Oakland Tribune from Oakland, California • Page 50

OAKLAND TRIBVNE, TUESDAY, MAY 16 1939 ONE OF largest liquor stocks in city offered public in market centre caui i iim. tm. sx 1 Jtti' Jk 4J0 EXPENSE SPARED TO MAKE rttiftfft I I. 20 Brands of Wine Will Featured by Liquor Department SHOP OUTSTANDING OF KIND The choicest wines from California's far-famed vintyards will be displayed in mass quantities in the ing his f)wn selection to suit his individual taste. Every wine wUl be displayed where the customer can iliquor department of the Market see it at once, and she shelves will be fully stocked at all times, SchMler airf tic whisky, all plainly price-marked and all new stock from reliable manufacturers.

In the department also are featured the best of California wines. The wines may be bought in bulk or ready-bottled. "We have as large a selection to choose from as is on open display in any building' in the State," Schiller said All nationally advertised brands of liquors will be found in this department." The opening of the Market Centre ttnorrow brines to Oakland one of ht largeit and most complete liquor ftoret to be assembled under a tingle roof in this city. Literally thousands of bottles of Vie finest and reasonably-priced liquor are to be found in the department, immediately inside the. entrance from 19th Street and Telegraph.

I. T. Schiller, manager of the Pay Less Drug Stores and the liquor department, said it is one of the most complete such stores he has ever seen. No expense has been spared Centre. I.

F. Schiller, manager of the Pay Less Drug Stores and liquor department, said he will carry more than 20 brands of wines, both domestic and imported, but with emphasis and particular bargains on the California, produet. He will have one of the largest displays of bulk wine in the city, with 35barrels on hand at all times. They will include both sweet and dry varieties at Pay-Less bargain prices. And, as in the other departments, the customer will help himself, mak While California wines will be featured, the Market Centre will carry also choice imported brands, and the best of European champagne will be found, with large quantities of California champagne.

"We will keep a supply of charn pagne chilled at all times, so tha't the customer can drink it as soon as he likes after the purchase," Schiller said. "We believe this will be a popular feature for those pa trons who are planning social it Iff make it complete to the last de- s. Soft Drink Bar BooirieJhoppers When, you're tjred and thirsty, up to the oval bar of Lyons Magnus and try a cold root beer or a- frozen malt. This department, entirelwnew to the market, will be locateaat stall No. 318, and will offer a fine array thirst quenchers.

NEW POLICY IS' STORE PRACTICE The Pay Less Drug Stores selling policy is different from that in any drug store you have ever visited. Instead of persuading you to buy what they think you need, the attendants in Pay Less stores assist only when you need them. All prepared drugs and medicine, as well as the other articles offered for sale in Pay Less departments, are of best known brands and the prices are clearly marked. ACCESSORIES FEATURED In addition to whiskies, wines, beers, cordials, gins and other beverages, the department features a long line of ingredients and tools for mixing drinks. All are on open display, convenient, to reach, and at prices' in keeping with the Pay Less policy.

"It is our intention to give Oakland the best beverages that money can buy at the very lowest possible price," Schiller said. "As in every other department, the customer makes his own selection. This self service should appeal to every shopper" AMPLE COOLING A new design of refrigeration gives the department ample room to chill all champagnes, beers and mixtures as the customer desires. The liquors will be given mass display on shelves and stands throughout the department. Glass backgrounds make them visible from all angles.

Schiller has installed complete, line of Scotch, imported and domes--. COFFEE SHOP OFFERS H0ME.C00KED FOOD Nelson's Coffee Shop is located now in the rear of the market, Just by the parking lot, with a door lead-ing into the'passageway of the Mar ket Centre. Home-cooked food will be featured here, with the cooking to be done by George A. Nelson and Mildred Nelson, the proprietors. Forty persons can be seated comfortably in the coffee shop, a convenient place to eat when you pause in your shopping.

The Nelsons will present their own baked goods, and will be open until 6 p.m. each day. Formerly located inside the market itself, the NelsOns have moved to one of the twin locations facing on the parking lot and giving access to the market Bottlo after bottle, pints, fifths and quarts here are the liquors offered In the Pay Less Service Drug Stores. All of the department's stocks are on display and you your- self. You will find ample supplies of your favorite brand and flavor, all the products of nationally advertised manufacturers.

The department is In the front of the market. Known for years for its excellent root beer, Lyon Magnus has come to the Market Centre at the invitation of the management and set up a stand that will offer personal service to every patron. The root beer and frozen malt bar will seem like an oasis to the tired shopper, with thirst quencher "ready in an instant. Store Hours Given Remember the store hours: 9 a.m. to 12 midnight.

Use the free park Use Free Parking Remember the store hours: 9 a.m. Bring Your Car Remember the store hours: 9 a.m Self-Service Offered Remember the store hours: 9 a.m. to 12 midnight. Use the free parking lot inthe rear of the Market Free Parking Lot Remember the store hour's: 9 a.m. to 12 midnight.

Use the free parking lot in the rear of the Market Centre. And help yourself inside the market. to 12 midnight. Use the free park to 12 midnight. Use the free park- Store Opens at 9 A.

M. Remember the store hours: 9 a.m. to 12 midnight. Use the frsj parking lot in the rear of the Market Centre. Help yourself inside the market.

By self service you pay less. ing lot in the rear of the Market Centre. Help yourself inside the ing lot in the rear of the Market ing lot in the rear of the Market Centre. Help yourself inside the Centre. Help yourself inside the market.

By self service you pay less, market. By self service you pay less. Centre. By self service you pay less, market. By self service you pay less.

7 DM 1 inn mm GRAND OPENING SPECIALS ALL PRICES INCLUDE EXCISE AND STATE TAX IMPORTED SCOTCH Bottled in Bond 100 Proof IMPORTED SCOTCH From Scotland ROYAL GATE OLD CASK Bottled in bond WHISKIES Bottled nder U. S. Govt, supervision and must be not less than 4 Years Old 100 Proof Straight Bourbon ROYAL CLUB 15 YEARS OLD Full Pint CQc Belle of NELSON 3 Straight Bourbon WHISKEY Full Quart 135 CALIFORNIA BRANDY from Scotland SUNNY II SCOTCH JYearl0lL IS. 1 mU; (Fifth) Z'A Years WW Close-out of This Age. fJ33 OLD GUIDE 98 -THREE RIVERS Straight Kentucky WHISKEY Mri KENWOOD Bourbon WHISKEY Full Quart 55 Straight Bourbon j.

1 Ionian ir wo TR4I0HT i (Fifth) Pint 89c 100 proof Full Pint (Fifth) GILBEY'S GIN a 1 Discontinued Square Bottle CRAB ORCHARD Full 159 Quart I Discontinued Squat Bottle IMPORTED SCOTCHES Teachers $3.50 White Horse $3.50 Black White National Distiller. Product 2 Years Old 49' Full Clou-out of Thli Aie! 85 J67 GOLDEN WEDDING Full Quart. Pint 79c 1 BLENDED STRAIGHT WHISKIES CALVERT'S AMBER GOLD 3 -Year-Old Straight Kentucky Whiskey 'i 3 Years or More Old BELMONT Schenley's Kentucky Bourbon -gallons 379 QUARTS 195 PINTS 99' Full Pint 69! Ja" I35 fffi LIVE A arj Bonded Kentucky jrtl Full Full rfMn Tint Quart (omoniiMMn I QfM Nationally Advertised GINS (Fifths) $1.63 KESSLER'S $1.26 PLYMOUTH. $3.2 1 Imported. $3.50 Pint 29 2 Quart PAWILKEtl'S Bottled at Distillery STAR OF KENTUCKY BOTTLED IN BOND KENTUCKY.

I Oft Full Pint I. LQ CYRUS NOBLE 7 Kins Arthur $1.41 THREE RIVERS 3 Years Old Kentucky Bourbon 1 29 QUART 65 Full Pint IMPORTED PORT WINE From Portugal MARQUEZ 79 (Fifth) Straight Bourbon Straight Bourbon WWskey While 1200 Bottle i Last 2 Years Old SEAGRAM'S Nationally Advertised BONDED WHISKIES Whiskey 3 years old Nationally Advertised BOURBONS Straight or Blends A Old $3.50 Martin's V.Y.0. $3.63 Haig Haig $3.50 5 STAR Haig Haig $4.47 PINCH Johnnie Walker red Label jj gQ Johnnie Walker BLACK LABEL John Dewar's WHfTE 'LABEL jflQ Yat 69 $3.50 OLD HERMITAGE, Full $1.79 HALF PINT Full Pint 7 Quart 1.16 OLD GRANDAD, Full $1.93 I ttmatf I Gallon 450 $1.55 Seagram's Full Pints, 7-CROWN, 29 OLD HERMITAGE RYE OLD TAYLOR, Full $1.93 KESSLER'S, 5 O'CLOCK. $1.25 Hiram W'lk'r $1.30 LONDON DRY OLD $1.30 CALVERT'S. $1.43 I.ONDON DRY Shenley's London Dock $1.25 Fleischmann's Sloe Gin $1.57 kDieuu.

run Mr mi. BOTTLED IN BOND pint 1 29 OLD CRQW, Full Pint $1.79 OLD QUAKER RYE Full 249 51.05 OLD QUAKER, Straight. Full Pint. BLACK GOLD, Full $1.79 33 2 YEARS OLD Full Q)art CREAM of KENTUCKY 1 .05 Straight. Full I $1.75 OLD OVERHOLT RYE.

Full SIGNET RYE, Full Pint $1.55 KENTUCKY TOVVH WILKIN'S FAMILY, StraightFull $1.03 National Distillers Product LOG CABIN -OLD Rr Full Pint. $1.49 OLD FOUR OSES, 4-year. I .72 STRAIGHT BOURBON 90 PROOF 3 YEARS OLD 59" Blend Straight, Full Ft. I FULL PINT PRENTICE yuja $1.00 SHIPPING PORT, Straight. Full Pint.

3 Year Old Straight Bourbon WHISKEY ROBERTS STRAIGHT BOURBON WHISKEY 63 Full Pint 97c TEN HIGH, 'Straight. Full 10 off ON ALL NATIONALLY ADVERTISED FAIR TRADE PRICES IN CASE LOTS Distilled 1.35 Quart OLD SEA CAPTAIN Straight Bourbon 3 Years' 0M $2.15 CANADIAN CLUB, Whiskey. Full i CO Full DOC Pint National Distiller. Product CALVERT'S SPECIAL, I Blend. Full DRY47c QfJ Full Pint ZZZ7 55 904robf Full Pint 90 Proof STORE HOURS 9 a.

m. to midnight Daily and Sundays BULK WINES Extra Quality Guaranteed 9)) 29 BONDED STOCr? 7-yearrold 100-Proof, Full GARRETT'S Fine American Wines Since 1835 Case Liquor Department immediately to your left when entering market from' our free parking lot California Port, gaUon' California Muscatel, gallon California Sauterne, gallon 55c 45c California Claret, gallon Bring Tour Jug! 109 off L. mj V.rn Vnumi, Vi.iwu.nniinf muA WJ mml ri.iriiM,.n.i.ii WHITE or RED OLD NORTH STATE BLACKBERRY ROMA CALIFORNIA WINES TOKAY, quart 49c HUSCATEiV-quart ZINFANDft, quart CLARET, 4 quart SAUrERNEf 34 quart PORT SHERRY on All Nationally Advertised Fair Trade Prices in Case Lots. MUSCATEL If I SAUTERNES HAUT SAUTERNES CHABLIS CLARET BURCUNDY BOTTLE 1 Alcf.lw.1 BOTTLE A.