St. Louis Post-Dispatch from St. Louis, Missouri • Page 202

2P Jan. 11, 1970 ST. LOUIS POST-DISPATCH in in in nikimiwui nil ii iij.wiwwwiu i Mm" lE'jim. i Printing Industry Grows With Variety By W. B.

O'Connor Executive Vice President Printing Industries of St. Louis The commercial printing an lithography industry in St. Louis is larger and has greater impact on the economy than is recognized generally. Although St. Louis is one of the country's major printing and lithography the printing industry is composed of many relatively small units.

Variety And Size Size is not the only significant feature of the printing and publishing industry. It is as varied as its size. Every facet of man's life is affected by the printed word, from birth certificate to death certificate. The products of printers range from business cards to billboards and are produced by almost every process from hand production by single units to mass production in continuous press runs. Bibles, medical text books, children's books, match book covers, checks, business forms, calendars, hymnals, catalogues, envelopes, advertising printing, newspapers, magazines and other periodicals are printed in the St.

Louis area. The increase in physical units of printing produced throughout the country has been large over the past two decades and the end does not seem to be In sight. Many changes have taken place end still more can be anticipated. As the population Increases, ao does the need for every kind of graphic communication. The central location of St.

Louis continues to be a factor In bringing new business to our area printing industry. Significantly, printing growth in St. Louis continues at a rate in excess of the national average. Specialization A trend toward specialization has developed. The need to produce a specific kind of printing faster, better, more efficiently and with more competitive price has led many firms to specialize.

More technical changes have been intodured In the printing industry in the last two decades than in the four centuries preceding. Automation, higher production speeds and the introduction of electronic controls have the changes. St. Louis can be proud of the quality of printing and lithography produced here. We are well represented in every nationwide judging of fine printing, whether the images are on paper, metal, glass or any of the synthetic products on which graphic forms are reproduced.

The future is bright for the printing, lithography and allied industries, and their mark will be apparent on the commercial life of St. Louis. 4 -rAv I II 111 IIIIMMIMIMMWMWMMMMMMMWIMMaWU J4c Sfudent Projects Important amin jents at Graphic Arts Institute of St. Louis mount an Learning To Use Color Camera A critical adjustment is being made on 24-inch process color camera by Richard Sullivan, a student at Graphic Arts Institute of St. Louis.

The institute has lithographic courses ranging from preparatory studies to instruction in the use of multicolor presses. offset plate on a single-color press. Involvement by students in printing projects is an important part of the folning given at the institute. want i Vfc- iff radiographic Industry Stresses Training MACHINERY rArthur H. Malnros offers 12 craft subjects and two programs in operation at this of the L.P.I.U., under the direc-non-craft aubjectf.

Classes time. Of these, 12 have full tion of international president, range from the preparatory de- time directors. The programs Kenneth Brown need yai uncut Kl uiail-UVUUIl Uil CAICIIU uvaai CUctbl HI1U use of multi-color press. The into Canada. to coordinate these programs CONTINUED ON NEXT PAGE In 1965 the International office ERECTORS By ARTHUR H.

MAJOROS Graphic Arts Institute of St. Louis lithographic industry In St. Louis realized some years ago that training was needed for its people. They knew that In 'a. few years technical changes were, going to take place, and Instead of resisting them as aome industries had done they wanted to train their men for Dot Etching Class Robert Justice, a student at the Graphic Arts Institute of St.

Louis compares transparency with final screen positive in dot etching class. Production Of 'Point' Signs SPECIALIZING IN NEWSPAPER and MAGAZINE PRESSES and GRAPHIC ARTS EQUIPMENT HEAVY HAULING ENGINEERING SERVICE 1 NATIONWIDE CHestnut 1-3722 Telfx. 044-7148 ST. LOUIS, MISSOURI may be animated, lighted and wired for sound. With fewer retail clerks and the prevalence of self-service, point-of-purchase advertising task of the school in the past has been the training and retraining of advanced apprentices and journeymen in the industry.

This year we have begun an apprentice program In which ail apprentices of Local 252 will train in their craft. Most of these apprentices will spend 24 to 36 months at the institute, three hours per week for an assigned time depending on their particular craft. The general enrollment Is 175 to 200 students per semester. All members of the staff are working in the Industry and are members of Local 252. The instructors serve on a part time basis.

All are certified by the State Board of Education under the Adult Education Program. In the past three years the institute has issued over 250 certificates of completion in craft courses. All students in the past have enrolled voluntarily demonstrating that members of the lithographic industry in St. Louis are eager to learn. The members of Local 252 and of Printing Industries of St.

Louis, Inc. are agreed that if our industry is to grow, we must accept advances, in technology. To accept these advances our people must receive training in addition to that received on-the-job. The educational training program in St. Louis is not unique.

The L.P.I.U. has 40 training has become increasingly impor The sign at the counter that reminds one to buy blades and the arrow that points to "today's special" in a supermarket are points-of-pur-chase advertising. The production of this type of advertising is an important part of the printing industry in St. Louis. Point-of-purchase advertising usually makes a last-minute appeal in the store and often is directed at impulse items.

These advertising specialties are fab-r I a from wood, paper, cloth, metal and plastic. They tant. Companies producing it usually employ creative departments that may offer copy service, art work and ideas. The many companies based In St. Louis and the Midwest provide a market for point-of-purchase advertising produced in this area.

Developing An Offset Printing Plate Students at Graphic Arts Institute of St. Louis developing an offset plate, one of the steps in the preparation of plates to be used in offset printing. Each student at the institute works with all equipment and products available at the school. THE IT'S Arthur H. Majoros these changes.

It was agreed that a joint effort of labor and management was needed. An educational fund was established in 1956 by contract between Local 252 of the Lithographers and Photoengravers International Union and by the Printing Industries of St. Louis, Inc. An educational committee was founded in 1959. It was headed by the past president of Local 252, the late Calvin A.

Jack, representing labor and Herbert M. Ross president of Ross-Curran printing representing management. After a few years of working with a local trade school, It was decided that this was Inadequate for the needs of the litographlc industry. Three years ago, when sufficient funds had been accumulated, a school was established. A trusteeship was founded with three members from labor and three members from management who at that time named the first full time director.

January, 1966, H. J. Stoep-pelman was hired as director and began the program In Its own facility. He remained director until Sept. 1, 1968, when Arthur H.

Majoros, the present director, assumed the position. training facility is called the Graphic Arts Institute of St. Louis and is In southwest St. Louis at 7259 Lansdowne Avenue. The school has 10,000 square feet of space and worth of lithographic equipment.

Much of the equipment and supplies have been donated or consigned by manufacturers of graphic arts equipment and supplies. Graphic Arts Institute LITTLE THINGS THAT slit nr rir I c-HI llf 'iwwimh" 1 cL 1 1 COUN Lithography School In Southwest St. Louis The Graphic Arts Institute of St. Louis at 7259 Lansdowne Avenue where 12 craft subjects and two noncraft subjects are taught to apprentices and journeymen of Local 252 of the Lithographers and Photoengravers International Union. The school is a joint project of local 252 and Printing Industries of St.

Louis, Inc. Craftsman's pride that is what makes us concerned about every little thing pertaining to a printing job from the time we pick it up, until the time we deliver it. Careful attention is given even the smallest dot in every Half tone. After all, it's the little things that count in quality printing. Call us we want to be concerned about your printing job.

We Salute the Printing Industries of St. Louis BUXTON0-SKINNER PRINTING CO. 2419 GLASGOW AVE. 3T. LOUIS, MO.

63106 JEFFERSON 8-9700 toe cast a large a lot of type, too hecausa tee are the largest, most diversified typographer in Si Louis! Hot Metal Photocomposition Cathode Ray Tube Computerized Composition TYPOGRAPHIC SALES, INCORPORATED 1709 WASHINGTON AVENUE ST. LOUIS, MO. 63103 TELEPHONE 314436-2345 A SUBSIDIARY OF PUBLISHING COMPANY, I -4.