The Akron Beacon Journal from Akron, Ohio • Page 185

Announcing Tho Groat Now Triumph In Tho War Against Fat! an mama I NBMaaaa 1 I MTMMV I laaaLISaai PERMATHENE-12 Oncejl-Day Continuous-Action Capsule Reducing Plan' Gradually 3 AMMIS jtmtm disappear as you eat less with this great new program! TV A Voa, II' tfiM-NOW lOM HP 10 10-20-ven 30 pound or mon depending on a without crash dial without torturous axorcit a without avn giving up inack or desserts with our controlled program you oat lots! f- '4 Wondrous Ptrmathene-12 tece-a-ety continuous-action capsule reducing plan WORKS ALL OAV TO HELP GET VOU THINNER. Newly Developed Time-Release Capsule Confine: THE MOST POWERFUL REDUCING AID EVER RELEASED DIRECT TO THE PUBLIC 't. I uiur nf It Vm ft.k Works so last VU IUB JIHt Ul a you Mart growing slimmer Good Continued from page 6 and which now owns other stations in Dayton, Denver and Dallas. "The news show is sold out (to advertisers) all the time. People tell me they're watching.

The ratings should be a lot higher." (Arbitron estimates the number of viewers tuned in to WAKR by projecting a random sample from an area that includes Cleveland where obviously almost nobody is watching the Akron channel. That drags down WAKR's apparent audience. An Arbitron spokeswoman in New York City said the rating service COULD determine WAKR's following just in Summit and Stark counties, which would be a much more impressive figure but WAKR would have to pay for that service, which it does not. WAKR does not subscribe to Arbitron at all.) In February WAKR took its own survey in an effort to treat Akron-Canton as a market apart from Cleveland. WAKR station manager Robert I.

Bostian said the telephone survey, conducted in Canton where WAKR has exclusivity in carrying ABC network programs, showed that most people don't know what station they are watching. "They're watching us, but they're giving credit to the larger stations," said Bostian. "But what advertiser is going to believe a survey that we did ourselves?" Despite the low ratings for the news show of Group One Broadcasting's only television station, Berk and Bostian are seriously considering the addition of a live 11 p.m. -newscast this fall. And since the news comparing advertising income with operating budget loses money, the possibility of expansion seems evidence of WAKR's over-all profitability.

Berk won't reveal the company's financial statements. It is a private company, he said. Neither will the owner of 45 percent of the company's stock Knight-Ridder, the owner of the Beacon Journal talk about profits from the station. A Knight-Ridder official in Philadelphia said only that the company plans to sell the stock, as suggested by the Federal Communications Commission. EVEN IN THE BLACK, however, WAKR has several severe problems.

Prime among them is its relegation to the UHF band, the television industry's step-child. Viewers are not accustomed to searcing out UHF stations. It's easier to watch the ABC network on its WEWS-Channel 5 affiliate in Cleveland. WAKR also has to compete for tating in the highly-competitive and big league Cleveland market, where the three VHF stations Channels, 3, 5 and 8 have big news budgets, large news staffs, mobile film units and more than one sound camera. WAKR's problems are reflected in comparative advertising rates.

For 30 seconds on WEWS during the evening news, advertisers pay $400. That same 30 seconds on WAKR can be had for 180. To the WAKR chiefs, it's a vicious cycle. Competing with Cleveland, WAKR gets low ratings. Low ratings mean it cannot demand high advertising rates.

Without higher advertising rates, the station's news budget ramains skimpy. (Just how skimpy, Berk refuses to say.) And without money, the news is only as good as Fred Anthony, eight reporters who double up on radio and television, and one sound camera can make it. AND NO MATTER how hard they try, those nagging questions remain: What's the use? Are Anthony and his staff laboring inside some electronic vacuum, pouring their talent and energy Hi fuel dayel 0 Yes, continuous 4-way action attacks overeating, attacks fat build-up breaks down bulging pockets of fat and shrinks them away start in Just days I I incx amazing iime-reiease capsules each morning then for the rest of the day, tiny doses of the most powerful reducing aid ever released for public use are gradually freed into your system to constantly curb your appetite, calm your desire for food. But that's only your first giant step on this exciting new journey to stimness. CONTINUOUS 4-WAY ACTION ATTACKS THE AMD CAUSE OF OVEIWEIOHT-OVEAEATIM-THE MAJOR CAUSE OF FAT IUIL0-W Because thanks to Permathene-12's, "miss-no-meals" eating program, not only do you eat more wisely than ever before but do so in such a way that your body actually breaks down those bulging pockets of fat and start in In just days! In other words, with the PERMA-THENE-12 continuous action capsule reducing plan-the spectacular ONCE-A-DAY time-release capsule-you actually help your body.

TUIN FOOD INTO OURNEO UP ENEMY INSTEAD OF INTO FATI Yes, with PERMATHENE-12, here's what happens when you take this great new ALL-DAY time-release formula and launch yourself on this wondrous new capsule reducing plan: Gaawauj lunger paags arc suppressed, so takes leas food to satisfy job, aeean-it yarn eat less. The food yoa do eat tnraa Into banted energy Instead of Into 1st. Gentle dlaretle action kelps eihninate excess water aad bloat. And even though yoa may lose poand after pound, Inch after tack yau aever need to buss a ascal never near yourself snacks or desserts never for a moment starve yourself one Iota! THE MOST EFFECTIVE WEItHT-LOSS METHOD KNOWN TO MEDICAL SCIENCE That's because with the PERMATHENE-12 way to slimness you arm yourself with the most modern and effective way to weight of overweight. The PERMATHENE-12 ONCE-A-DAY "slim-down capsule program" is by far the easiest way ever developed to achieve that slim, trim body of your dreams.

JUST THINK! YOU MISS NO MEALS YOU EVEN EAT SNACKS AND DESSERTS-AND STILL LOSE WEWHT LIKE NEVER SEFOREI Yes, with the PERMATHENE-12 plan you are not asked to constantly battle your appetite. You simply take one of these new ALL-DAY time-release capsules each morning then following the PERMATHENE-12 satisfying eating program, still shed pounds and inches like never before and all without ravishing hunger. So, no matter what your goal may be 10 20 30 pounds thinner here at last is the no-hunger way to LOSE WEIGHT with the greatest ONCE-A-DAY reducing product in America, PERMATHENE-12 Remember you must start losing weight in just days see results the very first week results you can measure on your scale and in the smaller, trimmer size of your or return package with Bon Alien (top) and Jack Ryan 'Not a crash diet but the most satisfying, fully balanced reduced calorie eating program you've ever sun. unusea portion to mir. tor money back.

Not to be used in cases of high blood pressure, heart, kidney, aiaoetts, thyroid, or were other disease Is present. Available At All and all that local news into a void? Is there really anyone out there watching? Of course. How else could Fred Anthony be so well known? "You have to marvel at Fred, keeping spirits up down there in the newsroom, with them not being rated," said Bostian, who along with Berk is trying to decide whether to take a chance on adding an 11 o'clock news report this fall. "It's an ego thing. He walks down the street, and people recognize him.

'Hey, they say. Ever been out to lunch with him? That ego boost, that recognition, is what keeps the team going. It's sheer guts." 1 BaocanJurM 20, 1976.