The Courier News from ,  on August 30, 1930 · Page 2
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The Courier News from , · Page 2

Issue Date:
Saturday, August 30, 1930
Page 2
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SATUUDAY^AUGUST 30, 1030 . (ARK.)_COURircR NEWS PAGE TURIN shcans or UYERS where is dvertisinq GOiNG? You give an Air Mail Special Delivery letter preference over all other mail, not because of the carrier investment involved, (yon, I he recipient, pay NOTHING for it) but beeause its manner of: delivery has CONVINCED you of the importance of its contents .... The self same message, carelessly tossed into your front yard, to snarl the blades of your lawn mower or spoil the yard's tidy appearance, would probably gain you'r attention also, but it wouU be attention not calculated to put you in a mood to buy the product advertised ... EVEN IF YOU READ THE MESSAGE. YOUR ADVERTISING MESSAGE TO BE WHOLLY CONVINCING MUST RE DELIVERED CONVINCINGLY. You may force your advertising message in to the hands of a prospective buyer, with countless sell ernes and methods of delivery, but you CANNOT force him to read that message ... The prospect must be PERSUADED to read your message by first placing it before him in a manner that CONVINCES him that YOU, the advertiser, believe sufficiently in its importance to, at least, GUARANTEE delivery .. . Unobtrusive delivery, in no sense forced, delivery that gains his attention by persuasion, delivery that gives him his news the way he vants to receive it... THAT is newspaper advertising. AND AS FOR INVESTMENT Let's look the facts squarely in the face ... the guaranteed daily circulation of the Courier News is 4,395 or approximately 18,000 readers .. . you can place a full page advertisement in this newspaper with a cost to you of a trifle over one cent per home or about twenty-five mills per reader—far below the cost of a gov- ernment post card ,.. and by so doing you are assuring yourself of maximum results from your advertising dollar. The Courier News is not only welcomed into the homes of 4,395 prospective buyers, but has delivered your advertising message to 18,000 interested READERS—CONVINCINGLY ... AND THE DELIVERY IS GUARANTEED. THE COURIER NEWS Places YOUR advertising in the hands of the BUYERS

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