Democrat and Chronicle from Rochester, New York • Page 38

DEMOCRAT AND CHRONICLE PemocratandChrnniH MONDAY, OCTOBER 3, 2005 9 (jtf Jlph (h 1 4 IrQd llSii iAfl 19 I C. Gray M.Gray Partners Napier Partners Napier Michnevich MGM Assoc. com BUSINESS PEOPLE Partners Napier has added Jeremy Schwartz as associate creative director. He oversees the Eastman Kodak and Excellus BlueCross BlueShield accounts. He most recently was vice president and associate creative director with Holliday, Conners, Cosmopulos Inc.

of Boston. Jack Jankowski has also been hired as associate creative director on the Kodak account. He most recently was creative director with Adam Communications. Michael Kennedy, a University of Rochester graduate, has been hired as a copywriter. Courtney Gray has been promoted to account director, managing the Constellation Brands and Excellus BlueShield accounts.

Meredith Gray has joined as assistant account executive. She had been director of marketing for Liberty Tax Service. MGM Associates Insurance has promoted Marina Mich- nevich to administrative assistant. She has more than 20 years of experience in insurance support areas. Zotos International Inc.

has hired Wayne Besler as compounding manager. He has more than 10 years of experience in industry and most recently was Dutkiawicz 84 Lumber Goodwin Martino Flynn Schwartz Jankowski Partners Napier Partners Napier Van Nest Underberg Kessler DeLuca Underberg Kessler chemical production manager with Fuller Brush. Underberg Kessler has added George S. Van Nest as senior counsel in the firm's litigation department and environmental practice group. He focuses his practice in environmental law, construction and commercial litigation.

Van Nest is a former partner at the Buffalo law firm of Duke, Holzman, Yaeger Photiadis. R. Scott De JJ to Galloping Google raises questions I JmiH -w-w NEW BUSINESSES Partial listing of new businesses registered recently at the Monroe County Clerk's office: Animals Etc, 93 Bakerdale Road, Rochester 14616. Michael J. Knox, same address.

Bask Element Designs, 317 Rhinecliff Drive, Rochester 14618. Ellen L. Shul-man, same address. Bell Lawn Service and Repairs, 84 Ave. Rochester 14621.

Claritha Seay, same address. Business Vitality, 26 Woodfield Drive, Webster 14580. Marie Ann Shew, same address. Captured Moments Videography, 137 Orland Road, Rochester 14622. Shad A.

Froman, same address. Changing Lives Ministries, 18 Alexis Rochester 14609. Reginald L. Cox, same address. Consumer Recovery Financial Services, 39 Still Pond Way, West Henrietta 14586.

Mildred Williams-Gulino, same address. Cutting Edge Property Maintenance, 140 Maiden Lane, Rochester 14616. Jason Hinkelman, same address. DeCarolis Remodeling, 3036 Lyell Road, Rochester 14606. Joseph S.

DeCarolis, same address. Eat In Out Cafe, 1941 Buffalo Road, Rochester 14624. Athanasios Tzogas, 304 Ballad Rochester 14626. Giverator Forage Technologies, 727 Elmwood same address. Kenneth C.

Rich, same address. Gold Star Polygraph Service, P.O. Box 97, North Chili 14514. Arthur J. Vasile, 13 Westwind Drive, Rochester 14624.

Harris Home Inspections, 1851 Clark Road, Rochester 14625. Jeremy Michael Harris, same address. Hobby Outlet Sales, 38 Alana Drive, Rochester 14624. Richard A. Indiano, same address.

Home Inspectors By the Fulmer Group, 1064 Hatch Road, Webster 14580. Jennifer F. and Mark E. Fulmer, same address. Intrinsic Security Systems, 2811 Elm-wood Rochester 14618.

Scott G. Callahan, same address. Invisipix, 325 Glenwood Rochester 14613. Sarah J. Long, same address.

L'Angelo Dolce, 240 Hickory Drive, Rochester 14626. Rosaria Sorce, same address. Lance-A-Lock Service, 61-A LeChase Drive, Rochester 14606. Darwon Lance Murphy, same address. Lancer Marketing 21 Sherwood Webster 14580.

Roxanne R. Cerny, same address. Leptis Technologies, 207 Barclay Square, Rochester 14618. Ousama Abushagur, same address. Lizard On A Trash Can, 662 Adeline Drive, Webster 14580.

Alisa Ann Camp, same address. MDH Consulting, 289 Crosby Lane, Rochester 14612. Michael Davitt Henry, same address. Melissa's Interior Restorations, 2901 Atlantic Penfield 14526. Melissa Ann Sweeney, same address.

Metrology Systems, 951 Everwood Run, Webster 14580. Eric Rosen, 40 Charter Oaks Drive, Pittsford 14534, and Robert Merkov, 951 Everwood Run, Webster 14580. NOTUA Publishing, 3800 Dewey Suite 128, Rochester 14616. Gloria A. Brent, 128-B Valley Brook Circle, Rochester 14616.

Hour Auto Sales, 5064 W. Ridge Road, Spencerport 14559. Hassan Alsafadi, 478 Greenleaf Meadows, Rochester 14612. Photo Restoration and Design, 87 Windelin Drive, Henrietta 14467. Linda Payne Schaluch, same address.

Roxwell Construction, 1219 N. Goodman Rochester 14609. Neil Hirsch, same address. South Wedge Apartments, 36 Cassandra Court, Webster 14580. Gregg M.

Edwards, same address. Merchandise, 166 Milford Rochester 14615. Tyrone Jerome Graham, same address, and Elijah Singletary, 206 Burrows Rochester 14606. T.P.M. Tile Marble, 503 Greenleaf Meadows, Rochester 14612.

Timothy Mattice, same address. TC Financial Services, 148 Grecian Gardens Drive, Apt. Rochester 14626. Timothy C. Shisler, same address.

The Dog Wash-Do It Yourself Bathhouse, 4870 Lake Road, Brockport 14470. Gia M. Petrillo, 54 Talamora Trail, Brock-port 14420. The Fellowship of Light, 11 Fieldston Terrace, Rochester 14610. Walter F.

Ferguson, 2155-A East Rochester 14610. The Sneak Attack, 60 Wren Rochester 14613. Phouvieng Soukhand-ouvong, same address, and Khamroon Keophetlasy, 1120 Eureka Apt. 3, San Diego, CA 92110. Thread Count, 39 S.

Main Pittsford. Sarah Lynn McGeough, 29 Washington Pittsford. Tiger Moving, 350 Humboldt Rochester 14610. Tyrone Cameron, same address. Wright's Landscaping, 280 Carter Rochester 14621.

Orenthan J. Wright, same address. Yoga Focus, 18 Rollingwood Drive, Pittsford 14534. Marilyn K. Feinberg, same address.

Company news IDE Radiology announced a $2 million investment in equipment and facilities. The medical diagnostic imaging service company will add a permanent position emission tomography and computed tomography unit to its Clinton Crossings location. Next Step Magazine's Web site, www.nextstepmag.com, was recognized by the Web Marketing Association with a Standard of Excellence award. Excellus BlueCross Blue-Shield and Univera Healthcare, both Lifetime Healthcare made a $75,000 grant to the Healthcare Association of New York State to help improve patient care techniques and for ongoing educational programs for hospitals enrolled in the Institute for Healthcare Improvement's 100,000 Lives Campaign. Markethold Productions Inc.

of Fairport won an account with local law firm Modica Associates to handle public and media relations services. Jeffrey C. Talkington, J. Beth Moscarelli, Shelly A. Jones and G.M.

Grimmett III to the firm as associates. Talkington joins the technology and intellectual property group. Moscarelli has been added to the firm's labor and employment practice group. Jones is a member of the technology and intellectual group. Grimmett has joined the business practice group.

Key Bank has promoted Cathi Allen to assistant vice president at the East Main Street branch; Doug Clark has been promoted to banking officer at the Clyde branch; Michelle De Pinales has been promoted to assistant vice president of the Southtown branch; Robert Gargano has been promoted to assistant vice president of the Irondequoit branch; Lindsay Jones has been promoted to banking officer of the Webster branch; Kaitlyn Reynolds has been promoted to banking officer of the Perinton branch; Michael Scaglione has been promoted to vice president of the Clyde branch; Nancy Wol-fanger has been promoted to assistant vice president of the Dansville branch; and Laurie Wright has been promoted to assistant vice president of the Geneseo branch. yond online search. After studying the details of the patents that Google has obtained during the past two years, Arnold is convinced the company plans to build upon the sophisticated computer architecture that drives its search engine to offer a Web-hosted alternative to Windows. While gearing up for its looming showdown with Microsoft, Google has: Launched an effort to create digital versions of brick-and-mortar libraries, triggering copyright infringement allegations from the publishing industry, which fears Google won't be able to protect the contents. Unveiled a system for talking over the Internet, spurring speculation about a potential Google-branded telephone.

Dabbled in wireless Internet access at a handful of connection points near its Silicon Valley home, inspiring predictions about a nationwide network that will enable people to get on the Web for free. Confirmed the development of an online payment system that hints at company designs on electronic commerce. Started to stockpile video and transcripts of previously broadcast material, fueling theories that Google wants to play a bigger role in television. And raised $5.3 billion in two stock offerings, providing financial ammunition for a major acquisition or investment in other projects that might open even more doors. Analyst Lauren Rich Fine suspects that Google might use some of that money to buy a stake in its biggest business partner, America Online and thus thwart any Microsoft attempt to form an alliance with AOL.

Google declined to comment on that possibility. There's already plenty on Google's plate. Some observers suspect the company will become a 21st-century Icarus, a high-flying Internet company brought down by its own hubris. Others believe Google possesses the technical dexterity to wrap its arms around all of its disparate projects. Tonas Hookway Tonas said that the restaurant will likely concentrate more on building its delivery business when the weather cools down.

Jonny's has a chance to succeed as long as the owners don't get overly ambitious, said Warren Sackler, associate professor of hospitality and service management at Rochester Institute of Technology. Sackler likes the prices, such as $5.75 for either a hamburger or a hot dog plate. "They won't get rich but they'll be able to pay the rent, pay their employees and they should be able to show a small profit," he said. But he added that it would be difficult to open Village Hots all over the place. "If they try that, they're going to have trouble," he said.

FBILOViSDemocratandChronicle.com Besler Zotos International Petrucci Bailey, Carr store appearance. Martino Flynn has hired Donna Goodwin as an administrative assistant. She previously served as administrative assistant for Vibrant Solutions and before that served as bookkeeper for the town of South Bristol. Bailey, Carr Co. has hired James J.

Petrucci as staff accountant. He is a graduate of St. John Fisher College. Nixon Peabody has added years to 4,200 employees. For all its growth, Google remains a relative midget alongside Microsoft, which employs 61,000 workers and holds nearly $38 billion in cash.

But few companies spend more time worrying about Google than Microsoft, and not just because its rival has been raiding its work force to lure away talented engineers. The defectors include Kai-Fu Lee currently prevented from working on search technology because Microsoft sued him for jumping to Google and Mark Lucov-sky, a key architect of the Windows operating system. Since 2003, Google has rolled out an assortment of software and services that could coalesce into a challenge to Microsoft's Office suite of applications, says Stephen Arnold, whose recently completed electronic book, "The Google Legacy," examines the company's ambitions be Jonny's FROM PAGE 10D Cheap Charlie's in Bloomfield, Ontario County. Jonny's space became available when Pontillo's moved down the street to the former Montana Mills building. "My eyes kind of lit up when I saw it open up as a location," To-nas said.

"I felt it would be a good fit for the village in general to have something opened a little bit later. It's something different for the village." The village has responded well, Hookway said, adding that sales for the first two months have surpassed projections. "Things are way ahead of schedule," he said. "It went so good at first that we were actually overwhelmed. We thought it would be slow for the first month of two so we could get ourselves organized, but it was so busy that it was hard to jump into it headfirst order uniforms and a lot of other little things that we haven't been BEN MARGOT The Associated Press file photo 2004 Google CEO Eric Schmidt, top, and co-founders Sergey Brin, left, and Larry Page are seen at company headquarters in January 2004 in Mountain View, Calif.

Luca has joined as senior counsel in the firm's litigation department and employment law practice group. He concentrates on employment discrimination and litigation, labor relations and labor arbitration matters. 84 Lumber Co. has hired Tim Dutkiawicz as manager trainee at the Rochester store. He is responsible for sales, estimating and material takeoffs, in-store merchandising and maintaining the things it might do or we expect more from it than it can possibly deliver." Some theories about Google's maneuvering already have turned out to be off-base.

For instance, last year, it was widely believed that the company planned to introduce its own Web browser. Schmidt has since thrown cold water on that idea. There's little doubt that Google is going to get much bigger. The company made that clear last week when it announced plans to build a 1-million-square-foot campus just a few miles away from its headquarters, known as the "Googleplex," on the grounds of NASA's Ames Research Center. Google needs the space for thousands of new workers and also plans to draw on the brain power of NASA's rocket scientists.

The new hires will join a payroll that already has nearly tripled in the past two register, call (585)899-4801. Customer service: Rochester Business Alliance. 8:30 a.m. 150 State Rochester. $195 members; $265 nonmembers.

To register, call (585) 224-2727. SATURDAY, OCTOBER 8 Bill Monte New federal and state income tax benefits of long-term care insurance: LTC Consultants. Noon. 900 Jefferson Road, Suite 121, Henrietta. Free.

To register, call (585) 721-2385. MONDAY, OCTOBER 10 Gregg Layer Xerox employees (Retirement planning decisions, understanding the RIGP formula benefit): Marathon Financial. 6:30 p.m. 179 Sully's Trail, Pittsford. Free.

To register, call (585)419-2280. TUESDAY, OCTOBER 11 Microsoft Word introduction: Rochester Business Alliance. 8:15 a.m. Accent-Training, Gateway Plaza, 2352 Lyell Gates. $129 for members and nonmembers.

To register, call (585) 224-2727. LeadershipDISC: Rochester Business Alliance. 8:30 a.m. 150 State Rochester. $225 members; $295 nonmembers.

To register, call (585) 224-2727. Bill Monte Long-term care insurance 101 (What you need to know to make an informed decision): LTC Consultants. 7 p.m. 900 Jefferson Road, Suite 121, Henrietta. Free.

To register, call (585) 721-2385. nr nnr nn No longer just a search engine, it has many asking, 'What's MICHAEL LIEOTKE THE ASSOCIATED PRESS SAN FRANCISCO In just seven years, Google Inc. has morphed from a bare-bones online search engine into a technological octopus that seems to sprout another intriguing tentacle every other week. The Mountain View, company, with $7.1 billion to spend thanks to zealous shareholder support, is now positioned to head down a variety of different paths. And that's spurring an almost-daily guessing game about where Google's flurry of innovation might lead.

Internet and software rivals like Yahoo Inc. and Microsoft Corp. aren't the only ones tracking Google. Big media and telecommunications companies also are on the lookout, realizing they too may face a looming threat. The theories about Google's next move are all over the map.

Is Google cobbling together an Internet-driven computing platform that would challenge Microsoft's stranglehold on the personal computer? Is the company preparing to build a wireless network that would provide free Internet access nationwide? Will Google dip into its huge hoard of cash to pull off a blockbuster deal? There's a consensus on one overarching point: "Google wants to be everywhere that people are," said Danny Sullivan, who has followed the company as editor of the industry newsletter Search Engine Watch. But Google's long-range objectives remain obscure. Is the company simply exploring different ways to distribute the ads that generate virtually all of its revenue? Or is Google pursuing a much grander plan that ultimately will transform the way people work, communicate, shop, read and even watch TV? Former Stanford University graduate students Larry Page BUSINESS CALENDAR MONDAY, OCTOBER 3 Gregg Layer Xerox employees (Retirement planning decisions, understanding the RIGP formula benefit): Marathon Financial. 6:30 p.m. 179 Sully's Trail, Pittsford.

Free. To register, call (585) 419-2280. Fall business planning workshop series: Urban League of Rochester Business Development Division. 6 p.m. Four days.

265 N. Clinton Rochester. $75 membership fee, includes all workshops and services. For information and to register, call (585) 325-6530, ext. 3066.

TUESDAY, OCTOBER 4 Meeting of the Speechcrafters Toast-masters: 6 p.m. China Gate Restaurant. 368 Jefferson Road, Henrietta. Free. For more information, call (585) 473-9290.

Bill Monte Long-term care insurance 101 (What you need to know to make an informed decision): LTC Consultants. 7 p.m. 900 Jefferson Road, Suite 121, Henrietta. Free. To register, call (585) 721-2385.

WEDNESDAY, OCTOBERS The legal and business aspects of running a successful franchise: The Entrepreneur's Source. 5:30 p.m. Adair Law, 300 Linden Oaks, Suite 220, Penfield. Free. To register, call (585) 385-2087.

THURSDAY, OCTOBER 6 Microsoft PowerPoint introduction: Rochester Business Alliance. 8:15 a.m. and Sergey Brin have never been shy about their ambitions to change the world. But they have never been keen on discussing the specifics of their stated mission "to organize the world's information and make it universally accessible and useful." Google CEO Eric Schmidt, who makes all the key decisions with Page and Brin, isn't about to start divulging secrets. "You can't know what we are really up to until you are in the bowels of the company," Schmidt said during an interview with The Associated Press.

John Battelle, author of a recent book on Google, thinks the company's mystique has turned it into the equivalent of a Rorschach inkblot an amorphous object that's defined by the hopes and fears of whomever is looking at it. "When we see a remarkable new company that redefines the technology industry, we either fear it because of all Accent-Training, Gateway Plaza, 2352 Lyell Gates. $129. To register, call (585) 224-2727. Dealing with difficult personalities: Rochester Business Alliance.

8:30 a.m. 150 State Rochester. $195 members; $265 nonmembers. To register, call (585) 224-2727. Business writing and E-mail skills: Rochester Business Alliance.

8:30 a.m. 150 State Rochester. $195 members; $530 nonmembers. To register, call (585) 224-2727. Mary Anne Shew of Shew Tech Associates Internet marketing: International Coach Federation, Rochester Chapter.

6:30 p.m. Brighton Town Hall, 2300 Elmwood Rochester. $5. To register, call (585) 586-0167. Gregg layer Xerox employees (Preparing for retirement two years in advance, not two months): Marathon Financial.

6:30 p.m. 179 Sully's Trail, Pittsford. Free. To register, call (585) 419-2280. Bill Monte New York State Partnership for Long-Term Care Insurance Program (How to determine if makes sense for you): LTC Consultants.

7 p.m. 900 Jefferson Road, Suite 121, Henrietta. Free. To register, call (585) 721-2385. FRIDAY, OCTOBER 7 Barry Keesan Strategy and leadership: Young Entrepreneurs' Organization.

8 a.m. Nazareth College, Medaille Hall, 4245 East Pittsford. Free. To wmmtmmmmmmwmmiMmtmmwMt i 'm mi WMWUixni wwiwiwwiiiiitiimMifriiiiiiiinrwrr-rii'ifcrrrwrrrirT iTTTn-nnnnrTrTririrr iirrnnT.