Reno Gazette-Journal from Reno, Nevada • Page 8

April 29, 1955 fl RENO EVENING GAZETTE ocatsons Three Reno Stores Stage Openings in flk .1 KiirMF On J' wrf 1 I i 4t, 1 -1 beams. A solid oak, hand pegged floor adds to this outstanding addition of downtown Reno. Menard's will feature a complete line of ladies and men's apparel, appealing both to the discriminating buyer and a moderately priced line can be setn at left, while the hosiery and handbag bar is at right Decorated in a light green, Gotchy's features a complete line of coordinated handbags, hosiery and all types of ladies and girls shoes. (Christensen photo). SHOE SALON Tastefully designed primarily for comfort is the new shoe salon of Lloyd Gotchy, located at 44 West First in the new Masonic Temple Annex.

The salon, 22 to 75 feet offers patrons the opportunity to shop in complete, comfort. A large picture window LUXURIOUS FURS Long established in Reno, George Benioff Furs is now located at 46 West First directly west of Lloyd Gotchy Shoes. This store presents an attractive atmosphere of pink, purple and mauve, tailored to fit the tastes of its clientele. Divided in three sections, Beniof 's will continue to offer the best in furs, complementary millinery and casual coats. ENGLISH THEME Outstanding addition to the shopping area of West Second off Virginia St.

in Reno, is this distinctive new store created for Menard's, Inc. Fixtures are of magnolia wood, stained to a rosewood finish. The ceiling gives a groove effect with matching (Christensen photo). Lloyd Gotchy's New Shoe Salon Opens Menard's Ltd, to Bring Latest in Wearing Apparel On 17th Anniversary in That Unique in Reno business annals was the opening simultaneously of three Reno business establishments Thursday, Menard's, Lloyd Gotchy Shoes and George Benioff Furs. With coordinated advertising a feature, all three establishments located on the south side of West First off North Virginia, present a noted addition to Reno's shopping community.

On this page is included photographs and a word picture of what the new shops offer to the buying public of Reno. New Benioff Fur Salon Opens in Masonic Temple Business long bar done in curly maple. while the store itself is decorated in a light green with rice plant print wall paper and wrought iron fixtures. Four full length mirrors are also worked in attractively with planter areas located throughout the store. Mr.

Gotchy hails the new por tion of First Street as a rapidly rowing shopping area and is pleased to be a part of this dis tinctive section for Reno shoppers! Golf Balls, Clubs Reported Stolen Enough golf balls to last even worst duffer a lifetime were "eported stolen from a Reno driv ing range Wednesday. Raymond Rushby, 1675 S. Vir ginia St told police the range's club house had been broken into recently and 3600 golf balls stolen. 4bout 75 clubs were also reported missing. SPRINKLERS DAMAGED Mrs.

Joseph Hornstein's lawn sprinkling system, she told police, -vas damaged by vandals Wednesday. Mrs. Hornstein, who lives at L240 Sharon Way, valued the dam-1 age at. $20. I TRUETT SERVICE Funeral services will be held for Ambrose Truett, Saturday at 1:30 p.

m. at the chapel of Ross-Burke with the Rev. John T. Ledger, Trinity Episcopal church as clergyman. Burial will be in Mountain View cemetery.

New Way to Sleep Without Acid Stomach Try this easy, modern way to get rid of sleepless nights due to over-acid stomach. Just eat I or 2 Tunis before bedtime. Thousands who do this have discovered they fall asleep faster feel fresher mornings. Always keep Turns handy to counteract sour stomach, gas, heartburn day or "night. Get lums now! yclept Like a (lien Last flight) ience Lloyd Gotchy presents his finest and most famous lines of dress and sport shoes featuring DeLiso Debs, Palizzio, Paramount, and Spaulding saddles.

Lloyd Gotchy Shoes originally came to Reno 17 years ago to a location on West Second St. There the department consisted of 200 square feet. In the early 40's this firm moved to Stevens Apparel, where Gotchy shoes are still featured. In Dec. 1950, Lloyd Gotchy Shoes became part of Howay's Apparel in the Arcade building, and it is this part of the opera tion that is now located in new quarters.

The new shoe salon is 75 by 22 feet, a salon type store with copi ous display space. It will fea ture a complete line of women's shoes from teen age to highest fashions from teen age and growing girls. Also to be fea tured is a line of hosiery and ordinated handbags. Familiar employes are Mrs. Helen Thompson, handbag buyer and woman consultant; Al Leake, shoe consultant and window designer while Chuck Lind strom will remain as manager of the Stevens branch.

Mrs. Helen Gotchy will assist her husband in operation of the new store. The hosiery and handbag department at Gotchy's is a 22 foot www On the anniversary of his seven teen years in the shoe business in Reno, Lloyd Gotchy announces the opening of his shoe salon at 44 West First Street, immediately west of Menards, Ltd. Delightfully modern and de signed primarily for comfort, the new Gotchy shoe salon is a beau tiful addition to the newly cre ated distinctive shopping area on West First, just off Virginia street. The genial Mr.

Gotchy maintains creation of this store is the fulfillment of a dream of many years, for the establish ment of a shoe facility to his sped fications. Planned for shopping conven- Results Negative In Two Burglaries Two burglaries, reported to Reno police Thursday, resulted in no gain for the figurative second-story men involved. Robert Stoker, 1670 Kuenzli said the office of a construction company at that address had been forcibly entered sometime during the night. Police noted a window had been pried open. Carl Muntz, church janitor at Rainbow street and Island avenue, told police the church had been entered and ransacked, but nothing was missing.

ALASKAN COASTLINE Alaska, with an area of about 586,000 square miles, has a coastline, which is longer than the coast of the continental United States. fe1? IS V'l 1 11 -3 -m FI Pit 19 rest of the store with a full length pillar effect. This new store has a full 1800 square teet or floor space ana also includes the latest in storage and restyling facilities. A stor. age vault, competely fireproof with a safe door, has been in stalled for fur storage.

The attractive decorating theme is accentuated by mauve carpet' ing that blends in well with the rest of the decorating decor. A total of 17 spotlights are em ployed to bring out the furs fea' tured in front section displays. With 27 years experience as furriers, spokesmen at George Benioff, reiterate their well established policy of the best in furs complementary millinery and cas ual coats, all a famous Benioff trademark. Mr. Conklin is completely en thusiastic about his new location and hails the trustees of the Masonic Temple Association for the foresight in creating the beau tiful building in which his store is now located.

At George Benioff's will be found Mrs. Margaret Sanford, administrative assistant; Mrs. Hazel Wendt, sales consultant, Mrs. Helen Benetti, sales and styling and John Conklin, shipping and receiving. Construction was by Walker Boudwin, with the following sub contractors: Nevada Paint and Floor Service, McDonald's Magic Carpet, Alpine Glass, Electrical Products Ralph Tyler.

Hand and Hand and Circular Power SAWS MOWERS SHARPENED REX HAS INSTALLED NEW EQUIPMENT Top Quality Workmanship No Parking Problem al I LUND SONS AND 160 GROVE ST. 3-8284 In keeping with the beauty of luxurious furs, Lester and Jean Conklin announce the opening of their new fur salon, George Benioff Furs at 46 West First St, directly west of Lloyd Gotchy Shoes. Outstanding could well describe the theme used in the decoration of this new store, attractively de signed in pink and purple tones. The front of this new establish ment is so designed as to give the effect of a large display window and is attractively accompanied by a large mirror effect on the side, graced by a large semi-cir cular seating arrangement. For convenience and creation of the right atmosphere, the store is di vided into three sections; display, millinery and fur salon.

The receiving and shipping department is attractively separated from the Last Frontier Official Resigns LAS VEGAS Jake Kozloff, president and general manager of Hotel Last Frontier since 1951, announced his resignation today effective immediately. He said that henceforth he will have no connection whatever with the hotel, now renamed the New Frontier. Kozioff and Murray Randolph sold their 80 per cent interest in the Last Frontier to a group of new investors, most of whom were conditionally licensed this week by the Nevada Tax Commission. Stanley Leeds of Los Angeles was announced as the new general manager of the luxury hotel, succeeding Kozloff. Rozlof said he has no plans for the immediate future but wilj retain his stock interest in the downtown Golden of which he serves also as advertising manager.

I VTUMS FORTH TOMMY" of merchandise. this establishment is the clever concealment of heating fixtures, which are covered attractively by-wood and screen construction. The First street side of Me nard's features four full size individual display windows with shutter backdrops, where the latest in men's and women's furnishings will be shown. Also a prominent part of the store decor is a solid oak floor which is hand pegged and stained to match the rest of the decorating theme. A beamed ceiling shows a V-groove effect while the lighting fixtures are all hand wrought, with brass used for hanging knobs and other accessories.

A ladies' boutique is reached through a wide entrance in the middle of the store, where a large divider separates the ladies department from the rest of the establishment. The ladies' area is decorated attractively in soft pastel tones. Completely air conditioned throughout, Menard's will feature a moderate priced line, as well as exclusive items for the discriminating buyer. The owners plan to carry a complete line of wearing apparel for ladies with accessories and a complete line of men's fur nishings. There is about 2500 square feet of floor space in the store, and familiar figures from Hatton's will be seen at Menard's.

Vin Burke, Larry Simpson and Remo Fratini will be men's sales representative while Mrs. Alta May and Mrs. Angela Desiderio are the ladies representatives Frank Menante, co-owner of the store, will act as manager as well as continue his duties as buyer and pa: owner of Hatton's, Inc. Jenni and Pitts created the and fixtures on location while Walker Boudwin Construc tion company of Reno was the general contractor for the new sore. Analyst Talks To Accountants The regular monthly luncheon meeting of the Reno membership of Nevada Certified Public Ac countants was held at the El Cortez Hotel April 26.

Guest speaker for the day was E. Thayer Bigelow, credit analyst for the First National Bank of Nevada, who spoke on the manner in which the banker evalu ates financial statements and credit information submitted the bank for credit purposes. Mr. Bigelow also stressed the need for closer association between the accountant and the banker. During the luncheon, James Murphy of Reno, received his certificate to practice as a certified public accountant in Nevada.

PRINTS $3995 fit t. 41 1 Complete with an Island, glassed-in display and the replica of a castle type door as an entrance, Menard's, brings to Reno the latest in men's and ladies' apparel shop operation, equal to the finest to be found anywhere. Using its corner location to good advantage, Menard's, at the corner of First and Virginia streets, carries out a distinctive English theme, with casual displays featured throughout the store. Fixtures are all hand made of white magnolia, stained to a rosewood color, which create an effect of warmth and friendliness seldom found in a store. Well lighted wall cases are also a highlight, with merchandise pressed and hung for the convenience of patrons.

Part of the Unusual treatment of decorating Same Firm Name Causes Mixup LAS VEGAS. A momentary mixup in names was settled yesterday after it was learned a large law suit filed in federal court against the Foley Brothers, was not against the well known local law firm, but a New York engineering company of the same name. The case came into federal court here from the White Pine county district court after it was found the defendant firm is a New York organization. Plaintiff in the action Is Mrs. Helen who asks for the death of her husband.

Andrew, on July 1, 1954, when he fell down a mine shaft in Ruth. Nev. The suit was brought by Mrs. Sarackman on behalf of herself and her two children Charlotte and Andrew, junior. Presiding jurist of the federal court here is Roger Foley, father of the brothers who form the local law firm.

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