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f4MB ftt BLYTHEVriXE (ARK.)' COURIER NEWS FRIDAY, 'APRIL 15, 19-59 Retailers Eager For ^les Record ••yen' Market Iy«d by Bmincic Men Throughout U.S., By E»der ;. '.:. HEW YORK, April IS. TO—The b: v.'.>B«Uon's retailers are shooting for :;f tti« biggest Easter season business ct". la (t»ir history—and ' ne y ma y nlt &•'' It. ?;i Fin»>. figures tabulated within the £? : ne*t few weeks will tell the story. ~ They might fall a liltle short of as .their goal. Even if they do, It still [•J; will be an Easter to be remembered l~l lot heavy tales and good profits— S; considerably above a lot of satlsfac- tr.~ too 1 pre-war years. The total of sales and profits ac- HAL BOYLE'S COLUMN Boyle's Baffling Buttering Business Blunders and Bosses Ask for Inquiry Ily Hal Boyle NEW YORK. I/PI— How can a boss butter up the hired hands? This Is one problem Hint never occurred to my simple barefoot mind. But the other day I let RO with a powerful piece about how the irdlnary man, given a lifetime or two, could successfully butter up his joss and get « raise. Any boss. And t me fellow came right back one of those strnnge people tually is secondary right now in the minds of most retailers, especially department stores, clothing and specialty shops. F*M Adjustment Period The bij thing is adjustment to the new pott-war buyers' market rapidly engulfing business. Can the merchant give customers qua 11 Is and value they demand at prices thoy want to pay? The current Easter' season Is the primary lest. In looking for a yardstick to measure how business Is going, you have to remember that last year Easter was March 28 and this yea It is April 17. Comparisons betweei ' the two years are warped by the different dates. March and Apr) ;i"jnust be taken together to " volume. The first week in March, depart iwnt store sales were eight per 'cent under a year ago. But the ••.--reek ended March X was off 10 ..:• per cent compared with Easter week in 19«. The next week they snapped back to plus eight per cent. On a cumulative basis, sales •in early February were slightly ahead of a year ago but dropped • back steadily to a level six per cent : ^below March 26. Then they started "'"•» stow comeback. . ••: SalM Picture Analyzed .':-... Latest figures compiled by Dun I: and Bradstreet. a statistical survey • organisation, gives this picture lor •'•' sales during the week ended \Vcd- "." nesday: " : ^ In the country as a whole, sales .'were unchanged to four per cent . »h*ad of a year ago. Northeast and "Northwest regions were ahead by •'• : one to five per cent, East and Mid\'.\«Jle West were two to six per cent " ahead, South and Pacific Coast were from three per cent below to one per cent above, and the Southwest was unchanged U> four per c«nt ahead. • Merchants ar* finding out that tiiey havt to go after business with a hustle. They are stressing value, fiuality. g4>yle, price, credit aud everything who hire other people for a living. "Listen, Boyle," he said. "You're iving in a d?ad age. The problem n the Industrial world today isn't low to butter up the boss and get head. What the boss nns to worry about Is how ho can gel nlic.id >y buttering up his employes." And this odd gentleman suggested hat If I were an honest reporter I would Immediately investigate. He said I should advise the bosses what they could do to win the ivnnn ipprovnl of the men muter them who make them look good to the men over them. Well, for me tills wus a brand new Idea. As n lifelong employe determined to remain one, I had never thought of a boss us a person interested In pleasing me. I first went to work at a time when people stood in lines lor Jobs And I RUCSS that ever since then I have thought of n boss only n? something you tried in a vague way to placate. . . by an effort here, a performance there. . . as you would R cross child. You know— anything to keep him from bclni loud. Not Concerned About Money Certainly 1 never thought of htu trying to 'do anything more thai the small service of showering with money. Bosses have done tha so often I now discourage then from even performing that sllgh fnvor. For I have found that money only good to spend. And spendin money is iiabit-fnrmlng—like living. Or puffing marijuana, Or watching television in the hope of something new. So I have drawn the line nt more money. I'll have none of 11. And therefore I can't think of Anything ould do to butter them up. And here are their answers: "Borrow clgarcU from them once i a while. KO to make them wonder hctlicr he can afford them ai.se." Chum or Chump "When the employes greet him ilya, big boy,' the bo.ss should cave them wondering whether he nid chum or chump." "Have Ills wife stop into the office nd bnwl him out in publtu for dwelling to do something he pro- nlscd. The employes will feel better or thinking lie is as henpecked is they me." "He could have his sons or laughters drop in for pin money— and give 11 to them out the petty casli box. Every employe would like to dtp into the cash box, too. Ami lie does if he can." 'Ttnke up personally all office collections for weddings, birthday roses and funeral wreaths. Tills will make his employes think he is a regular guy. And It doesn't have to cost him n cent became they won't know whether he contributed anything himself or not." Cnll all employes together once n year for a sandwich luncheon to hear Uiolr suggestions. Then they will forget their gripes for another year. . . and he: can forget the State Health Board Reappointt Director MTTLtf ROCK Apr* 55. (m— Dr. T. T. Ross has been elected to another four-year term as slate health officer. The newly-expanded board of health retained him yesterday In the post he has held more than five years. It was, (he first meeting for the new board, which under a 1949 leg Islatlve act now Includes a dentist and a pharmacist In addition to seven physicians. suggestions." Looking back over this list, I think there must be a better solution: Perhaps the boss and the em- ployes he wants to butter up shouli go together to a psychiatrist, hum in hand, and lie down together 01 wide couch. There they coult talk over Ihe long question of ho\ the garden of Eden became a plant allon. But I don't think they will fin a reason to change the basic ar rangemcnt. Third Arrest Made in Theft Of $75,000 ALBUQUERQUE, N.M., April 15. /I*)—One of three soldiers held In connecl ion with theft of a safe containing $15,000 from Camp Chaf- fec, Ark,, has pleaded guilty. He Is Robert Walter Elway, arrested licre yesterday and later arraigned before United Statei Commissioner Owen j. Mowrey. Moivrey ordered him held on $10,000 bond. i'Aay was arrested after a city policeman, who had meant to warn him only about speeding, notice; his new expensive automobile had no license plates. Elway's rtrlver license bore the name under which lie ha.I enlisted In the Army—Robert Williams. On leers said Elway had nearly $11,000 in his possession. Detective Chief Frank J. Stcphenson quoted him as saying the money came from lot Springs' Commission Fails to Select New Chief HOT SPRINGS, Ark.. April 16- j—Who'll be Hot Springs police chief was In doubt here today. Several days ago the retiring civil service commission said it would be Detective Jan Watklns with resignation of George Callahan late today. But a new commission didn't indicate agreement last night. It merely said it would meet again today. The five-member commission was named to replace the old three- niember commission by the Cit> Council under, authority of a 1840 legislative act. Only member r ln- ed is Herbert Brenner, who became chairman of the new group. The City Council also declared an "emerc-ency" exists in the poilci chief's office and authorized a tern porary appointment. the safe. Two other men are held at Camp Chaffee without formal charge The safe was stolen Sunday and found laiei in a nearBy gravel pile THE BLYTHEV1LLE JUNIOR CHAMBER OF COMMERCE a boss can do for me except to stay out of my day dreams. T don't want him to blunder into my private world any more than T want to tiptoe into his. To me he is strictly on his own. But sonic employes aren't the kind of workday snob I am. I asked a few what they thoght a boss else the customer wants, Price Ls the most controversial point, Merchants know they can sell at I'.xlremcSy low prices, but they can't make a profit. Balance between the two Is the trick. The bi? nip.il order houses cut price/! early In the year. Others followed for the spring trade. Still others promise reductions on lines. The trend is downward, Ser vice — That's Our Motto.' We spare no eflort In providing an EXTRA everyday prescription service, which means extra convenience to you. Fee) free to call on us at any time. Prompt delivery service. Phone SOT. WOODS DRUG STORE MOW Wednesday, April 20 at the Face Your Financial Storms With A Smile It doesn't take as much income as you might think to start you on the way to security through a savings account. A little put aside each week will mean a happier future for you and your family. You can enjoy living without the burden of continual financial worries. Bank what money you can, and let a savings account he your umbrella when financial storms come! AMERICAN LEGION AUDITORIUM FIRST NATIONAL BANK The Only National Bank In Mississippi County -Program 1 Grurifcld Liszt Cole Porter I. (a) SOIREE DE VIENNE (Concert Paraphrase on Strauss Waltz. Theme) •(b) LIEBESTRAUM (c) MALAGUENA . «<=u<,.i. DAVID VAZQUEZ ». (a) DANCE OF THE RUSSIAN PEASANT KubmofT In his own composition, sadly reminiscent of his native Russia, the composer tenderly contrasts here the gayety typical of the Russian peasant. (b) INTERMEZZO Provost One of the most popular and appealing compositions from the motion picture of the same name. (c) HORA STACCATO nlmcu-Hciielz Once while on vacation in Budapest. Jascha Heifetz heard a gypsy violinist named Dinicu play this composition with his string ensemble. Heifetz was intrigued with the melody and brought it back to this country. (d) WARSAW CONCERTO Adclinscll (e) CI.AIR DE MINE Debussy (Premier Performance as a Violin Solo) Debussy's inspiration for this romantic melody comes from the love poem by Paul Verlaine and symbolizes an existing ardor for a departed sweetheart. (f) DON'T FENCE IHF. IN Variations played in the manner of: Symphonic Scotland Russia Strauss Walts Ireland John Phillip Sousa Rhumba Palestine Boogie Woogie RUBINOFF AND HIS VIOLIN INTERMISSION (10 minutes) 3. fal NIGHT AND DAT (Arranged by Solito dc Solis) (h) CORDOVA (c) MOUNTAIN KING BOOCIK (Arranged by Vazquez) DAVID VAZQUEZ 4. (a) RHAPSODY IN BI.UK (b) WHEN DAY IS DONE Most popular request from his radio audience. (c) F1DDMN' THE FIDDLE First jazz violin solo In America written and introduced In 1925. (d) POLONAISE (Opus 53) (Premier Performance as n Violin Solo 1 " Chopin, with a burning spirit of national sympathy, has written a lone- pictnre of Poland with strong, stately and martial rhythm. All the splendor and magnificence of her former feudal courts is set to music with such intense feeling thai this opus has been likened to "cannons buried in flowers." (e) SOUVENIR One of the most popular of all violin solos. (f) DANCE RUSSE Featured in his motion picture "You Can't Have Everything, co-starred i with Don Ameche and Alice Faye. RUBINOFF AND HIS VIOLIN Cole Pnrler l.ecnnna. Grief Gershwin Kalscher UubinorT Cliopin Ilrdlii lluhinoff MATINEE PERFORMANCE 2:30 p.m. School Children ,. ; ,. : . . . . 75c Adults $1.80 EVENING PERFORMANCE 8:15 p.m. At the Door $ 1 - 80 Reserved Seats $2.40 Reserved Tickets May Be Purchased at Woods Drug, Kirby Dru 9 , Owens Drug, or from any Jaycee. THIS ADVERTISEMENT DONATED BY THE FOLLOWING JAYCEES: Deal's Paint Store Ark-Mo Power Co. Guard's Jewelry Smith Pontiac Co.