Oakland Tribune from Oakland, California • Page 25

OAKLAND'S ONLY LOCALLY OWNFD, LOCALLY CONTROLLED DAILY NEWSPAPER THE TRIBUNE If your Tribune does not arrive, phon TEmplebar 6000 before 7:45 p.m. (Sunday, 11:30 a.m.) Paper will be sent at once. tribune UNITED PRESS tXCLUSIVl ASSOCIATED PRESS I R. IP HOTO VOL CXXXIII- NO. 89 25 OAZLAND.

CALIFORNIA. FRIDAY, SEPTEMBER 27, 1940 FIRM'S FOUNDER, EXECUTIVES I 7 7. 7 jj jr fimwm v. -I 7 IJiiJzJf -7 i rv ft I if if i I mm JL Never before in 55 years have we been able to offer greater value than these Wholesalers, manufacturers and mills have cooperated to make this the greatest sale in our history. Many items were purchased months ago and now tomorrow they go on sale at unheard of low prices Just say Charge It, then take 90 days to pay with nothing down, no interest, no carrying charge! PAY 13 NOV.

15 13 DEC. 15 13 IAN. 15 Harold B. Smith, son of4he founder, who is secretary-treasurer of the company. i i 55 SALE ITEMS We can list only a few in this space! Come in and shop and save in every department! 07- Special Mill Purchase Allcn-A SOCKS J2 Price A mill closeout of fancy wool mixtures every pair perfect.

Both short and long socks in up-to-the-minute patterns, O'COJITS $30 SUITS. every pair worth 50c. All sizes. Limit 4 pairs. No 25c sales to dealers William Smith, founder of the firm of Money-Back Smith.

Price Cuts Are Gifts to Public Oakland to Benefit From Greatest Sale Of 55-Year-Old Firm "We couldn't possibly cut a birthday cake large enough for all of our customers, and so we're cutting prices instead." In that fray, William Smith, founder of the Money-Back Smith men's clothing store here, announced the anniversary sale that will start tomorrow in celebration of the firm's 65th year as an Oakland business Institution. Founded back in 1885 literally the horse and buggy days of the city, the store has grown with Oakland until today it is one of the largest retail clothing stores on the Pacific Coast. "And it has gained National recognition for its progressive policies," Smith added. The business, now under active management of Harold B. Smith and Jesse Smith, sons of the founder, has, they boast, made clothing store history through its money-back guarantee policy, and more recently, through a new liberal credit plan, which offers 90 days to pay, with no down payment, no interest and no carrying charge.

Another feature of the credit plan Is that bills are payable on the 15th of the month following purchase, rather than the 10th, which usually is the case. According to the brothers, the current anniversary sale will be the most pretentious in the firm's his-tony. It In keeping with the company's 85 years in business, 55 separate sale items, several from each de-partrrlent, will, be featured. Most of these articles represent "special purchases" the trade term for merchandise supplied by manufacturers at little or no profit as a good-will gesture to a valued customer. "We don't look upon our 55th anniversary sale as commemoration of the past 55 years," Smith declared, "but as a salute to the next 55." Store Will Protect Drafted Customers To all men called Into active service by January, 1941, Money Back Smith offers to refund the full amount paid on any suit or overcoat purchased up to the time draft lists are announced in Washington, William Smith, founder of the firm, taid today.

Not only will Smith return the money paid in cash but will cancel any amount due on a credit purchase, and the men drafted can keep the suits and overcoats a an outright gift from the store. Four months ago we contracted for these suits and had them tailored especially for this event. Every one guaranteed $30 value. Manufacturer shaved his profit, we shave ours. give you the outstanding clothing value of the year I $30 Suits for $21.95 $30 O'Coats, $21.95 Another Factory Scoop! Allcn-A Shorts 12 price Woven Broadcloth shorts that sell regularly and are nationally advertised at 50c.

Covered Las-tex backs. Solid colors and white in sizes 30 to 44. Limit 4 pairs. No sales fT9. to dealers please mm 4 pairs for 1 Jesse Smith, other son of the founder, who, with his brother is in active charge of the 55-year-old clothing store.

New 'Charge It' Plan Popular Thousands of Eastbay residents who never before had a single charge account, have taken advantage of the unusual "charge it" planinaugurated by Money-Back Smith last March, according to William Smith, founder of the store. "Breaking all precedents, Money-Back Smith, a pioneer Oakland firm which had for 54 years 'sold for cash and sold for last March offered a liberal 90-day charge plan which proved irresistible to scores of friends and customers," he continued. "In offering credit, the firm 'went the maintained the same cash prices which had made it famous, then offered a credit plan more liberal than customers could ima-gine 90 days to pay with no down payment, no interest, no carrying charge. In addition, bills were made payable on the 15th of each month rather than the 10th, to meet the average pay day more conveniently. "Since that time more than 10,000 Eastbay residents have opened accounts at this store and made the term 'Charge it' a standard word in their vocabulary," Smith declared.

Waat-of-England Covarta, Dunbury Twaada, Carnal Haira and A complete vari. aty of or belted balmacaan. and box modal with half Color rang from con.arvativa oxford blue and grey to colorful Ifj.h twaed. All iza. Compare the.e with any $30 overcoat you've ever lean.

Th. all wool fabrics ar from fiv. ranking Amarican Choo.a from lingl. or doubla braa.tad in lull drapaa, aami drap.a or con.arvativa atylaa. Tha fabric, inoluda h.avy Fall w.ight ohavlot.

and rwa.dy in chalk itrlp.a, oluit.r tripaa and naat con.arvativa partarni. In aisas lor avary man. en's Famous Name WOOL SLACKS $395 Special purchase of regular $5.93 slacks made by a leading manufacturer. We can't advertise the name, but you can guess it if you know two of your three R's fronts, self belts and zippers. Waist sizes 29 to 42.

wit HATS FUti Reg. $3 50 235 F.mou.E&Wqu.lUy hat. with matched Union Made. New F.Ucolor.-Un.1utel' Men's Suede JACKETS BY LEVI STRAUSS Men! 91 BOYS' 2.95 rOmWVST $95 PW fl A special purchase of just 100 soft suede jackets made to sell for $12.95. Celanese lined with xipper front and pocket.

36-46. HAHD STAUIED Wevenberg 395 PBHUIi 0opuUr shirts wiw Money-Back Smith will make you a PRESENT of any suit or overcoat you've purchased here between now and the time the draft lists are announced in Washington! You can buy without hesitation! If you've paid any or all of the purchase price (cash or credit) YOUR MONEY WILL BE REFUNDED and the balance can. celled. This applies to men called into active service by January, 1941 yut Pay. MotluHa and 1au Keep, the QloUilna! 150 p.H..

ol, 5n.to "M- MEN'S BROADCLOTH AND MADRAS SHIRTS Woven broadcloth and madras shirts made to sell for $1.95. Many with silk stripes. Sizes 14 to 17 in new fall patterns. Men's Broadcloth and 00 Madras Pajamas 1.93 Gabardine Spqrt 29 Sleeves 7 i X7)i.