Democrat and Chronicle from Rochester, New York • Page 42

Business Bf marrat ana (fltnmifk 10D ROCHESTER. N.Y., FRIDAY, NOVEMBER 17, 1978 Business People Xerox satellite proposal takes on IBM New network would transmit facsimile, computer data, voice Y7 11 Trie Xerox Communications Network would transmit and receive via NxJ 0) rooftop antennas, (2) sub-stations, (3) earth stations and (4) satellites. Messages would be stored in (5) control centers. Recession unlikely Miller less optimistic than Carter on Fed chief inflation, growth Xerox said that with the proposed Xerox Telecommunications Network, a company could send copies of documents or graphics to several receivers at once. Most point-to-point document transfers now are handled by telecopiers, using a rotating drum to convert text or pictures to signals that can be transmitted over a normal telephone line for reconversion on another rotating drum on the other end.

The -Xerox network would be quicker and cheaper and make better copies than telecopier systems, Xerox said, and would be cheaper than using' satellites directly or linking two offices by private telephone line. The network would make possible conference calls, with voice supplemented by video display for graphics, Xerox said. The network also would be used for sending computer data concerning payroll, accounts, orders, inventory and the like. A Xerox subsidiary, Xerox Development Corp. in Washington, D.C., is managing the system.

Xerox spokesman John Rasor said it's too soon to say if any of its hardware will be manufactured in the Rochester area. In the system, rooftop antennas would link individual users with ground stations in each major city linked satellites. Rasor said Xerox expects to have the network operating by 1981, and in 100 cities within five years of FCC approval. Eventually the system is to operate in 200 cities. Satellite Business Systems also has set 1981 as a target date to be operational.

Richard S. Anderson, Rochester branch manager of E.F. Hutton said this will be "a very big market" that will be "a very important part of the future of Xerox." He said he's been following developments in "electronic mail" with keen interest because of the field's great potential. Many companies, in the United States, Japan and elsewhere, are trying to enter it, he said. David T.

Kearns, Xerox president and chief operating officer, said the new system would offer "dramatic increases in office productivity." "Any organization that has multiple locations that have a need to communicate" be a potential customer, Xerox said. Xerox' spokesmen wouldn't say what Xerox will charge for using the networR. Tariffs are subject to FCC approval, they noted. almost identical to the Carter forecast. Miller told the committee it might take five to seven years to "bring inflation down to where it should be, below 2 percent." He said that goal will require slower economic growth than would otherwise be desirable.

"We're paying the price for past policies," he said. "We have to be willing to saw wood for a few years to work our way out of it." While he acknowledged the need for slower growth in the economy, Miller said the nation should be able to avoid a recession next year, barring unforeseen shocks to the economy that would require additional restrictive policies by the government. He said a recession wouldn't work By PHIL EBERSOLE Xerox Corp. yesterday became the third company to ask the government for permission to set up a nationwide radio system to transmit document facsimiles, computer data, and video and voice. The federal Communications Commission was asked to set aside a broad band of radio frequencies for common carrier electronic message services via satellite and to allow Xerox to be one of the users of the band.

Applications to provide similar service are pending from American Telephone and Telegraph Co. and from a consortium of International Business Machines Communications Satellite Corp. and Aetna Life and Casualty Co. An FCC staff member said proposes to use its existing microwave and cable relay system, while the consortium, Satellite Business Systems, asks permission to use frequencies already set aside for satellite communications. The Xerox proposal is unique in asking a new band be set aside for this purpose, he said.

If the Xerox request is granted, its competitors, including and SCS, could use other parts of the band. The SCS proposal is to use a higher-frequency band which would make possible smaller ground receivers, he said. Xerox proposes fewer and larger ground receivers and more omni-directional ground radio transmission. Wall Street bouyed by tough talk NEW YORK (AP) The stock market had its best day in more than two weeks yesterday, buoyed by votes of confidence in the economy from President Carter and Federal Reserve Board Chairman G. William Miller, Carter, in a breakfast meeting with reporters, said, "I meant and do mean business" in his efforts to fight inflation and defend the dollar.

And he warned that failure of that effort could raise the threat of "a recession or even a depression." Alfred Kahn, the President's chief inflation fighter, made a similar statement Wednesday. But Miller would not go that far. He said he didn't foresee depression even if the anti-inflation plan failed. The statements had a strong effect on the drooping dollar, giving it some needed support. But analysts said there was still some uncertainty on the stock market about the Carter plan, especially its effects on already high interest rates.

The Dow Jones industrial average posted an 8.58-point gain to 794.18, its biggest rise since its record 35.34-point gain Nov. 1. Advances led declines by a 2-1 margin on the New York Stock Exchange, where 21.34 million shares changed hands. Local Stocks Yesterday's Small business A three-day exposition on starting your own business opens today in Buffalo. The exposition will include 15 seminars on starting and operating small businesses and about 100 booths on new products, franchises and distributorships.

It will be held in the downtown Buffalo Convention Center from noon to 10 p.m. today, 11 a.m. to 10 p.m. tomorrow and 10 a.m. to 6 p.m.

Sunday. rise; gold rising 3 percent in August. Manufacturing and trade inventories rose $2.2 billion to 1365 billion after seasonal adjustments. UNITED AIRLINES will add nonstop service from Rochester to Baltimore and Cleveland Dec. 14.

The airline's night coach super saver fare, which carries a discount of up to 50 Maxine B. Davison Ogden Tel president elected Maxine B. Davison has been elected president of Ogden Telephone Co. of Spencerport, succeeding her husband, Donald F. Davison, who died Nov.

7. Mrs. Davison, who worked with her husband in the telephone business for 40 years, formerly was vice president of the closely held company. Other officers elected were Frank Smith, executive vice president; Lawrence H. Wyland, vice president of operations; Andrew B.

Davison, vice president of purchasing, and Lola R. Heinrich, secretary and treasurer. Mrs. Heinrich also was elected a company director. Thomas Horey has been re-elected secretary of the Empire State Chamber of Commerce, which represents 8,000 businesses statewide.

He is manager of group services for Xerox Corp. The Rochester Professional Sales Association will present a meeting on customer service at noon Monday. Richard Werner, coordinator of customer services for Eastman Kodak will speak. Tickets for the meeting, which will be in rooms A and of the Chamber of Commerce Building, are $4. Roger Wright Roger Wright of Penn Yan has been named controller of Canandaigua Wine New York operations.

He will direct all accounting operations for Canandaigua Wine, Hammondsport Wine Co. and Roberts Trading Co. Wright joined the winery from S.S. Pierce where he had been assistant controller. Richard S.

Fitts. 89 S. Main Pittsford, has been named a coordinator in marketing information systems unit of Eastman Kodak marketing division. He joined Kodak in 1944, and was most recently manager, marketing systems, corporate systems development and services, administrative services, finance and administration. Ernest Lofton Jr.

of Fernwood Park has been elected manager of the Rochester Institute of Technology campus office of Security Trust Co. Formerly assistant manager of the Westgate branch, he began, at the bank in 1973. Lawrence A. Palermo has been appointed greater Rochester area dealer for Rampart Industries, maker of wireless protective alarms. President of Pinemont Systems Inc.

and Rampart Security Systems of Monroe, he has more than 15 years' experience in security and law enforcement. Paul W. Runyan. 84 Camberley Place, Penfield. has been named Dun Bradstreet service consultant of the year.

He is employment director of the Rochester Chapter of the National Association of Accountants. Burton S. Payne Jr. has been named president of the Barnstead Division of Sybron Corp. A Williamson native, he worked for 14 years in engineering, research and sales posts with Pfaudler Division before being named president of the Thermolyne Division in Dubuque, Iowa, in 1970.

Chrysalis A. Varlan Chrysalis A. Varlan, 134 Eastland Brighton, has been appointed personnel officer, compensation at Community Savings Bank. She will administer salary and benefits for the bank, where she has worked since 1943. She was elected an officer of the bank in 1969 as assistant i I 'U .1 to control inflation anyway because it would result in increased budget deficits and the same kind of problems that have helped worsen inflation.

Later, pressed by reporters about what other plan might be tried if the latest anti-inflation program fails, Miller said only, "This plan is going to work." Miller softened his inflation forecast somewhat by saying that if there is general compliance with the administration's wage and price guidelines, "the advance of prices next year could be held to around the low end of the range I've projected," or about 6.75 percent. Miller also renewed a recommendation that Congress defer the increase in the Social Security payroll taxes scheduled to take effect Jan. 1. expo in Buffalo General admission is $2.95. Seminars are $15 each, or $35 all day.

The exposition is sponsored by the California-based International Entrepreneurs Association, headed by Chase Revel, who says he's operated many successful small businesses himself. Franchise opportunities will include such products as a voice analyzer lie detector and a Pet Screw, successor to the Pet Rock. down $10 percent, will be ffered on the Cleveland flight. THE ASSOCIATED PRESS Tuesday incorrectly reported interest rates on money market certificates that banks will be allowed to pay beginning this week. Savings and loans will pay a maximum of 9.541 percent on the certificates, while banks may pay 9.291 percent interest.

If approved by stockholders of the holding companies and the Interstate Commerce Commission, the merger will create a 27,000 mile unified rail network from Ontario, Canada to the Gulf of Mexico. Watkins said proxy material should go to stockholders sometime next month, and if approved at special meetings early next year, an application to the ICC will be made shortly afterwards. Approval by the ICC would be hoped for before the end of 1979, he added. Watkins said the merger plan calls for the exchange of one I share of Seaboard stock for 1.35 shares of stock in the new company and an even swap of one share of Chessie stock for each share of the new firm. violation to come un firel The commission investigation started over a year ago following a "fair number" of complaints by consumers, according to an FTC official.

The case was referred to the Justice Department in August, and negotiations for a settlement began shortly thereafter. The agreement was arrived at two weeks ago. "We have a number of investiga tions of other companies going on right now," said Rena Steinzer, a Commission attorney. -But we can't possibly investigate the one and a half million creditors under our jurisdiction." By R. GREGORY NOKES Associated Press Writer WASHINGTON G.

William Miller, chairman of the Federal Reserve Board, predicted yesterday slightly slower economic growth and a more rapid inflation rate next year than the Carter administration is forecasting. But he said a depression or even a recession in unlikely. Asked about statements by President Carter and others that if the administration's new wage-price guidelines fail, a depression could follow, Miller said: "I'm not that pessimistic. If this plan doesn't work, we'll have another plan." At a Senate Banking Committee hearing, Miller said the economy should grow at a rate of 2.5 percent to 3 percent in 1979, compared with the administration's forecast of 3 percent growth. And he said inflation will be in the 6.75 percent to 7.5 percent range, compared to a 6 percent to 6.5 percent forecast by the administration.

The two projections are based on slightly different measurements of price changes. "We just come to a different conclusion," Miller said when asked why the Federal Reserve Board forecast differs from the administration's. But his prediction that unemployment will range from 5.75 percent to 6.25 percent next year, compared with the current level of 5.8 percent, is continues to Business Briefs The price of gold, which climbed steeply as the dollar fell partly because investors saw it as a safer place to put their funds, closed at its lowest price in 3 months in Europe yesterday, falling below the psychologically important $200 an ounce barrier for the first time since July 28. Gold tumbled nearly $10 in Zurich, Europe's major bullion mart, to close at $196.50 a Troy ounce, down from $206,375 at Wednesday's close. The London closing price was $196,375, down from $204.50.

THE CONSUMER PRODUCTS Safety Commission voted to develop a requirement that unvented gas space heaters carry a device to turn the heater off if carbon monoxide reaches hazardous levels. The commission rescinded a ban on manufacturing the heaters, which have accounted for at least 73 deaths from carbon monoxide poisoning and asphyxiation since 1973. CONTINUING TO BE cautious about accumulating inventories, businesses built up stocks by only 0.6 percent in September. The Commerce Department said total business sales were unchanged in September after Lewis Goldfarb, assistant director of the Bureau of Consumer Protection at the Commission. "It's substantially more than that." The complaint claims that the department store chain failed to "consider alimony, child support and separate maintenance payments" when deciding- whether to give out charge accounts.

Further it alleges the store also did not take into account part-time employment, pensions, annuities, retirement benefits and welfare payments among some female applicants. Under the terms of the settlement, Bloomingdale's admitted no guilt. Chessie, Seaboard to merge through $1 billion stock swap US dollar Associated Press, Stall The dollar, drawing some strength from tough comments by President Carter on the inflation fight, continued to rise in markets around the world yesterday while the price of gold fell nearly $10 to its lowest level in several months. The dollar's gains have not been dramatic but they have been fairly steady, convincing some dealers that the dollar rescue program, announced Nov. 1, appears to be working after an 18-month decline for the dollar against major world currencies.

at a Glance figures at closing Hocan of the Federal District Court in Cincinnati, home of Bloomingdale's corporate parent, Federated Department Stores, Inc. In addition to paying the penalty, Bloomingdale's agreed to contact people who may have been discriminated against after June 30, 1976, and invite them to reapply for a charge account. A spokesman for Federated said a very small minority perhaps as few as 20 of the over 100,000 people who apply for credit at Bloomingdale's each year will be affected by the negotiated settlemeni. "That's absolutely' wrong," said 1977-78 Sales High Low in 100s High Low Close Chg. 54U 32' 4 Bausch Lomb 81 33 32 33'i V4 8'a 1 BernzOmatic 5 2 2 2 V8 22'2 15'H Curtice-Burns 3 18 18 18 68 41 Eastman Kodak 1252 58 57 58 1 50 344 Gannett 69 42 41 42'2 69'4 54 General Motors 1716 54 54 54 23 10 Gleason 32 .14 14 14 1 72 58 '8 Mobil 651 66 66 66 2 21 16 32 16 16 16 4- Vs 20 15 Rochester Tel 51 17V8 17 17 13 9 Star Supermarkets 2 11 11 11 21 '4 14 Syhron 74 15 14 15 9 5 Tobin 15 6 5 6 V8 18 10 Voplex 1 10 10 10 t- Vs 64 40 Xerox 728 53 52 53 1 RICHMOND, Va.

(AP) Two of the nation's largest railroads, the Chessie System and Seaboard Coast Lines, announced yesterday they will merge in a $1 billion stock swap. The action was announced at a news conference held by Gov. John Dalton, Hays T. Watkins, chairman and president of the Chessie system, and Prime F. Osborn III, chairman and chief executive officer of Seaboard.

In a joint statement, Watkins and Osbqrn said the proposed merger is "in the best interests of both companies, their stockholders and the public at large." Dalton hailed the proposal as "a positive plan to improve rail freight transportation in the east and south, with the public as the principal beneficiary." That will provide at least partial protection should women who feel they have been discriminated against choose to bring private suits against the company. The act allows people who allegedly were discriminated against to sue for up to $10,000 in actual cr punitive damages, a Commission official said. While not the first company to have a complaint filed against it under the Act, which became effective in 1975, Bloomingdale's is the first ever to pay a civil penalty. "We didn't single out Bloomingdale's" said Goldfarb. "Of our current investigation, this one just happened loom ingd ale's fined for equal-credit New Vork Times WASHINGTON Bloomingdale's.

one of New York's largest department store chains, agreed yesterday to pay $50,000 in civil penalties for alleged discrimination against women in its evaluation of credit applications. The action, brought by the Federal Trade Commission, was viewed by the commission as a warning shot aimed at other companies that may be violating the Equal Credit Opportunities Act. A complaint and a settlement were both filed by the Justice Department and accepted by Judge Timothy S..