Oakland Tribune from Oakland, California • Page 12

OAKLAND TRIBUNE. THURSDAY. OCTOBER 24. 1940 PETERS BROS. SHOE CO.

CELEBRATES 27TH ANNIVERSARY 12 EXPERT SALES STAFF SERVES STORE CUSTOMERS AS FAR AS 25 FEET Oakland Firm in Business Since 1913; Growth Rapid to bring your 2 feet comfort! Hm'a a Genuine Australian Kangaroo. You're heard of him how ha bouncai acroie country. The Peters Brothers Shoe Com-1 throughout the city and attracted pany, native Oakland institution, more men who became lasting customs another page in its history tomers' Again 11 WM necessary to move. 1 mis momn wim me ceieorauon at; Gn March me aftcr years its men's store, 1439 Broadway, ofjin its second location, Peters Broth-its 27th anniversary in business. jcrs moved to 1443 Broadway, where The company was founded in it stayed for 13 years.

Increasing August, 1913, at 412 Twelfth Street, business again forced a move, last between Franklin and Broadway. It year, to the present location, 1439 how he "boxes" like a man, how ha bogini lifa in hii mother's pouch then develops into a streamlined sensation with strength, speed, stamina, on the jump every day. Let's call him "Kango," and boy he can gol "Kango" spends his Lie developing a skin that lates As the strongest of ail tboo leathers by weight ior weight. His is one of about 900,000 kins shipped annually to America. American tanning craftsmen convert these strong skins into remarkable shoe leathers for man.

Kangaroo shoes ara soft, strong, smart. They take a shine beautifully, and hold it longer. They hold their shape "Kangv" breaks them in during hn active career. You just put them on and jump around isi real comfort. We have your style and year vise.

Coma in today and try on a pair I swyea mere tor two years. i Broadway. IMPROVED BUSINESS OAKLAND PERSONNEL It would have been impossible, The personnel of the two Peters because of improved business, to! Brothers stores is composed en-stay there longer, E. L. Peters, I tirely of Oakland people trained to presmeni oi me nrm, said today in! serve the people of this metropoli tan area, declared George Gundlach, manager of the store.

Most of them looking back. That original building was a mere 12 feet long by 12 feet wide, he recalled, and Oakland have been with the concern for Thomas Talbot Jay Maxey William G. Dapper George Talbot H. O. Maxey i men were coming steadily to satisfy years, some as long as 21 years, their footwear wants.

Since 1923. the firm has ODcrated So Peters moved to Twelfth and a shoe store for women at 1544 Washington Streets in 1915. Oncc Broadwav. under the management almost 50 They are en- PETERS BROS. Men's Shop 1439 BROADWAY more, said Peters, the reputation of of C.

E. Peters. Oakland-owned and Oakland- Big Stock Offers Shoe for Every Budget Peters Brothers Shoe Company (different," Massagic and Winthrop. carries Nunn-Bush Ankle Fashioned I The shoe for every budget is on Oxfords, Foot-Joy "the shoe that's' the shelf at Peters Brothers. store for quality dealing spread Together, the two shops employ operated, Peters pointed out.

mm sT f(H jfl HI rkw Bh Om fl mm: wt WMW IH Special Inducement TO FINE SHOE BUYERS is. STEEL Miss E. E. Moller Miss Katherine Hallock ARCH SUPPORTING SHANK Genuine Shell Cordovan All leather lined; 2 full soles. SALESWOMAN for a short time only OUR COMPLETE STOCK OF Hosiery Made To Match Shoes MASSAGIC SHOD FEET CAN TAKE IT Firm Is Agency for Many Nationally Known Makes PETERS BROS.

BIG TENS By GEORGE GUNDLACH Manager of Peters Brothers Men's Shop 'A trip through the modern nw Peters Brothers Men's Shop at 1439 iBrpadway will show almost more new footwear than you could im Now agine. You'll walk more miles and stand more hours without fatigue or strain than ever before in these smart-looking MASSAGIC Shoes. Your foot-freshness at the end of the day will amaze you. See them at PETERS BROS, tomorrow. First, there is the hosiery depart Smart Wing Tip Brogue with big heavy leather soles.

ment, Inter-Woven hosiery. Special patterns have Q95 been made up for us to match the new shades of hand-stained shoes which Peters Brothers were first to introduce to this area. Then there are the new Fall Mrs. Thelma Crew, who is in charge of the hosiery department at Peters Brothers store. slocks of the famous Foot-Joy foot- i wear "the shoe that's different.

There also Is a large assortment of the new hand-stained shoes manufactured by Nunn Bush, particularly their Ankle Fashioned Confidence Is Slogan PETERS BROS. MEN'S SHOP 1439 BROADWAY, Opposite 15th St. Lastly, you will meet the six rnlesmen, all experienced fitters. Of Progressive Store 'Americanism' Coined Remember the Peters Brothers' slogan: "Confidence is something that money can't buy and competi The term "Amoricanism" was said La have been first used by John president of Princeton University, in 1781. tion can't destroy." They have fol lowed it successfully for 27 years.

a- BgSr'Sk Hatiagh 'high thcei WkSt available in black or JBO mlus BWirS brown Irid. wi Wt snr.so I ALL STYLES NO 1 1 1 1 UlJfjlBWiiiiiiiiiwiiiiiiiiiiiiiwiiiiiii. ii hi muni iiiiniiiiniw.iiwiiwi mim mm mm SOLE, MY SOLE, MY SOLE" MILITARY SHOES Winthrop WEST POINTER resilient, foot-shaped air cushion yields with every step. Its foot-massaging action exercises YOUR FEET as you walk. Natural, invigorating exercise that stimulates circulation and frees your feet from pressure and strain.

A million feet already wear MASSACIC SHOES. Come and see the Demonstrator Model at Peters Bros. Sharp as a lieutenant's salute. Neat as a dress Parade! And on the inside your feet as comfortable as "at ease." This full leather-lined military strap oxford is made in the same manner as tailored military boots, and it's styled with traditional smartness by Winthrop. 50 7 in ACTION FREE Definitely on the mellow side is this rich Hand -Antiqued Mellow -grain Oxford by Winthrop.

Typically Winthrop in every detail of style and craftsmanship, its comfort and flexibility is unequaled because of "Action-Free" construction. mWmmmmmm 0 Bottom 50 sssj nrTTnn nnnn 1 Unfair to Cobblers. the repair man will have to wait a long long time to slap a ticket on these tough tripple solers. Hand-Stained Plump Pliant London Graintd Calfskin. II 1111 If I I I I 1 SEE THEM TOMORROW AT PETERS BROS.

PETERS BROS. TLILHO DltUd. PETERS BROS. 1439 BROADWAY NEW MODERN MEN'S SHOP ifMi BROADWAY Opposite 15th St. 1439 BROAD WAY gZltr i.