Oakland Tribune from Oakland, California • Page 7

OAKLAND TRIBUNE, WEDNESDAY, OCTOBER 1, 1941 MONEY-BACK SMITH'S REWODEDED SraRE OPENS TOMORROW SCENE ON CLOTHING FLOOR OF MONEY-BACK SMITH STORE STORE TO BE OPEN UNTIL 9.30 P.M. THURSDAY, FRIDAY: AND SATURDAY: On Thursday, Friday and Satur Firm's Space Is Doubled Two Floors Added, Making Total Floor Area 40,000 Feet day, October and 4 the store will remain open for business from Free Gift to Purchasers $3.50 Marchondis Order Given With Each Suit or Overcoat As a special feature of "Grand Opening Week," the new Money All departments of the store both selling and non-selling, will be open evenings for the rest of this including the new Credit Depart ment where those who desire may arrange to open Money-Back Smith 90-day chavge accounts. 9 a.m. until 9:30 p.m. Thereafter the usual store hours 9 a.m.

to 6 p.m. will apply. 1 Four months of rebuilding and redecorating comes to an end morning with the opening of 1 Back Smith store is offering a $3 50 free gift to everyone who purchases Money-Back Smith's' new, modern a suit or overcoat there during the 'store for men and boys, COriGnATULATIOIIS on a Job vell doxio, and a sincoro v. Starting in May this year, con current week. The gift consists of a S8.S0 Mer tracts were let for alterations and improvements that have culminated chandise Order which is good for anything in the store, but the firm in making this the largest and is recommending that it be used for fmosi complete men's and boys' a $3.30 Arrow Ensemble shirt, tie and handkerchief.

The 'Arrow En store west of Chicago. This expan slon program; ene of the most ambi' semble is being featured in the new tious of recent years, doubled the firm's space by adding two floors Arrow Shop on the store's street floor, and for convenience of selec above the former street floor and basement a total space of 40,000 tion will also be available this feet as contrasted with a former, week oh the clothing or second floor. In announcing the $3.50 gift fea- store size of about 20,000 feet from Money-Back Smith to all who have assisted in planning and completing our new store: Only the front of the original turesstore officials pointed out that store, which was redesigned two one gift order would be given with years ago, has escaped the current EACH suit or overcoat purchased. With two suits or with one suit and rebuilding program. However; the exterior of the new portion of the building has been re-faced fti keep- one overcoat, tha buyer will receive a 13.50 gift order for each garment, or a total of 7 with the combination purchase.

With three garments, $10.50 in orders will be given; with In with the main structure, and every Inch of the interior has been completely re-arranged and redec orated. 4 garments, $14, CASH OR CREDIT Customers will be greeted on the It was also pointed out that Gift Orders would be given with both cash and credit clothing purchases made this week, so both the man who pays cash and the man who says "charge it" will receive a bonus ground floor by new, wider aisles, open display tables, new blonde-finish, fluorescent-lighted display cases, comfortable lounge chairs and many other conveniences. They will see a completely revised men's furnishings department with special sections devoted to such nationally-advertised merchandise as Arrow shirts, Phoenix socks. Faultless pajamas and Stetson hats. Sev of $3.50 when he selects a suit or overcoat from the store stock of more than 6000 garments priced from $25 up.

Here's one view of the new Money-Back Smith clothing floor, where more than 6000 suits and overcoats are stocked at all times. More man 100 feet ol daylight windows, plus the most modem fluorescent lights, gives daylight visibility. The Arrow Ensemble which, It is expected, hundreds of men will select in" exchange for their" $3.50 Merchandise Orders, consists of THE STORE NOW IS NEW INSIDE AND OUT Credit Plan eral new lines of merchandise, including electric shavers, leather goods and luggage will also be found In attractive new sections. Oakland's largest department for men's sportswear will be another feature of the new street floor. Sport coats, slacks, sweaters, jackets and a full line of accessories are featured Arrow white broadcloth shirt; a $1 Arrow silk tie and a 50c Arrow handkerchief.

The shirt if the fampus Arrow "Drew," voted the most popular white shirt among Carrying. On in this spacious section where re lated merchandise will occupy ad joining space. Just 18 months ago the Money- Th antlr rar flfrtinrt rtf thA first Back Smith firm, which today an floor Is devoted to boys' and youths' riounces the completion of a 'tre 0 apparel, giving this department nearly twice its former space and mendous expansion program, was In making it one of the largest and the news for quite another reason. It was then that the pioneer Oak land firm, after 54 years of selling for cash, announced a new and un usually liberal credit plan. Since that time, more than 24,000 friends local men.

It has many exclusive Arrow features including the patented "Mitoga" cut; the Aroset non-wilt collar; and specially anchored buttons that will not pull The tie and handkerchief which complete the ensemble are perfectly matched in color and pattern, and are packed together in attractive gift boxes. The store announces that an unusually large stock of tie and handkerchief sets are available so that customers may select any color and pattern they -prefer to match the garments purchased. FOR WEEK ONLY The $3.50 gift offer will be extended for the balance of this week only and will terminate with the close of business on Saturday. The store will be open for business until 9:30 p.m. on Thursday, Friday and Saturday nights.

In commenting on the gift order, store officials said: "This is our Grand Opening gift to you, the publlo which has made our new store possible. In addition to one of the largest men's clothing floors in thfc countrv. we now have the of the firm have opened charge ac GENERAL CONTRACTOR Henry Brown STORE FIXTURES S. Kulchar Co. ELECTRICAL EQUIPMENT 7 T.

L. Rosenberg Co. ELECTRICAL ENGINEER G. M. Simonion CONSTRUCTION ARCHITECT Wm.

Edward Schirmer STORE DESIGNER B. R. Paradise Co. ELEVATOR, Otis Elevator Co. PAINTING Turgeon Painting Co.

LINOLEUM H. G. Lorentzen Co. FLUORESCENT LIGHTING General Electric Supply Co. SCAFFOLDING 0 Safway Steel Scaffolds Co.

HEATING EQUIPMENT Pacific Heating Ventilating Co. PLUMBING Henry Lee PLASTERING J. H. Witt STRUCTURAL STEEL Judson Pacific Steel Co. SHEET METAL City Cornice Co.

PNEUMATIC TUBE SYSTEM Lamson Corporation ORNAMENTAL IRON Jlomak Ornamental Iron Co. HARDWARE Maxwell Hardware Co. Simon Bros. Hardware Co, 4 counts there and accepted the firm fim PI I'M llf's I'TmJm I -lz ill -ssm rj fee-. 1nM(lt- IHsVlssllJsss invitation to "just say charge it." A ereat many of the store's cus most complete juvenile sections in the West.

LARGE ELEVATOR Centrally located on the street floor is a large, comfortable elevator, attended by an operator, incorporating the latest safety and convenience features, including smooth, automatic floor-level stopping. The second floor of the new stream-lined store is devoled almost entirely to a modern, daylight men's clothing department, featuring the same lines of clothing for which the store has become famous. A notable feature of this new clothing section is the 100-foot long stretch of daylight window space I where clothing may be inspected in natural, rather than artificial light. I In addition, 111 recessed fluorescent tomers, however, still prefer the pay-as-you-go policy and so It Is estimated that well over 50 per cent of the firm's business is still on cash basis. 90 DAYS TO PAT The Money-Back Smith credit sys tern enables customers to.

di i payments on all purchases over 90-day period, paying one-third the month following purchase, one-third largest and most complete stock of Here Is an exterior view of the newly-rempdeled Money-Back Smith store at 12th and Wash-. ington streets. Two additional floors above the former street floor and basement increase store space from 20,000 to 40,000 feet. The remodeling project has Just been completed. the next month, and one-third the third month.

There is no carrying lighting units have been installed, giving the entire clothing floor, the charge and no interest on such ac counts, and no down payment is re finest lighting equipment available New modern "cases, have been pro suits and overcoats in our nistory. We hope all of our old friends and many new ones will take advantage of this opportunity to obtain a $3.50 bonus, and at the same time become acquainted with Oakland's newest and largest clothing center." quired. Another unusual feature of THREE GUIDING DIRECTORS OF THE STORE the plan is that payments fall due vided for the stock of well over 5000 men's suits and a huge overcoat stock, regularly carried by the on the 15th of each month, rather than the 10th, as is usually the case, i i I store. Comfortable 'lounges and many other conveniences have.been installed to make this department The firm's books are closed on the 25th of each month and so'purehases. made after that date are included in the statements for the following FAMOUS LINES OF MERCHANDISE not only spacious but complete in every detail of customer comfort FOUR FLOORS month.

Thus a purchase made on the 26th of September is treated as Oakland institution for over an October purchase and the nrst payment is not due until the 15th ARE FEATURED of November. Unlike many "budget plans" the 66 years, this popular men) store now offers the Eastbay four floors of fine merchandise in pleasant, modern surroundings. In announcing completion of their large-scale improvements and expansion, the owner-managers gave full credit Money-Back Smith 90-day Charge There's an eld saying to the eft feet that "you can Judge people by Plan is very flexible. At any time while the account is open additional purchases may be added, whether the company they keep ana so it is with retail stores. "That is says the manage for their increased business to their1 a 50-cent pair of socks or a $50 suit.

without red tape or delay of any thousands of loyal friends and customers. "Our new streamlined store will be the same friendly store with the same friendly policies." said kind. Payments on additional pur chases are also divided over a 90 ment, "Money-Back Smith Is proud to feature a great many Nationally famous lines of and to offer them all on our liberal day period and a statement is sent to the customer showing the exact Harold Smith. "Improved features 90-day credit plan." rn tha nan, flnthlnff flnnf. fot status of his account.

PRICES KEPT DOWN BRICK MASONRY ample, Money-Back Smith wilt con To the layman such I liberal tinue to leature tne xMauonany-aa-vertised Clipper Craft line of suits credit plan might wem to call in and overcoats at $25 and the Clipper evitably for an increase in prices. Craft de luxe 1 ne at 128.50. This However, the experience or Money Back Smith has completely Ois proved this theory. On the one hand and larger space will enable us to serve our customers' better, but our old policy of low price and dependable quality will remain the same." Jesse Smith saidr "This new store wasn't really our It was the customers and their increased purchases that make this new store a reality. No effort has been overlooked in our desire to make this store an important milestone in our many years of business in Oakland.

We join with our father, William Smith, in thanking our many friends for theif part In making this great expansion possible, and for their loyalty and patience during the many weeks While alterations, were in progress." 1 the company's losses under the credit system have been so low as line is exclusive in Oakland with Money-Back Smith and is obtained through co-operation with 617 other leading men's stores from coast to coast which Join together to take advantage of quantity purchasing and the economies resulting from to be considered negligible. And on the other hand the increased volurne acquired under credit system has materially assisted, in reducing planned production. Other lines of clothing featured by the store in overhead expenses. The net result has been a convenient service to clude Clifton Dale clothes at s. and Austin Leeds clothes at $44 50.

thousands of customers with abso In the new men's furnishings sections the store will continue to lutely no increase in prices. Administrative heads of the' Money-Back Smith store are Harold; Smith, deft); his father, William Smith (center), founder of the business, and his brother, Jesse Smith (right). fn)iir uch well-known lines as Arrow and Heusen shirtsJ Harold Petersen MARBLE Ray Cook Marble Co. MILL WORK Lanhom Bros. Mfg.

Co. LUMBER Hogan Lumber Co. Eureka Lumber Co. STAIRWAYS Oakland Stairbuilding Co. BUILDING FACING Emsco Concrete Cutting Corp.

PROTECTION SYSTEM American District Telegraph Co. NEON SIGNS Electrical Products Corp. GLASS Sanders Glass Co. 0 FOUNDER CAME HERE IN 1886 Workmen Important Part Expansion Program store continued to prosper for many In completing the "(four-months Jockey underwear; t-eooia uracn and Hollyvogue ties; Phoenix hosiery; Paris garters and suspenders: Swank Jewelry for men; Hickok belts and braces and matly other Nationally advertised The hat department will feature such prominent, lines as Stetson, Mallory and Dalton hats; the shoe plant and for the jiew fluorescent City Cornice sheet metal; Lam In 1888, a young man moved with his family from San Francisco to Oakland settled in a modest but comfortable home at 27th and expansion program which has re son Corporation, pneumah tuoe system; Romak Ornamental 4 Iron sulted in the new- and modern years until, in 1912, with business hitting a new high each year, a new location' was selected at 12th and Washington Streets and the name shortened to "Money-Back Smith." Money-Back Smith nearly Brush Streets. every craft represented in the Bay The store which was established decorative; metal; Maxwell Hardware and Simon Hardware hardware Harold Peterson, brick, masonry, Ray Cook Marble marblr work; area has played an important part.

In what, was then downtown Oafr iirTaborwas -used for every land to proyidea livelihood -fort Today, at the same 12th and Wa; Ington location, founder William Lannom Bros. Manufacturing Smith is actively "on the job" as step of the rebuilding and remodeling program, and local firms were employed possible, mat young man ana nis iamuy was small In size but great in policies, founded on ideals and ideas des lighting equipment were G. Electrical Engineer, General Electric Supply and the T. L. Rosenberg who supplied and installed the equipment.

Elevators in the building were planned and installed by the Oakland branch of the Otis Elevator Co. All painting' was done by the Tur-geon -Painting and linoleum was laid by the H. G. Lorentzen Co. Other firms which played an important part in the construction and remodeling program werer Pacific Heating and Ventilating Cov heating equipment: Henry Lee, plumbing; H.

Witt plastering; Judson the 'little store" he' founded in, department will stock Weyenberg Packard and Racine shoes; and the new work clothes department will carry virtually every leading brand of union-made work clothe. In sportswear the It BJock line and the' Artvogue line will be prominently featured as will many other well-known brands. In the new boys'! shop too, well- tined to prosper. It was called "The Construction tor me. project was planned by architect Edward Schirmer and the interior of the store was designed by B.

R. Para 1886 becomes the largest exclusive men's and boys' store west of Chicago. It's a great day for 'William Smith, and a great day for sons mill work; Hogan Lumber and EurekaLumber St Mill lumber arid mill work; Oakland Stairbuild-ing stairways; Emsco Concrete Cutting Corporation, building facing; American District Telegraph Company, protection system; Electrical Products Corporation, neon Famous" then, but JJt was not long until" friends, impressed with the way the store stood behind every sale, suggested that store's dise. General Contractor was Henry Brown, and fixtures for' the new known lines of apparel will be fea policies be indicated in the name. Harold and Jesse Smith who for many years now have been partners in and managed the store their father founded over half a store were manufactured' by s.

It was then that William Smith's 1 tured at the lowest prices available anywhere and always with the invitationJust say "Charge it." signs, and Sanders Glass Company, Kulchar Co. "Famous" became "Smith's Money' Pacific Steel structural steeH vnTiGow glass. Responsible for lighting the entire Back Store." Under that name the century ago. -t IT -t r- r- 1 0 1 i i.