Democrat and Chronicle du lieu suivant : Rochester, New York • Page 10

10 ROCHESTER DEMOCRAT AND CHRONICLE, FRIDAY. JANUARY 2, 1948 NOW Filming of Productions at 'Met9 Producers Agree To Curb Film Figured to Popularize Opera FP.ID.1Y and QUALITY FOOD VALUES! BEST SHOULDER CUTS TENDER ROAST O' By JACK GAVER Advertising MSM'f TECHNICOLOR musical GOOD UEUS JUNE ALLYSON PETER LAWFORD p'wl AFFAIR" JOHW HODIAK GEORGE MU7.PHY NEW YORK (UP) Opera stories will cease to be among the By RUTH BRIGHAM Metropolitan Opera Company begins to function, according to Leonard arren, who has been baritomng his way through the jWJIAMI (INS) A New Years resolution to gladden the hearts of movie fans was made yesterday by the LATE SHOW SATURDAY AT 12:30 mazes of sub-plots at the Met for 10 years. "Making a movie of an opera will make it necessary to stick pretty closely to the main story film industry to soft-pedal those tired, over -worked adjectives and stick somewhere near the truth in advertising future movies. line," said who expects to play his usual role of Count dl Luna in the first opera-movie "II figure being cut by Dallas, owing to the work there of Margo Jones, is going to have a 4-week drama festival of its own beginning next Monday. Lily Cahill.

prominent actress on Broadway and the road for many years, will direct the venture. The festival is expected to lay the' foundation for a permanent professional acting group that will play a full season in San Antonio Trovatore." You'll no longer be lured to the films by salacious advertising or promises of "colossal" features when they aren't. In other words, the advertising Finally to Learn Stories "Some people who have gone to end of the industry is going the opera for years are still in the AUDITORIUM TesSifMAlT? Main SL E. at Princ jfjQj Ibe Greatest of Musical Comedies- MOWAIO tAINIS. T.

Hm. Trifc. tOSCEIS ul UiriElSTEII Tlx Ntw ilmf Prwia rte MAGNIFICENT" JOHN CHAPMAN, N. T. Dfl Nn dark about aspects of many of the each winter.

Ten Broadway play stories. The tightening of plot Studios Pledge Support That's the word of Charles Schlai- necessary to making the film will ers will form the nucleus of this season's company, and among them will be Peggy Wood in "Ned McCobb's Daughter," Ernest Truexi fer, advertising director of Twen give a clear exposition of the main point. The film editor is going to be" doubly important in this tieth Century-Fox, who said at Miami yesterday: "Companies have pledged to sup in "George Washington Slept i sort of a movie. Here," Muriel Kirkland in "The1 "The movies also will enable port the idea of cleaning up the advertising copy. We are holding Barrets of Wimpole Street," and Miss Cahill in "The Marquise." I mm meetings all over the country now to enlist the aid of the various Capital for the festival, to be i staged in the Jefferson Auditorium, was subscribed by business and so elemnba concerned 'theater operators, independents and others." many people actually to 'see an opera for the first time.

Because of the magnitude of the opera house, the size of the stage and certain distractions attendant on a 'live performance, there are plenty of patrons who don't actually 'see a performance. They it, but OSE LOW PRICE A'OA'E HIGHER cial leaders of the community. It is a non-profit organization. Muxit by JEROME KERN took I Lyrics by OSCAR KAMSffERSTEM 2m lowd an Nov' by EDNA FER8EX Sfa9. by RASSAR0 SHORT they would get a lot more out or both seeing and hearing." Crosby Tops Poll SOMETHING'S QUITE AMISS Actually, Schlaifer said, there has been such an advertising code for some time, but it hasn't been strictly adhered to.

Remember the build-up for "Duel In the Sun?" According to advertising copy, it was "out of this world." According to reviewers from coast to coast, it didn't live up to those ads. Boxffice has been the god of the MUN lAMIIIt Warren himself had some Holly SPECIAL CUTS OF QUALITY MEAT AT EXCEPTIONALLY LOW PRICES! wood training a while back when Of British rans HOW ARB SAT (Am hr he appeared in "Irish Eyes Are Joan Caulfield and Claude Rains find that the unexpected has happened in "The Unsuspected," now featured at Capitol. Smiling." He knows that the LUCiHOA ALLAS London CP) British motion artists will have to make some con picture exhibitors have named cessions to the camera. film industry, but a public weary of Gesture Restraint Needed "We'll have to be more careful Bing Crosby as the biggest box office attraction in 1947. The Motion Picture Herald said a poll of exhibitors gave this list of the 10 most popular movie stars movies that didn't live up to their advertising has turned on the box-office.

And the smart boys of Danny Kaye Gets 'Happy Times9 As First Warners Vehicle By LOUELLA O. PARSONS of every geture in making films," THIS SUNDAY JAN. 48:15 P. M. advertising have realized that some he explained.

"An upraised eyebrow thing must be done. or lipping can look highly exag In order: Bing Croshy, James Mason, Anna Neagle, Margaret Lock-wood, Bette Davis, John Mills, Schlaifer said the resolution to refrain from dishonest build-ups gerated on the screen when It is magnified 16 times. The grandiose PLATE BEEF F'SSSS 33' GROUND BEEF pork hocks 35 LAMB LIVER 39' SLICED BACON 43 STEAMERS lb. 45 FANCY FOWL 5 45 HADDOCK IIOLLYWOOD (INS) Here it is, at last. Danny Kaye 'a first for Warners is "Happy Times," suggested by the old POP CONCERT CIVIC ORCHESTRA GUT BASEB HAEHISON Conductor Alan Ladd, Humphrey Bogart, In undoubtedly will result in improving the caliber of moving pictures.

classic called "Inspector General," and the man who will grid Bergman and Bob Hope. gestures that are necessary to be effective in a huge place like the Met would only seem ridiculous on the screen." The singer, who has command of handle the directing is Ilenrv Koster. That kicking the new It was a little child that led the advertising man to cleaning his year off right for Danny, if you Basil O'Connor Named ask me, me at the Mayer party Mary had leading roles in 22 opera, feeia To Old British Order Shooting of "Happy Tlmws" will start in March, soon after Danny returns from abroad. Washington JT Basil O'Con MAC MORGAN Baritone Soloist nor, president of the American Red Cross, has been named an as had 10 nittings, and he thought it was the finest painting of the kind he had ever seen. If the current finaticing negotiations don't hit a snag, Luther Adler, a well known stage actor, will produce a picture for Columbia.

-James lam's novel, "A Prophet by Experience," published in 1943, has been bought by Adler and own backyard. Child' Query Started It One day Arlene Schlaifer, 10-year-old daughter of the movie executive, "Daddy, are all movies great and wonderful?" lie had to acknowledge that they weren't. Schlaifer said there are teeth in the code. If a company Insists on using dishonest or poor taste in advertising a picture, the Motion Picture Association will refute to sociate knight of Great Britain's Order of St. John of Jerusalem, the Red Cross announced yester that screening Met performances will do a great deal toward getting new fans for opera everywhere.

"Many who have had no experience with opera have heard snatches of opera music which they like, but whclh don't mean much to them," he said. "But if they can hear that music in its proper background, they'll fasten onto it for good, because it will be associated with something they've seen. Ought to help the sale of records, anyway." Warren is a practical man as well as an artist. He makes rec day. The order dates from the Hth Century.

O'Connor was cited for "humanitarian work of great pro Jules Dassin, director of Mark Hel- It linger's last picture, "The Naked portions." City." issu the seal of approval. Consequently, no theater would run Orcht 90c. $1.20 (Ba.) toq: 90c; Mstxi $1.20 (BJ Balcony! 60c (Uarsrdj EASTMAN THEATER Of Vnivtrtily JtttktUrr Do you doubt Bing Crosby's pop-fclarity? Well, listen to this: For the fourth year in succession, this popular gent leads the annual Motion Picture Herald poll of the best money-making stars of 1947. Betty Grable moves up from ninth place last year to second this year. Ingrid Bergman, second in 1946, is third this year.

Gary Cooper is again in 4th position; Humphrey Bogart, 5th; Bob Hope, 6th; Clark Gable, 7th: Gregory Peck, 8th; Claudctte Colbert, 9th, and Alan Ladd, 10th. Roy Rogers heads the Western winners. Garson, Romero To Talr Cesar Romero is not doing the part in "Three Musketeers" that he was slated for at MGM because he Roy Rogers May Produce When Roy Rogers and Dale Dancing II IT II I IM I 7 Nit.i the film. A new advertising advisory coun HOLIDAYol STARS Evans were in Oklahoma for their wedding at the rsldnco of Wil ords. cil has been established to determine merits of a film for advertis A John Laurent Tommy Dowd ta' Marilyn rrechette liam Likins, the millionaire cattleman, there were a lot of business conferences.

There's plenty of ing purposes. Imagine movie adjectives becom The speculation on Bea Lillie's MEET ME on WHAM Ennr tn 2 A 5-; ing again! money in Oklahoma, and Likins From Cslobrity Cornsr bchlairer was in Miami for the male co-star in the new Arthur Schwartz review, "Inside U. S. has been ended by the announcement that Jack Haley will be the and Gov. Roy Turner, a millionaire, are reported interested in the southern premier of "Gentlemen's Agreement." Idea of putting Roy into business chap.

lhur tiru Ml Show Mrt at 1 P. for himself. No one could be more welcome ND Jet r-r- has a chance to play in "Julia Mis- Rogers and Republic have had a MOHICAN GGS. VI GRADE A j-q 1 after an absence in Hollywood of WK. aves" with Greer Garson, on Busy English Player 5 years.

Rehearsals will start im number of battles, and he's confident that he can get away just 3 LAST TIMES TODAT the same lot, and this he likes better. as Gene Autry did. And while he What a wonderful start on the I1ULUUI1 LUUI Drama Festival for San Antonio San Antonio, which may have was where the money flows, he talked business. So you may hear new year for Darryl Zanuck to been a bit jealous of the theatrical TOO AT A NX) SAT. news from that quarter before many days.

MASSEY mmmm win the critics award for the Best picture of tho year with "Gcntle-man'a Agreement," and for Ella. Kazan to get the best direction for both "Gentleman's Agreement" and "Boomerang." I talked with Virginia and xra- Maui Off to Australia New York En route to Australia to play the leading role in the new J. Arthur rUnk-Michael Balcon picture, "Eureka Stockade," Jane Barrett, one of England's talented young actresses, has arrived in New York by air from London. Miss Barrett, who recently has been seen here on the screen in "The Captive Heart," with Michael Redgrave, will remain here for 4 CUSTARD FILLED CREAM SCHILOKRAUT 1' NORTHWEST OUTPOST an iHTieaucms Th American G. I.

Cham Darryl, who were in Sun Valley for the holidays, and he's very "PIRATES OF MONTEREY" Maria Mont. Rod Camaroa "SPIRIT OF WEST POINT" GLENN "DOC" DAVIS BLANCHARD VALENTINA fODTW happy over the whole thing. They atTEMOBH told me about their daughter, TITLES' A UNO! a and lAUTirui lovt sioky BalANCHESia pB weeka before continuing to "The Darrylin. Someone dared her to get up and sing a song, so up she got in 'the dining room and sang with the orchestra, and was paid 3QC Land Down Under" by plane. lENORE UlRIC For Mary Plckford leaves Sunday for Canada to be the guest of the Governor General and Viscountess Alexandria of Tunis in Ottawa.

When in her native country, Mary will show "Sleep, My Love" in Montreal and Toronto as well as Ottawa, the proceeds to go to disabled veterans. There can be no papers signed for John Lujack to make a movie until Notre Dame gives permission. Sam Katzman, who is trying to sign Notre Dame's noted backfleld star, wants to star him in "The Fighting Irish," a story of Notre Dame. Until the story is approved by the college, Lujack cannot do business. He will be paid $25,000, and the picture will be released by Colum "Eureka Stockade" is a sequel to the highly successful Australian production called "The Over- coioa- Ai inu CINNAMON TWISTS CRUNCH RINGS 6 lor 26- Ea.42 $10.

Darrylin is getting so pretty, and is quite the belle up there. The most surprising and welcome Christmas gift in Hollywood was the wonderful portrait Claudette Colbert painted of Mary Benny Esther WILLIAMS Jimmy DUHAim "THIS TIME FOR KEEPS" Dick MARTIN Francas BAFFEHTT "Adventures of Doa Coyote" landers," and Chips Rafferty, who scored in that picture, again will play a leading role. Harry Watt again will direct; he went to Australia several months ago to start preliminary work. and presented to Jack. Jack told Special Mat.

Show Today 2 P. M. Adm. 25 to All Tax Inc. Mickoy Boonsr and Ellxaboth TtryloT "NATIONAL VELVET" Marqarot O'Brion and Cha.

Lauqhlon "Tho Canterville Ghost" Plus 2 Swoll Cartoons TONIGHT STARTING 7 P. M. Alan tadd and Dorothy Lamour "WILD HARVEST" Kant Taylor and Doris Dowllncf "THE CRIMSON KEY" a. at BEST WISHES FOR A HAPPY NEW YEAR ROCHESTER'S FAVORITE THEATERS LAST DAT Groucho MARX Carman MIS ANSA "COPACAIANA WUUam ELLIOTT Vara HALSTOH "WYOMING" bia, if Katzman gets the okay. And I suppose he will, since he; will pattern the story to their wishes.

I Attractions Today at Theaters Starting times of main features as announced by theaters: triXTt 1777771 1 MAIM SAVE! HELD OVER LAST DAY SAVE! Capitol 12:18, 3:27, 6:36, 9:45. Strand 11:30, 3:40. Utile 1:40, 3:40, 5:40. 7:40, 9:40. 3:08, 6:16, 9:24.

Embassy 1:38, 4:09, 6:44, 9:23. 10 11 2nd BIG WEEK! Auditorium 30. ralace 12:20, 3:30, 6:40. 9:50. I-oew'n 12:00.

3:20. 6:40, 10:00. Century 11:15, 1:25. 3:35, 5:45, 7:55, 10:00. Regent 11:30, 2:09, 4:48, 10:06.

John HODIAK LUabalh SCOTT "DESERT FURY" In Color Al PEARCE Arlan HARRIS "ONE EXCITING WEEK" 1 a ii JOHN WAYNE LARAINE DAY mm JUICE CO WW. SIR CEDRIC IARDW1CKE JUDITH AHDERSOM JAMES GLEASON ANTHONY 60INN John HODIAK Uzobath SCOTT "DESERT FURY" In Color Al PEARCE Arlan HARRIS "ONE EXCITING WEEK" 1 A I I.TOIM COCK11 vl Da 1 JUICE Mt LAST DAY 6Beu boms KARLon Ralph byrd "DICK TRACY MEETS GRUESM r-Hic Urn 3 Rob'L PAIGE Tad DONALDSON "RED STALLION" Panny SINGLETON Arthur LAKE "BLONDIE IN THE DOUGH" NOOOLE, 39, lVR 19M Ill II I MITCHUM GREER. OCHtiTfl 130 cau MMOfiGAAio mm Arm THE WIEK ItOTMUS ANDSEWSSISTERS r-ffTin i i I in i win ii par SMART POLITICS" KfODII -STIWMT CrN I IlltU 'Hi HARMONICA juNt rn o. ion ShUl.r TEMPLE Ron REAGAN THAT HAGEN GIRL" Laon ERROL Elr KNOX "Jo Palooka la Kaockoaf" LAST DAY Dannr KAYE Vlrtjinia MAYO "merm LH at Waltar Mittv" Dick MARTIN Francos HATFERTY "Adventures of Don Csvote" 1 1 yturfjjutttnm Mad Quidl and 1 Auditorium "Show Boat," operetta. I'alace John Wayne, Laraine Day and Sir Cedric Hardwicke In "Tycoon" and Boris Karloff and Ralph Byrd in "Dick Tracy Meets Gruesome." Loew's June Allyson, Peter Lawford and Joan McCracken in "Good News" and John Hodiak and George Murphy in "'The Arnello Affair." Century Bing Crosby, Bob Hope and Dorothy Lamour in "Road to Rio." Regent Robert Hutton and Joyce Reynolds in "Always Together" and Phillip Reed and Hillary Brooke in "Big Town After Dark." Capitol Joan Caulfield and Claude Rains in "The Unsuspected" and Gene Autry and Lynne Roberts in "Saddle Pals." Temple Robert Mitchum and Jane Groer in "Out of the Past" and June Prelsser and Freddie Stewart in "Smart Politics." Little Nelson Eddy and Ilona Massey in "Northwest Outpost." Embassy Valentina Cortese and Leo Dale in "A Yank in Rome," Italian film with English "titles." Strand Paul Muni and George Raft In "Scarface" and Ben Lyon and Jean Harlow in "Hell's Angels." Arnett Lizabeth Scott and John.

Hodiak in "Desert Fury" and June Preisser and Freddie Stewart in "Vacation Days." Webster Alan Ladd and Dorothy Lamour in "Wild Harvest" and Ella Raines and Edmond O'Brien in "The Web." Murray Alan Ladd and Dorothy Lamour in "Wild Harvest" and Kent Taylor and Doris Dowling in "Crimson Key." Rivoli Randolph Scott in "Gunflghters" and "Missing Lincoln Cornel Wilde and Maureen OHara in "Homestretch." md Jack Carson and Martha Vickers in "Love and Learn." Riviera, State, Madison and Monroe Maria Montez and Rod Cameron in "Pirates of Monterey" and Glen Davis and Anne Nagel in "Spirit of West Point." Liberty Esther Williams and Jimmy Durante in "This Time for Keeps" and Richard Martin and Frances Rafferty in "Adventures of Don Coyote." Dixie Groucho Marx and Carmen Miranda tn "Copacabana" and William Elliott and Vera Ralson in "Wyoming." Cameo and West End John Hodiak and Lizabeth Scott In "Desert Fury" and Al Pearce and Arlene Harris in "One Exciting Week." Lake Ted Donaldson and Noreen Nash in "Red Stallion" and Penny Singleton and Arthur Lake in "Blondie in the Dough." Rialto (East Rochester) Shirley Temple and Ronald Reagan In "That Hagen Girl" and Leon Errol and Elyeee Knox in "Joe Palooka in Knockout." Temple (FairportO Danny Kaye and Virginia Mayo in "Secret Life of Walter Mitty" and Richard Martin and Frances Rafferty in "Adventures of Don Coyote." Grand Victor Mature and Brian Donlevy in "Kiss of Death" and Lynne Roberts and Charles Drake in "Winter Wonderland." AT MAIM BEST NO. I BRUSHED lb. "fl POTATOES r. i yx ss Victor MATURE Brian DONLEVT "KISS OF DEATH" Lynn ROBERTS Charlas DRAKE "WINTER WONDERLAND" egnfg fflun 1 IWI aTflVVC'l WARNtRIMi LQVfHnaw I II 1 3 ibs. 25 doz.

29' elm Friday and Saturday NO. I YELLOW COOKING ONIONS CALIFORNIA FANCY FRESH DATES FLORIDA TREE RIPENfD JUICE ORANGES MOHICAN FAMOUS WELL BLEACHED CRISP CELERY "BIG TOWN AFTER DARK" Phillip HUIary Rd Brook BOB BEHJCE ORCHESTRA AND SINGERS Ige. bch. 19' TWO BIG HITS It mo WALT DISNEY'S "FUN and FANCY FREE" Plus "CHRISTMAS EYE" Geo. Geo.

Randy RAFT, BRENT SCOTT Per Couple JTPlat: 1st Rocktslrr Showing I GENE AUTRY "5" 465 Ridge fid. W. 473 N.Goodman St. 366 Lye yJve. 603 Thurston Rrf.

477 Monro 4ve. 367 f. Mon Sf. fI84 Stat Bakm Shop Onyl.