Albuquerque Journal from Albuquerque, New Mexico • Page 43

Albuquerque (N. Journal CORONADO CUARTO CENTENNIAL EDITION '(Section C) Par Ftot Airview of State's 'Eastern Gateway' New Mexico City Named For Founder of France Clovis, in Curry County, Strategically Located On Three U. S. Highways; 'Gateway From East Apparently the Spanish Influence in the Southwest had its competition, for the steadily ((rowing city of Clovis in Curry County was named after Clovis King of the Frank the generally accepted founder of the Empire of France. Many Lent Pictures To Use in Journal's Coronado Edition Throughout the Coronado Cuar to Centennial Edition of Th Journal, many pictures hav been furnished from varlou sources.

The Journal extends its thank; and gives credit to the New Mexi co State Tourist Bureau, thi United States Indian Bureau, th United States Forest Service, th Laboratory of Anthropology, th Museum of Navajo Art and Cul ture, several Chambers of Com merce, organizations and indl viduals. Many also have opened up theii personal flies to aid in the collect ing of historical data for thi! edition. Lordsburg Growing In Rapid Fashion Mining Center Seeks to Revive Interest in Old Ghost Town of Shakespeare Located Nearby It is not so very many years ago that Lordsburg was practically unknown to the world. About three blocks of mediocre business buildings and a couple of handsful of houses that was Lordsburg. But today, there are nearly two miles of the.

most modern type business blocks, garages, camp grounds for tourists who flock to the city, hotels of excellent accommodation, good cafes and about all that goes to make up a lively modern city. It is the headquarters of the Southwestern New Mexico Livestock Show and Fair which had its initial meeting there in 1939. There is a new fairground, race track, polo field, stalls and equipment. JSP gfirrfr krr-r It is strategically located on three U. S.

Highways, Nos. 60, 70 and 84, and on N. M. 18. Over these paved roads, from wide distances over the eastern portion of the nation, come thousands of tourists.

The average daily number of foreign-licensed cars arriving at Clovis from the East alone is 700. Above is shown an aerial view of Clovis, steadily growing city In Curry County. Its general municipal facilities are rated very high. Clovis Boasts Modern Airport And, the city is amply capable of taking care of this constant parade of visitors to the Southwest. The municipality is a four- 7 'I 1 Lordsburg is a great mining center and for decades has been one of the great cattle centers of the state.

Fine, white-faced PLENTY OP ARROWS At the Taos Winter Sports Clul is a ski run known as the Pah Flcchado. This term means ar row pole and it originated from i battle between Indians and Span iards that took place here. Aftei the battle there were so manj arrows stuck on the trees that thi name "arrow pole" was appliec to the area. purebred Herefords. Angora coats, sheep, swine, poultry and horses will be exhibited at the 1940 fair.

Nearby is the old "ghost town" ter, Lordsburg Is a city of considerable attraction. It has an excellent airport dedicated by Col. Charles Lindbergh 12 years ago. Its water supply is first class, its school system is second to none, and the city is double terminal and division point on the main line of the Southern Pacific Railroad. The Chamber of Commerce estimates an average tourist travel there of 1000 daily.

way division point of the Santa Fe railway; there are two transcontinental passenger trains each way (east and west) daily, and one each way daily on the Galveston, Texas, branch and one on the Carlsbad-Pecos branch. Utility ratei are among the state's lowest, and supplies of pure, palatable water from deep wells, natural gas and electric current are sufficient to serve a of Shakespeare, two miles south New Mexico's seven Nationa Forests comprise more than eigh million acres. Oil Production Boosts Revenue Industry in State Began in 1909 New Mexico has been an important producer of minerals for more than one hundred years so far as modern commercial production is concerned. Actually, no one knows how long before the coming of Francisco Vas-quez de Coronado actual mining operation were undertaken by the Indians. The Old Placers, near Santa Fe, discovered in 1828, supplied the first placer gold mined west of the Mississippi River.

Coal deposits have yielded large amounts since 1881. But in 1909, near Dayton, Eddy creat additional growth. Sewer The Clovis airport is located just five miles out of the Curry County metropolis and is excellently equipped. west. Ihis town, originally called Ralston, has a history nil its very own, but it is a "town-long-gone" now and its history will here have to be tied in with Lordsburg.

Lordsburg is planning to resurrect the ghost, as It were, not as a rip-roaring mining town, but as a tourist attraction. Back "yonder" when the town was called Ralston, the mining company didn't do so well and sort of shuffled off the mortal coil until a General Boyle of St. Louis who very well knew that all that glisters is not gold bought a controlling interest in the company whose sweet bells had jangled out of tune and, being a worshipper at the shrine of the Bard of Avon (and also realizing that there is much in a name and that a mining town by any other name is more attractive) changed the name from Ralston to Shakespeare. The hotel was called Stratford. A great "diamond rush" took place in the Shakespeare area, New Mexico's Dry Ice County, the Brown Well wasi drilled and oil was discovered.

In( Fields, Wealth Producers 1911 and 1912, oil fields in McKin-ley County was found, but import lines include 325 blocks, outside of main to the new disposal plant. Pavement includes 180 blocks fully paved, 180 blocks caliche, 130 blocks under construction. The city has art excellent Are department and low insurance rates. The municipal radio station serves more than a score of counties in New Mexico and Texas. It has the largest livestock market in the state with a volume running into the millions annually and, of course, has ample yards and feeding facilities.

Industries represent flour and custom milling, sweet feed manufacturing and cubing, meat packing, butter, ice cream, machine shops and many small industries. Five miles west of Clovis is one of the finest airports in the Southwest comprising 580 acres with a brick-and-steel hangar measuring 150 by 200. Student training is obtainable here together with commercial service. The 170-acre city park system Is outstanding in beauty and accommodation. There are golf courses, drives, picnic grounds, swimming pool, club house, sunken and terraced gardens, zoo, playgrounds, tennis courts, rifle ranges, baseball grounds for professional as well as amateur games, fair grounds and other fea MI CASA Hacienda Of Old Southwest Brings Western Adventure MiCasa, a rambling old adobe ranch house at La Liu, New Mexico, is a spot where visitors from over the world find ease and contentment for a week a monthor a season.

It is not so large as to interfere with the comfort of Its guests. Appointments lend themselves to the complete relaxation and comfort of the visitor. Each room in the main house has an adjoining bath. Two guest-houses provide complete solitude If this is desired. Beds are the work of native crafts men, Curtains are hand-blocked, Roses bloom until Thanksgiving in the patio and almond blossoms in February make sweetness knowing no season.

La Luz, sheltered by the towering Sacramento is noted for the nation's most equable climate and here the visitor can really enjoy life. If it is sports he likes, MiCasa has plenty of cow ponies available for trips. MiCasa's pool open during the summer provides swimming. Hunting attracts others. Golfing in summer and skiing in winter at BO00 feet are other attractions.

Nearby white sands, mountain scenery, Indian festivals, rodeos, roundups and trips to interesting spots by the dozen are other never forgotten mementoes remembered by tht visitor. And the cuisine that's a long story but another reason why visitors return to MiCasa. ant commercial production was not assured until discovery of the Hogback Field, Ran Juan County, Carbon Dioxide Production Results in Marvelous 'Ice of 1000 Uses'; Original Field Abandoned The ice of a thousand uses principally to fight fires. It is called carbon dioxide and is believed to be formed in New Mexico by strange chemistry of the action of water on limestone, subterraneously. However caused, it is truly "great stuff" in the State and one of the most active groups taking the dry ice years ago a group of operators drilling In the Ute valley In Harding County were bitterly disappointed when their drill entered a formation which belched forth gas that would not burn.

They abandoned their field of potential wealth. Shallow Depth The wells are known as shallow depth wells, going down from 1200 to 1500 and a few have been found between the 375 and 975 foot levels. These producing wells send forth from one to five million cubic feet a day. Transportation to the field is served by a spur line of the Santa Fe railroad through Roy. As has been said, the gas is almost indispensible to certain adequate types of fire-fighting equipment.

Next to this, it is used for refrigeration and some 908 other commercial purposes. Its "laboratory" or scientific uses are still unknown, but it is used in hundreds of scientific experiments and investigations. in 1922. In 1923 the discovery well of the Artpsia Field, Eddy County, was drilled, and in 1927 the commodity was discovered. The Hobbs field in Lea County was discovered in 1928, and in the following two years nearly 130 wells were drilled.

Value to State Needless to say the discovery but, as the world well knows now, they were planted diamonds. Some scientific shark Identified them as having originated in South Africa mines, and although it is still a moot question where the "First American" came from, no one has had the temerity to suggest Kimberley. Shakespeare was on the Butter- which is facetiously called "Ivory boap Ice from the ground, is composed chiefly of Albuaucraue of oil has proved to be of incal Be-1 men who are principal stockhold- field Trail and at Shakespeare, culable value to the state, cause of it revenues have m-iers in the Carbonic Chemical those two doughty characters, creased tremendously, great com Sandy King and Russian Bill were munities have sprung VP from practically nothing at all, and all the advantages that come from strung up by their necks until they were dead, dead, dead even deader that Shakespeare is toda.y. Other than being a mining ren company plans to begin operations in the near future. The original dry ice field is known as the Wilcox Dome in Es-tancia County and was discovered in 1931.

The plant, built about two miles south of Macintosh, was placed in operation in the fall of 1934. Another field, called the "world's largest" was discovered in 1935 In Harding County, and these, combined, have opened a vista of wealth and riches that some experts believe may rival if not exceed the gushers of oil. Be that as it may, more than 20 tures. Convention facilities are the development of a vast indus- splendid with a dozen hotels and try have benefitted the state and smaller rooming houses and its doodIc whose plant is near Mosquero in the northeastern part of the state. The reason the mining men (or should one say "icing refer to the product as Ivory Soap Ice is because the carbon dioxide comes from the ground 99.44 per cent pure a phenomenon in dry ice fields.

One plant is in full operation, two are to begin operations in a few weeks, and a Fresno, apartments JOHNSON -LODEWICK, INC. No, It Is Not an Oil Outfit Among the great companies that have placed a largo amount of their resources and investments in the state are to be found: Eunice area: Texas Production Gypsy Oil Continental Oil Empire Gas Fuel Geo. F. Getty, Tidal Oil Shell Petroleum Atlantic Production California Co. Cooper Area: Marland Oil Texas Pacific Coal Oil Cranfill-Reynolds Co.

Jal Area: Texas Production Continental Oil Cranfill-Reynolds Midwest Refining Skclly Oil Pueblo Oil Schools meet highest standards and the city's school holdings comprise SO acres with 12 buildings splendidly equipped. Clovis is to hold its Coronado Entrada or Cavalcade in conjunction with its annual Pioneer Days Celebration, June 4, 5 and 6. The city is the home of the Bi-State Fair and the dates for the 1910 observation are from Sept. 25 to 28 inclusive. Clovis is the center of rjch farming area of high-plains, non-mountainous type at approximately 4300-foot level.

The chief mm New Mexico Refiners Use Latest Processes to Produce High Grade Petroleum Products From State Crude Humble Oil Refining Empire Gas Fuel Co. Albuquerque Refinery These companies, of course, have not confined their activities to the oil areas. The Continental Oil as example, has a refinery at Albuquerque and i ii crops, other than livestock, include wheat, grain and sweet sorghums, sudan, broom corn, corn, cotton and other minor crops. The 1 area includes 8000 farms of about 6,000,000 acres. Many of the farms have REA electric service with 275 miles of rural lines in the county.

Pedro Mayoral had special loin-guards for his horse when a member of the Coronado expedition in 1540. Tankage at the Albuquerque refinery consists of seven 500 .1 n't, I' i I barrel tanks; ten 1000-barrel tanks, two 1500-barrel tanks, two 2000-barrel tanks, one 3000-barrel tank and one 10,000 barrel tank They Can Grow Very Old Here 3 vrt The above photograph, furnished by courtesy of the Oil News, Albuquerque, is a scene at the dry ice plant of the Timmons Company in Harding County. This is but one of the plants in the world's largest dry ice field. J. M.

Radford Grocery Company Efficient and economical distribution of products form a vital link in the success of any Section. It is a problem which once retarded the Southwest, located far from production centers. The J. M. Radford Grocery Company with 26 housps has done much to erase this problem in Eastern New Mexico, Western Oklahoma and Texas.

The company has coupled efficient management and volume distribution of the best in grocery products in this territory. These policies have resulted in ability to operate on a small margin of profit, a factor which has enabled the consumer's dollar to go farther and to buy more. They have erased the onetime disadvantage of distance from production centers and enabled the area served by these houses to progress faster. New Mexico houses are located at Roswell, Ar-tesia, Carlsbad and Clovis. A Partial View of the Ick, Refinery at Roswell Shows the Modem Plant Produclnr High Grade Petroleum Products from New Mexico Produced Crude Oils The high grade petroleum products marketed by Johnson-Lode wick, are In Increasing demand in the state.

Owners of the business are S. V. (Syl) Johnson President, and S. W. (Pat) Lodewick, secretary-treasurer.

Mr. Johnson was born and raised in the state and Mr. Lodewick has lived in the state for 25 years. The two young and progressive business leaders have operated the refinery at Roswell and have marketed these products, made from New Mexico crude, since 1926. Lately a Dubbs cracking unit was installed making possible the distilling of highest octane gasoline.

Also distilled and marketed, besides gasoline including both bronze and white, are kerosene, distillate, burner oils, diesel fuels and road oils. The business is one of the more important among New Mexico's industries which are proving of so great importance in the development and prosperity of the state. The company as a user of strictly New Mexico crude oil is aiding in the development of the oil industry. Further, the company is important in maintaining economic stability in the southeastern part of the state through a permanent payroll. Success of the business has been based on the fact that the partners have kept their plant up-to-date as better methods of refining have been discovered and because of this have marketed only the best grades of fuel available to users of such products.

Mexico 3 timber is not only of tremendous value to the state as an industrial product, it is also likely of greater value to the state as a means of keeping the hundreds of thousands of tourists constantly coming to the state. The National Forests, seven In all, are magnificent, but they can be destroyed in a very few hours by a moment's carelessness. As an example of what the forests mean, above is shown a tree stump in the Lincoln National forest. When cut down it was 331 years old, according to the rfiig- i growth, and produced 6600 board feet of lumber. Every means is taken in the National Forests to as-1 sure pleasure and comfort to the visitor.

There are ample picnic grounds, excellent water supplies, places to dumpi garbage, but each individual is the only person who can. by care and thoughtfulness, prevent the carelessly tossed ij lighted match or unextinguished cigar, cigaret or pipe coals..