The News Journal from Wilmington, Delaware • Page 185

011 Sunday News Journal, Wilmington, July 24, 1988 9E 1 m. -vm Map can guide listener through airwaves' maze Stations WQHQ 104.7 Salisbury, Md. Adult contemporary WXPN 88.9 Philadelphia Diversified WDAS 105.3 Philadelphia Urban contemporary WSCL 89.5 Salisbury. Md. NPRClassical WEGX 106.1 Philadelphia Contemporary hit WOEL 89.9 Elkton, Md.

Religion WKDN 106.9 Camden, N.J. Religion WRTI 901 Philadelphia Jazz WSNJ 107.7 Bridgeton, N.J. Diversified WHYY 90.9 Philadelphia NPRClassical Stations WESM 91.3 Princess Anne, Md. Jazz r-r WFIL 560 Philadelphia Oldies WXDR 91-3 Newark Diversified WCA0 600 Baltimore Country WBJC 91.5 Baltimore NPRClassical WIP 610 Philadelphia Adult contemporary WMPH 91.7 Wilmington Rock WCBM 680 Baltimore Adult contemporary WXTU 92.5 Philadelphia Country WDVT 900 Philadelphia Talk wGMD 92.7 Rehoboth Beach Contemporary rrr WSEA 900 Georgetown Oldies WP0C 93.1 Baltimore Country 7Z7 rrr- -ii- i WYUS 930 Milford Country WMMR 93.3 Philadelphia Album rock WPEN 950 Philadelphia 935 Ge0f9e'Wn Album rock WSBY 960 SaHsbury.Ml -WSTW 93.7 Wilmington Contemporary hit WZZD 990 Philadelphia ESP 94.1 Philadelphia Album rock KYW 1060 Philadelphia News 1PSD 947 Dover WBAL 1090 Baltimore Talk 957 Philadelphia WDEL 1150 Wilmington Adult contemporary WWTR 95.9 Bethany Beach Album rock WCAU 1210 Philadelphia Talk WWDB 96.5 Philadelphia Talk WNRK 1260 Newark Adult contemporary WAFL 97.7 Milford Adult contemporary WSUX 1280 Seaford Adult contemporary 97.9 Baltimore Album rock WJBR 1290 Wilmington Adult contemporary WOGL 98.1 Philadelphia Oldies WHAT 1340 Philadelphia WSUX 98.3 Seaford Adult contemporary WAMS 1380 Wilmington Oldies WUSL 98.9 Philadelphia Urban contemporary WDOV 1410 Dover Oldies 1, WJBR 99.5 Wilmington Adult contemporary WILM 1450 Wilmington News WKSZ 100.3 Media, Pa. Easy contemporary WDAS 1480 Philadelphia WEAZ 101.1 Philadelphia Easy contemporary WJIC 1510 Salem, N.J.

Country WNMN 101.7 Salem, N.J. Religion WCHE 1520 West Chester M0R "WOVU 101.7 Ocean View Adult contemporary WPGR 1540 Philadelphia Oldies WIOQ 102.1 Philadelphia Oldies WSER 1550 Elkton, Md. Adult contemporary WXYV 102.7 Baltimore Urban contemporary WCZN 1590 Aston, Pa. Country WMGK 102.9 Philadelphia Adult contemporary WETT 1590 Ocean City, Md. Oldies -WSNI 104.5 Philadelphia Adult contemporary WKEN 1600 Dover Adult contemporary find their brand of oldies on Philadelphia nostalgia station WPEN.

WSEA-FM (93.5) in Georgetown changed its call letters to WZBH-FM over the July 4 weekend and brought in a new album rock format, "rock 'n' roll on the beach." The switch got under way with a bang, complete with fireworks from Ocean City, Md. Country music is heard on WDSD-FM (94.7) in Dover, WYUS (930) in Milford, WCZN (1590) in Aston, WJIC (1510) in Salem, N.J., WXTU-FM (92.5) in Philadelphia and WPOC-FM (93.1) in Baltimore. Shock radio finds its way into the state over Philadelphia's WYSP-FM (94.1) Philadelphia, which carries Howard Stern from New York City. He competes with John DeBella and the Morning Zoo on WMMR-FM (93.3) Among Wilmington's favorites are WDEL (1150), WSTW-FM (93.7), WILM (1450) and WJBR-AMFM (129099.5). WDEL is a full-service station with a reputation built on a mix of music, news, sports and nighttime talk.

It also carries the Phillies, and University of Delaware football and basketball games. WSTW-FM is the state's hit music station. It takes a local approach picking and choosing its records from a number of music hit charts. WILM is Delaware's all-news station, while WJBR-AMFM has By Charles Tarver Special to the Sunday News Journal Radio listening in Delaware can be an adventure. Newcomers might even find themselves in need of a map, because they can leave the state without knowing it.

And with continuing changes of formats, call letters and FCC rules, even longtime residents might feel the need for directions. Not only do First State's 21 stations offer a variety of formats, but Delaware listeners supplement their entertainment with major market radio from nearby Philadelphia and Baltimore. Recent federal regulation changes had a positive effect on two local radio stations. WNRK (1260) Newark and WJBR (1290) Wilmington no longer must go off the air at sundown. Baby boomers eager to relive their youth have a variety of stations to choose from.

Stations following the aging boomers with a format of past hit records include Dover's WDOV (1410), which also carries the Phillies baseball games; Wilmington's WAMS (1380) and Georgetown's WSEA (900). In a surprise move, two Philadelphia FMs adopted oldies formats during the same week WCAU-FM (98.1), which also changed its call letters to WOGL-FM, and WIOQ-FM (102.1). Philadelphia's WPGR (1540) also uses the format. Parents of boomers will even developed an adult contemporary format built around a compact disc library. Newark's WNRK (1260) which now carries Orioles baseball KEN-AM (1600) in Dover and WSER-AM (1550) in Elkton, compete with the larger stations by focusing on their local communities.

In Sussex County, adult contemporary music can be heard on Seaford's WSUX AMFM (128098.3), Milford's WAFL-FM (97.7), and WOVU-FM (101.7) in Ocean View, which is also an Orioles station. From Rehoboth Beach, a softer, easy contemporary sound is offered on WGMD-FM (92.7), while Bethany Beach's WWTR-FM (95.9) programs album rock. The state has two non-commercial stations. WXDR-FM (91.3) at the University of Delaware's Newark campus plays a variety of music including the state's only folk, jazz, classical, reggae and Hispanic programs. WMPH-FM (91.7) broadcasts from Mount Pleasant High School in Brandy-wine Hundred.

WDAS-FM (105.3) and WUSL-FM (98.9) in Philadelphia and Baltimore's WXYV-FM (102.7) are urban contemporary stations competing for black listeners. Talk enthusiasts choose Philadelphia's WWDB-FM (96.5), while "beautiful music" listeners can select either Philadelphia's WEAZ-FM (101.1) which has modified its format to include more vocal selections or "love song" WKSZ-FM (100.3) from the same city. Classical music listeners have their choice of public stations WHYY-FM (90.9) in Philadelphia and WSCL-FM (89.5) Salisbury, or Philadelphia's commercial WFLN-FM (95.7). Temple University's WRTI-FM (90.1) in Philadelphia serves northern Delaware with jazz. WESM-FM (91.3) from Princess Anne, provides jazz for southern Delaware.

A spin across the crowded radio dial in Delaware doesn't have to be confusing. It can offer listeners a variety of experiences. Uncountable number of radio signals crowds dial more that FM was dead 20 years Called one of most competitive markets than we would if we were in a small market in the middle of nowhere. We fight the big boys for audience. What do you see as the fu things do out in California, where it was called topless radio.

The shock radio phenomenon, specifically Howard Stern (weekday mornings on Philadelphia's WYSP-FM), I wouldn't do it on any station I'd run. I'm not saying people shouldn't do it. It gets pretty boring. I'm surprised at how many listeners it gets. The interesting thing is that it seems to attract a lot of so-called mature listeners.

It's not a kid phenomenon. It's heavily used by people 35 plus. ago. It's just a cycle, Delaware is without com- mercial TV news coverage. How does radio fill the void? A The absence of local com- mercial television creates an opportunity for radio to fill a need, and that's how Delaware radio has done what it has done.

We're filling a need. QWhat is your opinion of shock radio? Alt's not new. It's been done before. It started like many ture of AM radio in Dela- It's difficult to isolate Dela Bob Taylor is president and general manager of WDEL WSTW-FM, a position he has held for 10 iars. Taylor came to 'WDELIWSTW-FM in 1966 as general sales manager.

Free-lance writer'. Charles Tarver talked to Taylor about Delaware radio. What are some of the things (rff a newcomer to Delaware needs to know about Delaware radio? The first thing a newcomer im will notice going up and down the dial is that there is almost an uncountable number of signals penetrating the market place, many of them from Philadelphia, Baltimore, all over the place. There is such a variety of offerings that it can be quite con ware from the rest ot the fusing. So a newcomer has to know what is local.

This is one of the most competitive radio markets in the United States in terms of signal coverage. QB What effect does the proxim- ity to Philadelphia have on Delaware radio? Am Philadelphia radio stations take a large chunk of the listeners out of Delaware. They don't have much effect on the commercial aspects of the business, but they do have a huge impact on the listeners. They create a competitive environment for those of us who are operating local stations, We have to be better country. AM is undergoing erosion.

Across the country there are a number of AM stations that are just plain dropping out. Yet, there are certain AM stations that are surviving and experiencing a pretty decent growth cycle. I think in Delaware you'll see the same thing. AM's not dead any lOI'VKICHTWHHI'ATTKKSON SCHWARTZ ASSOCIATES. INC.

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