St. Louis Post-Dispatch from St. Louis, Missouri • Page 61

ST. LOUIS POST-DISPATCH 5G THURSDAY, DECEMBER 29, 1994 MINDBENDERS Newscast SEEK FIND CROSSWORD ACROSS Part of QED Pearl Mosque city IMAGINATION PQDWXHAEZHTU EIIMAGINATION 1 Noggin 5' Misty for Me' (movie) 9 Hood's weapon Peers Cushion A A contents 12 Jason's 0 I ship 13 River yellow-brown 40 Org. founded by Bill W. 41 Victimizes, with "on 43 Handwriting 47 Hosiery mishap 48 Walrus' pal, in verse 51 Rhyming tribute 52 Theater award 53 Regarding 54 Apiece 55 See to to the Mississippi 14 Parisian pal 0 I I 0 A 0 A I A P.Y I I 15 Herald 17 Disen Diary fear Gridiron gains Plant manager? In the thick of Spruced up Misfortune Answer, a la "Jeop-ardyl" Tuesday cumber 18 Uses Orleans? 23 Off the payroll 24 Acknowledge applause 25 One of the Gabors 26 Black dye, e.g. 27 Drench 29 Dander 30 Spotted, a la Tweety Bird 35 Honor 37 Sensual 39 Race place 40 Dogfight 41 Support 42 Inconsiderate 43 Tore 44 What wishing makes 45 Household members 46 Jog 49 Actor Vigoda 50 Canine delaying tactics 19 Pop A I A 21 Monorail, often 56 Mislaid DOWN 1 Scroogean 22 expletives 22 Billiards shot in New 22 mlns.

BMW 24 Founda Solution time: tions MOO EN WOMM. LISTED BELOW. RUN FORWAHO. BACKWARD. UP.

DOWN. MAOONALLY IN THE PUZZU. FIND EACH WORO. BOX IT IN. 27 Kenny G's instrument 2B Wield needles 31 Aves, once EGGSriMlA SflSjAiB owyi It I e1a TOM LlEUlsiEISnAfBlBlolTls I I 1 PiOpDjAfGpB AiRiD I TPSApBS AY cTa hFyBse zTtTEiw'E RAM QaIIa nTTmiAiL I A nWd a COTE 1 IfllCO owe siJa" ndLty1po Fantasy Daydream Reverie Conceive Muse Vision Illusory Fictitious Ethereal Quixotic Romantic Wishful Pipe Dream Imagery Myth Tomorrow: Exciting Cities 32 Mined find 33 NOW goal 34 Imperfection 36 Put together 37 Team 38 Dull From page one where to put them that made sense." The goal: "To create an environment for news people to work in so they can be creative.

Technology is impor-, tant, but we don't want technology to get in the way of creativity. Hardware should complement and enhance news coverage, not drive it." April: Budgets; More Budgets In Atlanta, Whitaker was getting the results of research commissioned in January. "It indicated a pretty good appetite for a 9 o'clock news," he says. He started doing budgets. The first focused on how much to spend on equipment and people in order to compete with KPLR, Channel 11, which already does news at 9 p.m.

The second took the research into consideration. "It said that if you do a quality newscast at 9 and put 'Star Trek' at 9:30, you'll draw people who normally watch at 10 on Channels 2, 4 and 5," Whitaker says. "But to compete at a higher level, you have to spend more, have more crews on the street. So I did a new budget." Says Baker, "A 9 o'clock newscast that looks like a 10 o'clock newscast needs more staffing and equipment, more live shots and polish." He committed the resources needed. (This year, Baker says, he has spent between $4 million and $5 million on the newscast start-up.) May: A Change Of Direction On May 23, New World Communications, a partner of Fox, announced that it would buy Argyle Television, the owner of Channel 2, and convert the station to Fox.

That would leave Channel 30 without an affiliation. "I was upset at first," says Filandrinos, who had been president of the Fox affiliates board. "It was disappointing to the station and me personally, because I thought we had a lot to do with building the network. But after about a day, I said, 'Fine, what are our Channel 30 started discussions with ABC about getting that affiliation when Channel 2 lost it. For Quitoni, the news of the negotiations with ABC meant making sure his construction plan was flexible enough to accommodate extra people if the station became an ABC affiliate with a 10 o'clock newscast.

For Whitaker, the news meant more budgets. "They said, do a budget as if we're an independent station, and we have news in the morning and afternoon," he says. "Then it was, 'Well, we may be ABC, so do a budget for a 10 o'clock My calendar is full of notations like 'Budget due. Budget revision Meanwhile, Whitaker's relationship with the station had blossomed into an offer to become its news director. (In late August, Channel 30 won ABC's affiliation, with the changeover expected next summer.) June: Tools And Technology Quitoni's next step was to "identify the tools we wanted to give the people to work with.

We were in a unique situation, starting from nothing, and had to consider not only what was available and what people were used to working with but what would allow us to advance along with technology in the next few years." Also under consideration: what the news sets would look like. "We wanted to do something a little different without being too different," Filandrinos says. Monday, July 18. The same day, he interviewed his first job applicant. But he knew before hiring anyone, he needed to decide what kind of newscast to do.

So he looked into how other Fox stations had started news operations. "Many had decided to provide the news in a different way and hire a different style of reporter, more offbeat," Whitaker says. "Those stations had early succcess, but then it fell off, and what we learned is that when you start something like that, you get a lot of curiosity. People will watch in the beginning, but audiences didn't look at them as legitimate news outlets. "From the formal research combined with this anecdotal research, we came away with what was a blueprint for doing a newscast that was serious, straightforward, credible, not too far off to the edge.

So instead of offbeat talent, we looked for talent that fit that style of newscast. "One of the things we found was that there was an attraction to ajichors who could report. From watching the news magazines, viewers are used to front people not just being readers but being reporters." Whitaker began advertising. In addition, he says, "I unofficially sniffed around to see what people in town were available, and in most cases they weren't, since they have no-compete clauses." Then, the tapes rolled in. "For our front-line talent, we had 1,100 to 1,200 audition tapes they filled up my office," Whitaker says.

"We looked at them, over and over again, and then started bringing people in for interviews." August: Details, Details River City was in a buying mode: "You need cameras, cars, tape recorders, videotape editing systems, graphic production pieces, a phone system and carpet and chairs and desks and maps and clocks and TVs so you can see what the compettion is doing," Whitaker said. August was also a busy month for Baker. On Aug. 13, he flew to Las Vegas and married Amy Bluestein, a publicist for NBC, acquiring a 7-year-old stepdaughter in the process. Wedding guests included the governor of Nevada; TV producer Harry Thomason, an old friend of President Bill Clinton; and Col.

Tom Parker, who was Elvis Presley's manager. September: Journalists Wanted "By mid-September, we were cranking on the hiring," Whitaker says. "Producers, field producers, photographers After looking at the thousands of tapes, Whitaker, Baker and Filandrinos had "narrowed it down to maybe 20 in each category," Filandrinos says. "There was a real frenzy to hire a lot of news people this fall, and the nice thing is, we got everybody we wanted." Teri Lane, who had worked with Whitaker at Channel 4, joined the station as director of marketing, returning to St. Louis after working in Los Angeles.

"Right away, I started putting together a sive marketing strategy, commissioning research to find where we fit and how to get there," Lane says. On-air promotions would be "leveraged with billboards and buses, and cable, radio and print ads," she adds. October: A Positive Spin "We commissioned more research," Filandrinos says. "Nobody's forgotten how 10 years ago or so Channel 2 came on with an all-new news team and turned off a lot of people. We know you don't sit here tell St.

Louisans what they want in news. From the research, we got back that people want their news serious, credible and See NEWSCAST, Page 6 Yesterday's answer 12-29 SCRABBLEGRAMS SCRABBLE a rtgritrd trwtomart ownd the A. by Hasbro. tn Canada by Haatm (nttmauonaj. tne.

fld tMwtMKMj by Spmt i Sons PLC end 4th Letter OoutM i 2 3 I lb io 111 12 13 14 15 16 17 18 1 1 IM 20 I ul" 23 I 24 25 26 27 128 29 30 31 32 JJ 34 36 37 -H "If 41 42 44 45 46 47 48 ISO 51 52 53 54 55 56 CXI II IDCR9 For answers to today's crossword, call I Ulilr CUi 1 -900-454-6873 1 99e per minute, touch-tone rotary phones. (1 8 only.) A King Features service, NYC. RACK 1 RACK 2 RACK 3 RACK 4 Tnp Won) Scon 00B0a0 PAR SCORE 115-125 byJUDD FOUR RACK TOTAL TIME LIMIT: 20 MIN DIRECTIONS: Make a 2 to 7 letter word from the letters in each row Add points of each word, using scoring directions at right 7-letter words get 50-point bonus- "Blanks used as any letter have no point value. All Judd's words are The Official ScraDtrte Players Dictionary (Merriam-Webster) and OSW Official Scrabble Words (Chambers). SOLUTION: SEE PAGE 7 ei9M.IMMFMtiiraSynilcm.lnc.

CRYPTOQUIP WORD GAME LOZXDAKAXY KOPZ AF LOZPYLAYE GPSO. Yesterday's Cryptoquip: LACK OF FRESH AIR AT THE GATHERING OF SCOTTISH DANCERS MAKES MY HEAD REEL. Today's Cryptoquip clue: equals July: Looking Aroupd Officially, Whitaker went to work for Channel 30 on TODAY'S WORD DEFLECTS (dih-FLEKTS. Turns aside or causes to turn aside.) Average mark: 20 words Time limit: 35 minutes Can you find 33 or more words in DEFLECTS? The list will be published tomorrow. WEDNESDAY'S WORD TANAGER NEW CRYPTOQUIP BOOKtSend $4.50 (checkm.o.) to CryptoClassics Book2, PO Box 641 1 Riverton NJ 08077.

tang ager argent grant rant tare agnate near grate rate tarn anger neat great reata tear anta garnet earn rent tern ante gate raga agar antre gear rage agate area gnar rang agent arena gnat range The Cryptoquip is a substitution cipher in which one letter stands for another. If you think that equals it will equal throughout the puzzle. Single letters, short words and words using an apostrophe give you clues to locating vowels. Solution is by trial and error. 1994 by King Features Syndicate, Inc.

12-29 JUMBLE What Goes Around Comes Around Unscramble these four Jumbles, one letter to each square, to form four ordinary words. RULES OF THE GAME: 1. Words must be four or more letters. 2. Words that acquire four letters by the addition of such as "bats" or "dies," are not used.

3. Only one form of a verb is used. For example, either "pose" or "posed," not both. 4. Proper nouns are not used.

5. Slang words are not used. ARRIB I Is 1 1 894 Tribune Mwfci StrviCM, Inc. fv roym nrwrvto. WORDY GURDY Recyclable materials include newspapers, glass bottles and jars, alu- QATAR 1 Recycling has become a way of life.

To make it easier, the city of St. Louis has set up 1 1 new JA-hnur rorvrlino 4iW mm ft 1. Notch on a tree's outer layer (1) i i i in i 1 1 i 2. Egyptian bov-kine's does (1) i i if ii A minum and steel cans and 1 or 2 ENGLIT Every answer Is a rhyming pair of words (like FAT CAT and DOUBLE TROUBLE), and they will fit in the letter squares. The number after the definition tells you bow many syllables in each word.

To win $10, send your original rhymes with your deflnitious to this newspaper. All entries become the property of UFS, Inc. ISM United FHtur Syndicate. Inc. 3.

English chap uttered a word (1) chap utterc centers outside bottles. It's that TfP m. WHAT KINP OF RELATIONSHIP THE I TWIN5 HAP IN COLLEGE. edition on Kleenex (2) 4. Magazin I I I I I GRAFEO 5.

Speedier lord (2) tt cityfirehouses. Just drop your recyclables in the appropriately marked bin. easy. For more information, call the City of St. Louis Refuse Division at 314-353-8877.

13 Now arrange the circled letters to form the surprise answer, as suggested by the above cartoon. Thanks and $10 to Gloria Watson of San Diego, CA for 2. Send your entry to this newspaper. fl. "The Far Side" creator's clergymen 2) I I I I I I I I I I 7.

Vampire roles of ''Quantum Scott (3t Print answer here: I 1 1 1 I I I (Answers tomorrow) TOUCHY WALRUS Jumbles: MAIZE GLORY gVKUVHa svirwva i snoshvi snoshyi hsxsvk hhisvj anssi a.issu mode mom sirn i xuvn mhvb i slums NV Yesterday's Answer. What the octopus wore to the formal party A COAT OF ARMS N.Y. TIMES CROSSWORD No. 1117 City of St. Louis Recycling Sites ACROSS 1 Overabundance 9 More expeditious 15 Superior 16 Secret it Corrupts 18 Granitelike rock 19 Poetic tribute 20 Actress Winwood 22 They're usually found in beds 26 Orsk's river 27 Isr.

neighbor 28 Change the sticker 30 Newscaster Lindstrom 33 S-shaped molding 35 City with a view of Mt. Everest 37 Some stitches 39 Wedding column word 40 Ball 41 Factory feature 44 Lawyer Roy 45 Appetite 46 Sewing machine attachment 48 Warrant 49 Cut into kabobs so Prophet 52 Apollo 7 astronaut 55 Jazz org. 56 It follows San or Dan 57 Splitting 62 Some chalcedonies 63 Made tracks 64 Holiday Inn alternative 65 Longer DOWN 1 Advanced deg. 2 Canard 3 Object of a hunt 4 Afghan 5 Soccer maneuver 6 Sequential 7 Paris's La Fayette 8 It's behind the altar i Ii 14 5 6 IS to Ui hi T5 T5 m' ji9 ar 21 22 24 25 26 27 TT28 29 131 132 33 35 36 37 38 35 140 41 42 43 1 44 45 47 4S 1 4U jft 51 5 55 56 57" 58 5 ST" 61 64 65 Firehouse 1 291 0 S. Jefferson 631 1 8 Firehouse5 2123 North Market 63106 Firehouse 7 2600 LaSalle 63104 Firehouse 8 1501 Salisbury 63107 Firehouse 13 1400Shawmut 63112 Firehouse 14 3523 Magnolia 63118 Firehouse 22 1 229 McCausland 631 1 7 Firehouse 23 6500 Michigan 63111 Firehouse 26 4520 Margaretta 63115 Firehouse 27 5435 Partridge 63120 Firehouse 31 4408 Donovan 63109 ANSWER TO PREVIOUS PUZZLE A 1 1 SMaTl.1 si "Rapper" of 58 Undisciplined verse 59 The Beatles' 52 Tale of 1 Love derring-do, e.g.

Her" 53 Study feverishly 60 Thousand, to a 54 Yearn yegg 56 Deface 61 Actor Byrnes A A NiriA 9 Legendary leaf source 10 Heated, as glass 11 Balloon 12 Follow 13 Gaelic 14 Rural rtes. 21 Vassalry 22 Beatrix Potter character 23 Pea, e.g. 24 Moon of Uranus 25 More oblique, colloquially 29 Of a particular locale 30 Corn flour ElLMER GANTRY PI Puzzla by Rich Norrls 31 Moves at a snail's pace 32 Proxies 34 Wapiti 36 Resin 38 Glittery, as a gown 42 Confidentially 43 Most enthusiastic 47 Sale incentive 49 Dancer-actress Rivera i EfiR eHa br GUNGH6j This program is funded by the St. Louis-Jefferson Solid Waste Management District. ST.

LOUIS POST-DISPATCH Get answers to any three clues by touch-tone phone: 1-900-420-5656 (75C each minute). MUTANT! I IE a1mendsLbakelIsty V-.