The Salina Journal from Salina, Kansas on November 17, 1981 · Page 16
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The Salina Journal from Salina, Kansas · Page 16

Salina, Kansas
Issue Date:
Tuesday, November 17, 1981
Page 16
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Page 16 The Salina Journal - Tuesday, November 17,1981 Important News For Smokers: results prove MERIT delivers in key areas of switch, and long-term satisfaction. Rigorous new MERIT research proves it. MERIT smokers confirm taste a major factor in completing a successful switch from higher tar cigarettes, Nationwide survey reveals over 90% of MERIT smokers are glad they switched from higher tar cigarettes. In fact, 94% don't even miss their former brands. Further Evidence: 9 out of 10 former higher tar smokers report MERIT an easy switch, that they didn't give up taste in switching, and that MERIT is the best-tasting low tar they've ever tried. 2 Of 3 Smokers Prefer MERIT. In the second part of this study, new tests confirm that MERIT delivers a winning combination of taste and low tar when compared with higher tar leaders. Confirmed: The overwhelming majority of smokers reported MERIT taste equal to— or better than—leading higher tar brands. Confirmed: When tar levels were revealed, 2 out of 3 chose the MERIT combination of low tar and good taste. Year after year, in study after study, MERIT remains unbeaten. The proven taste alternative to higher tar smoking—is MERIT MERIT Fitter Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health. © I'hilip Morris Inc. 1981 Reg: 8 mg "tar;' 0.6 mg nicotine—Men: 7 mg "tar" 0.5 mg nicotine—100's Reg: 9 ing "tar!' 0.7 mg nicotine—100's Men: 10 mg "tar," 0.8 ing nicotine av. per cigarette, FTC Report Mar!81 MERTT Kings

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