The Pittsburgh Press from Pittsburgh, Pennsylvania • Page 119

use youa porch this winter She's Pied Piper Of 20th Century Dr. Frances Horwich OutpulU Glamor Stars, Understands Her Responsibility to Parents By Faye- Emerson DR. Francis Horwich, the lady with the gentle voice and the sweet smile, creates a sensation wherever she goes. Miss Frances, as she is known to her millions of viewers, is the 20th Century version of the Pied Piper. She makes very few personal appearances, but when she does she outpulls such glamor stars as Eddie Fisher and Esther Williams by 10 to one.

For instance, she appeared at a major Boston department store the other day, and 12,000 people (mostly mothers and small children, of course) turned out to greet the beloved creator of "Ding Dong School." Miss Frances took time out of her busy day to have coffee with me. I have long been fascinated with her simple and direct approach to chil 6, 7 FIRESIDE THEATER 9 MEET MILLIE 13 FRONTIERS OF SPACE 14- MILLIONAIRE After receiving a million dollar from an anonymous benefactor, Jerome Wilson survives plane crash with a loss of memory and cannot explain to officials where he obtained suck a large sum of money. 9:15 P. M. ra magic of the atom 9:30 P.

RED SKELTON 7 PLAYWRIGHT HOUR 9-SHERLOCK HOLMES 13 PITT IN ACTION 16 APPOINTMENT WITH ADVENTURE A fishing village in Nova Scotia rises up in arms when a young outsider tries through an inheritance to change their pattern of life, in "State of Siege." 10:00 P. M. 2. QUESTION 13 LANDMARK OF FRANCE 16 ARMCHAIR THEATER 10:30 P. M.

2 CURTAIN TIME 6 ALFRED HITCHCOCK PRE SENTS 7 BIG TOWN -MY FAVORITE HUSBAND A friend undertakes to get George Cooper (Barry Nelson) off jury duty, but his influence at city hall turns out to be something less than powerful. 13 SIGN OFF 11:00 P. M. 2 WORLD TONIGHT LULLABY THEATER "Nobody's Darling," featuring Mary Lee and Louis Calhern. 7.

9 NEWS 16 SIGN OFF 11:15 P. M. 2 TRIANGLE THEATER 7, 9 WEATHER 11:20 P. H. 7 STRANGE 9 THE HUNTER 11:30 P.

M. 7 TONIGHT 11:50 P.M. 9 TRI-STATE THEATER 12:00 A. M. 6-NEWS 12:05 A.

M. 4 SIGN OFF 12:30 A. M. 2-SPORTS FINAL 12:35 A. M.

2-SWING SHIFT THEATER "Baron on Arizona," starring Vincent Price and Ellen Drew. 1:20 A. M. 9 NEWSCAP 1:45 A. M.

2-SIGN OFF with Beautiful AH Aluminum GLASS JALOUSIES WITH ALUMINUM STORM SASH SCREENS Yet! You can convert your porch to a beautiful den, T.V. Room of attend living room. Glas Jalousie are all custom fitted windows are easy to clean rote control for all weather draft and ram control even while window are open. Save 23 of Cost of Building an Extra Room Free Estimates No Money DownTerms audience, which is estimated at a couple of million young viewers and their parents, is constantly growing. The children's age span was formerly two-and-a-half to six, but now seems to run all the way up to nine.

Dr. Horwich, one of the country's leading authorities on primary education, is producer and star. One of the most-singular things about Miss Frances is her attitude toward commercials. Sponsors fight to get on her show because they know perfectly well that if Miss Frances said to the kiddies and their mothers, "Run out and get such and such a brand of cereal," it becomes an absolute must. Miss Frances realizes this kind of power must not be abused, and she makes very sure that any product she advertises is one that will be good for children.

Her respect for her job and her integrity have won her an enviable position in the industry, and NBC has rewarded her with one of the most important jobs it has. She was named Supervisor of Children's Programs for NBC in April, 1955, and she is also a member of the NBC Children's Program Review Committee. The FT A groups and women's clubs and legislators who have been screaming about crime programming for children now have a real champion in Miss Frances. Something tells me this lovely lady will handle the situation. I dren.

I have wondered how she avoids the almost-univer sal errors of adults that is, patronizing children or becoming saccharine and fawning on them. But it's easy to understand when you meet Miss Frances. She understands perfectly well her tremendous respon sibility toward the millions' of preschool children who look on her as a second mother. "Ding Dong School," which is telecast Monday through Friday a. over NBC-TV, had its third birth day a few weeks ago.

The Dr. Frances "Ding Dong mi mmm Enjoy Carefree Cocking With a New RCA-Estctt 4 fast-acting top burners! Large balanced heat ovenl Handy 5-positlon broiler! CMDIT mMJ 24 MONTHS TO fAT I HUr.lH.Vi nn ft IAST PARIN ONN IVEBT DAT INC. SVN. A IVU. i i t' pCcp I Model O-104 You (el better picture on CRQSLEY TV because only CROSLEyA 9 gives you ALL these features RCI ft IAST PAIKIMO OPEN IVEBT DAT INC.

81 N. IV E- nWU MM" I "TV station in your I backyardrJ -A TV tU see your 1 I f5W channel number I anytime! 1 prices begin at CIIDIT TIRMS 24 MONTHS TO PAT I it? r.Tififfiroft iifliii Cuban Hero According to Desi Arnaz, the people in Cuba do not believe that the Brooklyn Dodgers won the World Series. It was won by Sandy Amoros, Brooklyn's fine left fielder who unquestionably made a key play that helped defeat the Yankees. Desi imparted this information to an audience at an "I Love Lucy" filming. It seems unnecessary to add that Amoros is a Cuban.

No Racing for Cooper When Jackie Cooper, one of the nation's top sports car racers, announced his Intention to drive his Austin-Healy In a forthcoming road race, Irving Brecher, producer of Jackie's NBC-TV series, 'The People's Choice," put his foot down. "Leading men have no appeal in splits," he said, "and we're shooting until March." So, no racing for Jackie until next spring. Horwich School" marm. 1U Plttttorsh PrM. SwUy.

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