Oakland Tribune from Oakland, California • Page 30

2-C OAKLAND TRIBUNE, SPWPaY, IDIY 19, 1941 UNIT NO. 8 IN COCHRAN CELLI CONSTANTLY PROGRESSING Business Help For Ponfiac Men Free Booklets By State C. of C. Mineral Springs and Dude Ranches of urn wiiiit Economy Ify Chevrolet With general commodity prices on the upward swing and with the requirements of preparedness training in mind, J. Val Strough.

head of the Chevrolet dealer organiza I it State Described tion at Piedmont Avenue on Auto 9 Consolidation of gains made by Ponlia'c during 1941 will be accomplished by a series of meetings now being conducted in the field by the company's top executives, F. L. Robinson, business management manager for Pontiac Motor Division, General Motors, said yesterday. Robinson was in the Bay Area last week to conduct a special training course in business management for Poritiac's Northern California field representatives. He was ac Row, today explained why oil economy in car operation has assumed In-response to demand from thef vacation-minded, eal h-mindc! public, "California Mineral Springs Resort Bulletin" has been important proportions.

"The motorist who takes steps to i issued by the Travel and Recreation use less oil is a supporter of the de if 4 Committee of the State Chamber of Commerce. The new Recent lease of the property at 308 East 12th Street for a de luxe used car location, was announced by Ben Cell! general sales manager of the pioneer Cochran Celll Chevrolet firm. The spick and span appearance of the new quarters is shown here. This is the eighth unit in the large organization which is "California's oldest Chevrolet dealer." fense program," said Strough. "Every car owner can join this movement, first by having his car chocked by competent service men who can remedy wasteful oil consumption, or second simply by driving the type of car that is engi- 1 i.

ft publication describer "spas" up and down the State, giviatg information on accommodations; type of mineral waters, mud baths, and so on; recreational facilities; season, and rates. Copies of the Mineral Spring Resort Bulletin are available free from OH. EXECUTIVE DON NEHER MOTORS PRODUCE I I companied on his tour of the West by Thomas M. Ray, Pontiac Paciff regional manager. The Pontiac program of counsel and assistance on organizational problems also will help dealers to face the future with both feet these offices of the California State ISW--', neered expressly for a minimum use of oil." The dealer then disclosed how the oiling system perfected by Chevrolet engineers comes under the head of the "type of car engineered expressly" for oil economy.

anna wMHurtMWflniT? fcM.Biil. mm REPLACEMENT MOTOR 'Vil "Chevrolets lubrication, as de Chamber of Commerce: 350 Bush Street, San Francisco; Hotel Senator, Sacramento; Occidental Hotel Building. Santa Rosa; 234 N. Eldorado Street, Stockton; T. W.

Patterson Building, Fresno, and 850 Wilshire Boulevard, Los Angeles. A -booklet describing guest or, dude ranches In California Is also! squarely on the ground, Robinson said. "Since sound business manage-; ment in a dealership is immedi Howard Tunison, assistant general manager of Don Neher Motors, congratulates Louis "Doc" Jacklich in the production of the Don Nehers replacement motor. "The public response to our efforts know exactly what the cost will be veloped through the years under the direction of Chief Engineer J. M.

-Crawford, is of the four-way before they leave their car to be to give them a first-class precision ately reflected in the service that the company renders to its custo worked on. Then, to aid those whose budgets are slender, Don Neher Job in a replacement motor, at a price extremely close to cost, has type," he stated. The four "ways" are as follows FOUR-WAY SYSTEM creating higher pressure than is available at same addresses. mers, the public will gain mate Motors (have- a special easy term plan, with, no down payment, and possible with the oil pump. rially as a result of these confer been gratifying," according to J.

L. Tescher, General Manager of Don Neher Motors, with branches in Four controlled lubrication of One full-pressure lubrication at ences," the visiting executive added crankshaft main bearings and cam "The sessions we are holding wHh our field men provide thinking shaft bearings, the only points at twelve months to pay. Don Neher Motors have pioneered an industry within an industry. Don Neher Motors deelded that a complete precision job by highly skilled the cylinder walls', eliminating dependence upon supplementary rings for oil control. According to Val Stroush, the Oakland, San Francisco, Sacramento, San Jose, Fresno, and Los Angeles.

"In a few years our business has doubled and re-doubled, and our material that will be passed directly to the dealers." This was Robinson's first trip te between September 21 and today, will have probably 5000 miles on its speedometer," said Strough. "This figure, an average, indicates that owners of current models have well broken-in cars and already are in the position to appreciate oil economy claimed for the car by its engineers. All of these new owners are supporters of the defense program because they are conserving on oil up to the limits of engineering achievements alone those lines." Oregon Now in Summer Dress Continued Preeedlnj rt now no evidence of volcanic HIGHWAY NORTH which full-pressure lubrication is desirable because oil flow there is controlled solely by pressure and is not affected by centrifugal force. Two calibrated pressure and temperature regulated lubrication mechanics using the finest precision tools and machinery, could be turned Chevrolet system amounts to "specialized" lubrication and is a radical departure from the old splash number of employees increased 400. The production of our replacement motor marks a milestone along the road to public service and square dealing.

The feature most appreciated by our the West Coast. When his present itinerary has been completed, he will have visited each of Pontiac's 24 zone offices scattered from the 4,:, fc- system, though retaining its desirable elements. to the rocker arm shafts. out at a low cost to the public. The plan has been successful.

The motoring public has shown its appreciation by purchasing already reolacement motors. 'The average 194J Chevrolet pas Three pressure stream lubrica- Atlantic to the Pacific and from thousands of customers is that they tion of the connecting rod bearings. Canada to Mexico. senger car. purchased some time Californians planning to travel northward into Oregon, Washington illilllfflf and British Columbia this Summer over Pacific Highway U.S.

Bp and who have not been over it since last Summer, will have a pleasant sur T. L. Stromberger has been appointed advertising manager for Union Oil prise when they crose the Siskiyou Mountains, The old wooked grade Is gone. Oregon last Winter opened the last of 18 miles of its share of the Siskivou Mountains south of JIMOUM MJ)JJjUni(UUlLi 1111 to) 11 Ml XlukyJl 6 Ashland, which replaced nearly 21 nla has built to connect with Ore New Willys Store In San Francisco eon's section and has lust! completed It. except for lust's little bit of work, an exceptionally fine high Transport Motor Company -opens its new San Francisco Willy head quarters at 1540 Market Street to morrow morning.

way leading down the Siskiyou past Hornbrook. Much time may now be saved. Try this new highway, at least in one direction. If you are intending to go North and return. For morjvJBXQrmation on the Shasta region, writer the Shastt-Cascada Wonderland Association, Redding.

California. If you wish more Information on Oregon, write to the Oregon State Highway Com- The huge task of moving the big warehouse stock of 1941 Willys, a parts stock from which all Nor thern California Willys dealers are iviieuirtti Travel iimnnmfnL ha em. supplied, and all executive offices, was completed lata yesterday. The "Business as Usual" sign was Oregon, For Washington and British Columbia, write the Evergreen Playground Association, Seattle Washington. Bend, Oregon, on the Dalles, Highway north, Is another attractive section.

taken off the doors of the former Van Ness and California Street location in San Francisco for the last FORD SCOUT CAR time Saturday night. A Ford car was used for a recent scout trip. Notwithstanding various The new Market Street Transport Motor Company building Is the largest Willys retail establishment in America, according to Reynold C. driving conditions you will encounter on a trip such as suggested. ofc iTransi port Motor Company in charge of tne uakJand Willys distributing headquarters, and also head of Rey nold Jonnjon Company.

-Metro politan Oakland Packard dealers. the Ford is equal to any duty upon which it Is called to perform. In addition It is economical and comfortable. Ford has added much more room in 1841 models, therefore they are more comfortable than previous models, BUI Wood, Chester N. Weaver Raleigh Leach, Richard Glddings and Clarence Bullwinkel, still have a few cars for sale.

It surpasses in size. TransDort's large Los Angeles showroom and it i ft II provides twice the working and storage space of the former Van New Hours for Vehicle Department Ness Avenue Willys home. The building should soon become a landmark in San Francisco. Staunch believers In consistent advertising as the principal key to business success, August Johnson, Transport's president and his son, Luther, the organization's operating chief, and Reynold, have had a massive Neon roof sign erected whlph is visible from many of San Francisco's hills. Emblazoned on the eastern and western sides of the three-story Willys building are identification signs visible for many blocks on SACRAMENTO.

The Department of Motor Vehicles and all its branch offices will open at 8 a.m. and close at 4 p.m. during July and August Office hours on Saturdays will be from 8 a.m. to 12 noon, This announcement was made today by Director James M. Carter to comply with Section 1030 of the Po 1 mi net? PRICE i Market Street and Van Ness Avenue south.

i The lower floor on Market Street Is devoted to sales. On the Oak Street side of the structure is the service entrance. Executive offices are on the mez zanine. The second floor is devoted to general service and on the spa cious top floor new car stocks are stored. The parts department on the litical Code requiring State offices to open an' hour earlier and close an hour earlier tn July and August of each year.

Persons transacting business with the department were aksed to note the change in hours and to cooperate In observing the law. Clear Lake Highway Work of removing slides 'and widening the road on the Rumsey-Clear Lake Highway continues and has progressed to such an extent that travel Is now taking this shortcut on Sundays and holidays, according to the Nationtl Automobile Club--Within the next few weeks it is expected that all work will be completed the road thrown open to the public at all time. ground floor can serve customers enteTlng from either the Market Street or the Oak Street entrance. 1 VllKLIUav1 (MfflMUlif i Sf- rTJryTSlwlW I And get this big satisfaction along with your (CQ tXTl ll 1 Although Transport Motor Com pany is one of the oldest organizations in the West, it has operated in California tinder that name for only 17 months, In which period it has opened four ltirse Willys distributing showrooms located in Sati Francisco, Oakling, Siimirncnto and Los Angeles. DEALER BRINGS HOME BACON -TT-O- wMrTM m-m ill mill IlL UUi I 1 i IV IU I I 13 I jnzzi 1 of knowin9 your S.

iy- I SAtHl "InyniHOlHttj Chevrolet brings you all the necessities and most 1 fTTITI I f) ITTfllHOl of ho luxuries of cars costing hundreds of dollars I (fl)l j)lllia 1 (T'N 1 iSl mre knowing that your -J AW 'j' Is- sf it Chevrolet is the leading car in popular demand 7f 1 I HJi-SSmlROHU eleven years! fUifll U.ftl 1 T-i MBwm 1 YO OR LOCAL Ht RO Lt -E A A cash bonus for sales performance went to Hebrank-Hunter, given by the Waters corporation. Here (left to tight), participating In the ceremony are Hunter, of Hebrank-Hunter; Douglas Herrick, De Soto Motor Corporation? Van Peabody, manager, James T. Waters Corporation; Charles W. Bloom, De Solto, and James Campbell, csles manager, Hebrank-Hunter, Ltd,.