM-AM, Salem 1310-WFAH-AM, Alliance 90.3-WCPN-FM, Cleveland hWTk8ports 100.

1-WNIR-FM, Kent 110OWWWE-AM, Cleveland 1240-WBBW-AM, Youngstown 1300-WERE-AM, Cleveland 1690-WAKR-AM, Akron OUss 1420-WHK-AM, Cleveland 640-WHLO-AM, Akron 900-WTOF-AM, Canton 1000-VVCCD-AM, Cleveland 1150-WCUE-AM, Cuyahoga Falls 1540-WABO-AM, Cleveland Rock 92.3-wRQC-FM, Cleveland 96.5-WKDOFM, Akron 97.5-WONE-FM, Akron 96.5-WNCX-FM, Cleveland 100.7-WMMS-FM, Cleveland 101.1-WHOT-FM, Youngstown 105.3-VvCLW-FM, Mansfield 105.7-WMJI-FM, Cleveland 106. 1-VWNO-FM, Mansfield 106.5-WLTF-FM, Cleveland 106.9-WRQK-FM, Canton 107.3-WCZR-FM, Byria 107.9-WPHR-FM, Cleveland Urbin Conttnipowy 93. 1-WZAK-FM, Cleveland 1490-WJMO-AM, Cleveland 1500-WGFT-FM, Youngstown also has been talented. For an actress cannot move too far on the streetcar of luck if she has no talent. She may sneak on, but the ride usually will be short.

An empty theater with a bare stage is a stark, forbidding place. In such places, casting decisions are made. There is no makeup, no spotlight, no applause. However, then there is the show. Right now, it is Cats.

"It's the hottest show in the country now. It really is," she said, and the joy, the fun in her voice was as infectious as laughter in church. She has been with Cats for 10 months, touring for nine. "Standing by is not what I do," she said. "But I'm doing it now." That is because she is the understudy for two roles.

There are 20 parts in Cats, and there are 12 understudies. That is unusual. But Reilly is not just an understudy. She is one of four booth singers, and she sings every night, filling out the chorus. Yet she is backstage when she sings.

She stays with her chosen profession, she said, for two reasons. The first is the satisfaction she finds in doing her job well. The second is in the hope that she someday will move into the spotlight of celebrity. Jacqueline said that although she lives in New York, and enjoys the city, she misses Akron. "New York often is a hard place, and I do miss the slower pace (of Akron) sometimes.

I get back about once a year." That yearly visit is a pause, a time to remember when a girl named Jacqueline Reilly chose the stage, a choice she would stay with. Why? Because, as with most people in a profession they like, it was an answer. The only mystery is the question. 89.7-WKSU-FM, Kent 9S.5-WCLV-FM, Cleveland Country 99.5-WGAR-FM. Cleveland 101.3-WNCO-FM, Ashland 104.5-WOKT-rM,Woost9r 105.

1-WQXK-FM, Salem 1140-WCLW-AM, Mansfield 1220-WGAR-AM, Cleveland By BUI O'Connor Beacon Journal theater writer Why does a lawyer become a lawyer, a doctor become a doc-tor, a plumber become a er? Nobody really knows, especially the doctor, lawyer or plumber. Nor, probably, does anyone else know why he or she was drawn to this profession or that. Take the case of Jacqueline Reilly, a 1968 graduate of Copley High School. "I'm an actress singer who moves well." In other words, she dances, too. That's her own job description.

She will come to Cleveland's State Theatre Tuesday, and will be there for a week, as a member of the national touring company of Cats. Reilly is a professional actress. To the uninitiated, those who watch a handful of established stars gush on talk shows, show business is celebrities. However, the celebrities are only a small part of the theater world. Thousands of professional shows are presented each year, hundreds in New York alone.

Thousands of professionals appear in show after show. They are the people who can come onto a stage and out of thin air they can weave a world, construct a little universe right around you. And when the show is over, and the run is finished, they go out and stand in a line again and try to land another part. Since John Kenley gave her her first professional role, a year after high school, casting her in The Happy Time, she has usually had major roles. She has worked in New York, on and off Broadway, and in theaters from Maine to Florida, including the Carousel Dinner Theatre in Ravenna.

Her credits include the nation-, al tour of I Love My Wife, with 96. 1-WT0F-FM, Canton 103.3-WCRW Cleveland HIGHLIGHTS Jacqueline Reilly the Smothers Brothers; off-Broadway productions of Jacques Brel; American Heroes; I Paid My Dues, and Celebration and dozens of summer stock productions. Ask her why she chose her profession, the only one she ever has worked in, and she will recite her history of credits. It is an answer. She found the stage to her liking, and so made a career of it.

Yet it is not quite enough of an answer. It does not tell why, in the first place, she found the stage a place she liked. Or why she stays. In the beginning, many like the applause. Then, like a shower running out of warm water, the warmth is replaced by the cold needles of rejection, insecurity, unemployment.

Professional theater is not for the fainthearted, not for the weak. Jacqueline Reilly has felt the cold. "Yeah, there have been some tough times," she admitted. The toughest were shows she was cast in, but died before opening because the money ran out and backers got skittish. Mostly, though, she has managed to find a part, a job.

"I've been lucky," she said. Perhaps. Apparently, though, she a.m. rjrjTjThe 700 Club See 6:30 a.m. 8:30 a.m.

The 700 Club The effects of the new Civil Rights Act on pro-life advocates. 7Ka.m.Q 31 JFJ7J Today Report on the Michael SpinksGerry Cooney bout; the Beatles' Sergeant Pepper's Lonely Hearts Club Band release on compact disc; AIDS research; Robert De Niro and director Brian De Palma (The Untouchables) chef Tim Ryan discusses the training of American chefs. Good Morning America The Oak Ridge Boys; Charles Gibson reports from Norfolk, Martin Sheen (The Believers) Tangier Island, Norfolk shipbuilding industry. 9 7:30 The Morning Program Common consumer gripes; author Warren Farrell (Why Men Are the Way They Are) 8:00 a.m.t5 Call-in Guest: Sen. Dennis DeConcini, on the sanctions under the immigration reform act.

8:45 a.m.ng Call-in Guest: R. Emmett Tyrell Jr. editor-in-chief, the American Spectator. Topic: conservative outlook. 9:00 a.m.

Hour Magazine Nancy and Tina Sinatra; Mike Wallace; Bob Cum-mings; Hour Magazine art director Remain Johnston. ED Attitudes Modeling agency founder John Casablanca; cooking for a crowd. 9:30 a.m. Joint Congressional Iran-Contra Committee Hearings (joined in progress) Atlantic Council of the United States Topic: U.S. security In an interdependent world.

Today 8 a.m.: Herb Alport Is Rick Dees' guest on the Weekly Top 40 on WKDD (96.5-FM) 9 a.m.: Charpentler's Miserere is the subject of Baroque Era on WKSU (89.7-FM). Noon: Riccardo Muti conducts the Philadelphia Orchestra in the world premiere of Shapey's Sintonia Concer-tante and works by Mendelssohn and Prokofiev, with Andre Watts soloing on piano, on WCLV (95.5-FM) 1 p.m.: A home-care expert from Lumberjacks in Tallmadge will take calls from listeners on WNIR (100.1-FM). 5 p.m.: Thomas Gilmartln of First Ohio Securities will field financial questions from area listeners on WNIR (100.1-FM). Monday 9:30 a.m.: John Dayle's guests discuss sex education and how tax reform will affect limited real estate partnerships, on WWWE (1100-AM). Wednesday 1 p.m.; Guests talk to host Michael Freedman about "why men are drawn to women and what makes them want to stay" on WWWE (1100M).

8 p.m.: Erich Leinsdorf leads the Cleveland Orchestra in music from Dvorak, Karel Husa, Mozart and Ravel on WKSU (89.7-FM). Thursday 8 p.m.: In a concert recorded by WKSU (89.7-FM) in early April, music by Hoist and Liszt is performed by soprano Beverly Rinaldi, violinist Marilyn McDonald and pianist Julian Martin. Friday 1 p.m.: Dr. Priscilla Slagle offers advice on how to overcome depression on WWWE (1100-AM). Saturday 3 p.m.: The Pittsburgh Symphony performs works by Strauss, Liszt and Falla, with Andre Watts on piano and Rafael Fruhbeck de Buros conducting, on WKSU (89.7-FM) Public stations still find donations coming their way will become harder because of the increasing federal deregulation of radio, which he' believes invites much more competition from commercial stations.

And there are no guarantees, even in the largest of markets. In the fall of 1985, Boston's public radio station raised all of $13,000. Last fall, Dallas' campaign fell $34,000 below that of Kent's. the new tax code "certainly has made no apparent difference." And the resounding success of several public radio stations nationally would seem to second that notion. A Santa Monica station just collected $710,000.

A recent campaign in Detroit garnered $300,000. But no one says the process is getting easier. Ismail thinks it tained its weeklong format, last fall it started offering two-day timeouts in middle of the week. WCPN's Ismail says he expects public radio to depend more on direct mail. He also is looking into the possibility of auctions.

Yes, radio auctions. While noting that people "have a harder time bidding on something they can't see," he says he thinks radio auctions can work here, as they have for the public station in Washington, D.C. Pointing to his station's record-setting spring, Ismail says nationwide trends, are starting to move away from that setup. WCPN's Ismail says his station will conduct more drives of shorter duration. A three-day campaign starting June 9 will be typical, he says.

In addition to sparing listeners and staff members the agony of an entire week of begging, the short, frequent campaigns will provide more "last days." That's important, Ismail says, because money flows most freely on the last day of a campaign. Although WKSU has main ENTERTAINMENT CENTER iN Todav fiDAt'D IUIKET tvCDAR LEGS ii :ooa.m. till p.m. person 12 and under ffil stuck out its hand, the following summer, it closed its fingers around $120,000. A new best $135,000 came last fall.

And still another record haul of $139,6000 came this spring. WKSU's Bartholet and his counterpart at WCPN, Doug Ismail, say competitive programming is the key to raising money. In days of old, when the local university picked up most of the tab, public radio programmers tended to air "what you thought people should hear instead of what they wanted to hear," says Bartholet. The need for stations to scramble for funding thanks in part to cuts in public money "has made public radio more responsive to the public." Bartholet says radio people must work the pitches into the context of the program rather than blatantly interrupting: "We want to make it less 'bobbing heads talking and more a part of the program. A lot of people tune away as soon as they know it's a fund drive." About 60 percent of WKSU's $1.3 million operating budget come's from members.

At WCPN, roughly 40 percent of a $1.1 million budget comes from individuals. Public radio traditionally has held two campaigns a year. But local stations, taking a cue from 1987 1987 Drinki Poolsidt 11 LADIES NIGHT" jWadnesday, June 3, 1987 With WONE DJ'i. $1 .00 admhiion pr parton for guyi and "3 and every 9al 19 ond svw include BUFFET and ENTERTAINMENT. Wadnotdav p.m.

to 9:00 p.m. All You Can Eat. Mutie and dancing 9:00 p.m. 'til cloiing with "BRIMSTONE" Continued from page Dl tape a show during a fund drive and zap through the appeal. They miss the message." Cope's frustration is that she'd like to do more than hold the line.

She'd like to have enough money to support more local programming. "The other problem is: How can we find new ways to raise funds without disrupting the schedule? That's my concern about the auction." On the public radio side, Kent's WKSU set a record last fall by netting $165,000. The station slipped this spring to $105,000. But spring campaigns traditionally bring in fewer dollars, and WKSU suffered from the same sunny weather problems that plagued the TV stations. While the average dollar contribution was lower, WKSU increased its membership by a whopping 20 percent in six months.

Nearly 6,500 listeners now double as contributors. Clearly, things have changed since WKSU's first fund drive in 1973 at Chapel Hill Mall. "We raised $5,000, plus whatever change we could grab from the pool," jokes Al Bartholet, WKSU's director of development. WKSU's efforts have become increasingly sophisticated. In the fall of 1985 the station introduced a "premium catalog" from which contributors could choose depending upon their donation items such as compact disc players, trips, T-shirts and mugs.

That approach has been a hit. But fancy gift offerings are not the only way to go. Cleveland's WCPN, which has moved away from the something-for-money technique, is doing quite nicely itself. WCPN took to the air in September 1984. The first time it THE NORTHCOAST PREMIERE Kxj Thursday, nkS, June 4, lis ,987 and every Thursday "PIZZA PARTY" with WKDD DJi.

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