The Salina Journal from Salina, Kansas on November 24, 1981 · Page 16
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The Salina Journal from Salina, Kansas · Page 16

Salina, Kansas
Issue Date:
Tuesday, November 24, 1981
Page 16
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P»8« 16 The Salina Journal - Tuesday, November 24,196) Landmark Smoker Study: Merit TakesTaste Honors Former higher tar smokers acclaim MERIT "Best-tasting low tar I've tried" The most rigorous MERIT research to date has just been completed. Result: MERIT smokers confirm taste a major factor in completing their successful switch from higher tar cigarettes. MERIT Taste Sparks Switch. Nationwide survey reveals over 90% of MERIT smokers are glad they switched from higher tar cigarettes. In fact, 94% don't even miss their former brands. Further Evidence: 9 out of 10 former higher tar smokers report MERIT an easy switch, that they didnt give up taste in switching, and that MERIT is the best-tasting low tar they've ever tried. MERIT Beats Toughest Competitors. In the second part of this study, new tests confirm that MERIT delivers a winning combination of taste and low tar when compared with higher tar leaders. Confirmed: The overwhelming majority of smokers reported MERIT taste equal to—or better than—leading higher tar brands. Confirmed: When tar levels were revealed, 2 out of 3 chose the MERIT combination of low tar and good taste. Year after year, in study after study, MERIT remains unbeaten. The proven taste alternative to higher tar smoking—is MERIT. MERIT Filter MERIT Filter lOO's ENRICHED FLAVOR Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health. © I'hilip Morris Inc. 1981 Reg: 8 mg "tar!' 0.6 mg nicotine—Men: 7 mg "tar," 0.5 mg nicotine-100's Reg: 9 mg "tar." 0.7 mg nicotine-100's Men: 10 mg "tar;' 0.8 mg nicotine av. per cigarette. FTC Report Mar:81 MERIT Kings&KKfc

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