St. Louis Post-Dispatch from St. Louis, Missouri • Page 44

1 1 RADIO HIGHLIGHTS SV PDG3ClAr.13 BMYI5) KllOMYH) KM (3 KPUI-1Y 01) KfTC-TVfl) AMltetUnf KJCP 1400 WlW TT KMOX 1M.S KICK KID ISO KSTL 090 WONU 930 I KADI 96.i WCIW 104. KMOX KWK 13SO WIIV 130 I KCM 3.7 WONU 104.1 WIL MM KXIN 1010 WINU 1910 I K'UO 99.1 Wll J. KATZ 1400 KXIW 1320 WOKX 1570 I KSHI 94.7 WMRY 101.1 KfUO 350 KXOK 030 WRTM 590 KtH HJ WOKZ 100.3. 1:15 8D Aug. 2, 1968 ST.

LOUIS POST-DISPATCH Jack Gould Record High In Cost Of Fall TV Shows 1MO, Niw Trk TtohM Nam Scrrtr NEW YORK, Aug. 2 THE FALL SCHEDULE OF REGULAR weekly television shows, scheduled to open is mid-September, will reflect a record high in the spiraling costs of program production. In five yean the outlay for staple entertainment fare, exclu- aiva of th eost of time on the 1 Baseball Game of the Week: Detroit Tigers vs. Minnesota Twins 4 Explorer 10 2 People and Things 4 Football: Chicago Bears vs Dallas Cow 1:30 2:00 Friday Afternoon 12:10 KSD News WIL Paul Harvey: News 1:05 KSD NBC News Special: Report on the preliminary activity preceding the Re and KS (NBC) Si30, SiSO, 1, 7:30, 8:30. 10:00 Mid 11 Boon, 12:08.

1, 3, 4, 4:88, 7. S. 10, 10:08, 11 u4 lliSS f.n. KMOX (CM)-a, s. TUB, 10 nd 11 noon, 1, 1:10, 3, S.10.

3, 3:10. 4. 4:10. S. 8:48, 7, and 11 p.m.

KWK (MBO) Ob Uw Hour im feaU hour wn, (ABC) On Uw Knur and halt hour boys 2 George Carson Outdoors 2 Movie: "Atom Age Vampire," Albert Lugo, 2:30 Jones (1956) 11 Movie: "Edge of Dark-, ness," Errol 1 Ann Sheridan, Walter Huston (1943) 11:30 .2 News, Weather 12:00 (News 2 Movie: "Night Tide," 'Dennis Hooper, Linda Lawson (1963) 12:10 SCar and Track 12:45 Weather 12:5011 News 1:20 4 Movie: "Edge of Doom," Dana Andrews, -'v; Farley Granger (1950) 1:40 2 News, Sports 45 2 Thought for Today ft 10. 4 News 'SATURDAY A.M. -j. air, has increased by approxi-D I I KsScisS? a 1 S7.000.000 a week with Susanne Loret (1964) 3:00 11 Twilight Zone: "Probe 7-Over and Out" 3:30 11 Twilight Zone: "Ninety Years Without Slum- baring" 5:45 KMOX Lowell Thomas; Harry Reasoner Friday Evening 1:00 KSD News KFUO Evening Concert: Vaclav, Concerto in Major; Brahms, Quartet in Minor; Beethoven, Symphony No. Debussy, "Children's news commentary KSTL Stock Yards Report 12:15 KSD Run David's Play House Party: Audience participation show KMOX At Your Service: Inter-.

view, opinion and information (to 7) KSTL It's Your Library 12:30 KFUO On the Farm 1:00 KFUO Music Appreciation: Rangstroem, Symphony No. 1 in Sharp Minor; Beethoven, Sonata No. 13; Rim-sky-Korsakov, "La 0 d'Or" (Recorded) 1:21 KSD Emphasis (also at 2:30 and 2:50) 2:05 KSD Bill Cslder (to I) 3:55 KMOX Personal Close-Up: Guest, Piri Thomas, author of novel "Down These Mean Streets" 1 4:00 KFUO Folk Songs 3:55 relatively little change in the ba9ic content of the week's pro grams. The figure does not include the expenditures of additional i 1-lions for specials and the coverage of the political conventions and election day. While the television activities of the Ameican publican National Convention 11:05 KMOX Harry Fender: Music and interviews Saturday Morning 1:00 KSD Good Morning Shew 7:05 KSD Jim Burks (to 8:00 KSD World News Roundup 8:25 KMOX Weekend in Louis 9:00 KFUO Living Today: "Conference of Deans of Student Affairs" (Repeat) 1:05 KSD Monitor (to 11) 10:00 KFUO Music of the Masters: Herbert, Cello Concerto No.

DeFalla, "Homage;" Poulenc, Jhree Songs; Milhaud, "Les Choe-phores" (Recorded) 10: 10 KMOX At Your Service 11:10 KSD BUI Cslder (to 2) 11:30 KFUO Living Arts 1 Wonderful World of Sports NFL Highlights 2 Wide World of Sports 4:00, 5:15 5:30 .6:00 6:30 Intercoilegtete Rodeo; Public Links Goif; Dune Buggy Racing 11 Golf: Western Open ri XT i 1 (R) Indicates Repeat Program! ClndicatM, Color Programs P.M.- 6: 00 News, Weather 4 News, Weather Swells Fargo: "Most Dangerous Man 1:15 Friendly Giant 6: 25 Political Program: Long 6: 30 I Tarzan ''Creeping Giants" (R) 4 Wild, Wild West (R) 2 Man in a "Which Way Did He Go MoGiii?" 11 Truth or Consequences What's New 7:00 11 Passport 0: "Irish Colleen" I Playing the Guitar 7:30 I Star Trek: Diana Muldaur in "Return to Tomorrow" (R) 4 Gomer Pyle Barbara Stuart, guest (R) 2 Judd For the Defense Burr deBenning, Chill Wills in "Confessional" (R) 11 Of Lands and Seas: "Migration Mysterious" I Portrait In: "Invention" 8:00 4 Movie: 'Torpedo Run," Glenn Ford, Ernest Borgnine, Diane Brewster (1958) 1 From Here to There: Part I of "New Zea- land" 8: 30 Political Program: Nixon i 2 Football: College All-Star Green Bay Packers vs. the best senior college players of the 1967 season 11 Steve Alien Show. Broadcasting the Co- Wackiest Ship in the 4:30 Hovhaness, Sym- phony No. 4 (Recorded) JO KSD News of the World 7:10 KSD Face to Face with Barry Farber 8:00 KMOX Baseball: St. Louis Cardinals vs.

Chicago Cubs 8:05 KSD Audio 55 8:30 KFUO Intermission Facets: Music of "Oberlin" (Recorded) mmLtfrnt-Jlft'' lumbia Broadcasting System re- 7:00 7:20 7:25 7:30 4 Devotion, News 4 Summer Semester 4 Town and Country Agriculture U.S.A.0 4 PS 4 "5 Cool McCool 4 Captain Kangaroo 2 Farm Report 2 News 5 Corky's Colorama 2 Underway for Peace "To Catch a Shadow" 5 Super Six 4 Frankenstein Jr. 2 Casper Cartoons 11 Modern Almanac 5 Corky's Colorama 0 Army 4Movie: "Star of Texas," Wayne Morris, Paul Fix (1953) 5:00 11 Wilburn Brothers: Nat Stuckey 1:00 KSD Evening a -U News, sports, weather, un reports (to 7) 5:25 5 Political Program: Long i i 6:00 5: 30 Frank McGee Reports 4 Roger Mudd News 2 Comba 11 Bill Anderson: Jan Howard 8:30 VV I I I I I I I I I I .7111 OOOOOOOOOOOOOi 1 9:00 NOW 9 NORM SANDON HEALTH CLUBS ii in i Fir tra trial visit CALL TO. S-6556 i ooooooo ooooa. dir 9:30 main in the proht columns, the escalation of program expenses illustrate that television is not immune to the cost-profit squeeze common to American industry. Frantic bidding for feature-length motion pictures, which this season will be seen seven nights a week on one network or another, accounts for the major rise in the cost of programming, raising the tab to a conservative $750,000 for two hours or more ef television viewing.

The expense of converting all prime time program to color has been another large overhead. In addition, union wage increases and the additional bargaining power of shows that survived the five-year run have seen costs for some shows jumping $100,000 a week. Of the regular shows seen on a weekly basis, as opposed to the occasional special, Lucille Ball's program remains the economic queen of half-hour attractions. Its estimated cost this fall is put at $118,000. However, it is possible that Miss Ball's program may be moved to a different period At present it is booked opposite Rowan and Martin's "Laugh-In" which could dent the popularity rating of Miss Ball's program and make its cost somewhat less appealing to participating Specific estimates of what each of this fail's regular shows will cost were contained in a mammoth brief submitted by the National Association of Broadcasters to the President's Task Force on Communication's Policy.

The study was prepared by Herman W. Land Associates, a research concern. The NAB state it does not necessarily agree with all the study findings, the gist of which is a plea against a nation-wide system of wired television affording every homeowner a choice of some 20 odd channels. The Land organization said that it had obtained the program cost estimates from Television Magazine, a trade publication. Several television officials vouched today for their essential accuracy.

The Land organization had the active co-operation of the networks and its study and, television executives noted, the NAB would not be likely to make a submission to the White House if it had doubts 4 The Herouloids 2 Fantastic Four 11 Gumby 5 The Flintstones 4 Shazzan 2 Spiderman 11 Funny Company 5 Young Samson 4 Space Ghost 2 Journey to the Center of the Earth 11 King and Odie 5 Birdman 4 Moby Dick and the Mighty Mightor 2 King Kong 11 Outer Limits: "Speci I Mil Ml MISS MILLING'S i 4 yJ UW NVI Hn 10:00 BAKERY I Museum. Open House I NBC-TV News Report "Tomorrow's World: Feeding the Bil mm store men Unknown" 10:30 Atom Ant and Secret 5 Squirrel 4 Superman-Aquaman SATURDAY'S FEATURE N.Y. STYLE STRAWBERRY CREESE CAKE MONDAY'S FEATURE FRESR PEACH PIE 2 George of the Jungle 11:00 Corky's Colorama 2 The' Beatles 11 Outer Limits: "Second DirscHj forth sf Wtstrosdt Dirsctlj lortti sf Wtstrosdt PA. 5-2016 Chance" 4 Johnny Quest 2 American Bandstand it 'is-; I I 11:30 P.M. 12:00 lions." A report on what experts forsee as some answers to the imminent problem of world food shortage(R) I N.E.T.

Playhouse: "Thirteen Againit Fate: The Schoolmaster." Story of a provincial schoolmaster who has lived a lie for thirty years 10:00 I Weather 4 News, Weather 11 Alfred Hitchcock: Barbara Baxley in "Design for Living" I Viewer's Viewpoint 10:30 Tonight Show: New York Mayor John Lind- say, Steve Lawrence, Irwin Corey, Abby Lincoln 4 Movie "The Man in the Grey Flannel Suit," Gregory Peck, Jennifer I St. Louis Hop: Russ regarding its factual content KIRL, A NEW RADIO STATION, has begun operating in the St Louis area. It is an ABC network affiliate and features contemporary music with news. The daytime station, on the air from dawn to dusk, is owned and manned by Mike Rice and Dave Scott and operates on 1460 kilocycles. our PRIMARY job at KSD Radio, Tuesday, August 6th.

ksd wmm 55 The St. Louis Post-Dispatch Radio Station Carter 4 The Lone Ranger 11 Love That Bob 12:30 4 Road Runner 2 Happening '68 sa c-J-cf c. rr.iurjTZTv 11 Make Room for Daddy 'Grjv" W0M Mint SAVE iliirt Mar CMkliitiM M7 S(. II. TV twrtk Umku tt OHUrf AUTHOaiZID 1:00 5 Pregame Show 4 Opportunity Line 2 Perception 11 Movie: "Edge of Dark-- ness," Errol Flynn, Aim Sheridan (1943) ll-Fl Stint tails PARTS ft SERVICE StO ttra Altai ai Fn Ff( HOME ry I.07HII DEMONSTRATION TEL STAR ELECTROS Call I I UN Natural Irldg POLITICAL ADVERTISEMENT OLIVI ST.

Peas-Tfifj 6N0? S-T-fcE-TC-H Your shopping dollars! Values advertised in The Post-Dispatch can save money on all your needs from clothes to cosmetics and from food to furniture. READ THE AOS EVERY DAY IN THE ST. LOUIS POST-DISPATCH KIN8 QUALITY I00DNESS St KINO QUALITY DAIRY FOODS OR DAIRY-MUSH DILIVHY Coll IV. 1-6000 Wonder about these ioctort telling us we should give up smoking, drinking, overeating, etc I don't think it does anybody a Sit of good but you die much healthier! QUALITY DAIRY CO. Thlas; I never tboBtfht I'd met a calm crated rent rmemm at a weat ena servlea statlem.

Tkey haadle a klsj nmm gas, tmm. FILL YOUR WANTS FROM WANT AOS Democratic Candidate for U.S. Senator TONIGHT Channel 4, KMOX-TV 10:30 P.M. SATURDAY Channel I KTVL 9:30 P.M. Channel 4, KMOX-TV 1 0:1 5 P.M.

IfcM giant-capacity Thomas Jefferson wanted to name what is now the State of Illinois, "Assenisipia." So how would that sound "East St. Louis, Assenisipia?" ReaaVr Art Gardner reminds that we emitted the aid Clab Plantation Vandeveater la car raa dawa mt favarlte St. Lanls aisiht spats at yes-teryear aad ka waaders what became at It. Well mewed rem Vandeveater ta firaadel Saaare aad aveataally falded whea MlHWaarl llaaar laws See and Hear SENATOR EDWARD LONG Discuss the CAMPAIGN ISSUES! TONIGHT CHANNEL 5 6:23 P.M. CHANNEL 1 1 10:30 P.M.

were changed reaalrlag the sa-ealled setaa places ta maintain tbe same haara as the regalar bars. The balldlns was cenverted ta house a wbalesale faraitare business. True No-Frost even the 137-Ib. freezer never needs defrosting IceMagic automatic ice maker Twin crispers Handy glide-out shelf 65H" tall to fit easily under overhead cabinets. I I Country music tomes to Gaslight Square! Billy Newton has a converted the old Roaring Twenties open on Sundays, by the way.

HAMPTON ELEC. CO. Commit for Senator Long August Paid for by th Cifii.nt A. Buieh, Chairman. 3301 S.

Kingshighway FL. 2-6540 Weader haw many people knew that Step-n-fetehlt. the old-time movie star who's had a mild I aa flnrry of publicity lately, was a disk lackey a aa af the St. Loals radla stations arannd 1950. UO MMt That feUow who picks piano a la Shearing, Peterson, Garner at al at Ramshaw's on West Florissant is Bob Knox i' XfOSi'-ii -jL I Wish the gays on the TV sports shows would get together with their technical people so that the baseball scores they read would match those oa the screen The Only St.

Louis Radio Station to Bill Ragsdale talking up the Cheltenham Lions' Charity Barbecue Saturday, August 3, at St. Louis Motor Lodge. Special appearance by the St. Louis Soccer Stars and free balloons (that the soccer fellows will kick around!) HIDE-AWAY CONTROLS Give Complete, Live Vintililien Control. Auto- mllie TrwrmeiM.

Ft. Scut Cmtiol tilt-oot ptml that liltt Coverage (Through NBC) Mck tor Suth-frent dytinf. University City's Maarlce Bloth claims that he's the only patent broker in the country who will merchandise aa Invention with advance tea ta Ma client a i Wihbli Air Filttr Choice of 4 tfteorator fronts 1 of the GOP CONVENTION BTU CAPACITY s-way mMn Qunf, sfficisnt opiratios I PHILCO I Big country music show Saturday from 11 a.m. to p.m. at the F.

Goodrich store in Granite City featuring the Ozark Hoot tko Top SO Country W4tr rocordi Day and Nito on ksd mm 55 "LOWEST PRICE EVER OFFERED." (KIK1 CCS K0XTH ft SOUTH (77C0 DELMAR) Open 8:30 a.m. to pjm. Daily PA. 5-1248 Th StLouit Pan-Dispatch Radio Station 17GNU (920) WGNU-FM (ICS).