The Salina Journal from Salina, Kansas on January 28, 1996 · Page 21
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The Salina Journal from Salina, Kansas · Page 21

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Salina, Kansas
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Sunday, January 28, 1996
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Page 21
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THE SALINA JOURNAL MONEY SUNDAY, JANUARY 28, 1996 C3 V REAL ESTATE WATCH T SUPERBOWL ADS Middle incomes cut from housing In $40,000-$60,000 income range, fewer moving to better homes The shock of corporate layoffs, cutbacks and downsizing—Job loss — is taking a toll on urban housing markets, a new survey finds. Middle-income households — $40,000 to $60,000 —;are no longer moving up to better houses as frequently as they did in the pasf And when, they do buy, they're choosing less expensive houses, a survey by Chicago Title and Trust found. Last year, Chicago Title said, * "home buyers with incomes between $41,000 and $60,000 declined significantly to 27.2 percent of all home buyers, the lowest share since that portion of the survey began in 1985." Typically, such buyers account PAMELA REEVES Scripps Howard Newsservice for at least one-third of the market, but many have been hit hard by the changing economy. "Corporate America's penchant for downsizing appears to be having a significant impact on home sales in the nation's largest metropolitan housing markets," Chicago Title said. "Most noticeably, market share for repeat and first-time buyers with average to slightly above-average earnings has been shrinking steadily in recent years." With fewer middle-income buyers in the market, the percentage of lower-income families buying houses increased last year. In 1995, buyers with incomes of $30,000 or less accounted for almost 15 percent of the urban housing market, compared with a little more than 8 percent in 1991. "The data suggests that lower- income buyers who were not a very significant factor in past years are finding ways to participate hi today's housing market," said John Pfister, vice president of marketing research for Chicago Title. Upper-income households do PERSONALS not appear to be as much affected by the corporate shocks. Those with family incomes of $61,000 or more still account for the lion's share of homebuyers — almost 42 percent last year, about the same as in in 1994 and 1993. Here are other findings from the survey, done annually by Chicago Title in 18 urban markets: • The median price paid by home buyers last year was $147,700. First-time buyers paid a median price of $128,300 and repeat buyers $164,300. Prices were highest in San Francisco with a median of $254,300 and lowest in Memphis, with a median of $85,300. • The average monthly mortgage payment was $1,062, about the same as it was in 1994. The lowest monthly payments were in Cleveland, an average of $751. • Housing prices increased "across the board" in 1995 in the mountain states and the Pacific Northwest. Denver had the highest gain in home prices of any city in the nation, up 8.3 percent to a median of $121,000. • Repeat buyers in Washington, D.C., had the highest median household income in the nation, $92,200. Those in Phoenix had the lowest, $56,600. • Buyers in New York City . made the highest down payments in the nation, an average of 27 percent. One of eight buyers hi New York paid all cash for a property. • Dallas-Fort Worth had the highest percentage of repeat buyers who are married, 92 percent. • Buyers in Atlanta were most likely to choose a brand-new house, 42 percent. "Home prices in Atlanta were up across the board." • The percentage of first-time buyers "was up dramatically" in Los Angeles and Orange County, Calif. In Los Angeles, they accounted for 60 percent of the market. • People who are divorced or separated have accounted for a larger share of the market in recent years — 11.2 percent last year, up from 9.2 percent in 1993 and 10.7 percent in 1994. • The median household income of all first-time buyers in the survey was $51,100; of repeat buyers, $70,200. Superbowl becomes the Academy Awards of ads By KEITH HARDER New York Times There's a good chance that more people will be talking Monday morning about Deion Sanders' starring role in a Pepsi commercial with Wile E. Coyote than about anything he does for the Dallas Cowboys in Super Bowl XXX. That's because apart from the football, Super Bowl Sunday has become a battleground for a second clash of egos — amorig advertisers. Super Bowl party etiquette now dictates that breaks in the action are times to shush or be shushed because advertising agencies pull out all the stops for the most expensive commercials of the year. Advertisers on today's NBC game are spending up to $1.3 million for a half-minute of air time, or $43,333.33 a second. The price of advertising admission doesn't count the hundreds of thousands of dollars in production costs or the millions to sign a celebrity to endorse a product. Generally, the advertising lives up to the billing. Last year, viewers were entertained by actor Jason Alexander parachuting onto a football field to hav:k Rold Gold Pretzels, three croaking Budweiser frogs, the Pepsi and Coke truck drivers duking it out and former Govs. Mario Cuomo of New York and Ann Richards of Texas drowning their election sorrows in Doritos. A survey by Creative Marketing Consultants, a Southfield, Mich., market research firm, indicated that many people thought the commercials in Super Bowl XXIX were better than the game between the San Francisco 49ers and the San Diego Chargers. "It has essentially become the Academy Awards of advertising," said Rick Burton, assistant director of the Sports Marketing Center at the University of Oregon's Lundquist College of Business. The Super Bowl blowout is not always the best use of an advertising budget, however. A company can buy three commercials in the top-rated "ER" for the same price as one Super Bowl ad. Denning elected to lead bar association -The Saline-Ottawa County Bar Association has elected officers for 1996. ; Gary Denning of Denning and Young of Salina is president. Vice president is Debra Egli James of Hampton Royce Engleman & Nelson of Salina. Secretary is Lawton Nuss of ' Clark Mize & Linville of Salina. Treasurer is Michael Montoya of Achterberg Neustrom & Montoya of Salina. 2 hired, one promoted in county offices The Saline County Personnel Department has announced two hirings and a promotion. ;-•" Timothy Goldsberry has been hired as a case manager for community corrections. He previ- o!usly worked as director of the Salvation Army Community Center in Salina. i • Ray Schultz has been hired 4s road and bridge maintenance superintendent. He previously served as the Ellsworth County toad and bridge superintendent. ; • Frank Karber has been pro- moted from corrections officer to senior corrections officer in the sheriffs department. He has been with the county for five years. New psychiatrist joins Prairie View staff McPHERSON — Dr. Deborah Bergen has joined the mental health agency Prairie View to work in McPherson and Newton as a psychiatrist. She will work with children and adolescents. Bergen earned her medical degree from the University of Saskatchewan, Canada, and served her psychiatric residency and child training at McMaster University Medical Center in Hamilton, Ontario. H&R Block changes staff in Salina offices, H&R Block has announced staff promotions for its Salina operations. • Geri Elam has been promoted from tax preparer to office manager of the Sears office. Elam has been with the firm for seven years and shares office manager duties with Herb Allender, who is in his 12th year with the firm. • Mary Ann Luthi and Barbara Wicks have been promoted from tax preparers to daytime managers of the Sunset Plaza office. Luthi is in her 17th year and Wicks is in her second. • George Reynolds and Rosella Bremenkemp have been promoted from tax preparers to evening office managers of the Sunset Plaza office. Reynolds is in his 19th tax season and Bre- menkemp is hi her 16th. • The Santa Fe office continues to be managed by Duane Flaherty, in his 16th year, and Lee Crawford, in his ninth. Scott is sales manager of security company McPHERSON — Jim Scott of McPherson has been named sales manager of SNC of Hutchinson, a business and residential security systems company. He will oversee marketing and sales. Scott has experience in marketing, sales, government and industrial security and technical experience in public safety radio communications. From Staff Reports fncfuffes: • Intel Pentium 100 MHz processor •16 MB RAM • 1.06GB hard drive • 1.44 MB 3.5-inch diskette drive • 1 MB 16-bit PCI Local Bus Graphics Engine • Internal quad-speed CD-ROM drive • Integrated 16-bit stereo sound card • 19.2 data/14.4 fax modem • Compaq 1400 Multimedia monitor • 101 Enhanced keyboard • Two button Mouse Software Included: Microsoft Windows 95, Tabworks, MediaPilot, Phone Center, Microsoft Encarta 95, Quicken SE, Turbo Tax Sampler, Microsoft Works, Discoverers, _i .1 _. _ f , t t u .1 • A I «H .. . rj i .l.rtl ti_.._/-!•• r .. u UL I c:i D__ J ll_kl_ I.. T«««_Ln v CC worKsnop. /vnerica unime, rroaigy. v.ompuoerve, uiooai i-wiworn iiavigaror, nnuguiunun neiwum, mjoioi» ITMMO/ I-.OITTUIH. i-.oi-v.u,^.,, Plus Sampler, Front Page Sports Football 95, Lode Runner for Windows, Maxis Sampler CD, SimTown, Magic Carpet and GHiickRestore CD. ComputerLand 127N. 7th Salina, KS 913-823-1555 ing Printing! Consolidated Printing achieved top honors at the 16th Annual Heart of America Printing Competition held in Wichita on January 13,1996. The company received 36 awards, including four international awards, for quality printing and craftsmanship. (The most awards given to the many entrants.) Consolidated has accumulated 164 awards in Kansas competitions and 20 International Awards since its involvement in printing competition in 1985. Other awards include recognition for printing excellence from paper mills and other vendors. . Consolidated is a full-line commercial printer... from business cards to brochures, catalogs to publications, single-color to full-color process printing. Why not bring your next job to Consolidated? Quality printing is our standard! CONSOLIDATED PRINTING P.O. Box 1217 • 319 South Fifth Street • Salina. Kansas 67402-1217 Toll Free 800-432-0266 • 913-825-5426 • FAX 913-825-6536 Invites You To Our Public Open House At Our New Facility 2130 South Ohio Sunday, January 28,1:30-4:00 pm Refreshments and DOOR PRIZES INCLUDING ONE (1) $500 SAVINGS BOND AND OTHER CASH PRIZES. . (NEED NOT BE PRESENT TO WIN) 108 Year Banking Tradition •Locally Owned •Hometown Checking •Personal Service Stability/Strength New Expanded Lobby Hours At Both Salina Locations 8:30-4:30 Monday-Friday Drive Through Hours 7:30-6:30 Monday-Friday • 8:30-12:30 Saturday Salina (TVvo Locations) 2130S.0llio«(813)827-6622 • 200S. Ninth* (913)827-1284 Bennlngton 104 W. Washington • (013) 48^3344 • Minneapolis 320 W. Second,* (013) 302-213(1 V

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