Reno Gazette-Journal from Reno, Nevada • Page 58

38 NEVADA LOOKS AHEAD 1964 Centennial Edition Reno Evening Gazette Nevada State Journal 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 i 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Towering Buildings I Were Growing! Mark Las Vegas 1 r-v lion to the local economy, the hotels are as obliging as possible. In July of 1963, Wilbur Clark's Desert Inn completed a nine-story, 119-room sky-rise. The edifice, built over and around the existing hotel-casino, stands as one of the spectacular skyline fingers beckoning tourists into the desert. Farther out the Strip (which is U. S.

Highway 91 leading west to Los Angeles) the Dunes Hotel will have completed construction on its $8 million addition that soars 22 stories from the desert floor. Named "The Diamond of the Dunes," the building adds 550 rooms to the complex, pushing the hotel's total to a thousand. The skyscraper features a Top 'the Strip coctail lounge and solaria and health clubs. Del Webb of New York fame, who just two years ago associated himself with the Hotel Sahara in Las Vegas, last year opened his new 24-story skyscraper addition at a cost of $12 million. The tower adds 400 hotel rooms to the Strip accommodations when completed.

Today, Las Vegas has broken all population projections and is growing at a rate of 150 families a week. These growth indications point to the fact that Southern Nevada could easily be the home of a million people by 1975. According to a year-end survey conducted by a western market report, Nevada is America's fastest growing state with a 29 per cent population increase in the period from April 1960 to July 1963. It remains only to be said that Southern Nevada is the fastest growing area in the state. Local resort hotel operators are staking hundreds of millions of dollars in the belief that this trend will continue, and that Las Vegas has not yet hit its stride as a tourist and convention mecca.

The buildings they are putting up are designed to last a long time, and they all have provisions for future growth. In. an area noted for its gambling spirit, this has come to be regarded as a sure thing. Imuyers Htle of Reno, Inc. 225 S.

Arlington Reno FA 9-1 101 Las Vegas grew up during 1963. Straight up. Nearly $75 million worth of sky scraping additions sprouted along the famous strip as the lavish hotel-casinos added more than 5,000 rooms to their facilities. Ten hotels have completed "high-rises' towering building additions totaling 163 stories, which give this desert playground a strikingly incongruous skyline. THE REASON for the reach toward the sun in Las Vegas is generally attributed to skyrocketing land values.

Until last year resort operators moulded their architecture to the comparatively flat contours of the rolling desert dunes. But real estate along the Las Vegas Strip has become a nearly precious commodity. Then hotel men have determined that tourists prefer a shorter walk to the showrooms and casinos. And since more than 13 million tourists streamed through Southern Nevada in 1963, contributing about $375 mil rooms to the Sahara's total, boosting it to a thousand. The Flamingo Hotel added 200 rooms with a four-story building on its grounds; its convention hall also was expanded from 12,000 to 20,000 sq.

ft. The Sands Hotel completed a three-story, 83-room addition called "The Aquaduct" and is now polishing plans for a $3 million eight-story addition soon. A nine-story, 175-room building is scheduled for completion in April by the Stardust Hotel. The new addition will give the Stardust 1,500 rooms. The Thunderbird Hotel completed its four-story addition late last year, giving the hotel a total of 750 rooms.

Scheduled to begin sometime this year is a 16-story highrise which is to cost $4 million. JUST SEVEN years ago the tallest building in Nevada was less than 140 feet. Now, towering 341 feet above the Las Vegas Strip is the skeleton of the $6 million Landmark Tower. The mushroom-shaped Landmark, (and it is that) jutting 29 stories high will add another 160 rilllillllllllllllUMIlllllllllIMIIIIIIlllllllllllllllllllinilllllHlllllllllllllllllllllllllllllllllllllllllM "rT is the sum fetal of the combined efforts of a community's people! WE ARE GLAD TO HAVE BEEN A PART OF THIS GROWTH end TRUST THE FUTURE WILL GIVE US THE OPPORTUNITY TO SERVE YOU MORE ABUNDANTLY. LAN-WIN ENTERPRISES.

Inc. 1401 W. 4th Reno Phone 322-2159 CONTRACTORS HEATING AIR CONDITIONING VENTILATING SHEET METAL FABRICATION and INSTALLATION Free Estimates Clark LAS VEGAS BOASTS of its $5.5 million air terminal which has facilities to accommodate up to 16 of the largest jet airliners simultaneously. From the main building, housing the ticket offices and baggage facilities, passengers take an escalator to the second floor where a bridge leads them to the passenger waiting room and service facilities. An estimated 1.2 million travelers will use the terminal this year.

Ill jj Industrial Center Opens SINCE 1900 We Have Been Serving the Needs of the Fast Growing Reno-Sparks Area The Industrial Arts Building in Las Vegas, one of the largest industrial complexes in fhe state, was dedicated during 1963 by Gov. Grant Sawyer. The governor complimented the project'r developer, Kenneth R. Riley, for his farsight-ed approach to industrial development by constructing a complex that not only has sufficient office space but warehousing for storage and light industry. The Industrial Arts Building a two story structure, contains 70,000 sq.

ft. with all street-level office joined by 1,100 sq. ft. warehouses. The completely-refrigerated building has a coffee shop and is served by a spacious parking area.

The four warehouses have 50,000 sq. ft. of space each with 16-ft. ceilings and 14-ft. drive-in doors.

The warehouses are constructed of concrete block with sheet rock insulation. They all have dock-height loading with fenced and paved storage areas. During the dedication ceremonies Governor Sawyer said a successful warehousing complex in Southern Nevada will stimulate much greater use of the state's liberal Free Port Law in the Las Vegas Area. Las Vegas has a unique advantage as a warehousing center because of its strategic location where manufacturers can distribute their wares to the markets of the West and offer overnight service to Southern California population centers. Firms which immediately acquired space in the facility included: Del E.

Webb Hotel Management United Recording Ets-Hotkin and Galvan, Western Electronics Sales, Carex Investigations, Chem Plastic and Paint, Annen-berg Advertising, Amtec Engineering, Associated Cabinet Reddi Door Manufacturing, Blaine Flooring, Republic Supply Co. of California, Nelson Rowe Sheet Metal Supply, Electrical Advertising Corp. and Dallas Ceramic Co. CLARK COUNTY is among the juniors of Nevada's political subdivisions, but it was known to white explorers a century before the mountain men came out of the East. The Spanish explorers, accompanied by the indefatigable Franciscan Fathers, crossed the southern part of Nevada in their search for El Dorado and for an easy trail from the Spanish settlements of the Southwest and old Mexico to California.

They left the name "Vegas" Spanish for Meadows at the site of the present-day Las Vegas when there were' few other place names in Utah Territory and New Mexico Territory, which then included the Nevada of today. What is now Clark County was the southern part of Lincoln County. Like the rest of Nevada, mining was its first activity, but bonanza is almost inevitably followed by borrasco. Clark County's present-day prosperity began with the construction of the San Pedro, Los Angeles and Salt Lake railroad (now the Union Pacific). Old Lincoln County was divided, and in 1908 Clark County appeared, named in honor of Sen.

W. A. Clark, one of the Montana copper kings, and one of the principal promoters of the railroad. But it was not until the construction of the Boulder Dam project on the Colorado River that Clark Countv went into its meteoric rise. Hoover (Boulder) Dam was the mightiest such structure when it was built to control the turbulent Colorado River and provide an electric power supply for three states.

And this water and power contributed greatly to the expansion of southern California and southern Nevada industry, and made these areas vital parts of the war machine in World War II and the Korean War. And in the field of nuclear exploration and development, Clark County is the national leader, for on the Nevada Testing Grounds are carried out highly secret workings in the mysteries of atomic energy. And in The Meadows is a sight today beyond the wildest imagination of those weary Spanish explorers of the 1700s Las Vegas, a brilliant metropolis dedicated to recreation and entertainment, and yielding riches far beyond those of the fabled Seven Cities of Cibola that those first adventurers sought in vain. We remember when we used the horse and wagon to deliver heating oil, and when we were the first to convert to truck deliveries. We were also the first to use meters, to use ticket stamping meters, and to use radio dispatched trucks.

AND NOW WE CAN GUARANTEE YOU FIRST IN HEATING AND AIR CONDITIONING COMFORT THROUGHOUT THE YEAR. Serving yon sin 19M Keystone Fuel Reno Press Brick Co. DIVISION OF HEATING OILS INSTALLATIONS TELEPHONE 323-3146 HEATING OIL University Has New Radio Station The University of Nevada's new FM radio station, KUNR, began broadcasting in October of 1963. With studios in the Church Fine Arts building and the Journalism building, the station broadcasts within a 13-mile radius of the university, at 88.1 on the FM dial. Station manager is Miss Mary Robins, a graduate of the University of Michigan, who came to the Nevada camps earlier last year.

The Spanish Trail in Southern Nevada is the oldest trail blazed across the state by the white man. One of the favorite watering places was an area known as "The Meadows," or in Spanish, "Las Vegas." Fittingly enough, that area now is one of the favorite "watering places" of the entire nation. HEATING and AIR CONDITIONING fiili OIL4 HEATS IBEST Member of OIL HEAT INSTITUTE OF NORTHERN NEVADA llll.