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WEDNESDAY, JANUARY 7, 1931 '.I.YTIIRVtU.K. (ARK.) COUltIRR NEWS PAGE THBEK Newspaper Advertising Paid Great Tribute By The American Tobacco Company Read What GEORGE W. HILL President of The American Tobacco Company has to say —Consistent Advertising Over a Period of Years Has Constantly Inreased the Sale of Lucky Strike Cigarettes America's leading industries have held volume through the consistent and judicious use of newspaper advertising ... the coming year 'will see many national a dvertisers spending the bulk of their appropriations in daily newspapers... past depressions have taught them that newspaper advertising is by far the most productive form for them to use. 1931 WILL BE A SELLING YEAR Consistent and Judicious Advertising Will Pay Dividends. Your Daily Newspaper Is Your Best and Cheapest Medium.