The Morning News from Wilmington, Delaware • Page 35

Morning Ntwi, Wilmington, Del. Dee. 8, 1964 35 Nielsen shows Television and radio NBC's Rudolph rafes Yule perennial sfatus nets near tie, Bonanza' top! who started the "White Christ didn't like to make toys; he wanted to be a dentist. And, along with a silver-and- By CYNTHIA LOWRY Assoctafed Press Writer NEW YORK-For six or sev first period since the bezinnine gold-prospector named Cornelius of the Yukon, they managed to NEW YORK three big television networks are about equally popular with the view I of the season in which no pro- I grams were pre-empted for en years, this television watcher has headed an organization aimed at network rationing no more than once-an-hour of "White Christmas" andor "Ru mas" things in 1942 will sing his famous number in the Dec. 21 episode of his current comedy series.

RICHARD T. ELY, a courageous economics professor who defended the right to teach all sides of a question, was the sub conquer and reform the fear some Abominable Monster. if ers, a nationwide A. C. Nielsen political broadcasts.

The Na tional Nielsen Reports are con Report on audiences has indi mmMimMmm ml sidered the most authoritative dolph the Red-Nosed Reindeer" Eventually, of course, Santa used Rudolph's illuminated nose to guide him through snowy cated, but the National Broadcasting "Bonanza" was named the single most popular estimates by the broadcasting between Thanksgiving and Christmas. industry. ject of Sunday night NBC show. skies. Burl Ives, the voice of a pup But the NBC special called THE RESEARCH department The report on p.m.

"Profiles In Courage." The 19th century university in viewing habits gave both Colum ot Adcj reported the totals indicate that, matched with a pet snowman who looks exactly like Burl Ives, told the tall tale, underlining its gentle moral, "Rudolph the Red-Nosed Reindeer" in Sunday's children's hour was a program of sheer delight for young and old. bia Broadcasting System and comparable period last season, ABC has increased its popularity by 16 per cent, and NBC by 13 with exactly the right inflec tions. The writers imaginatively en NBC ratings of 19.4 and American Broadcasting Co. 19.3. It is estimated on a sampling of fewer than 1,200 homes with television chosen to represent larged on the well-known lyrics per cent.

CBS, last season's The story, ostensibly for children, was full of delightful adult structor was not among the heroes included in the John F. Kennedy book, basis of the series, but the selection of Ely and a few others to make 26 shows was approved by the former President. The treatment of the Ely story was dramatic, inspiring and made some contemporary points. of the holiday song. Actors were ratings leader, is down 11 per i Jfiift I ill enchanting puppets.

cent, ABU said. some 52 million families. Rudolph, whose nose glowed And allowing for Nielsen's own allowance of a margin for error wit and a bit of satire. The title song was sung only once at the end. NBC should add this one to its growing list of programs to repeat each year.

ABC says that Bing Crosby a glorious crimson, was a sweet little buck reindeer, with the charm of Bambi. He suffered horribly from his unusual afflic CBS, on the other hand, said that if the rating period included prime-time programs six days a week between 7:30 p.m. and 11 p.m. but between 7 and 11 on Sundays, it would have had a either way of at least a point, the figures suggest a three-way tie. tion.

slight edge. EVENTUALLY HE met up The rating period covered two mid-November weeks, and is considered by the industry to with Herbie, one of Santa's elves who also was a misfit -Herbie NBC said that the Nielsen sample of color set owners was under the national average and that, if it had been correct, NBC be critical because it was the I would have been in the lead. CBS PRODUCED 'seven of the top rated programs ABC distributed five and NBC had three, the Nielsen survey said. tllllll A The top-rated show was "Bon anza" on NBC, followed by "Be jk Rewoven 7 Low Cost Hour" colorcast at 10 tonight. CHEVALIER RETURNS Maurice Chevalier will be a guest on NBC'j "Bell Telephone ROYAL RESENT' Today's TV highlights HEARING AID 30 TO 40 TIMES MORE POWER LOUIS A.

MARINO, C.L.U. Your Insurane Man Asks: Isn't It DOUBLY UNFAIR for a child to lose his father and inherit a part-time mother? Isn't it DOUBLY URGENT to put Life Insurance to work and keep Mother at home? witched." ABC, and "Gomer Pyle, USMC," CBS. The remaining shows, in order of ratings, were: "The Andy Griffith Show," CBS; "The Fugitive," ABC; "The Red Skel-ton Hour," CBS; "The Mun-sters," ABC; "The Lucy Show," CBS; "The Jackie Gleason Show," CBS; "Peyton Place II," ABC; "The Ed Sullivan Show," CBS: "Walt Disney's Wonderful World of Color," NBC; "Bob Hope's Chrysler Theater," NBC; "The Dick Van Dyke Show," CBS: and "My Three Sons," ABC. Last year's top rated program was "Beverly Hillbillies," now down to 18th position. The television industry believes that a rating of 18 for any one show is, under most circumstances, a breakoff point.

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St.r.o 2302 Concord 202, Fairfax Phon. OL 8-1818 Open Every Kita 'til Xnmt Your choice of 4 performance levels to give you the power you need. Special "Tel-Switch" for direct telephone listening. Combat, ABC. "A Rare Vintage." A French-American soldier disguises himself as a peasant and attempts a daring rescue attempt.

7:30 p.m. World War CBS. "America The Neutral." Robert Ryan narrates the documentary of the America of 1914. 8 p.m. Conversations with Eric Hoffer, WHYY.

"Talent" Hoff-er argues that the men working beside him on the San Francisco docks have inhibited talents. He raises a question on the forces that bring about creative periods in our history. 8 p.m., Focus on the United Nations, WHYY. An in-depth look at the headline issues debated in the United Nations each week is presented. Spokesmen participating in these issues are interviewed.

8:30 p.m. The Red Skelton Hour, CBS. Fernando Lamas plays a rich playboy who is duped by "San Fernando Red." 8:30 p.m. McHale's Navy, ABC. "Mc-Hale and His Jet Set." McHale's (Ernest Borgnine) crew impersonates international playboys.

8:30 p.m. Tycoon, ABC. "The Talent Scout." 9 p.m. The Doctors and the CBS. "Rites of Spring." The occasional violence of 70ung people is dramatized.

10 p.m. Open Mind, WHYY. "Urban Renewal Bonanza or Bust?" Dr. Eric Goldman moderates. Panel: Martin Anderson, author of the "Federal Milton Mollen, chairman, Housing and Development Board, New York City; William Zeckendorf, chairman of the board and chief executive officer of Webb Knapp, Roger Stevens, real estate operator and theater producer; and Donald Canty, former senior editor, Architectural Forum.

10 p.m. Bell Telephone Hour, NBC. Maurice Chevalier is the host. His guests include Stanley Holloway, jazz clarinetist Pete Fountain, Spanish mezzo-soprano Teresa Berganza and the puppet cast of "Les Pou-pees de Paris." Donald Voor-hees conducts the orchestra. (Color.) 10 p.m.

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