Redlands Daily Facts from Redlands, California • Page 8

Plans for expansion Riverside Plaza manager analyzes shopping center success factors Riverside Plaza, the 16-year-old shopping center with the Harris Company as the anchor store, is thriving and has plans for expansion. Reporter Philip Palmer of the Riverside Press-Enterprise developed the story below which appeared in the Press-Enterprise Sunday. "A shopping center is a dictatorship," says Fred Borst, manager of the Riverside Plaza. "It has to be, even if it makes me feel like I'm running the gauntlet sometimes when I walk down between the stores." He points to downtown Riverside as an example of why he feels a shopping center has to have just one boss. The many owners of property and the lack of centralized management, he says, make it impossible to get rid of weak or inappropriate stores, to give growing stores more space when and where they need it, to make sure needed remodeling and maintenance is carried out, to coordinate advertising effectively and to make certain there is a proper mix of stores.

Having said that, however, he adds: "IN EVERY ONE of our leases, it says that we're not in partnership with our tenants. But as a material matter we are. We're not in the shopping center business, we're in retailing." Borst lays it on the line: "If a fashion-oriented tenant can't do $100 per square foot in sales per year, we would rather not have him as a tenant. We are not so concerned about vacancies that we would allow a store to be occupied simply because we don't want a vacancy. If a tenant isn't performing, he'll have to leave." At the same time, Borst recalls that two young men once "came to me with a request to open a specialty shop.

They didn't know anything about running a store, but they did know the technical stuff. I told them I'd help them get started and give them a chance for six to eight months on a month-to-month basis. If they weren't pulling their weight by then, I told them I'd have to let them THEY SUCCEEDED and now have a well-run, established store, an asset to the Plaza, he says. No U.S. James Martial, the mill." ambassador in Moscow MOSCOW (UPI) There was no U.S.

ambassador in Moscow today and American. diplomats wondered privately. if the next ambassador can boost their sagging morale. The White House still has not announced a successor to Jacob D. Beam, who retired Wednesday after 42 years in the foreign service and nearly four years in Moscow.

"We keep asking ourselves if it will be a car dealer, a career diplomat or some friend of Nixon's," one diplomat said. "Sometimes," said another, "we seriously wonder why we're here." President Nixon's tight personal grip on foreign policy dejects many American diplomats in the Soviet capital. The U.S. Embassy was so left out of Henry A. Kissinger's secret visit to Moscow last April to brief Kremlin leaders that a top diplomat, who later swore he was not lying, flatly denied Kissinger was in Moscow.

The Nixon visit in May wasn't much better for morale. "They (White House officials) tell you guys what's happening but they're sure not telling us much," a diplomat said. The fact that American and Soviet leaders gained a good personal footing has driven the embassy further into the background. Diplomatic sources said Beam had instructions from Washington not to rock the boat. Because Beam did not press for contacts with highlevel Soviet officials, the sources said, lesser U.S.

diplomats found themselves having to settle for meetings with lower-level counterparts. The sources said the Kremlin had been advised by the White House that the temporary absence of an ambassador was not a diplomatic slur but a problem of choice. Soviet leaders should accept this explanation, the sources said, because they prefer in any case to deal directly through Anatoly F. Dobrynin, their astute envoy in Washington. A New York congressman, Jonathan Bingham, and Emory C.

Swank, the present ambassador to Cambodia, are the current frontrunners in the speculation about Beam's successor. Now You Know By United Press International The California gold rush began Jan. 24, 1848, when a Sutter's mill workman, Henry W. Bigler, wrote in a journal that "some kind of mettle was found in the tail race that looks like gold first discovered by James Martial, the boss of the DAILY FACTS, Redlands, Calif. Thursday, January 25, 1973- 8 Bar asked for material on court nominee Says Borst, "There's no way a big operating smoothly.

All the lease shopping center management company negotiations decisions are made would do something like that. They would by their superiors. I'd get bored in a ask to see a proven track record. I'm situation like that in two weeks." willing to stick my neck out." He adds that He doesn't want to stifle or hold back the the Plaza's board of directors has backed people working for him, either. "I have him.

two women working for me and they, in When he. speaks of a working part- effect, are junior executives. I wouldn't nership between him as Plaza manager dream of telling them when to go to lunch. and its tenants, he means not only helping And as long as I can still place my own a fledgling store get started but also phone calls, I'll do it, instead of tying them constantly reviewing "the tenant mix" to up." achieve sales performance, "merchandizing excitement" and efficient use BORST, who heads his own company, of space. Riverside Plaza Management took During the past year, for example, in over running the Plaza in April of 1971 the first stage of his revitalization after the previous manager, Russell G.

program for the 16-year-old Plaza, he not Hibbing, resigned. only "weeded out" six stores that weren't Borst believes the Plaza, with its central pulling their weight but also brought in 15 location--an estimated 100,000 of new stores and helped 13 others either Riverside's 145,000 people live within five remodel or relocate within the Plaza. In miles of it--and the generally superior each case, those that relocated ended up quality of its stores, has an excellent with larger stores; as performers they future. were rewarded. As a result of the remodeling and reshuffling done so far, Borst predicts a $5 BORST HAS THE support of Plaza million increase in sales for the Plaza over merchants.

"We're very pleased to see all its $40 million-a-year level now. the activity," says William Engel, vice Indications so far are that the $5 million president of Harris' department store, the increase will be reached, he says. Plaza's biggest store. "'The reaction of the Now running neck and neck with the other merchants has been very Tyler Mall, the Plaza probably will fall favorable," says Engel, who last fall was behind when the May Co. store opens at re-elected president of the Plaza Mer- the mall later this year, Borst says.

But he chants Association. predicts the Plaza should be able to catch And he adds, "Some of the stores are up in the years to come and he has big doing better now than they were in 1969," plans to help it do so. prior to the opening of the Tyler Mall, the Plaza's chief competitor. HE INTENDS to start by completely Borst, 32 and a bachelor who says his restructuring the "convenience" end of life is pretty much wrapped up in his work, the Plaza, now occupied principally by doesn't on first appearance look like a Builder's Emporium and Mayfair Market. hard-hitting, no-nonsense manager.

Mayfair Market will go, Builder's Emporium may, he. says. They will be He wears modish clothes, shuns a tie as replaced by more fashion-oriented stores an annoying frill and lets his curly brown and shops. hair grow longer than is in keeping with Also in the works between now and 1980 the traditional managerial image. But, he are bringing in a second, high-line says, what he wants to do is brush aside department store, removing the existing the formalities and "get down to parking structures and building two business." others (one five stories, the other eight) "I couldn't work as manager of one of and constructing a 10-story office building.

the new shopping centers that are run by a "It is conceivable," he added, "that big organization," he says. "Their before the end of the century the Plaza will managers just make sure the place is become a two-story enclosed mall." Edison first in new Inventors Hall of Fame WEST ORANGE, N.J. (UPI) Thomas Edison's daughter sat at the desk in her father's library and pressed a switch. A replica of the original incandescent light burned brightly. Edison invented the incandescent light, the phonograph record, the motion picture camera and had patents on 1,090 other inventions.

Wednesday, he became the first member of the Inventors Hall of Fame, and President Nixon has signed a resolution establishing Feb. 11, Edison's birthday, as National Inventors Day. Ten people gathered Wednesday in the spacious room that was Edison's library for a short, low-keyed ceremony. Madeline Edison Sloane, 84, daughter of the inventor, walked to the ceremony from her home five blocks away in Llewellyn Park. On the library desk was a book entitled "Who's Who in Engineering-1925." On the wall behind her was a sample demonstration Dec.

phonograph re12, 1925, to be played on the machine he invented. The library is part of a complex of buildings that served as Edison's laboratory from 1887 until his death in 1931. She read a hand-written statement in appreciation of the honor. Mrs. Sloane pointed to a cot near the desk in the carpeted library and remembered the many nights her father slept there.

The library's walls are lined with three tiers of books and is reached by a winding stairway. "He wasn't afraid ot nara work. He was always trying something new. Why, I remember the times when he used to call my mother and ask her to send down his she recalled. It was at the laboratory at Menlo Park, about 20 miles to the south, that Edison invented the incandescent light and the phonograph.

He moved to a bigger laboratory in West Orange and designed the motion picture camera, setting up the first movie studio to go with it. Stock exchange closed today NEW YORK (UPI)-' New York and American Stock Exchange were closed today in observance of the funeral for former President Lyndon B. Johnson. 72 CLOSEOUT Corona 4 Dr. Deluxe 2000 CC OHC Engine, 4 Speed transmission, heater, rear window defroster, tinted glass, power disc brakes, Similar values on all reclining front bucket seats.

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A.C.Almind TOYOTA 1429 W. REDLANDS BLVD. REDLANDS 792-5211 or 792-9311 TOYOTA LOS ANGELES (UPI) Gov. Ronald Reagan says two members of a three-man board that must confirm or reject William P. Clark Jr.

as a Supreme Court justice favor proceeding immediately without waiting for a State Bar review. State Supreme Court Chief Justice Donald Wright, a Reagan appointee who heads the state Commission on Judicial Appointments, asked the state bar to gather "relevant, factual material" on Clark's qualifications. The commission will make the decision whether to confirm the nomination of Clark, 41, a former top assistant to Reagan who was selected by the governor to succeed the late Justice Raymond Peters. Reagan told a news confer-. ence Wednesday that he was "puzzled" at Wright asking for the unusual bar review, especially since Wright approved Clark's appointment to his present post on the bench of the District Court of Appeal at Los Angeles.

"It's my understanding that the two other members of the commission had no hesitance whatsoever about having the (confirmation) meeting now and proceeding immediately with this," the governor said. The two other commission members are Attorney General Evelle Younger and Parker Wood of Los Angeles, the senior presiding justice of the state district appellate courts. Clark's nomination has come under fire from various segments of the legal profession on grounds that he does not have a law degree. He dropped out of Loyola Law School but passed the bar examination and became an attorney. Reagan said the issue of Clark's law degree was "somewhat phony" because "in this century there have been 14 California Supreme Court justices without a law degree.

There have been 10 United States Supreme Court justices without a law Clark was appointed to a superior court judgeship by Reagan and later promoted to the appellate court in Los Angeles. Wright asked the state bar to gather information on Clark's qualifications but to make no "evaluation" of it. He said the bar was asked to help "since the commission does not have the means or personnel to assist." Reagan said he was "at a loss to understand whether the chief justice is suggesting that he ruled in that previous case without full information or why does he feel the need now to ask for the state bar board to officially come into this when the constitution is very clear where the responsibility lies with that Some of the high court's opinions authored by Wright, such as the one declaring the death penalty unconstitutional, have been strongly criticized by. Reagan. Clark favors the death penalty.

Reagan also said the mail of Younger and Wood has been "running overwhelmingly" in favor of Clark's appointment. VOLCANO ERUPTS House on Heymaey Island, Iceland, appears in imminent danger tons of lava, fiery stone and ash shoot into the sky late Wednesday from craters of the erupting Halgafjell volcano. Vestmannaeyjar, the only town on the island, is without its more than 5,000 citizens who left Tuesday after the volcano roared to life for the first time in thousands of years. (UPI Telephoto.) Judge bans Confederate flag PENSACOLA, Fla. (UPI) Urging, whites and blacks to work together to "resolve issues destructive to the schools," U.S.

District Court Judge Winston E. Arnow Wednesday, the temporarily Confederate and the nickname "Rebels" at Escambia High School. Arnow said part of the basis for his decision was previous ruling by the U.S. 5th Circuit Court of Appeals, which called the Confederate flag a "symbol of segregation." NAACP attorney Ed Duffee Jr. dropped his demand that the song "Dixie" be banned, on that a 1969 state law prohibits school boards from banning that Southern song.

Black students have been boycotting classes in all of Escambia County to protest the use of the Confederate flag, "Rebels" and "Dixie." ISLAND IN 1966 Aerial view of the island of Heymaey showing the volcano (dome on flat part of island, center right) which is erupting with lava pouring from a 1500- yard fissure on the eastern flank of the mountain. Two more craters burst open yesterday on the western slopes after 5,000 to 6,000 years inactivity. (UPI Telephoto.) Lava destroys more island homes (Continued from Page 1) least 15 craters, some of them 300 yards wide, have burst open since the first eruption Tuesday. Government officials said the volcano was still erupting. Vestmannaeyjar is the only town on the island, the chief Iceland fishing port, and all of its more than 5,000 citizens left Tuesday after the volcano roared to life for the first time in 5,000 or 6,000 years.

Only about 100 policemen, firemen and volunteers remained on the island today to protect property and personal belongings left behind. The flow of lava extended 800 yards into the Atlantic around the island and officials said the lava streams had filled in parts of the 2-mile-long rift that threatened to split the island across its width. "Everything turned red--the sky, the earth, people," one islander said. "It was an unbelievable scene." Frozen fish valued at $2 million was transferred Problems you never have with the EXTRACAR ATD The Parking Pinch a drove day. I from couldn't one to the make other, them and all if park- I ing costs were eating up my income.

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It's easy the budget! Southern California RAPID TRANSIT DISTRICT EXTRACAR Wednesday, to the mainland from island freezing plants. The island accounts for about 20 per cent of Iceland's fishing industry, a cornerstone in the nation's economy, and government sources said the eruption could deal a serious blow to the economy. UPI reporter Kari Jonasson reported from the island that a band of hot lava: 1,000 yards wide that is flowing into. the island straits may force the closing of the harbor. "The water is so hot that you burn yourself if you put your hand into the it," he said.

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