Reno Gazette-Journal from Reno, Nevada • Page 73

Sunday Section NOVEMBER 25, 1984 3F PEOPLE RENO GAZETTE-JOURNAL 4F DAN DORFMAN 5-7F MARKETS 8F FARM AND RANCH tismess Exposition managers meeting in Reno Up to 1,000 delegates are expected for the National Association of Exposition Managers' winter meeting in the MGM Grand-Reno Tuesday through Friday. These are the people who put on trade shows throughout the country. The economic impact to host cities for the top 150 shows in 1981 was $1.3 billion. By 1986, this figure is projected to increase to $1.8 billion and to $2.2 billion in 1991. Net square footage of exhibit space between 1982-1991 is expected to increase by 8.2 percent annually while the number of people attending is predicted to increase 7.1 percent.

The convention delegates will be the first group to take a look at the new meeting room addition to the Reno-Sparks Convention Center. And as might be expected, the red carpet will be unrolled. I I in i 33 1 nn a a 'part's' 1 -r. T---ii j. muss 7 Jean Dixon Gazette-Journal HISTORIC EXPANSION: After an 1 1 -year struggle with government agencies at Lake Tahoe, Harvey's has begun its $140 million expansion.

Trade law forum scheduled A symposium on international trade law will be held at the Old College School of Law, Tuesday through Thursday. Morris H. Wolff, dean of law, will discuss international distributor agreements; James Rhodes, a New York attorney, will discuss international litigation and international licensing; and Lt. Gov. Robert Cashell will talk about Nevada's private-public partnership for economic development.

Ed Ghymn, University of Nevada-Reno marketing and international business professor, will discuss international trade's impact on Nevada and the nation, zeroing in on marketing in the Pacific. Bernhard Daniel, First Interstate Bank of California vice president, in charge of the bank's export finance group in San Francisco, will discuss international finance transactions, traditional international trade documentary services, credit arrangements, open account shipments and prime rate financing. Richard Fine, a Los Angeles attorney, will talk about the international anti-trust aspects of doing business outside the United' States. And J. Jerry Jeremy, executive director of the U.S.

Department of Commerce's local international trade administration office, will discuss how to export. There is no cost for admission. The session starts at 9 a.m. Tuesday. Call Professor Joseph Kelly at 348-7760 for details.

Hairvey's sets sights on Mme Jll jaa, Mil LJ i STEVENSON CURRIE IN THE BEGINNING: Harvey's started 40 years ago with a few slot machines in this six-stool cafe. By SUSAN VOYLES STATELINE With a $140 million expansion in the works, Harvey's Resort HotelCasino is slated to become the biggest hotel-casino at Lake Tahoe. But that doesn't guarantee it the biggest name. "Historically, it has been a grind operation," said Edward G. Stevenson, Harvey's executive vice president and chief operating officer.

But the family-owned business, started by the late Harvey Gross 40 years ago with a few slot machines in a six-stool cafe, is fast on its way to becoming one of the largest privately-owned gaming empires in the country. The only one conceivably bigger would be Bill Boyd's properties, the California Hotel and Sam's Town in Las Vegas and the Goldriver hotel-casino in Laughlin. Harvey's was rebuilt in grand style after the bombing in 1980. Federal agents were attempting to diffuse explosives planted by extortionists when the blast occurred. Following the explosion, almost $50 million was spent in upgrading the property as well as building a new parking garage.

And now, after an 11-year struggle, it has won the right from the Tahoe Regional Planning Agency to build a 17-story story, 543-room hotel tower including more casino space, a cabaret, a convention center, a three-story atrium hotel lobby and a shopping arcade. But it won't have the glitz of a Tahoe to appeal to a high roller crowd. Nor does it anticipate invading Harrah's customer base. "Harvey's never in the past has gone after any premium players," Stevenson said. Home financing explained "Solving the Residential Mortgage Dilemma: Productive Financing Alternatives" is being offered to those in the real estate business by the University of Nevada-Reno.

The course is scheduled on Dec. 11 at the Peppermill Inn in Reno and will be broadcast via UNR's teleconferencing system to 12 other cities on Dec. 12. Course instructor Connie Perreira will focus on new financing trends in the current housing market, including sources, cost and types of mortgage loans; the real estate financing process; and new financing vs. use of existing financing.

The course, approved for six hours of recertification credit by the Nevada Real Estate Division, costs $35. For information, contact UNR's division of continuing education at 784-4046. CROFTS For that reason, the property has decided to hold off on running television commercials despite an advertising budget three times the size of last year's. And next year's budget will be doubled to $1.5 million. All of Harvey's print advertising will be aimed at the San Francisco Bay area.

"We haven't even scratched the surface in getting our message across," said Derby, estimating only about 20 percent of this market has visited the club. Stevenson and Derby were joined by Wayne Currie, Harvey's casino operations vice president, and Pat Crofts, finance and administrative vice president, in a round-table discussion on the direction of the company in light of its latest expansion. All of the executives, coincidentally, See HARVEY'S, page 2F Harvey's will leave the big-name entertainment to Harrah's and Caesars, which are run by companies that can offer national contracts to performers in the nation's gambling cities. Harvey's will use its convention center to host occasional dinner parties and other events. But by and large, management strives to become the John Ascuaga's Nugget of Tahoe, to be known for good food as well as friendly service and looser slot machines that allow customers to play longer.

"We want people to feel good about gambling here. We don't want a casino in Las Vegas where people are being hustled," Stevenson said. But the exact image Harvey's wants to portray has not yet been defined, said Roger Derby, marketing director. Instead, Harvey's has set its sights on customers largely ignored, the middle-class players who come to the lake a few times a year. "Let's face it.

You're dealing with four major properties at the lake. And that's it," Stevenson said. "If we do our jobs well, there will be enough business for all four properties. The properties can really complement each other." Moving up corporate ladder becomes trivial gamesmanship Carson firm on INC list For the second consecutive year, IMS International in Carson City has been named to the INC 500 list of companies, a ranking by INC Magazine of the fastest growing, privately held companies in the United States. It was the only Nevada company recognized this year.

To be considered, Ron Law, company vice president, said the company's sales had to increase in 1983 and profitability is also considered "for IMS a healthy aftertax income of 16 percent." Center, Second streets likely site for Harrah's tower y'i'i'f', if ml m' 1 i 11 Seminar on small business So you're thinking of opening your own business? Considering only 5 percent make it of those who try, the Nevada Society of Certified Public Accountants in conjunction with the U.S. Small Business Administration is sponsoring a small business seminar called "Formula for Success." It's aimed for individuals either recently in business or contemplating going into business and will be held at Harrah's Convention Center in Reno on Dec. 10 and at the Holiday Casino in Las Vegas Dec. 7. Expert speakers will discuss and answer questions in several areas, including marketing, computers, accounting, financing, planning and automation.

For more information, contact the accountants society at 323-2234. climb the corporate pyramid by tossing dice and successfully answering questions in eight categories: Bankingfinance; business literature; business history and labor; sloganstrademarks; crimes and blunders; media and words; business people; and a catch-all category called odds-and-ends. "That's where we put all the great questions we couldn't find a category for," said Michelle Lewy, 27-year-old trade-sales director for AMACOM. The move up the corporate ladder in CEO to chief executive officer is filled with roadblocks. Initial moves are limited but players' options increase as the executive climb continues.

Players get Performance Evaluation Points by answering questions correctly and lose them when they do not. "Promotion" and "pink slip" questions about business facts become increasingly difficult and trivia questions can become stumbling blocks. Thinking up the questions taxed Fagiano's and Lewy's brains. He came up with 700; she with "a few hundred." The rest came from other AMACOM employees and friends. "We were in a real crunch.

We spent a lot of Saturday and Sunday nights trying to come up with questions. We must've spent 3,000 hours doing this. It was a real team effort," Lewy said. With two players averaging 80 questions apiece CEO can be played in atxmt an hour, according to Fagiano, who foresees the game being played at business schools in "round-robin" competitions, as a lunch-time activity among executives, managers and lower-echelon employees, or by "anyone who loves trivia. By LESTA CORDIL GNS Who said "What's good for General Motors is good for What product touted itself as "the pause that Define an acid-test ratio.

Name the mythological creature Mobil Oil Corp. once used as its symbol. Anyone who answered Charles Wilson, secretary of defense under President Dwight Eisenhower; Coca-Cola; current assets divided by current liabilities; and Pegasus is certain to get to the top of CEO: Corporate Entities and Oddities, a new board game being sold in major bookstores, department stores and catalogs nationwide. The $40 game offers players a chance to climb the corporate ladder by answering more than 5,000 questions on business fact and business trivia, according to 39-year-old David Fagiano, CEO's creator. The board game aficionado says CEO should appeal to "hard-driven, competitive types who have a desire to excel." Fagiano is a vice president of American Management Association Communications, the publishing arm of the American Management Association, a Manhattan-based organization that provides programs, seminars, services and products for industry, commerce, government and education managements in the U.S.

and abroad. He said he devised CEO as a "morale builder" for AMACOM employees and as a way to eliminate the department's "stodgy image." He said CEO is not a rip-off cf the popular Trivial Pursuit, merely a "logical extension of it." CEO players start aj: entry-level, then By RICHARD MORENO The following is a message from the new head of Harrah's West to Reno city officials: don't cave in to a few business owners opposed to proposed downtown redevelopment. Instead, Philip Hannifin said, the city should resolve the issue in court. In an interview last week, Hannifin named only last September to his powerful post also said Harrah's Reno is pro-ceding with plans to build a new hotel' tower, most likely placing it over the Center and Second streets casino and in the Lake Street bus loading area. But he warned that the city will first have to prove it can expand its tourism market.

And to do that, he said, Reno has to become more attractive; that's where redevelopment comes in. Said Hannifin: "Downtown Reno is just a blight." But he thinks the city will eventually be able to improve downtown: "We don't think it's dead and we're not of a mind to let it die. I cannot be persuaded that small business owners won benefit from it." Hannifin, however, wants to plan left as is reconstructing Virginia Street into a partial brick mall, with one lane of traffic. Some city officials, including Mayor Pete Sferrazza, would like to see a compromise reached to settle several lawsuits filed against redevelopment. About a dozen downtown property owners have filed suits opposing the creation of an assessment district to finance part of the project.

Many whose businesses are north of the redevelopment site say they're being taxed for something HANNIFIN that won't directly benefit them. A second suit claims that narrowing Virginia Street will hurt businesses by creating traffic problems that will force tourists out of downtown, "We compromised and compromised the design before it was even approved," Hannifin said. "I don't think we can compromise any further. Besides overseeing Harrah's Reno, Hannifin, 50, is in charge of Harrah's Tahoe and the Holiday Inn-Casino in Las Vegas. All are part of the Harrah's arm of Holiday Inns, which purchased Harrah's in 1980.

The two Holiday Inns in Reno are owned under franchise agreements. Hannifin's appointment is part of a See HANNirvN, page 2F Business meeting Dec. 5 As a reminder, business prospects for 1985, the eighth annual northern Nevada business outlook conference, will be held in Harrah's Convention Center Dec. 5. Tourism, real estate, mining, manufacturing, financing and international trade will be discussed.

Call 784-5203 for reservations. i STAFF REPORTS.