Reno Gazette-Journal from Reno, Nevada on February 13, 1960 · Page 19
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Reno Gazette-Journal from Reno, Nevada · Page 19

Reno, Nevada
Issue Date:
Saturday, February 13, 1960
Page 19
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NEVADA LOOKS AHEAD SECTION RENO EVENING GAZETTE NEVADA STATE JOURNAL 3 Bright F uture Looms for tgges Little Ltty The face of Reno on the bright skyline of Nevada wears a new flush in her cheeks as the area rolls into what is expected to be the most succesful year in its history. And it is not just neon that contributes to the brighter look of Reno it's a breathing of new life into a city willing to go out and sell itself to the world as the vacation hub of the west, the San Francisco of the eastern slopes of the Sierra Nevada mountains. Reno's growth over the past year and over the past decade has been fantastic. In ten years! there has been a 156 per cent in-j o-ase in population in Reno, 109 per cent in Sparks and 147 per I cent in the total of Washoe Coun ty. Building valuations are up 672 per cent; payroll is up 765 per cent; wages are up 1.ZH4 per cent. s- it. 1 urowin ana progress are evident in all areas of the civic chart from new industry to wholesale sales. Gross wholesale sale, ior instance enjoyed a VUb per OSt? SJB3A 01 3SB3JDU1 with a total gross sales of $105,- 000,000. Total gross sales of Washoe county was $153,451,231.00 on 26.11 per cent of the entire gross sales of tie state of Nevada. Even tourism was up from the five million persons that visited Reno in 1958. This year, because of the I960 State Employment Shows Steady Rise Says Official Winter Olympic Games, increased facilities ii. the area, and plans for greater improvement to attract the American tourist, even more persons are expected to visit the area and provide a greater economic impact for Western Nevada. According to U.S. government statistics, the tourist pie in 1960 will be well over 27 billion dollars with a piece of it going to every facet of Reno's business life, including the farmer. What is Reno doing and what does it plan to do to capture part of this vast spending power? Some things are already in the works. The multi-million dollar Reno airport is completed, and with the addition of a little more than 1,000 feet of runway, will be able to handle the fastest and biggest commercial jet aircraft. The Reno airport is already designated as the alternate field for transoceanic flights unable to land in San Francisco because of weather conditions. And it was made an international airport for the 1960 Winter Olympic Games. This beautiful facility is attracting more and more commercial and private air traffic, and additional services are expected to be put into operation in the near future. The Reno Hospitality Center is; another example of planning for the future. It was constructed j both for the accommodation of i Olympic visitors and for future use by tourists . ii. Reno area through the cooperation of. the Reno Chamber of Commerce, the City of Reno and the Reno home- builders association. The planned convention-hall, civic auditorium, when construct ed will give Reno additional fa cilities for handling major nation al conventions. These conventions will provide additional dollars spent for farm goods, services, housing and transportation. In addition, through the Reno Chamber of Commerce, promo tions and tours are being planned to help interest citizens of neighboring states and citizens of the entire country in the Reno area, its beauty, diversification and en joyment as a family vacation center. Promotions are in the works to interest the motoring public in the area as a whole in an attempt to provide the great mo toring public with additional ex cuses to remain in the area and spend tourism dollars. Highways are being improved at all gateways. Commercial transportation will improve as the demand to visit Reno grows in the minds of the public. But the brightest area of all is a new interest and a new activity by the citizens and businessmen of the Reno area to help promote and take pride in their own city, both as a place to live and as a place to sell others on new Nevada's 1959 employment showed a steady seven per cent increase over the preceding year, Richard Ham, executive director of the Nevada Employment Security Department, reported today. Ham said figures for the first 11 months of 1959 showed an average of 93,700 persons employed in nonagricultural positions during the year. This was an increase of 5,800 workers over the 1958 ave rage of 87,900. At the same time, Ham noted, average hourly wages rose from $2.61 to $2.69, or an increase of almost four per cent. Biggest upswings during the year were shown in trades and hotels, service and amusement, reflecting a record tourist busi ness season. The first group, with 19,500 employed, was up 1,500 over the 1S58 figure of 18,000 while the latter, with a state high of 29.300 The Best Yet! BUSINESS IN '60 TO TOP 1959 VOLUME 1959 was the best yet. 1960 will be even better with both prosperity and peace grow ing stronger. That's the prediction of Frederick H. Mculler, secretary of commerce, in his year-end economic review. He added that if "national interest prevails, 1960 will be a period of record-breaking business activity and high employment. There will be more money, more spending, more profits and more jobs." workers, showed a whopping 2,400 improvement over the 26,900 who were on the job the year before Reviewing the month-by-month trend of employment during the year. Ham said the low point 86,800 workers came in February. Spring opening of construe tion projects, Easter buying and me Deginning 01 tne tourist sea son pushed employment of 90,000 in May. The brisk tourist business and a massive, state-wide construction program made August the top month in history, with 98,100 workers on the payroll. At all times during the year, employment was from five to 10 per cent higher than 1958, Ham pointed out. Only industry which did not show a healthy increase was mining, the director said. It lost 200 workers from the 195S total of 3,100. Following are industry employ ment figures for 1958 and 1959, as compiled by the records and sta tistics unit of the Employment Se curity Department. The first figure is for 1958. Mining: 3,1002,900; construc tion: 6,200 6,800; manufacturing: 5,200 5,300; transportation and utilities: 8,700 9,100; trades: 18,000 19,500; finance, insurance and real estate: 2,600 2,900; hotels, service and amusement: 26,90029,300; government: 17,200 17,800. industry, new citizens and the touring American public. The impact of the Winter Olym pics will be great and should be felt by the Reno area for many years to come. The Games provided an excuse for thousands tr visit Reno and see its beauty and its natural and commercial attractions. Major press throughout the nation and the world got their first look at Reno and in most cases liked what they saw. Such exposure will help the area develop the proper image in the minds of the . world and the nation and show Reno in its true proportions and in its natural state. ! Reno has long grown from the bright and gaudy little city It once was. It is still "The Biggest Little City In The World" the famous Reno arch proclaims to be. But there has been added an air of sophistication and a cosmopolitan attitude much like the great city of San Francisco to the West. Reno has grown towards San Francisco as our sister city to the south, Las Vegas, has grown toward the city of Los Angeles. Yet even in Los Angeles there has been awakened a new interest in Reno as a vacationland for weary urbanites. Reno has more to offer than ever before, and the biggest change is that the citizens of the area are now ready to go out and sell it. New 'Vegas Construction Slated; $15 Million Total New construction amounting toiexisting building to give the hotel mnro than fiftppn million riniiare an additional 12U rooms and a is under way in the Ias Vegas new sky room lounge. A multi-million dollar Droiert resort area in anticipation of a;has iust been completed on the grounds of the Flamingo Hotel, with the addition of the 180-room record number of tourists and ma jor conventions for 1960. Presently able to accommodate 25,000 tourists a day, business i leaders are increasing the facil ities of the hotel and motels fol Flamingo Capri to supplement the hotel's existing 450 rooms. The Sands Hotel has just completed a 5100,000 remodeling of its lowing the completion of the rewjioDoy and entrance area, ana nas S6.000.000 Las Vesras convention mow embarked on a $1 million center. A $3,500,000 remodeling and construction program is under way at the Hotel Sahara. The massive Stardust, already the world's largest resort hotel, has connected onto the former, Royal Nevada hotel to increase its room total to more than 1,390. Across the Strip, at Wilbur j Clark's Desert Inn, an elaborate swimming pool, cabanas and: j championship tennis courts are toj 'be constructed on the grounds of j the Desert Inn country club, home project for the addition of 53 lux ury suites. A new convention and exhibit hall has been constructed at the Dunes Hotel, and workmen are now building a new restaurant to be called "The Sultan's Table." Park Reopening On U.S. 50 Site Reno, Vacation Hub of West, Looks to 1960s uture d3ricjlit jor 1AJi uinemucca Cjrowtli The Lake Mead National Rec reation Area, located only half an hour by auto from Las Vegas, last year ranked third in num ber of visitors among 181 Nation al Park Service Areas. The lake was viewed by 3,190,580 persons, 453,280 of whom took the guided tour of Hoover Dam. r 1 . 1 1 . . x 1 . e.. 1 T a r , . ..... lvuuruu ctiK'ctu iu m- I'rospecis ior maustriai develop-jtnird economy hire is Winnemucca. "City ofiment are oromisinff for the im-. tourists. Western Hospitality" and a cityjmediate future in the Winnemuc- whose growth has paralleled that area, according to the Hum In the form Because of increasing flows of traffic into Nevada from the Lake of the Tournament of Champions r1"1- ""-a; golf classic. j underway to reactivate a state 1 park in the Snvder Meadows area Anotner S3,o00,000 project is;0f nPr Prpr-k- ranmn w-pSt r.t nearing completion at the Riviera Hotel, where seven stories are being added to a wing of the Priests Might ofimiles around. And completion ofj Attend Games ; Highway 8-A this year will eivc! Helnins: immeasurably is thei"inneucca an additional flow of 1 VATICAN CITY its of Nevada's, having doubled population since 1950. A progressive, forward-looking city, Winnemucca has a trading area of 125 miles, extending into southern Idaho and Eastern Oregon and it has much to offer in dustry. PROGRESSING WITH WE boidt County Chamber of Commerce. Agriculture and mining offer the basis of a substantial, steady economy and the location of Winnemucca along heavily travelled U. S. 40 brings to the area a U. S. Air Force warning and radar installation, one of the important links in the nation's SAGE project, which means a substantial payroll to the community. Because the City of Winnemucca is strategically located along important highways, it makes the, city a hub of business activity for j traffic from the Pacific Northwest.! Pope John XXIII has expressed interest in Pome's Summer Olympic Games, Vatican sources think preists may get a break. This could be done by relaxing a proposed code providing that unless given specific permission by su periors, Rome priests may llus route reaches tne sea at Crescent City, Calif., via Lake-view-, Klamath Falls, Grants Pass, Medford and Ashland, Ore. Southpaws haven't been forgotten at Harrah's Clubs where patrons find banks of left-handed slot machines. Carson City and easily accessible from transcontinental U.S. 50. According to the Nevada park commission, development work would include a major overnight loop to accommodate small trailers and campers as well as a day-use area for picnickers and community functions. The area is located in a broad basin amid good growth of Jeffrey pine with spectacular mountain scenery on all sides. McCarran field in Las Vegaa notihas a 10,500 foot airstrip capable attend theatrical, film or s portjof handling the largest jet planei spectacles. lin the world. - DTSTRTBDTI0N OF THE WEST If 5 AND AFFILIATED MEMBERS t ScSEB&TQg-tHCTr Bm. 5&m!zmZzzmt S&fm 'FifiOl l jlF if 3 yj jftjl rm mm yg2v tspm rfTS 8 rsc. prrs. m era l West Fast Dependable FREEPORT WAREHOUSING SERVING THE WEST FROM WESTERN NEVADA o DEUKJE STORAGE & MNG o RINGSBY TRUCK LINES, INC. 0 OREGON -NEVADA -CALIFORNIA FAST F REIGHT WELLS CARGO, INC. 0 WESTERN TRUCK LINES, INC. 0 PACIFIC INTERMOUNTAIN EX PRESS 0 NEVADA TRUCK LINES AND INTERSTATE MOTOR LINES TRUCKS PROVIDE OVERNIGHT SERVICE FROM WESTERN NEVADA WAREHOUSES TO 60 OF THE WEST'S POPULATION AMD BRING 24 HOUR SERVICE TO MORE THAN 90 OF THE FAST GROWING WESTERN MARKET.

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