St. Louis Post-Dispatch from St. Louis, Missouri • Page 25

St SEC1 ON July 17, 1983 ST. LOUIS POST-DISPATCH Jim Fox The Reader's vC Advocate Cable Firm Joining Busch In Pay-TV Venture By Eric Mink Post-Dispatch TVRadio Critic The nation's largest cable-television system will be the third major partner in a pay-cable sports channel being organized by Anheuser-Busch Cos. Inc. The cable company, Telecommunications Inc. of Denver, is Kining with Anheuser-Busch and ultimedia the communcations conglomerate that owns KSDK, Channel to offer sports programming to cable television subscribers.

The programming will be offered in 15 Midwestern states, including Missouri and Illinois. The region to be covered stretches from Colorado to Ohio and from Iowa to Arkansas. Anheuser-Busch sees the cable venture as a potential money maker, as well as an effective method of selling its beers and expanding the marketing of the St. Louis Cardinals baseball team, which the brewery also owns. For the past decade, Busch has tied the marketing of its beers to sporting events.

Among the nation's brewers, Anheuser-Busch is the dominant advertiser of sports programs. The cable venture would enable it to expand those efforts. Games of the Cardinals and the Cincinnati Reds are expected to form the nucleus of the new channel's schedule. One source said that Kansas City Royals baseball games also would be part of the. package.

Also considered likely to participate are: St. Louis Steamers indoor Anheuser-Busch headquarters in St. Louis. In addition to the baseball Cardinals, Busch owns the television rights to Steamers indoor soccer and Big Red preseason football and holds an option on Blues hockey telecasts for next season. Last year, it held the television rights to Kansas City Kings basketball and, presumably, is in a position to acquire those rights again.

This year, Busch acquired the radio rights to University of Illinois basketball and football and is a major sponsor of Missouri U. basketball and football games. Possession of radio and television rights to sports contests has allowed Busch to maintain its exclusivity as See CABLE, Paget soccer club. St. Louis Blues hockey team (if it remains in St.

Louis, possibly with Busch as part owner). Kansas City Kings pro basketball team. The Big Eight college conference. Busch and a partner, Katz Sports, are in the midst of negotiations for the rights to Big Eight football and basketball games. If that deal is consummated, some of those games might find their way onto the new pay-cable channel.

The organizing companies are hoping that the channel will be operating by spring, although it probably would not be available to consumers in all parts of the region by then. The additional cost to cable subscribers who choose to buy the service is expected to be $10 to $12 per month. Initially, it is not expected to operate 24 hours a day, sources said. Ten to 16 hours daily is a more realistic estimate. Anheuser-Busch has been the driving force behind organization of the channel.

Over the last few years, and especially since hiring former Metro Conference commissioner Larry Albus in November 1982, the brewery has moved aggressively to acquire the television rights to many of the area's professional sports teams. Albus is Busch's director of-sports marketing and, by all accounts, one of the chief architects of the cable operation. He could not be reached for comment. Details of the pay-cable venture are expected to be announced Monday at a news conference at Number Of Black Transfer Students From The City Gas Hike May Be $16 Yearly 4 fr Sr rf col cq of xi i I SI a. a.

ccf a gfi J3QJ ffli gpioi! 48 0 45 1 80 I 40 (0 1151 85 lo 0 TfOj 121 12181 0 0 0 I 1 1982-83 IIIH'I'IIIII i I 1 Slack transfers (Actual) 11111111111 Black transfers (Potential) rTTjPPHntT" i Districts where black enrollment already exceeds plan goal of 25 I Districts where black enrollment already exceeds plan goal of 25 S7 FERGUSONFLORISSANT JENNINGS MAPLEWOOD RICHMOND HGTS. NORMANDY RIVERV1EW GARDENS UNIVERSITY CITY WELLSTON Post-Dispatch Graphic by Christine Castigliano numbers above them, indicate spaces available for black transfer students this year; overall, about half the spaces have been filled. The white areas, and the numbers below them, indicate the black students who transferred last year. The striped areas, and the Busing Costs Uncertain For Area School Plan By Sally Bixby Defty Of the Post-Dispatch Staff A rate increase of $12 million to $15 million a year for Laclede Gas Co. recommended by the staff of the Public Service Commission would raise the typical residential gas bill in the St.

Louis area by about $16 to $21 a year. The staff recommendation, made Friday, amounts an increase of about 2 percent a year, or nearly half the 3.9 percent increase sought by Laclede in January. The full increase would have generated $24.4 million a year and raised the average home bill by $34. The average local residential gas bill now totals $815 a year. Eric K.

Banks, assistant general counsel to the PSC, said Saturday he was surprised by the staff recommendation, which has yet to win final approval from the commission. "Everybody was surprised at the range separating what they want and what the staff is recommending," said Banks. "The staff itself thought it would be much closer. "Laclede usually files a tight case and doesn't put a lot of padding in. That is why we will be very amenable to Laclede pointing out any errors or explaining their demands." For the next five weeks the staff will show Laclede its work papers that led it to request that the utility be given half what Laclede sought.

If the staff and Laclede agree on a compromise during a prehearing conference that starts Aug. 22, the new rate could go into effect Oct. 1. If no agreement is reached, the PSC will hold a hearing to determine the new rate and it would not take effect until late November. Laclede has about 544,000 customers in the St.

Louis area, including about 458,000 who heat with gas. About 65 percent of the revenue from the increase would come from residential customers, with the balance being paid by commercial and industrial users. Last October the PSC approved a 2.4 percent rate increase for Laclede. The current rate increase request marks the fourth time in three years that the utility has sought a raise to counter rising expenses for labor, materials, financing and taxes. The commission rarely grants a utility exactly what it had requested.

In the last Laclede case, the utility asked for $18.4 million and got about $15.2 million. But the disparity between the current request and the staff recommendation is unusual, Banks said. No Laclede official would comment on it. Code Of Ethics For Journalists BILL McCLELLAN is a reporter who, in addition to his reporting chores, writes a column that deals frequently with the foibles of mankind. In my view, he is a very funny guy.

Since humor is a subjective thing, it goes without saying but I'll say it anyway there are those who don't regard McClellan as a humorist. He recently wrote a column about a fellow who is having a bit of a problem with the law. This fellow is a lawyer charged with forging a check from an estate he is handling hardly an ethical thing to do. McClellan in his column poked some fun at lawyers and legislators, asking, how else would you expect the accused to wind up, considering his background? One paragraph said: "First, he spent three years in law school. You know the kind of morality they teach there." This prompted a lawyer friend to call and say, "Tell your friend McClellan that one of the things they teach in law school is 'don't steal from your I'm not sure what they teach in journalism school, never having had the benefit of such an experience, but on the same day McClellan's column appeared the Post-Dispatch related another chapter in the saga of the Reagan campaign organization's acquisition of Jimmy Carter debate briefing books in 1980.

The story dealt primarily with columnist George Will, one of the characters in the political play. Will supported Reagan in 1980 and in a recent column in the Washington Post said he had seen the Carter briefing papers before sitting in on a debate. He said he paid little attention to them, but the New York Daily News announced later that it was canceling Will's column because Will knew but did not tell his readers that Reagan's campaign had used material from the Carter White House for the debate. THE NEW YORK paper said Will later praised Reagan's performance in the debate after having helped him get ready for it, but had not made this involvement clear to his audience. An editorial in the Daily News charged Will with violating ''journalistic ethics." Another friend in the office (I try to give the impression I have a lot of friends) said he agreed with the New York paper.

Bill Kester, who also writes a column, said, "Will should have removed himself from the television program in which he praised Reagan because he didn't reveal that he had helped Reagan prepare for the debate." So journalists, like lawye rs, do have ethics or at least are expected to. Did Will violate these ethics? I have always thought ethics, for most people, was a sort of gut reaction based on teachings they had absorbed since childhood, and I've always been a little suspicious of a formal written code of ethics for any calling. My point is if you want to do what is right, or what you think is right, but have to read it first in a code, I'm not sure you are going to get the message, anyway. But that's just a personal opinion. THE SOCIETY of Professional Journalists, Sigma Delta Chi, does have a code of ethics for those who labor in this business.

It was first adopted in 1926 and was revised in 1973. I searched the code to see if the New York Daily News and Kester had a legitimate point in suggesting that Will had broken, or at least, bent the code of ethics Sigma Delta Chi sets forth for journalists. Here are some of the high-sounding goals listed in the code: "Good faith with the public is the foundation of all worthy journalism and truth is our ultimate goal." "The media should not pander to morbid curiosity about details of vice and crime." "News reports should be free of opinion or bias and represent all sides of an issue." "Photographs and telecasts should give an accurate picture of an event and not highlight a minor incident out of context." As suggested, these are just a few points listed in the code, but I can see some readers shaking their heads and saying, "I've seen everyone of these rules violated." Well, journalists are like everyone else subject to falling by the wayside. But none of these ethical guidelines seemed to touch too closely to the Will issue. However, what about these "The public's right to know of events of public importance and interest is the overriding mission of the mass media" and "journalists must be free of obligations to any interest other than the public's right to know the truth." If Will assisted Reagan in preparing for a telecast, was this an obligation to an interest other than the public's? And by not disclosing his knowledge of the Reagan campaign's use of Carter papers, did he violate the ethical standard that says "the public has a right to know of events of public importance?" 1 The Daily News seems to think so, Bill Kester seems to think so and so do By Sally Bixby Defty Of the Post-Dispatch Staff The goal for the first year of the court-approved desegregation plan for city schools appears certain to be reached.

But less certain is how much it will cost to get black city students from home to school in St. Louis County and back. About 3,000 black St. Louis school children have applied for admission to county schools next fall, achieving the goal for the first year. And more than 3,000 spaces have been made available by the 16 county districts that will be accepting them.

All 16 districts have black enrollment of less than 25 percent. The remaining seven county districts all have a minimum black Last year, with only 912 city youngsters attending school at the 10 county districts that participated in the old voluntary plan, the cost of transporting them was $1.1 million, said Woodrow Fitzmaurice, director of pupil transportation and school district reorganization for the state education department. In addition, the state paid $419,348 to transport about 1,300 city students to magnet schools in the city and $624,927 to bring county students to the magnet schools. All this, plus desegregation-oriented field trip costs, added up to a total desegregation transportation bill of about $2.3 million for the state. The $1.1 million spent on transporting city blacks to county schools boiled down to a cost of $1,515 for each of the 725 students in average daily attendance.

That is far lower than the $2,394 each that it cost to transport 314 county youngsters to city magnet schools. The difference in costs was because of the county students being more widely dispersed. With more than three times as many city blacks going to school in the county this year, it would appear that the transportation costs for each pupil will be lower this fall. The cost of busing four youngsters from north St. Louis to a high school in the Parkway district, for example, is only slightly more than the cost of busing one.

"But that may be true and it may not," Fitzmaurice said. "It all depends on the students' assignments." Fitzmaurice said the costs could have been cut substantially if U.S. See SCHOOLS, Page 7 enrollment of 25 percent. In addition, 554 county whites will be coming to the city in the fall to attend magnet schools. All told then, about 3,500 youngsters will be on the move, and Dennis Hammon is in charge of moving them.

Hammon is supervisor of desegregation transportation here for the state Department of Elementary and Secondary Education. His problems only begin with the numbers and distances he has to deal with. "County districts start school at all different times from Aug. 22 until the day after Labor Day; if three start on the same day I'd be surprised," Hammon said. "Then there is a tremendous variance in bell times, the times when they start school, from district to district and even within a district." Cultural Institutions In Doubt On Getting Tour Fund Aid Visitors Bureau of Greater St.

Louis. The arts institutions are the St. Louis Symphony, Shaw's Garden, Conservatory and School for the Arts, Repertory Theatre of St. Louis, Opera Theatre of St. Louis and Dance St.

Louis. In April, St. Louis and St. Louis County made the Visitors Bureau the single area agency for promoting tourism. Previously, the county had its own program.

The city subsidized the bureau, but also used revenue from tourism taxes for arts subsidies. aiding their institutions. Traditionally, these institutions received about 2 percent of their overall budget from the city's Convention and Tourism Board. This board is composed of Mayor Vincent C. Schoemehl Comptroller Paul M.

Berra and Aldermanic President Thomas E. Zych. "The money we had received in the past from the city's tourism board was negligible in terms of our overall budget," said Bennett Tarleton, See ARTS, Page 2 By Ellen Futterman Of the Post-Dispatch Staff Representatives from six of the area's major cultural institutions say they wonder whether they will receive any subsidies from tourism taxes this year, an uncertainty brought on by the recent Miss Universe contest. The pageant has added some, uncertainty not only about the arts subsidies, but has also raised questions about the financial priorities of the recently reorganized Convention and Representatives of these six cultural institutions said last week that the estimated $1 million it cost the Convention Bureau to bring the Miss Universe pageant to St. Louis illustrates the bureau's interest in financing "one-shot" promotional activities that potentially reach a worldwide audience.

They say they don't necessarily object to this use of city-county tourism dollars, but they contend that this money should not be spent on the pageant at the expense of financially Hero Feels Good9 After Rescue Brothers' Paths Diverge; One Dead-Ends In A Cell itv.mjM mi mm il mmm h-- By Phyllis Brasch Of the Post-Dispatch Staff Ed Putney, owner of a music shop in St. Louis, has tried it only once, but he says it feels good to be a hero. Putney pulled an unconscious 70-year-old woman from her burning car Friday evening at Crestwood Plaza Shopping Center in southwest St. Louis County. The woman, who asked to remain unidentified, was revived on the scene by paramedics.

"I feel okay," she said Saturday. While a crowd of onlookers gathered, Putney transformed himself into a one-man rescue squad. His quick thinking and split-second actions probably helped save the woman from serious injury or death. "It sure did make me feel good after I knew the woman was breathing and the rescue squad had arrived," Putney said Saturday. Putney, 32, owns Tower Grove Music 3813 Gravois Avenue.

He is modest about his heroic role. "I don't want to take fufl complete credit," he said, adding that another man had helped to carry the woman from her smoke-filled car. The woman had planned to go into a department store when she parked on the lot late Friday afternoon. "I have no idea what happened," she said. "I am a very healthy woman.

I just got See RESCUE Page 2 By Robert L. Koenig Of the Post-Dispatch Staff It is a tale of two brothers, of two paths that split years ago like a fork in a stream. One brother, Charles T. "Chuck" Walker, got in and out of trouble with the law for 20 years. He lost an eye in a shootout with police, served prison terms, worked as a janitor and spent long hours as a "river and gigging along Silver Creek and the Kaskaskia River.

On Saturday, he was in custody in Colorado, held for authorities in Illinois who have charged him with two counts of murder. The younger brother, Douglas M. "Doug" Walker, became a welder. He got' married, reared five children, moved to the quiet town of Lenzburg not far from where Silver Creek meets the Kaskaskia and tried to escape from his brother's reputation. On a Tuesday night in June, Doug Walker thought his path had crossed his brother's for the last time.

Chuck Walker stopped by his brother's home and said he was headed west and hoped never again to return to Illinois. They parted after few words, Doug Walker says. But four nights later, on June 18, two killings along Silver Creek near Mascoutah set1 ripples into motion that disrupted Doug Walker's life with a fear that his brother would return in the Charles T.Walker Charged in double killing night. Chuck Walker was at large after being charged with the killings of an engaged couple from Mascoutah. Authorities said he had escaped from the Fayetteville area after defying the police chief's order to surrender and shouting "Shoot, goddammit, Shoot!" Doug Walker's fear did not ease until Friday, when' he learned that his see WALKER, Paget Ed Putney A one-Man rescue squad i.

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