The Seguin Gazette-Enterprise from Seguin, Texas • Page 12

a a a The Seguin GazetteEnterprise Wednesday, March 6, 1968 Page 134 Local Hispanic listeners miss Ornelas Sale of FM station causes KWED to cancel Rosita By MIKE BARBEE Staff Writer Guadalupe County Spanish speakers sorely miss Rosita Ornelas. From 1 to 5 p.m. for 33 years, Ornelas promoted "a Texas sound" and helped organize events in the Hispanic community on KWED-AM radio. She started her radin career in 1952, only four years after the station began its afternoon Spanish language format. She first served as an assistant to then Spanish language programming director Dan Ramirez.

Ramirez died in 1958. Alfredo Herrera took over the programming job, and. Ornelas served under him. In 1966, Herrera moved on, and Ornelas became KWED's Spanish programming director and announcer. She has held the job ever since.

Though she played a variety of music, Ornelas says, "Ours was more of a Texas sound. Texas is well equipped with talent. I really leaned on our local groups," she says. She backed Tierra Tejana and The Broken Hearts from the beginning. "As far as the Chicano music industry, she played a big part.

We were sure she would do a good job and give everybody their share of time," says Lupe Gonzales, manager of Tierra Tejana. Ornelas made herself a music expert over the years. "She knew the story behind the group, the singers, the leader of the band. To me, that's what's going to be missed most of all. Hall opposes loss-sharing bill ROSITA ORNELAS, KWED's former Spanish programming director and announcer, helped promote a "Texas sound" at the station until her programming came off the air recently.

Ornelas started her radio career in 1952, and has held her position from 1966 to the present. (Staff photo) Hall told a news conference is work together earlier so the the most, but that's what Tuesday that the Farm Credit Adfinancial assistance will, in fact, Neal said. Beginning April 1, 1985, in order to give more service to the ministration is pooling resources cause the troubled bank to survive," community, the Elsik Chiropractic Clinic will be open 6 days a week from the 37 Farm Credit System Erickson said. "I do not believe that a system banks and shifting the money from Federal Land Bank stockholders that's been paid for by the prudence from 8 a.m. to 6 p.m.

There will be another added service initiating healthy without banks stockholders' to troubled approval. ones Rochelle, who also attended the news will be improved by grass taking it away chiropractic service 24 hours committee chairman Ron Neal of of the people at the roots level a day for emergencies. But Ron Erickson, a spokesman for conference, said the new method from them," he said. Produce SPECIALS, Taste Potatoes $1.00 Beef Chuck Ribs. Fresh Meats Tempting Market 5 lbs.

5 for lb. Shoulder Avocados $1.00 Club Steaks. Steaks $1.79 $1.39 lb. Eggs Grade Large We doz. doz.

$1.48 Bananas 10 for $1.00 Sirloin -Bone 1. 1. Tuna Potato Fish Chips Starkist Lay's 02. Ruffles regular $1.39 $1.09 Apples 1 10 for Whole $2.09 $2.89 1b. Ice Macaroni Cream Dairy Cheese Rich gallon Golden Blue Grain Rim 7 os.

$1.88 1b. Potato Chips Cottage Fry regular $1.40 $1.09 Oranges Cervelat Roast (bone in)e lb. Laundry Detergent Ajax 42 os. $1.29 $1.49 1b. Miller Lite 12 on.

cans 6-pak $2.49 Lean Pepper Hamburger. $1.89 1. Pressed 1b. Sunkist Cheese None Fresher Longhorn White 1b. Lemons 10 for $1.00 12.29 Onions 4.

lbs. $1.00 DELICATES EN NOW Cucumbers 7 for $1.00 OPEN Cello Carrots 4 for $1.00 Celery each Salads BBQ Sandwiches TO GO! Prices Good Made Dally! March 7th Coca-Cola March thru 13th DYESS of of with 10 gasoline gallons purchase PARKVIEW MARKET liter 3044 Stackdale Hwy, Seguin, Tx. By KATHRYN BAKER the FCA, said the FCA only ratified penalizes Texas, because Associated Press Writer the action of the FCS bank boards, of the contribution to a WASHINGTON (API Rep. Sam who approved pooling resources is based on the strength B. Hall, D- says loss-sharing because the current method of losstributing bank.

by Farm Credit System banks sharing "usually is not triggered "We feel like that's threatens the whole system and is until it is really too late to save the people that did the best unfair to states like Texas where troubled bank." didn't think that if you do Farm Credit banks are strong. "What the system has agreed to do become the strongest, you There aren't many deejays who care. love penple. love public Manager Stan McKenzie. But, as it She did care a lot," Gonzales said.

relations. AR long as I'm in comstands, KWED now competes with "1 talked to all the bands, and munications, an long as I have a KSMC, which now runs KWED's everybody is going to miss her. The microphone, I would like to be of former FM channel, dances in Seguin, New Braunfels and service to the community," she McKenzie dresn't want to lose San Marens are going to slow down. explains. KWED's English-speaking audience She used to promote dances on Ward 1 Councilman Sam for the rest of the day by switching KWED." lauds Ornelan.

"Rosita has been a over to Spanish at 1 p.m., as the Ornelas helped create that Texas gond asset for community. She station did it had an FM sound. She would suggest good old has a very positive attitude. She channel. songs that no one had played in a few helps where she can." McKenzie explained that the years to new bands.

"Other radio Flores says he regrets the fact that station's goal is to "serve most of the stations go only with known sucSpanish language programming has people, most of the time." He says cesses. Rosita could find new bands come off the air. program was that is more necessary now than ever and would help them get started" not just entertainment. The program before because the station must Gonzales said. was serving a good service as far as compete in San Antonio metro Ornelas became a leader in the education for the community," he market." community through her radio said.

"We can't be all things to all broadcasts. this is private enpeople," he says. She is active in the League of course, The station is businessmen need to currently applying United Latin American Citizens. She terprise. for permission to extend its hours of I think helped organize the league's annual realize Spanish lot operation.

If the Federal Comthat language banquet in Seguin, and she assisted programming a munications Commission grants the reaches of the San Marcos branch with its anpeople," he member Leonardo Molina station its request, the station might said. nual Cinco de Mayo celebration. She LULAC put Spanish programming on at helped the Guadalupe County branch also good say night, McKenzie said. had words to about Ornelas. "She has been the pioneer in raise funds.

programming. We The station currently operates only has also helped the March of have suffered: loss not only in during daylight hours. Spanish language She a great Dimes raise money in its annual but we, as a cultural Ornelas says she already misses drive for the past four or five years. have lost something. She was the work.

"It's a feeling that was broadcasting, She has served as the coordinator group, link between broadcasting and with me for so many years," she for area high school proms, and she a explains. One thing she doesn't miss, has emceed countless church functhough, is the pressure that comes everything else," he said. tions in the Seguin area. Why did Spanish language with the job. "I welcome the chance most recent position that I'm programming come off the air? to rest for a while," she says.

very, very proud of." she says, is a KWED recently sold its FM Ornelas is waiting for her chance to place on Our Lady of Guadalupe's station. That change brought about a come back on the air here in Seguin. Parish Council. change in the station's AM She currently holds a management Despite all her community service programming as well. position at KWED-AM.

She says she activity, Ornelas says, "I have never long as we had one station that has received good offers from other been a politician. Politics has never was full-time English, we had a shot places, which she intends to consider been one of my ambitions." then to switch 'em over to another carefully. But she wants to give this Why then does she do all this work? station," explained KWED General community first shot. the amount troubled bank of the conpenalizing the work. We the best and get to pay 000 000 Dr.

L.R. Elsik Elsik Chiropractic Clinic Dr. Carole Moring-Reuter 1204 W. Court 379-2606 Emergency 24 hours a day. 372-5375 Mon.

Wed. Fri. Tues. Thurs. Sat.

8 a.m.-6 p.m. 8 a.m.-6 p.m. by appointment. di wat in A.