Reno Gazette-Journal from Reno, Nevada • Page 4

David Lawrence Still Another Spring Today in National Affairs RENO EVENING GAZETTE A NEWSPAPER FOR THE HOME Published every evening except Sunday by Reno Newspapers, Gazette Building, Reno, Nevada: Charles H. Stout. President. JOHN SANFORD, Editor JOSEPH K. JACKSON, Managing Editor CLARENCE K.

JONES, Business Manager MILTON B. GERWIN, Circulation Manager ALBERT D. CONTON, Advertising Director The Reno Evening Gazette ts a member of the Speldel Newspapers, a national service organ tzatlon, promoting through the publication of pro-gresslve newspapers the best interest of the community and the home. Entered at the post office at Reno. Nevada, as second class matter.

The Associated Press is entitled exclusively to the use for reproduction of all the local news printed In thla newspaper as well as AP news dispatches. National Advertising Representatives- West Holiday Company, New York. Chicago, San Francisco. Detroit. Los Angeles.

Portland. Denver. Member Associated Press, Audit Bureau of Circulation, and the American Newspaper Publishers' Association. PEACE. MJh HOPES gp f0'T 5 MINNEAPOLIS STAR SUBSCRIPTION RATES: Single copy, 10 cents; Carrier Salesman and Motor Route.

50c per week. MAIL SUBSCRIPTION RATES: By mall In the State of Nevada and Modoc, Lassen. Plumas. Sierra. Inyo.

Alpine. Mono and Nevada counties and the Lake Tahoe area in California: One year, six months. three months, one month. $1.50. By Mall to all domestic points outside the above areas: One vear, six months, $10.50: three months, $5.25: one month, $1.75.

Saturday, March 29, 1958 4- whole theory of automobile selling is due for a change and more effort will have to be made hereafter to locate the "prospects" so that salesmen will, when invited, bring the new car around to be seen or ridden in by the family that thinks it wants to buy one. Certainly the idea that, when sales begin to slump, it's the time to stop spending money to make sales is illogical. Yet there are many businesses which curtail their selling efforts and actually lay off salesmen when the sales curve starts downward. It isn't the government's function to advise businessmen how to run their companies, but it is significant that a lot Is being said here in governmental conferences with businessmen about the importance of considering steps that business itself might take to stimulate sales. The automobile industry lately has been the subject of discussion in a Congressional committee as to the present methods of informing the public about prices.

The impression prevails in many quarters that there is a lack of uniformity in price tags. Some of this aturally is due to the willingness of dealers here and there to forego a portion of their commissions in order to induce sales or to maintain flexible trade-in allowances on used cars. But the latitude in price reduction is limited, and that's why there is pressure now in Congress to repeal excise taxes. This is a knotty question for the government to decide, because anyone who can pay more than $1,000 for any article certainly should not object to the payment of the small amount of sales taxes. After all, the owner of a car might be expected to pay something more to the government for the building of new roads and the maintenance of existing highways than is covered by gasoline taxes.

The administration is reluctant to see excise taxes on automobiles removed altogether, and it may be that a smaller amount will be agreed upon in Congress as a compromise. There is a hope here that some way may be found by the sellers to reduce auto prices. But with the threat of increased wage demands by the Auto Workers union, there is little prospect of seeing present costs cut down. Meanwhile, Michigan itself has taken the initiative in a nationwide campaign to stimulate auto sales. Parades and a display of selected bargains are being planned with the slogan "You Auto Buy Now." The dealers and manufacturers say people have the money to buy, but need to be urged or reminded of what the new cars can do for them.

This is perhaps a significant beginning of what the president has in mind effective Hair-Curling Deficit THIS PRESENT economic slowdown is far from a "depression that will curl your hair," in the phrase of former treasury secretary George M. Humphrey on Jan. 15, 1957. But the deficit ahead for next year that could be really a hair-curler, so Sen. Harry F.

Byrd predicted in the senate this March 19. The Virginia senator outstanding apostle of economy in congress puts the 1959 deficit at 15 billion dollars, and perhaps more, if congress adopts current, proposals have much support. First of all, even if "business will substantially improve in the fiscal year 1959" and even if taxes are not cut, revenues will be IVi billion dollars less than counted on when the budget estimated a surplus of one-half billion for 1959. Add an increase of 5 billion in government spending, more if highway costs are not fully met from the separate fund for highway construction. And "a general tax reduction, if and when' finally enacted, would cost a further loss in revenue from 7 billion to 8 billion dollars." Anything like a 15 billion dollar deficit would well surpass the highest previous peacetime billion in 1953.

Even during the free-spending New Deal, the highest peacetime deficit was the 5 billion in 1936. However, total expenditures were much lower then than now the billion deficit in 1936 amounted to 55 per cent of total expenditures, whereas a 15 billion deficit in 1959 would still be only about 20 per cent of expenditures. The New Deal was for raising consumer purchasing power, not by lower taxes, but by public works, relief (including the make-work boon-doodges), lower maximum hours, higher minimum wages, farm benefit outlays, social security payments, and every other Socialistic spending scheme that could be devised. In fact, in 1934, 1936 and 1940 the surtaxes were raised on the higher personal incomes for the announced purpose of keeping the deficit down, but actually as a soak-the-rich plan. A Hair-Trigger World NEAR PANIC was created over the Los Angeles area by an erroneous report that radioactive rain had fallen in the region.

Actually, authorities said, there was no danger whatsoever. The false report had it that there was a high degree of radioactivity in southern California rain because of Russian atomic tests, and the result was alarm and panic for several hours. And this demonstrates the uneasy tension, not only in southern California, but all over the world, in this era of the cold war. Olin Miller's Comments Noting that rocket men state solid fuels are far superior, a newlywed says it's strange he hasn't derived a great deal of energy from eating biscuits made by his bride. "The earth is mostly hollow," says a pseudo-geologist.

He is undoubtedly mistaken. We just went outside and thumped it and it sounded quite solid. The opening many a person needs most is one in his closed mind. Picture WASHINGTON. President Eisenhower may have started something with his pointed remarks about the need for "better salesmanship" as a means of improving the business situation.

"I believe," he said to his press conference this week, "that there is a great field for expansion of business by better salesmansnip on the part of business concerns I believe we have got to offer things in a better packaged way we've got to do better advertising Three times Mr. Eisenhower used the word "better." The president, in emphasizing salesmanship, packaging and advertising, touched on fields in which America has usually excelled. His appeal for better effort now will tend to bring about a re-examination of the effectiveness ot present methods. The automobile industry, for example, is very much in the headlines because it has suffered a drop in sales. Yet the other day a survey by some research organizations showed that in the year 1957 only one out of every four persons who bought a new car had been contacted by a salesman or by a dealer before coming to a showroom When products are 'scarce or in high demuid, it is natural for the customer to be seeking out the seller, but it's the other way around when business turns downward and there is a surplus of the product for sale.

It has often been stated by the experts in merchandising that an article which sells for $100 or more, for example, isn't usually sold directly by circular mail and that the purpose of sales letters or keyed advertisements is to get "leads" for the sales-man to follow up. Maybe the William Morris Words; Wit and Wisdom Today's quiz sets you the task of picking words similar in meaning to each other. For word in the numbered list below, there is a word of nearly or precisely the same meaning in the lettered list. If the word lettered means nearly the same as the word numbered "5," write this down as 5-A. When you are finished check against the answers at the end of the column.

1. Covert A. Thrifty 2. Spasmodic B. Fashionable 3.

Frugal C. Subservient 4. Mettlesome D. Transitory 5. Posh E.

Incisive F. Stealthy 6. Servile 7. Attenuated G. High spirited 8.

Ephemeral 9. Trenchant H. Muddy I. Diluted J. Fitful 10.

Turbid NOTE: Score ten points for each correct answer: 100 points is an excellent score; 80 is good; 60 or below means that you should look up each word in the dictionary. Then try using it until it belongs in your vocabulary. ANSWERS: IF; 2J; 3A; 4G; 5B; 6C; 71; 8D; 9E; 10H. Prayer for Today On the day before Palm Sunday, God, we remember the Messiah's ride as a humble king into the city of Jerusalem, there to be haiied with joy, but later reviled, condemned, and crucified. May our loyalty to the risen Savior be so real that we will not crucify him afresh, but rather serve him and his kingdom with the very best of our resources and ability.

Amen. Lyndon B. Phifer, Tallahassee, retired Methodist editor. It's Only Money to Them -THE PRESIDENT'S scientifio advisory committee said in a report the other day it probably will cost "a couple of billions over a period of years" to put a man on the moon and return him to earth. Immediately, senate space committee members said they are willing to go ahead with such an expenditure to bring about the feat.

This quick and casual treatment of a couple of billion dollars as a minor expenditure wasn't appreciated by other senators. Some of them, long- familiar with the multiplying cost of federal experiments, could see a good deal more than two billion dollars literally shot in the sky, and they questioned the necessity of a crash action on a man-on-the-moon venture. Yv'hile the ordinary citizen realizes that experiments in rockets and missiles are exceedingly costly, he doesn't want his money wasted in a hysterical and somewhat questionable promotion. Right now, two billion dollars might be spent to better advantage to shore up the sagging economy on the American section of the earth than to stake out the first claim on lunar territory. A Sort of 5th Amendment "WHEN IT was suggested some members of the U.S.

senate should be called by the house committee investigating the smelly FCC case, House Speaker Sam Rayburn warned representatives that must not summon nor quiz any of the upper house members. "The house has no over the senate," he declared, then added: "If a senate committee wanted to investigate me, I would tell them to dig potatoes deep." That's real cozy professional courtesy. And to anyone outside of the capitol, it would look a congressional method of invoking the famous Fifth Amendment. Wonderful Nevada Adm. Tony Cornero went to that place reserved eternally for all good gamblers on July 31, 1955, but he was back on the Nevada scene this week in spirit at least, in a develo-ment that may have political consequences.

Cornero, whose colorful career included captaincy of two ships that gained famed on the high seas, died with his sea boots on at a Desert Inn crap table one quiet Sunday afternoon. The ships he skippered were the "Rex" and the "Lux," floating gambling casinos, which gained for him his professional handle of "Admiral." He also was known in Nevada as the promoter of the Stardust hotel in Las Vegas and it was in this capacity that he played a prominent, albeit "in absentia" role this week in the forthcoming polti-cal wars. When Tony's hand stopped shaking the magic dominos, his dream hotel died with him and the enterprise went into bankruptcy. At a bankruptcy hearing in Las Vegas this week two attorneys pleaded for a 5150,000 fee for their efforts in obtaining a gambling license for the first Stardust casino operating group. Even this would have caused few ripples, except for the fact that the attorneys happen to be William Sanford of Reno, who was finance manager for Gov.

Charles H. Russell in 1954, and George Vargas, long connected with the inner circle of the Grand Old Party, and a self-identified $100O-a-day lobbyist when on temporary duty with the Nevada legislature. Governor Russell's critics will be sure to exploit the Sanford role in the Stardust licensing affair to the fullest possible extent Sanford thus may have supplied some ammunition to be fired during the current campaign, but it probably was inadvertent. Prior to 1958, only one Nevada governor had ever tried to win three terms in the office and few would have regarded Governor Russell as a political trailblazer prior to his Feb. 22 announcement that he was going to try for 12 years In the executive mansion.

32? T.K. t- 1MI by NEA ferric. M. Political Sanford and Vargas had two witnesses at the bankruptcy hearing to testify that their requested fee of was not at all unreasonable. Those testifying included William Woodburn of Reno, Democratic national committeeman for Nevada, and Madison B.

Graves, of Las Vegas, who held the job of U. S. attorney for Nevada under the current national GOP administration. Woodburn, in a fine nonpartisan display of willingness to aid fellow lawyers, told the bankruptcy referee, that he would never have attempted to get the license because the "obstacles were insurmountable." He referred, no doubt, to a statement made during the previous year by Governor Russell, ex-officio chairman of the tax commission, that "Cornero will never be licensed in this state." Before they sang his lucky song, "Wabash Cannon Ball" over his casket, Cornero tried hard, however. His first bit of strategy was to list on the license application the name of a woman who served as a clerk in the governor's office.

That didn't work so he tried a new angle. Cornero finally withdrew from the license application and it was announced that the casino operators were going to pay the hotel owners, which included Cornero, a year for the privilege of running the games in the hotel. The old Stardust group, which has no connection with the company that plans to open the sprawling hotel sometime next month, was licensed. Walter Larsh, a member of the tax commission said after the unanimous vote: "We've been given the run-around. They were too damn smart for us." A high gaming control official said the Stardust licensing "set gambling control in Nevada back five Another wondered what was to prevent Frank Costel-lo from building a casino, and then leasing it "to the priesthood" for licensing purposes.

Woodburn further enlightened the referee by emphasizing that gamblers who do not Other Editors One Space Tent Salt Lake Tribune: The army announces consolidation of its space-missile agencies under one command, with Dr. Wernher von Braun, the man who played a key role in creatine America's first man-made moon, as top civilian on the staff. Now why can't the defense department go a step further and consolidate the space-missile agencies of all the armed services It took the air force about 40 years to achieve indepent-ent status. But events in the space age are moving almost as fast as the 18,000 miles per hour it takes to put a satellite in orbit. A space force seems just as logical as an air force, and while a new armed service might produce a four-way inter-service rivalry, we don't know how it could be any worse than the three way rivalry which has been plaguing the country.

By the way, whatever happened to the program for "unifying" the Pentagon? If that were done, then rivalry could be stamped out once and for all. enjoy the best reputation tend to compensate by hiring the most respectable lawyers they can find to represent them before the tax commission. "This is obviously what they did in the case of Vargas and Sanford," declared the magnanimous Democratic national committee. Representing such people often is hazardous to a fellow's reputation, Vargas explained, emphasizing that a lawyer stands on the representations sometimes these statements are not borne out by facts. Recalling all the detail makes it apparent why several of the state's sharpest lawyers feel the successful Stardust license strategy was worth $150,000.

But the bankruptcy referee probably spoke the minds of those who are not familiar with the Nevada gaming scene. When a court attache opened a window in the court, the referee, a stranger to Las Vegas, said: "I'm from the spinster city (Portland, Ore.) so I am going to be fair to these boys." Portland gained fame as the spinster city because a lady mayor up there shut the town down tighter than a drum, and for months not even a slot machine could be heard in that once lively old river town. With the approach of the state convention, battle lines for the forthcoming Democratic primaries are pretty well drawn and some interesting contests are in prospect. The week saw the entry in the senate race of Dr. Fred Anderson of Reno and other members of a slate now in the process of being drawn up may be revealed within a month or two.

Grant Sawyer, the district attorney from Elko county, may yet enter the race for governor on the Democratic ticket and a running mate from Clark county, for lieutenant governor may also be chosen. George Franklin, of Las Vegas also remains in the picture as far as Democratic candidates for governor are concerned and he Is among the most active of all candidates at this moment. The Anderson-Sawyer team presents an Interesting experiment because it will result from the labors of a group of relatively inexperienced men to answer what they consider a grave threat to the party's future in Nevada. That is the obvious, and somewhat successful scheme thus far to hook the Democrats with weakened state control of gambling, a bill of goods that was sold on a large scale during the 1957 session of the legislature. The Democratic primary fights will be carried out between those who believe in opening the gates to all comers, and those who feel that the state must be extremely selective in granting licenses.

The "open door" forces hold most of the high money cards at the present writing, but pledges have been made to candidates like Sawyer that they will not be expected to pawn the family jewels to finance their own political races. This year, 1958, is important in the state's political annals because it may answer once and for all the important question of whether the governorship can be bought by the one who can bid the highest. Crossword Puzzle Story of the Files 40 Years Ago Nevada quota for the third Liberty Loan Drive was state chairman H. A. Lemmon announced.

This state was the only one to handle the drive without federal solicitors. 25 Years Ago Gov. Fred B. Balzar vetoed a bill to reduce the salary of university president Walter E. Clark, claiming it might set a precedent where powers over university salary matters would be taken away from the board of regents.

Answer to Previous Punle 26 Mining is of its most important industries 27 Burrowing 39 Savors 40 Titicact, Is on the Bolivian-' Peruvian border animals 28 Type of cheese 42 Orifice 30 Still 44 Honey maker! 34 Father Bridge 85 Fail to follow 47Angerer suit in cards 36 Palm leaf CO Self-esteem 62 Before 53 Mover's truck 38 Be pressing ItIoIpI IWll IUAIP iiAt iEiiS TR I A NJ BSiS IT I glC otigj SlgMIt A WLb Nl rrt 'l IPIA I Kl AIM jJfelXli CO N) A I NiE g. AjHlAI: amsJxs "allxs. Npji Life in various portions of the world since. Pretty soon like six months I'm going to take three members of the family big Ricardo, little Ricardo, and Emilio to Africa, and then I'm going to write me a book, too. It will be called "Among My Alien Children," and I hope I can write as well as Betty just wrote hers.

(Jay, for the last time, get down off that wall!) crash! Well, you can't make an omelette without breaking eggs, can you, Betty? mil-Sit- 1 Bob Ruark It's a The mother of my four boys Ricardo, Emilio, Jay, and Penn has just written a book. These boys are mine only by proxy, since they have a perfectly legitimate father, brt they don't seem to spend much time with the family. They seem to spend it with me, in the summertime, when Papa Ricardo brings his boat to the little Spanish fishing village in which I live from time to time. The mother of my four boys is named Betty Lussier, and she has a book just out, "Amid My Alien Corn" (Lip-pincott), which deals with raising these four young hellions pardon, these four wonderful children in a olace called Larache in Spanish Morocco. While she raised the younguns she also ran a farm.

I think it is a very good book a kind of Moroccan "Egg and but tougher. To associate with these demons these magnificent blonde, blue-eyed cherubs (get down off the wall. Jay!) you got to be tough. But if you take a Canadian girl who was raised in the eastern sho of Maryland, who flew for the RAF as a ferry pilot, worked in the underground in France, had one child on a golf course, another in a garden (without assistance), and a couple more or less formally, and send her to Morocco to run a ranch where she combated both Arab and Spaniard you might have some idea that this is an unusual book. It is.

End of book review. Betty raised her younguns and got out the crops in La-reche and built herself a village and reformed the natives and fit everybody to a draw. She match-raced with Arab sheiks and caught the mumps and arranged romances and sat up with the dead and heaven knows what. She dealt with bulldozers and inferior decoration and big Ricardo, her husband, who was generally off someplace else, and I don't blame him, while all the fuss and fury was going on. Betty's a farmer, and a fair duck shot, and can look real glamorous when she climbs out her dungarees and hits the cocktail circuit in Madrid.

She is Ava Gardner's nearest neighbor and best friend In Spain, and she knows the Duke and Duchess of Windsor and Stavros Niarchos and grows a right fine stand of hybrid corn. She also puts my records back in the correct jackets so I can't find anything. Betty scares me. She likes to write. Anybody in his correct state of mind knows that writing is a horrid chore and should be done only when necessary.

Not Lussier. She writes for fun, which I claim is an infringement on the copyright. It is not fair for dames who can fly planes and serve as a fair deckhand on a boat and raise chillun and corn and hell to be able to write good. Betty can also jump horses, and I think this is criminal. (Ric! I told you not to light the firecrackers and blow up the house! You're not home now!) I keep getting distracted.

I was going to say that I first met Betty and big Ricardo in Tangier just after the war, when they had about $200 between them and were kind of looking over their shoulders. The next time I saw them was in Abercrombie and Fitch in New York, so I judged that things were looking up. We've been batting around Bolivia Bound ACROSS DOWN Legal capital 1 Bowling term of Bolivia tpi.j I Exigent 3 Celebrated ab.) 4 Scottish sheepfold 5 Natural fat 6 Prevaricator 7 Reply (ab.) 8 Golfer's term 8 Take into custody 10 Fanatical partisan 11 Bodies of water 13 Thick slice 18 Too 21 Pitchers 6 is the actual seat of its government 11 Frolics 12 Hardens 14 Young eagle 15 Starry 16 Exist 17 Organ of hearing 10 Anatomical tissue 20 Coin of the "Orient 21 Sea eagle 22 Weep 23 Meat dish 25 Coarse flannel 29 Napoleonic marshal 31 Slight bow 32 Cornish town (prefix) 33 Note in Guido's scale 34 Quickly 37 Exude 40 New Guinea port 41 Fairy iort 43 Grab 45 Scottish alders 47 John (Gaelic) 48 Mariner's direction 49 Retainer SI Descendant of Levi 54 Pledge 5 Expunges 6 Singing voice 47 Canvas shelters 24 Grafted (her.) nnnrn 5" 2 FF 9 11111 i7 rp wZlZM t-MTftt is TL rf ZZZ I I I I ff! Side she have married any better!" "I'd hate to have been Eve, Miss Per- GlanCeS kins! mean Adam must have known.