The Akron Beacon Journal from Akron, Ohio • Page 56

The Beacon Journal Page E6, Sunday, December 19, 1993 MAXWELL'S CHRISTMAS BUFFET Holiday Inn Akron South 1-77 and Arlington Rd. SATURDAY, DEC. 25, 1993 Dinner served 1 1 :00 a.m.-4:00 p.m. Full Cocktail Service Available HOT BUFFET Chef Carved Sirloin of Beef, Turkey, and Honey Glazed Ham, Apple-Raisin Sauce, Giblet Gravy, Deep Fried Shrimp and Cocktail Sauce, Lasagna, Meatballs and Sausage, Onion Sage Dressing, Parsley Boiled Potatoes, Snowflake Potatoes, Peas and Carrots, Stir Fried Vegetables SALAD BUFFET Tossed Garden Greens, Carrot-Raisin Salad, Pepper and Olive Salad, Bavarian Salad, Tahitian Salad, Cranberry Relish, Fresh Fruit, Assorted Relishes, Red Cabbage Salad, Assorted Rolls and Muffins 1 I SCRUMPTIOUS DESSERT TABLE Adult 1.95 Children 12 6.95 Children Under 5 FREE (Sorry, No discounts or Coupons Accepted) Reservations suggested 644-7126, ext. 175 From MS Wakc ABC representative says prospective buyer never contacted network Continued from Page El this era of federal deregulation, a massive public outcry might slow down or even prevent approval.

r. They broke the silence in a big way. If you've never heard a lawyer say anything without hedging, you've never heard Mike Jones, ValueVision's vice president of broadcasting: "There will be no reduction i.e., no reduction repeat, no reduction that means no reduction in local news coverage." If we read between the lines, it almost sounds as if he is saying the station will continue to broadcast local news. And just how long might that continue? "As long as we own the station." Which would be? "For the next millennium." How's that for some clip-and-save quotes? It is not against the law to change your mind, of course. But it' does get considerably tougher when you spell things out adamantly in print.

The lawyers said more, lots more, in a similarly nonelusive style. They said they plan not only to carry on the local news tradition fostered by the Berk family but to expand it, both in terms of the time commitment and journalistic quality. They said local viewers will get increased sports coverage, local entertainment programs, even a Washington bureau. They did admit that their raison d'etre, the thing "that fuels the engine," is home shopping. And they declined to specify how many hours per day would be devoted to peddling their wares.

because the deal has not been finalized and because ValueVision has not contacted ABC, "We've never had a conversation with them," insists Krys Keller in New York. "The only reason we knew the station was being sold was because we received a newspaper article to that effect. They have made not one single effort to communicate with this network." Keller said there is "no magic number" in terms of the minimum hours of ABC programming required by an affiliate. But she also said none of ABC's current affiliates is a shopping channel. Let's put is this way: If Channel 23 remains an ABC affiliate after it becomes a shopping channel, your local TV writer will walk to Cleveland.

Smooth sailing Meanwhile, back in the Berk camp, the family will continue to roll along with Creative Technology, a thriving TV production and computer software company housed in the same Copley Road building as WAKC. The boys won't be struggling for pocket money. According to legal documents filed with the Federal Communications Commission and obtained by the Beacon Journal, $5 million of the $6 million sale price is for the property and the remaining million is for a noncompetition and consulting agreement with the Berks. For each of the next five years, Roger Jr. and Bob, grandsons of the founder, will receive $87,500 apiece; their sister, Ellen Rosen-blum of Denver, will get $25,000.

In the short run, at least, the Berks will continue to operate Creative Technology in its current location. The FCC file says CT can rent its space for $1 annually during the first year after the close of the deal. Each month the Berks stay put, they are obligated to provide 10 hours of consulting. The papers also show Value-Vision will do business in Akron as "WI Akron Inc." Staff writer Bob Dyer covers heal TV and radio. Jones and his colleague, Steve Cunningham of Denver, also said they had been planning this approach all along, well before the public outcry.

They say they didn't put anything about newscasts in their stock prospectus or their FCC papers because they didn't want to tip their game plan. Apparently, those concerns have evaporated. The best quote of the day may have belonged to Jones. Did he not agree that the credibility of a news operation would suffer by appear-, ing on a shopping channel? He did not. He said that hawking costume jewelry is every bit as noble as airing such shows as "Roseanne and CHiPs." Good line.

The second lawyer was a lot of laughs, too. He admitted that the traditional public perception of a home-shopping channel was "selling schlock to nerds." But the funniest crack was unintentional. These guys actually said with straight faces that they saw no reason why ABC would not continue to be affiliated with WAKC. First of all, ABC already is not thrilled about having two affiliates in the same market competing against each other. The odd situa- tion dates to the days when ABC, the last of the Big Three, was so desperate for affiliates that it would sign up almost anyone, anywhere.

Second, the only reason ABC would continue such a relationship would be to ensure continued reach for its own programming. Presuming a station dedicated to home shopping would not carry all or even most of ABC's schedule, why should ABC lend its good name to the endeavor? Or, in the opinion of Cunning-" ham, its moderately good name. "Given the network's performance in recent years," he said, "it's not a decision they make lightly, to drop affiliates. For obvious reasons." The ABC honcho in charge of affiliate relations for Channel 23 and Cleveland's WEWS (Channel 5) declined to speculate on her network's relationship with the station (UffihjJ MAXWELL'S fS lAAlf tlXJ staff and Management MAXWELL'S U5 Happy Molidays from the FmmMnjj Recycling tips are holiday-savers In memory of our founder, Don We Thank You, Our Customers, for keeping his dream alive. Think before you buy, environmentalists urge Financing Layaway II VISA I -II JEWELERS impact on the environment, adds Schiffhauer.

Here are a few holiday-season tips for the environmentally savvy: Decline additional bags and wrapping. Instead, combine several purchases in one shopping bag. Bring your own reusable bag to carry purchases. Choose items like toys and cosmetics with the least amount of packaging; avoid items that are wrapped in two or more layers of packaging. Buy rechargeable batteries for toys and appliances.

Buy a living evergreen tree for Christmas that you can plant later; check with your local nursery to learn how. Many municipalities recycle Christmas trees through compost ing; call your local city hall for information; be sure to remove all tinsel, ornaments and lights from the tree before recycling. Purchase wrapping paper and cards made with recycled paper, Save wrapping paper, bows, boxes, decorative gift bags and tissue paper to reuse for another occasion. Create your own gift wrap by decorating the reverse side of paper grocery bags with rubber stamps and paints. Avoid using plastic and paper dishes and utensils.

Save and reuse plastic party trays and containers. Don't use aerosol air fresheners or scent; use pump sprays or potpourri. 661 E. Exchange Street Akron 762-0325 Christmas Hours: M-Thurs. 10-9, Fri.

10-6, Sat. 10-5, Sun. 12-5 fhrn Beacon Jtmrnal inn? smites 'Twas the day after Christmas, when all through the house-' was garbage. Instead of sugarplums, today's holiday celebrants often see visions of discarded boxes, mountains of crumpled wrapping paper, bows and countless disposable plastic plates and utensils dancing in their heads. What can holiday shoppers do to get out from under the piles of garbage created by a consumption-crazed society? "Think before you buy," says Jane Schiffhauer, environmental-education director of Clean-Land, Ohio, a not-for-profit environmental organization in Cleveland.

"We encourage consumers to adopt a 'Wise Buys' purchasing strategy making environmentally smart purchases of products that help reduce waste by using minimal packaging. A Wise Buy is also a product that can be reused, recycled or is made from recycled materials." While thoughts of the environment often are far removed from the busy minds of shoppers, the holiday season is the perfect time for coasumers to make a positive All those going to East Side Mario's We dime idlay AH liifliiiliif IIOMK-MADC Kill $450 HrrvH All Vqr -N. Cvtj-(M GRAM) Vliw ITALIAN Ti 'ICUISINE JJ T7 Open 7 JNew Years Eve 555 E. Cuyahoga Falls Ave. Akron 928-9530 zwi kki iuiiviu necweux I ur I OPENING, En court.

raise your right Hand. Mon Dec, 27 at 7:30 p.m. ON SALE NOW! C14 $11 CQ VIP Seating iJJl'Tj Available BEST PLACE TO GET IN SHAPE WE OFFER: Racquetball Step Aerobics Nautilus Indoor Running Track Free Weights Cardio Vascular Equipment Wallball Free Fitness Evaluation Personalized Training Starting this Monday, December 20th, join us in celebrating the opening of the new East Side Mario's in mi Tickets available at The CoUseum Box BaDysming 4 Snack Bar Lounge Montrose. Your family will love our street-festival atmosphere featuring store front tables, street lamps, vegetable carts-we've even got the Statue of Liberty and The Brooklyn Bridge. You'll enjoy American- I Office, all TkketMaster Centers' including all Kaufmann's, Coconuts and Record Den Stores or CharKe-Bv-Phone' at 241-5555 (Cleve) or 945-W00 (Akron).

(Convenience fee per ticket). Italian favorites like linguini, wood-burning brick oven pizza, bruschetta bread, ribs, and lots more. At prices that'll have everyone singing I Love New York. For Group Info call 659-2153 OFFER EXPIRES 12309 r(K) For a great holiday gift idea, buy a $25 gift certificate and get a free East Side Mario's coffee mug while supplies last. Just head to Montrose on the hill.

And look for the big tomato. CHAPEL HlU -581 Howe Avenue (next to TwinValu) 928-7288 MONTROSE -85 Montrose West Ave. (Ooens Dec. 20tM 668-1859 a I ALL MEMBERSHIP TYPES NO ENROLLMENT FEE! Hours: Moa-Sat, i i a.m.-i a.m.; 1 1 a.m.-i i p.m. An American Italian Eatery IHWIi Qtigu lf II 1 i 2ZZ O' HMKM bOM ')0TTtM UniMWtlONM MC IWVWIMI Of MC ON S.

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