Reno Gazette-Journal from Reno, Nevada • Page 8

1 8A Nation Sundae February 17. 1991 Reno Gazette-Journal CIA director for Kennedy, Johnson dies Gtoini-EinigjDislh) readers ttargetiedl Fresno Bee weekly attempts to tear down language barrier 5 W. John A. McCone, 89, who was chairman of the Atomic Energy Commission during the Eisenhower administration and head of the Central Intelligence Agency under Presidents John F. Kennedy and Lyndon B.

Johnson, died of cardiac arrest Thursday at his home at Pebble Beach, McCone Most Spanish speakers want to learn English, and having stories side-by-side helps them. When we distribute the paper, maybe half are English speaking, but the other half prefer to read in Spanish. John Esparzapublisher, Vida en el Valle FRESNO, Calif. (AP) A lot of local residents can't read this sentence because they don't understand English. And that's a problem for the daily newspaper, The Fresno Bee.

Even though its circulation recently reached a record 150,000, there are many homes in this multicultural region where some or all of the people don't speak or read English. Spanish is the native language of an estimated 35 percent of Fresno County's residents. The Bee is trying to topple that language barrier with a weekly newspaper carrying news and advertisements in both Spanish and English. "Vida en el Valle" Life in the Valley was launched last summer with a separate staff from the Bee. Color photographs of Latino activities brighten the front page, and the nameplate and horizontal bars near the top and bottom are red and green, the colors of Mexico's flag.

People the Bee brought together to discuss the product's content wanted a bilingual newspaper instead of Spanish-only, even though many at the meetings speak no English. "Most Spanish speakers want to learn English, and having stories side-by-side helps them," said John Esparza, publisher of Vida en el Valle. "When we distribute the paper, maybe half are English speaking, but the other half prefer to read in Spanish. "This way, one paper serves both households." Having a newspaper they can read in Spanish brings members of that community together and helps Latino businesses reach their primary audience, said Bob Palacio, a Fresno State University sociology professor. "The issues that are in the community can be communicated in the language," he said.

"Also, ads for local businesses run by members of the ethnic community kind of help their business with the minority clientele." Translator needed A full-time translator has been hired to avoid awkward, poorly organized English sentences such as showed up when the staff's 1 reporters did their own translations from Spanish. "One misconception I had was the difficulty in getting stories translated," Esparza said. "We learned we needed one and found one who has a master's degree in Spanish." Twenty thousand copies of each edition are distributed free to homes in predominantly Spanish-speaking areas of this Central California city of 350,000 residents 200 miles north of Los Angeles. Another 9,000 copies are mailed, mainly to people in surrounding farm communities. "We're getting good feedback," Esparza said.

"People are telling us what they want in the paper, what they don't want." Esparza, former business editor of the Bee's sister daily in Modesto, found that Calif. A California Republican, who made a fortune in engineering, shipbuilding and shipping, McCone's service as director of central intelligence encompassed the Cuban missile crisis of October 1962, and the discussions that eventually led to President Johnson's decision in the summer of 1965 to commit massive U.S. ground forces to the war in Vietnam. He thus played a role in two of the principal events in the nation's post-World War II history. McCone was tapped by Kennedy to head the CIA in September 1961.

The administration had just been through the debacle of the Bay of Pigs, the failed invasion of Cuba. The CIA had organized the operation, and Allen Dulles, who had headed the agency since 1953, had resigned as a result of it. In choosing McCone to take over, Kennedy was mindful of his high standing in Republican circles, and he hoped that the appointment would still criticism of the administration from that quarter. McCone proved to be an able and innovative manager in the intelligence field. He increased the agency's ability to collect information by technological means for example, photographic missions by such spy planes as the U2 and he set up the CIA's directorate of science and technology.

In August 1962, he warned Kennedy that the Soviets had installed offensive ballistic missiles in Cuba. The president discounted the information as coming from an alarmist Republican, and McCone, who had recently married for the second time, took a wedding trip to Europe. In the meantime, flights over Cuba had been suspended because of the loss of spy planes over the Soviet Union and China. For this reason, further information on the situation in Cuba could not be obtained. When he returned to Washington, McCone pressed hard for the resumption of reconnaissance flights.

They were instituted at the beginning of October, and the presence of missiles was confirmed on Oct. 10. In the ensuing crisis, Kennedy forced Soviet Premier Nikita S. Khrushchev to withdraw the weapons. In return, the United States quietly withdrew missiles it had stationed in Turkey.

In the discussions in early 1965 about what to do in Vietnam, McCone took the view that a ground campaign would not be successful, given the political restraints that would have to be put on it. He said the United States could not win the war unless it bombed North Vietnam into submission. In April 1965, he resigned when Johnson refused to back his attempts to bring all of the government's intelligence efforts under the wing of the CIA. Washinqton Post Associated Press ESPARZA: His new paper serves people who don't speak English. Vida en el Valle 's readers are interested in a broad news menu beyond specialized issues such as immigration.

"They want that, but not to the degree I thought," he said. "They want coverage of the issues of the community primarily education." Other Spanish language papers Vida en el Valle is among only a few attempts by mainstream U.S. dailies to publish in Spanish, either within the regular newspaper or in a separate product. El Nuevo Herald grew out of a Spanish language section that began in the Miami Herald in 1976. Most of the articles in the original were translated from the main newspaper, but El Nuevo Herald relies primarily on staff-written copy, publisher Roberto Suarez said.

"We just decided to start a complete paper," Suarez said. "We hired a whole staff." In the three years since El Nuevo Herald began publication, its circulation has grown from 70,000 daily to 105,000, Suarez said. The El Paso. Texas, Herald-Post and El Paso Times run articles in Spanish occasionally on events of importance to Latinos, such as the pope's visit last May. The Wenatchee, World publishes a semimonthly Spanish-only edition called El Mundo.

Editor Jim Tiffany says stories aren't published in both English and Spanish because "it reduces by half what you can do, first of all, and basically it's a boring format." In heavily Latino California, the Los Angeles Times publishes a bilingual monthly supplement called Nuestro Tiempo, with a circulation of 440,000. The Los Angeles Daily News has begun a Spanish publication. Readers in the San Joaquin Valley can choose among at least six Spanish language publications. "It's competitive out there for us," said Esparza. "We have to make sure we get quality in our paper that those other newspapers do not have.

That's one reason we're using a lot of color for the impact." Questions of terminology still remain unanswered FRESNO, Calif. (AP) What should the press call people whose ancestors came from Latin America? Mexican-American once was commonly used, but waves of migrations from Cuba, El Salvador and lesser numbers from neighboring nations have made that inaccurate as a general term. Militants wanted to be called Chica-nos during the Vietnam War years, but that term never became common because some of Latin American ancestry consider it derogatory. Hispanics became the designation of choice in most newspapers, with such notable exceptions as the Los Angeles Times. However, some complain that Hispanics is not inclusive enough.

They want to be called Latinos, a name the Times embraced. One who favors Latino is John Esparza, former business editor of the Modesto Bee and now publisher of a new bilingual weekly in Fresno, Vida en el Valle. "I sort of cringe when the word Hispanic is used," Esparza says. "We use Latino except in quotations." Esparza explains that Latino refers to "anyone from the Latin-American community," while Hispanic technically is restricted to descendants of the 16th-century Spanish conquistadors. "Hispanic is more a tag put on the Latino community by bureaucrats, not by Latinos themselves," Esparza adds.

"It seems like there's more support for Latino than Hispanic." Boy discovers tooth of giant prehistoric lizard north Mississippi in a decade. The boy said the find at a highway construction site two weeks ago about 100 miles southeast of Memphis was "something really special you don't want to just keep to yourself because then no one else would get to see it." MEMPHIS, Tenn. (AP) An 8-year-old boy on a scouting trip in north Mississippi found the tooth of a prehistoric, carnivorous lizard that grew up to 42 feet long. Kent Stratton Jr. of Memphis originally thought the object was petrified wood and showed it to Ron Brister, curator of collections at the Memphis Museum.

Brister said it was the first discovery of a mosasaur fossil in 20 OFF Tax Preparation Refund in 21 days or less Refund Anticipation Loans within 3 days We will honor any competitor's coupons. QWIK TAX 3i'j "When mentioning this ad Chicano novelist Islas dead at 52 STANFORD, Calif. (AP) -Arturo Islas, the first Chicano novelist accepted by a major New York publishing house, died Friday of an AIDS-related illness at his home on Stanford University's campus. He was 52. Islas, a Stanford English professor, published two books in the last seven years "The Rain God" in 1984, and "Migrant Souls" in 1990.

Both works feature the family of Miguel Angel, who grows up in a Texas town. In his semi-autobiographical books, Islas, who was born in El Paso, Texas, looks at the dual cultural heritage of the Chicano son. Martin Evans, chairman of the Stanford English department, called the novels "truly extraordinary works of art that will endure as long as American literature is read." Islas began teaching at Stanford in 1967 and gained tenure in 1976, when he received the Lloyd W. Dinkel-spiel Award for outstanding service to undergraduate education. Have you experienced the power ol oriental medicine through an oriental medical doctor's service? IMPORTANT LEGAL NOTICE ABOUT GIARDIA OUTBREAK PLEASE READ THIS NOTICE Dear Reader and other affected persons, including residents of Washoe County.

Nevada, and Northern California: PLEASE TAKE NOTICE that a lawsuit was filed the Second Judicial District Court of the County of Washoe. State of Nevada, on the 7th day of December. 1 982 by Edward Byron Smith and several olher tviduals against Sierra Paofc Power Company Pacific?) alleging that Sierra Paofc. a state-regulated public utility, negligently caused giarria lamblia protozoa to inhabit Sierra Pacific's water supply and alledgedty causing an outbreak ofgardiasis In the Reno area between the dates of Januarys 1961 and December 7, 1982. Qarriass is characterized by persistent diarrhea, severe intestinal cramps, explosive or watery stools, abdonmal rJstenaon or bleeoVig stoofe.

The Plantiffs sought by motion to have the Court certify tiat an peoptewhoccfitractedrjarcliasisdLinng the referenced tme penod be included wifhm a class of people for purposes of pursuing a claim against Sierra Pacific Power Company. On tie 29th day of January, 1988. the Court denied the Plantiffs' motion. The law now permits anyone who believes he or she contracted giardiasis and who believes he or she has a daim against Siena Pacific who not now named i tie lawsuit to (1 jom in the lawsuit, (2) file his or her own lawsuit or, (3) ion with others id fie a new lawsuit The Court has detemwied that tie deadme to He any such lawsut or to move to jomm the present case sApril 1, 1991 after whet! any dam wi be barred. ShoukJ you have any questions about fhs matter, you are free to contact Plamtffs' counsel at the law of Robert E-Lyte.

245 East liberty Street 3rd Roor. Reno. Nevada 89501. TEL (702) 78W699. pr- Allergy Sinusitis Skin Problem Asthma Headache Back Pain Neck Pain Shoulder Pain Lower Back Arthritis Sciatica rcfilCKEN NMjr3 DR.

Seung B. Park, O.M.D. 786-3302 120 Continental Reno, NV 83509 BY APPOINTMENT Mon-Fri (9:00 am 6:00 pm) Your Choice in 1991.. mmmmmiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimimimrTi Steel Siding! It's a Smart Insulate for Winter or Summer and Save Energy. STOP SMOKING OR i LOSE WEIGHT GROUP HYPNOSIS SESSIONS LOSE WEIGHT or end your SMOKING habit in 90 I minute HYPNOSIS SESSION.

You are always AWAKE, AWARE and IN CONTROL. When you TRULY DESIRE to release your unwanted habit, allow TRANCE-ACTION, with D.L RILEY, D.C.H., clinical hypnotherapist, to help you to attain your goal. CARSON CITY, ORMSBY FEB. 18th RENO, AIRPORT PLAZA FEB. 19th WEIGHT LOSS FROM: 6 P.M.

to 7:30 P.M. STOP SMOKING FROM: 8 P.M. to 9:30 P.M. $30.00 per session payable in cash or money order. For further information write to TRANCE-ACTION, P.O.

BOX 30388, Laughlin, Nev. 89029. Registration at the door 12 hr. prior. Forty years ago, when Ray Heating first opened its doors, we made a goal to keep our customers warm in the winter and cool in the summer.

Simple and to the point. Since that time we've grown into northern Nevada's most complete heating, ventilating and air conditioning company. With the areals largest and best-trained work force, a fleet of more that 50 vehicles, the most advanced metal fabrication facility, and unequalled computer design, no one's bigger, no onels better. Call McGinley today Aluminum and Vinyl Siding also available Commercial Residential ST 1TQ CiC70 Free Plans The Reno Area's Only Lennox Dealer TT) RAY HEATING HBftJ SINCE 1950. 1008 E.

4, RENO, NV (702 322-9434 JJO-JUO Free Estimates CALL 1-800-368-0188..