Reno Gazette-Journal from Reno, Nevada • Page 19

NEVADA LOOKS AHEAD SECTION RENO EVENING GAZETTE NEVADA STATE JOURNAL 3 uture Looms for Little Bright Ltty tgges cent in the total of Washoe Coun more than 1,000 feet of runway, Olympic visitors and for future joyment as a family vacation industry, new citizens and the Winter Olympic Games, increased facilities ii. the area, and ty. center. touring American public. will be able to handle the fastest and biggest commercial jet Building valuations are up 672 plans for greater improvement to Promotions are in the works to The impact of the Winter Olym use by tourists ii.

Reno area through the cooperation of. the Reno Chamber of Commerce, the City of Reno and the Reno home- per cent; payroll is up 765 per attract the American tourist, even more persons are expected to cent; wages are up 1.ZH4 per aircraft. The Reno airport is already designated as the alternate field interest the motoring public in the area as a whole in an attempt to provide the great mo pics will be great and should be felt by the Reno area for many years to come. The Games provided an excuse for thousands tr builders association. cent.

s- it. 1 The planned convention-hall, toring public with additional ex urowin ana progress are evident in all areas of the civic for transoceanic flights unable to land in San Francisco because of visit Reno and see its beauty and cuses to remain in the area and civic auditorium, when construct bright and gaudy little city It once was. It is still "The Biggest Little City In The World" the famous Reno arch proclaims to be. But there has been added an air of sophistication and a cosmopolitan attitude much like the great city of San Francisco to the West. Reno has grown towards San Francisco as our sister city to the south, Las Vegas, has grown toward the city of Los Angeles.

Yet even in Los Angeles there has been awakened a new interest in Reno as a vacationland for weary urbanites. Reno has more to offer than ed will give Reno additional fa spend tourism dollars. chart from new industry to wholesale sales. Gross wholesale sale, cilities for handling major nation The face of Reno on the bright skyline of Nevada wears a new flush in her cheeks as the area rolls into what is expected to be the most succesful year in its history. And it is not just neon that contributes to the brighter look of Reno it's a breathing of new life into a city willing to go out and sell itself to the world as the vacation hub of the west, the San Francisco of the eastern slopes of the Sierra Nevada mountains.

Reno's growth over the past year and over the past decade has been fantastic. In ten years! there has been a 156 per cent in-j o-ase in population in Reno, 109 per cent in Sparks and 147 per I ior instance enjoyed a VUb per Highways are being improved at all gateways. Commercial transportation will improve as the its natural and commercial attractions. Major press throughout the nation and the world got their first look at Reno and in most cases liked what they saw. Such al conventions.

These conventions will provide additional dollars OSt? SJB3A 01 3SB3JDU1 with a total gross sales of demand to visit Reno grows in visit the area and provide a greater economic impact for Western Nevada. According to U.S. government statistics, the tourist pie in 1960 will be well over 27 billion dollars with a piece of it going to every facet of Reno's business life, including the farmer. What is Reno doing and what does it plan to do to capture part of this vast spending power? Some things are already in the works. The multi-million dollar Reno airport is completed, and with the addition of a little spent for farm goods, services, housing and transportation.

the minds of the public. weather conditions. And it was made an international airport for the 1960 Winter Olympic Games. This beautiful facility is attracting more and more commercial and private air traffic, and additional services are expected to be put into operation in the near future. The Reno Hospitality Center is; another example of planning for the future.

It was constructed both for the accommodation of i In addition, through the Reno Chamber of Commerce, promo But the brightest area of all is a new interest and a new activity by the citizens and businessmen exposure will help the area develop the proper image in the minds of the world and the nation and show Reno in its true proportions and in its natural tions and tours are being planned 000,000. Total gross sales of Washoe county was $153,451,231.00 on 26.11 per cent of the entire gross sales of tie state of Nevada. Even tourism was up from the five million persons that visited Reno in 1958. This year, because of the I960 of the Reno area to help promote ever before, and the biggest change is that the citizens of the area are now ready to go out to help interest citizens of neighboring states and citizens of the entire country in the Reno area, its beauty, diversification and en state. and take pride in their own city, both as a place to live and as a place to sell others on new and sell it.

Reno has long grown from the New 'Vegas Construction State Employment Shows Steady Rise Says Official Slated; $15 Million Total New construction amounting toiexisting building to give the hotel workers, showed a whopping 2,400 improvement over the 26,900 who mnro than fiftppn million riniiare an additional 12U rooms and a were on the job the year before new sky room lounge. is under way in the Ias Vegas A multi-million dollar Droiert Reviewing the month-by-month trend of employment during the resort area in anticipation of iust been completed on the year. Ham said the low point Nevada's 1959 employment showed a steady seven per cent increase over the preceding year, Richard Ham, executive director of the Nevada Employment Security Department, reported today. Ham said figures for the first 11 months of 1959 showed an average of 93,700 persons employed in nonagricultural positions during the year. This was an increase of record number of tourists and ma grounds of the Flamingo Hotel, with the addition of the 180-room 86,800 workers came in February.

Spring opening of construe jor conventions for 1960. Presently able to accommodate 25,000 tourists a day, business tion projects, Easter buying and Flamingo Capri to supplement the hotel's existing 450 rooms. The Sands Hotel has just completed a 5100,000 remodeling of its me Deginning 01 tne tourist sea i leaders are increasing the facil son pushed employment of 90,000 ities of the hotel and motels fol in May. 5,800 workers over the 1958 ave lowing the completion of the rewjioDoy and entrance area, ana nas S6.000.000 Las Vesras convention mow embarked on a $1 million The brisk tourist business and a massive, state-wide construction program made August the top rage of 87,900. At the same time, Ham noted, average hourly wages rose from project for the addition of 53 lux center.

A $3,500,000 remodeling and month in history, with 98,100 $2.61 to $2.69, or an increase of construction program is under way at the Hotel Sahara. workers on the payroll. At all times during the year, almost four per cent. Biggest upswings during the ury suites. A new convention and exhibit hall has been constructed at the Dunes Hotel, and workmen are now building a new restaurant to be called "The Sultan's Table." The massive Stardust, already employment was from five to 10 year were shown in trades and hotels, service and amusement, reflecting a record tourist busi the world's largest resort hotel, has connected onto the former, Royal Nevada hotel to increase its room total to more than 1,390.

per cent higher than 1958, Ham pointed out. Only industry which did not show a healthy increase was mining, the director said. It lost 200 Across the Strip, at Wilbur Park Reopening On U.S. 50 Site ness season. The first group, with 19,500 employed, was up 1,500 over the 1S58 figure of 18,000 while the latter, with a state high of 29.300 The Best Yet! workers from the 195S total of Clark's Desert Inn, an elaborate 3,100.

swimming pool, cabanas and: Following are industry employ championship tennis courts are toj 'be constructed on the grounds of ment figures for 1958 and 1959, as Because of increasing flows of traffic into Nevada from the Lake compiled by the records and sta the Desert Inn country club, home tistics unit of the Employment Se Reno, Vacation Hub of West, Looks to 1960s of the Tournament of Champions golf classic. underway to reactivate a state 1 park in the Snvder Meadows area Anotner project nPr Prpr-k- ranmn w-pSt r.t curity Department. The first figure is for 1958. BUSINESS IN '60 TO TOP 1959 VOLUME Mining: construc Carson City and easily accessible nearing completion at the Riviera Hotel, where seven stories are being added to a wing of the tion: 6,200 manufacturing: 5,200 transportation and utilities: 8,700 trades: 18,000 finance, uture d3ricjlit jor 1AJi Cjrowtli uinemucca 1959 was the best yet. 1960 will be even better with both prosperity and peace grow Priests Might insurance and real estate: 2,600 1 1 1 1 1 a In the form lvuuruu ctiK'ctu iu m- I'rospecis ior maustriai develop-jtnird economy ofimiles around.

And completion ofj Attend Games Highway 8-A this year will eivc! hotels, service and amusement: government: 17,200 17,800. hire is Winnemucca. "City ofiment are oromisinff for the im-. tourists. from transcontinental U.S.

50. According to the Nevada park commission, development work would include a major overnight loop to accommodate small trailers and campers as well as a day-use area for picnickers and community functions. The area is located in a broad basin amid good growth of Jeffrey pine with spectacular mountain scenery on all sides. Helnins: immeasurably is an additional flow of 1 VATICAN CITY Western Hospitality" and a cityjmediate future in the Winnemuc- traffic from the Pacific Pope John XXIII has expressed whose growth has paralleled that area, according to the Hum The Lake Mead National Rec of Nevada's, having doubled its reation Area, located only half an llus route reaches tne sea at Crescent City, via Lake-view-, Klamath Falls, Grants Pass, Medford and Ashland, Ore. ing stronger.

That's the prediction of Frederick H. Mculler, secretary of commerce, in his year-end economic review. He added that if "national interest prevails, 1960 will be a period of record-breaking business activity and high employment. There will be more money, more spending, more profits and more jobs." hour by auto from Las Vegas, last year ranked third in num interest in Pome's Summer Olympic Games, Vatican sources think preists may get a break. This could be done by relaxing a proposed code providing that unless given specific permission by su U.

S. Air Force warning and radar installation, one of the important links in the nation's SAGE project, which means a substantial payroll to the community. Because the City of Winnemucca is strategically located along important highways, it makes the, city a hub of business activity for ber of visitors among 181 Nation population since 1950. A progressive, forward-looking city, Winnemucca has a trading area of 125 miles, extending into southern Idaho and Eastern Oregon and it has much to offer in boidt County Chamber of Commerce. Agriculture and mining offer the basis of a substantial, steady economy and the location of Winnemucca along heavily travelled U.

S. 40 brings to the area a McCarran field in Las Vegaa periors, Rome priests may notihas a 10,500 foot airstrip capable al Park Service Areas. The lake was viewed by 3,190,580 persons, 453,280 of whom took the guided tour of Hoover Dam. Southpaws haven't been forgotten at Harrah's Clubs where patrons find banks of left-handed slot machines. attend theatrical, film or portjof handling the largest jet planei spectacles.

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