The Galveston Daily News from Galveston, Texas • Page 3

WEDNESDAY MORNING, OCTOBER 21, 1992 THE GALVESTON DAILY NEWS 3-A Campaign '92 $40 million hurled into network TV ad blitz ALMANAC Associated Press Tuesday's developments on the presidential campaign trail: THE CANDIDATES: GEORGE BUSH: Stressed that character counted as much as the economy. "You simply cannot have a pattern of deception, and you cannot separate the character of the presidency from the character of the president," Bush said in Norcross, Ga. BILL CLINTON: Summoned supporters to "end trickle down economics" by ousting the Republicans as he set out on the final lap of his marathon quest for the White House. "Fight on for two more weeks," he told a rally that filled several city blocks in downtown Chicago. ROSS PEROT: Was back home in Dallas, pledging fresh 30-minute televised appeals in his unconventional bid for the White House.

NEWS OF NOTE: The presidential rivals are waging what shapes up as the costliest political advertising blitz in the history of the airwaves, spending more than $40 million on network television this fall. More than 90 million TV viewers, or more than 46 million households, watched the final presidential debate, according to Nielsen figures. It was the largest audience of the four 1992 presidential and vice presidential debates, and far exceeded the two 1988 debates, which attracted 74 and 69 million viewers. UPCOMING ON TV: A taped forum with Sen. Al Gore will be broadcast on MTV tonight at 9 p.m.

CDT. TODAY'S STOPS: Bush: Spartanburg, S.C., Gastonia, Kannapolis, Thomasville, Burlington, and Raleigh, N.C. Clinton: Pueblo, Cheyenne, Billings, and Seattle, Wash. Gore: New York City Quayle: Hillsdale and Monroe, Mich. and Toledo and Lima, Ohio.

4 YEARS AGO TODAY: In Ohio, Bush called for an end to chemical and biological weapons. Michael Dukakis begins response ads to the Bush tank commercial, and to the Willie Horton charges saying, "George Bush has taken a furkough from the truth." GERALD BURKS JUSTICE OF THE PEACE Precinct 2 4 Qualified Candidate Attorney at 1. us 15 Years legal taperience Former District Attornes Former Head of the tamih Section. District Attorms' Mediator tor Famil and Civil of the Grievance Committee for State at let. Board of the Galveston Counts B.or inition Member at the A Criminal Bout Sooniation Member of kappa Alpha 1'i 1 rate nite Lot our el 11.

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By Tre Gators, Treas Associated Press WASHINGTON The presidential rivals are waging what shapes up as the costliest political advertising blitz in the history of the airwaves, spending more than $40 million on network television this fall. From pro football games to prime-time sitcoms, presidential ads are everywhere and will be until election eve, when the rivals are expected to air 20- to 30-minute final appeals at a rate of almost $1 million an hour. Beyond that, President Bush and Gov. Bill Clinton are pouring millions more into a barrage of radio ads and local TV spots in key battleground states. "If the opposition is doing it, you're afraid not to do it, that's what drives the spending up," said Professor Herbert Alexander of the University of Southern California, an authority on campaign spending.

What are viewers seeing? Bush's latest ad shows a Time magazine cover with Clinton's face and the headline: "Why voters don't trust Clinton." Perot has been running half-hour spots laying out the country's economic problems and his proposed solutions. Clinton's first network ad aired Thursday night. It shows Bush telling voters in A Decisions '92 1988 they would be better off with him as president. "How are you doing?" it asks. Spending on network ads this year has easily outpaced four years ago.

At this time in ABC had taken in a total of $5.9 million from Bush and Democrat Michael Dukakis in posttion ad money, compared with $19 million so far this year from Bush, Clinton and Perot. Perot's presence in the race is one reason for the higher spending levels. Another is Bush's underdog status in most states, which has forced him to spread his message far and wide. He's taking to the networks with ads that in happier times might have been more economically targeted to key states. "With Perot in the race, it has to be the most spending ever, no doubt about it," said Washington political consultant Vic Kamber.

"Obviously, we've taken in a lot more this year," said ABC spokesman Stephen Battaglio. The network so far nas gotten $7.9 million from Bush, $10.4 million from Perot and $680,000 from Clinton. Pharmacy Topics By Robert Hart Aspirin may have cancer-fighting qualities, according to the New England Journal of Medicine. Persons using aspirin 16 or more times a month had only half the number of colon-cancer deaths than non-users did. Doctors are still seeking reason.

Estrogen gel to ease hot flashes is awaiting approval by the FDA. Rubbed onto the upper body every day, it's said to work better than pills or patches. New titanium "anchors," placed in bone, enable orthopedists to sew torn ligaments and tendon into place until soft tissue reattaches itself. First FDA approval was for use in shoulders. Smoking or chewing tobacco greatly increases the risk of kidney damage in diabetics, say.

researchers at the University of Colorado Health Sciences Center in Denver. Damage recedes when they quit. New drug, ampligen, is under trial to treat chronic fatigue syndrome. Early results have been impressive. What's new in medicine? We keep up with the latest developments, the better to serve you Hart 202 Hwy.

3 938-3787 La Marque "If the opposition is doing it, you're afraid not to do it, that's what drives the spending up." Professor Herbert Alexander CBS said total spending by the campaigns came to $4.07 million for Bush, $4.04 million for Perot and $2.4 million for Clinton. NBC reported $5.5 million thus far from Bush, $3.7 million from Perot and $1.2 million from Clinton. All told, those network buys total $17.47 million for Bush, $18.14 million for Perot and $4.38 million for Clinton. And ABC is scheduled to air three 20-minute ads on election eve, one from each of the campaigns, from 7 p.m. to 8 p.m.

CST, at a total cost for the hour of $975,000. NBC is offering each of the presidential rivals a 30-minute slot for a final pitch to the voters. Political scientist Alexander said UNIVERSAL LIFE INSURANCE CHECK WITH STATE FARM. LIKE A GOOD NEIGHBOR STATE FARM IS THERE. HENRY FREUDENBURG INSURANCE AGENCY, INC.

Stay Fan Lite Insurance Compery INSURANCE 6202. Ave. Ph 744-7111 Home Olice Pings the campaigns told him after the 1988 election that Bush had spent $30.2 million on air time and Dukakis $22.3 million, the bulk of it on spot buying in local markets. The Bush campaign reported general-election spending of $9.2 million for network ads in that race. This year's network totals make Clinton look like the penny-pincher among the rivals, but that is far from the case.

The Democratic candidate, consistently ahead in the polls, is holding down network buys and putting large amounts into local spots in key states. The idea is to get more advertising punch for the dollar. For example, the Democrats have bought only a tiny amount of time When you think of money Think of Robert Hutchins 337-6420 in California, where Clinton is riding high and Bush trails fer behind. But Clinton has flooded the airwaves in Texas, where strategists say Bush must win but might not. This state of affairs is the opposite of years past.

"The Republicans have always done a much better job of taking that finite amount of money (for ads) and targeting it very carefully to states that won them the 270 magic number" of electoral votes, said Clinton adman Frank Greer. "Democrats in the past, for whatever reason, have wasted a lot of resources on network buys," said Greer. "They've kind of covered the nation but didn't target individual states. We're not going to make that mistake again. You cannot run an effective campaign, coast to coast, in every state, so you've got to pick your targets." A ACTION AUTO INSURANCE Liability Personal commercial Rena Hinson Ray Garcia 740-7788 6502 Stewart Rd.

RE-ELECT EDDIE BARR COUNTY COMMISSIONER Precinct 1 Thank you for allowing me to serve as your County Commissioner for the past 6 years. I would sincerely "Eddie served Galveston appreciate the consideration of well as Police Chief. He vote on November 3rd. has proven himself as a your leader that watches out for the taxpayer. We Laur need Commissioners Eddie Court." on "Your Vote Is Important" On The Back Of The Ballot Paid Pol.

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