St. Louis Post-Dispatch from St. Louis, Missouri • Page 260

Pag 44 TV AT 50 1 call letters KSDK and KMOV. had early children's shows that were so popular that grown baby boomers still rave about "Texas Bruce," played by Harry Gibbs of Channel 5, and Cooky and the Captain," Kids' TV From page 43 the rocks fell over very easily. Our favorite was smart-alecky Cadet Roger Manning, the Eddie Haskell of the Space Academy. "Aw, go blow your jets!" And, "So what happens now, space heroes?" Our ears had never heard such on-the-air impudence, and we loved it. "Captain Video," mean- themselves, making wonderful on-the-air gaffes.

Comedian Soupy Sales, when he had a children's show originating from Detroit, got in serious hot water when he told his audience to send him a dollar, and many of them did. Parents were not amused. Anheuser-Busch, the big beer company with headquarters in St. Louis, is a well-known television commercial user. In fact, Busch was there at the dawn of the boob tube.

Budweiser, known now as an advertiser of just about every sporting event that moves, and some that don't, sponsored "The Ken Murray Show" in 1950, one of the earliest Saturday night comedy-variety shows and a trailblazer of sorts in the beer commercial business. The commercials then were live and the principals actually drank the beer on camera, a thing fraught with peril, recalls while, faced a mind-boggling array of villains. If little Georgie Lucas watched the show, there is no question what influenced the creator of "Star Wars." Armed with an Opticon Scil-lometer, "Captain Video" took on Nargola, Mook the Moon Man, Kul of Eos, Hang Foo Seng, Dr. Clysmok and Dahou-mie. For the cynical, the scillo-meter looked more like a piece of pipe with bolted-on spare parts.

The most persistent and evil of the them was the dark genius Dr. Pauli, inventor of the trisonic compensator, which could curve bullets around a house. What with all the compensators and scillometers, seldom was anyone killed on the show. The success of space operas, and kiddie shows like "Howdy Doody" and "Kukla, Fran and Ollie," would inspire a number of local variations. Both the KSD and KMOX TV stations, which now go by the womedian Soupy Sales, when he had a children's show originating from Detroit, got in serious hot water when he told his audience to send him a dollar, and many of them did.

Parents were not amused. SEE OUR 10 IN THE HOME I REMODELING SHOW SECTION OF SUNDAYS 1-11 PAPER, THEN COME SEE US AT THE HOME SHOW ADVANCED SATELLITE SYSTEMS 946-9770, 1881 HWY.94S0. I ST, CHARLES, HO, with Jim Bolen of Channel 4. The local shows were often unintentionally hilarious, with either the kids in the peanut gallery, or the performers OPEN 7 DAYS LUJJLD c5? EES 3)07 for the quaLiTV ofyor Walter A. Armbruster, a former creative director for what now is called D'Arcy Masius Benton Bowles, Budweiser's longtime ad agency.

Ken Murray, an old vaudevil-lian, would use the middle part of his show for a dressing-room bit, where he would sit in a robe and chat with that night's guest star. At some point, a waiter would bring in a tray of Budweiser poured into, pilsner glasses. The show's announcer, Nelson Case, would say something like, "Hmmmmm, this is Budweiser, the King of Beers." The commercials were more like scripts and done to fit in with the way the show was 'going, said Armbruster. There were no time restrictions on commercials. And when Case said his opening line about the King of Beers, "we would have no idea what the guest would say." One night, Case and Murray were talking about Budweiser when the guest chimed in, "Oh, I hate beer." "I think it was Zsa Zsa Ga-bor.

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