Oakland Tribune from Oakland, California • Page 20

OAKLAND TRIBUNE, 26, 1936 VOGUE THEATER, ALAMEDA OPENS TONIGHT 1 "HUN FIGHTS; 2-FOLD DANGER FACING IHEITi HERE'S THE VOGUE TEMPLE OPENS veil Young Manager Knows Movies NEW MOVIE PALACE DECLARED CREDITTD GITVDFflLflMEDA HE STIC AIDS The new Vogue Theater's policy will be executed under the direction of Homer E. Wall, young in years, yet an experienced veteran in the man- -Superiority in acoustical quality agement of i (mm Shirley Temple, America's diminutive sweetheart, has been accorded the honor of dedicating the new Vogue Theater tonight. Shirley appears upon the screen "Captain All join in coming the new. Vogyt Theater, which tonight dedicated by the showing of Shirley Temple in "Captain January." There will be has been achieved in the Vogue Theater by the utilization of Acous-tipulp, a new product which elim motion picture theaters. Wall has been identi-f ied with motion pic inates noise and permits the high- Government and Farmers l.

United to Curb Hust and Constant Soil Frosion 6TTAWA, Ont. June scientists, 'government authorities arid, farmers are combining battle to save the country's most inipoitant source of income wheat Browing from being gradually ruinjedbjt the ravages of drouth and rust. Scattered throughout the country, scientists are attacking the problem on two fronts behind the CharlesLee, distinguishejlj fcrcbi-tect who has designed many noted California theaters; the Heinsber-gen Decorating Company, to whose artistry the Vogue adds another fine theatricil testimonial; and solid, honest construction work supervised by the general contractors, Cahill Brothers, who have today delivered a fire proof building for. the safety and comfort 'of the citizens of Alameda. no tormal ceremonies ano no January," which will be presented for one entire week on a double bill est degree of perfection in sound reproduction.

The Vogue is one of the first theaters in the United .1 States to make use of this new speeches. The theater will be launched upon its career as a motion picture theater with motion pictures only. "We will dedicate the Vogue Theater to the citizens of Alameda," reads the announcement from the owners, and Theaters, "they scientific aid to acoustics. Acoustipulp was invented in Honolulu and has been used successfully on the walls and ceilines ture theater operation since a lowly beginning as poster boy running errands for the adver-tising department of a neighborhood theater. He is Many Plan to Attend Vogue "'Hurry with the dinner dishes we're all going to the Vogue." will be the cry in hundreds of Alameda homes this evening, as with "The Country Beyond." A score of three tinkling tunes again give the curly-headed star an opportunity to exhibit her singing talents in "Captain January." Chief of these is "The Right Somebody to Love," in which she is seen with her dancing partner, Buddy EBfen, tap star of Ziegfeld Follies and a sensation ef "Broadway Melody of 1938." The underlying Story of "Captain January" deals with the adventures and near-tragedies of Shirley and her two grtajled sea-salt friends, Guy Kibbee and Slim Summerville.

Robert Kent and Rochelle Hudson enact romantic leads in the film version of James Oliver Curwood's "Country Beyond." The tale Is of love and courage in the Northern wilderness and features Buck, giant St. Bernard star of "Call of the Wild," as the dog hero. will participate in that dedication which will be accomplished without benefit of oratory. We intend to provide the best of motion picture entertainment for our neighborsthe Vogue The-, afer from the first moment the house is opened." Structurally the Vogue is an innovation, combining sheer beauty of line and harmony of color with architectural integrity. In design it is modern Neoclassicv Without ostentation the decorators have achieved luxurious splendor by re- of many modern Hawaiian buildings, including schools, theaters and churches and in Washington and Oregon in the United States.

It is mixed with ground asbestos to make it absolutely fire proof. This new product gives interior walls and ceilings a texture of soft, ness, beauty and refinement; it affords the maximum in sound absorption and insulation, and it allows automatic decoration according to any color scheme desired, as colors can be mixed integrally, and can be placed on any type of wall -or ceiling design without marring the architectural effectiveness. eager parents and children prepare to celebrate the opening of their city's new movie theater, the Vogue. Building of this fine new house of entertainment has been watched with interest, and- all who have seen walls or researcn laouiaunwi passyig on their discoveries to the farmers through the government. One fight is being directed against the vicious soil drifting which has laid barren great areas of farmland in the United States and is threatening rich wheat-growing country in Western Canada.

The other fight Is being waged against "black -stemmed" wheat rust, which last year was ble more than any other factor in reducing Canada's potenlial crop to 275,000,000 bushels, of which about 100,000,000 bushels were of first grade quality. 25,000,000 ACRES AFFECTED The 'damage Tione to land and i crops by drouth and dust has reached alarming proportions. It is estimated that at least 0,000,000 acres what was once rich wheat land -todny-arcnproduclrtg less' than particularly homer e. wall fitted for his post in Alameda at the Vogue Theater by reason of his experience not only with and Theater executives, but with the owners of other important San Frdn clsco neighborhood theaters, particularly El Rey, largest and newest of San Francisco theaters, located in the fashionable West of Twin Peaks, district, of which he was manager. "Scjence and art have joined forces to jjive the vpeople of Ala- the attractive exterior of the place, are now-equally keen on seeing the Interior.

And the opening program, with Shirley Temple as the "dedicating on the screen, in "Captain January," just adds that much more to the excitement. pression of the desire to be over-elaborate. The Vogue Is restful to the eye. in perfect good taste. Credit for this harmonious masterpiece of the modern builders' arts is given by the owners to Declared a credit to the City of Alameda, the new Vogue Theater, shown above, will open its doors tonight, with Shirley Temple "as the dedicating star, on the'jereen in "Captain January." meda in the Vogue, a theater that we believe leaves nothing to be desired," Wall said today.

five bushels an acre, and another 18,000,000 acres produce less than 10. All of this land was once in the 20-bushel an acre class. The rust problem is particularly difficult, because it it international, rather than national, in scope. The spores that destroy the wheat do not originate in Canada but come -Trom the United States. They win ter in certain types of vegetation which abound along fhe Mississippi Valley and in summer, traveling at heights of more than 10,000 feet, come drifting In great clouds over border.

Canada years ago succeeded in abolishing the vegetation in which the parasite TO THE CITIZENS'; OF ALAMEDA this theater is dedicated iff a spirit of friendly fSP- -Santa Clara' A ra Telephone r3 OPENS A neighborliness. In the Vogue, science and art have blended their talents to create a theater that leaves nothing to be desired. Here the people of Alameda may revel in beauty, enjoy the refinements that bespeak its modern architecture and satisfy their craving for dependable en- iiatammeaiUni wintered in Western Canada, but no method has been found to counteract the influx of the deadly spores. NEW STRAINS PRODITED Canadian scientists, however, hope, to overcome this problem by persuading farmers to cultivate new strains of. wheat.

Experimental stations have succeeded in developing, after 25 years of experiment, six strains bf wheat which are nearly 100 per cent rust-resistant. The wheat resembles Marquis wheat, and may even outproduce it. These new strains are being distributed to farmers as quickly as they are made available. Meanwhile, the government and farmers are attacking the problem of soil drifting and the drouth menace on these fronts: M. By "strip farming." Alternate pieces of land are cropped and summer fallowed right across the section.

This forms a break to the- drifting- arid -keepj-thesoir mole" cloddy and lumpy. 2. By anchoring the soil. Wheat Id shown in the autumn when drifting is at its worst. In the West, the wheat is winter killed, but it is believed this system may hold down precious top soil.

LAND TO RE ABANDONED 1 Abandonment of unsuitable farming land. It is estimated that at least 6 per cent of the cultivated roundings. The harmonious i masterptfcee that is the Vogue Theater has been created bv- S. Charles Lee, distin guished' architect and "designer of a long jine 'of yy vj Xzj noted California theaters, the Hcinsbereen Deco rating Company, in testimony of their artistry and Cahill Brothers, general contractors. Their work has been made possible through the cooperation and fine workmanship of all who have supplied its sturdy materials and performed the dependable labor of skilled craftsmen.

NO SEATS RESERVED. BOX OFFICE OPEN at 6 P. M. Newest! Most Modern Theater in the East Bay THE- VOGUE THEATER, a build- ing of surpassing beauty, will be dedicated tonight by and to the people of Alameda. Tonight as always, the show will be the thing.

No ceremonies, formality or speech-making will mar the evening's enjoyment of the entertainment the screen affords. Lverything that today theater should be that's the Vogue. Luxurious seats, which won the grand prize at the Chicago Century of Progress Exposition, wide aisles, perfect ventilation assure the patron's comfort. The Vogue is another milestone in trie forward march of screerT entertainment. western uannda never should have been Settled.

The government is trying to find some way of moving the-families living on this land and turning the acreage, back to grazing. 4. A program--of tree planting. Twenly million trees are being grown on experinienlal farms Canada evcrywar. and distributed to farmers, who plant them around their lands to form shelters and prevent soil-drifting.

of irrigation. Jt is said that there is enough water rivrrs and Jakes nf Canada's Northwest to develop an irrigation system which would end the worries of farmers. The government has ordered construction of several hundred dams. Utah Resettlement Purvey Under Way SAN FRANCISCO, June Administration officials announced, today that Federal regional and Slate engineers, been called to the Uintah Basin in Utah to complete studios for the land-use project there, E. E.

Wilson, assistant regional director in charge of the Land Utilization office at Berkeley, mid the region will be divided into nib-areas by soi'I classes suitable for special corps. Studies of water, soil, geology, weather and economic factors have been under way since January, Reports lm. will be whipped into shape by the experts an da development program will then be formulated. Alameda will be proud of its new Vogue Theater! Come out tonight to see it! PRICES. General Admission, 30c Loges, 35c Children, 10c, Anytime Matinee Every Day During Opening Week mm muwM A.

Ask (Box Office Opens at 1:30 p. Saturdays and Sundays Continuous from 1 p. m. i v. Vi 11 1 mwJ I ft.MNWaaw;.,....-..,.., A- Pabco Aoof Applied by CENTRAL SHEET METAL ROOFING CO.

3246 Ettie Oakland Rubber Mats GOODYEAR RUBBER CO. 63 Natoma Street San Francisco General Contractor CAHILL BROTHERS, INC. 206 Sansome Street San Francisco Plastering PETER BRADLEY 639 Brannan Street San Francisco MilPON R1RNHAUM Theatrical Neon Specialist ELECTRICAL PRODUCTS CORP. 910 Harrison Street, San Francisco Heating and Ventilating JAMES A. NELSON, INC.

1 0th and Howard Streets San Francisco "Acoustipulp" for correct acoustics GRACE BROTHERS, LTD. 637 Minna Street, San Francisco Insurance ALBERT M. BENDER 311 California Street San Francisco Labor Legal Chief JJrges Amendment TAMIMENT. June 2(i. iry Charlton Ogburn, general counsel of the American Federation Labor, urged today the adoption ivf a "strong" amendment to broaden the "general welfare" clause of the Federal In a speech prepared for the koc-ond Tamimenl Economic and Social Institute Ojburn Mip-ported such an amendment on his theory that dissenting opinions of the United States Supreme Court in decisions invalidating New Deal legislation had fit more closely into the present social pattern than the majority opinions.

Blind 5. F. Couple Is Granted Divorce SAN FRANCISCO, June 26. Marital strife for two blindcraft workers ended today when Superior Judge Frank T. Deasy granted Mis.

Cunha-, 755 Wisconsin StreetVdtvwes "Anthony, mV husband, told me he didn't care for me any longer," Mrs. Cunha said. "He was attentive to other women;" She wag represented by Attorney Beacon, himself without siaM. Chairs Designed and Manufactured by AMERICAN SEATING CO. M.

Vt. IVrrin. sealing engineer 207 Van Ness South San Francisco Structural Steel HERRICK IRON WORKS 18th and Campbell Streets Oakland Finishing Hardware by 1 Electrical Work Super Simplex Projectors Peerless Magnarc Lamps NATIONAL THEATER SUPPLY CO. 121 Coldsm Cate Avenue san Francisco Mill Work LANNOM BROTHERS MFG. CO.

i 5th and Magnolia Streets Oakland ALTA ELECTRIC MECHANICAL INC. 467 O'Farrell Street San Francisco CAPTAIN James Oliver i One Entire Week STARTS TONIGHT JANUARY a Curwood's 0.