Oakland Tribune from Oakland, California • Page 46

D-3 BEAUTY ASSISTANCE AND ADVICE: AMONG FEATURES AT COSMETICS BEPARTMENT OAKLAND TRIBUNE, TUESDAY, MAY 16, 1939 rrn I iSl MAGLIONE OFFERS I ATTAMITTtV uniciais nan PEMtm I MAKE UP BEST OF IMPORTED ITALIAN FOODS. The best of' imported Italian food Trained Girls To Form Staff Perfume Bar is Innovation; Free Help Offered Wim. WW Tour of Shops District to Assume Hollywood Premiere Color for Occasion Months Needed To Plan; Build 4 Long-Weikert Firm Started Jan. 15; Huge Labor, Material Bill Literally one of the biggest re-' modeling projects in Oakland past '20 years, the rebuilding of JfK 3 products are offered in the Market r43RR Cent re. by the Italian Importing Company, operated by Ben S.

'111 jit IC nMKtW'T- Beauty assistance and advice for Maglione's department, located at ladies Is one of the biggest features offered by the cosmetics depart Stall No. sill, on the 19th Street side of the market, is familiar to Oakland shoppers. The snipping of a string of ribbon tomorrow morning by City Manager John F. Hassler will open to Oakland shoppers the big new Market Centre. Hassler will represent the City Df Oakland and will extend its official ereetine to the owners of the ment in the Pay Less Stores 'of the Market Centre.

Tey will remember his fine ravi-olas and French bread, as well-as the many other items he carries. big market, D. H. Rock and L. J.

Skaggs. Trained girl experts from each of the big. cosmetics manufacturing concerns will be in the department to demonstrate their products and to assist ladies with skin irritations, blemishes or other beauty problems. Their assistance will be free and Two pretty girls will noia-tne across the entrance-way from Big Lights no lady' is obligated to buy, al- thougn the cosmetics she sees de Assure Vision monstrated undoubtedly will solve Mi. fi WSSMs CIIIZZZI CZ5i CrrSI loCkU.J'L rJ tI JBsaJ.

I i-WlKiww(ia)kMWtiii Mtawwc aw ar. if li ili'lTir Wt'm inih nun i iY I uiiWtii I'ft'iW aWai1. Wl "i llfi miir n'm'i i i li 111 r1' 1 pit vi her problem. Pay Less counters contain only the best in nationally advertised brands. the Capwell Market into the Mat- kef.

Centre has taken weeks of planning and execution. The big contract of the Job was -handled by the Pacific Mill' and' Fixture Company, headed the partnership of O. E. Long and Albert Weikert. The project was started on January 15, -when Long and Weikert started the planning of the new structure.

Six weeks were put in on the preparation of plans and specifications. Then began the long job of clearing out all of the interior of the old market to make way for the new. Long himself designed all of the fixtures, which embody the latest ideas in design and material. Ht was assisted by J. H.

McLafferty, draftsman, while Weikert superin- tended installation of the. fixtures. The project used 105 laborers for a period of six weeks, with, payroll of $6000. The payroll for build 19th Street -and Telegraph Avenue, ind when Hassler parts the ribbon It will be the signal that the Market Centre is officially open. Then the -crowds will be ushered into the market and the first day's business will start.

From then the market will operate' daily from 9 a.m. to 12 midnight. Flanking Hassler at the opening ceremonies will be other of the city and county governments, prominent businessmen of Oakland, representatives of the Chamber of Commerce and heads of the million-dollar market. It will be such an opening as this city has not seen in years. All of the color of a Hollywood premiere will be centered there.

The streets will be decorated especially for the occasion, Flowers will deck the Entering the drug store of the Market Centre, the cosmetics department is the first on the left side. Here, literally? is the first example of mass display. Every article In the cosmetics line, from lipstick to milady's creams, are stacked In neat array before her. Here, too, Is the beautiful stream-lined perfume bar, an innovation Clear vision at all times of the day and night was stressed as the electricians moved in to install the lighting system of the Market Center. The order was that no corner of the market should be in shadow at any time and the customers to come should be able to see clearly every article offered for sale.

As a result, there are 600 separate lights, each of in the ceiling, andspaced at intervals of 10 feet. There are in addition 200 lights across the front of the Market Centre. Neon has been used to brighten up displays and departments and to illustrate the articles offered for sale at the various counters. The electrical work was handled by the Rosenberg Company. to Oakland, with its impressive ar The attractive cosmetics bar 'in the Pay Less Self Service Drug Stores, which features the best in perfumes.

Arrayed here fine French perfumes of all scents recognized by style experts. The cosmetics bar Is an innovation here. it you will find the favorite perfumes of the movie vstar and those that you have always admired? for ray of moderate priced and fine French perfumes, a bargain In every bottle. Again, only the nationally advertised top brands are present, and yet there is every scent the t. the grand opening.

He will be i first exDerience with self. servire as lady may desire. There are rouges, powders, pow' market aisles, already piled with gleaming stocks of new merchandise. Hassler will lead the official party in a tour of the market, followed by the throngs expected to attend ing the fixtures ran to $2000 a week for six weeks, and the cost of the entire remodeling was $200,000. There are in the Market Centre now more than 700 lineal feet of wall shelving, and 75 "island" dis- plays, each with 75 feet of shelving.

Although the market will be open for business on this first day, many of those, attending the opening are expected to take the opportunity to see the whole merchandise show before making purchases. The arrangement of the big market and the mass display of its products is a show in itself. shown about the Centre by Rock soon as they pass the portals of and Skaggs and will meet the vari- the Market' Centre. They will be ous department heads. greeted by the clang of the cash Oakland shoppers, will have their register.

der-puffs the entire cosmetics line before her eyes. And, as in all other parts of the Pay Less Stores, 50c mmm 23c i oy SINGLE COMPACT. TO THE RESCUE YOUR SKIN si .25 PERFUME ATOMIZER si.00 TAtJGEE LIPSTICK ONLY iff sjC ill "iueeiiHO JTJr 1 VV It "i Ai (iMilnfl voliMth full or of twbara Could ClMmini 75c Satin Silk Cosmetic Bags TEXTURE CREAM fjaltniihti mitt Skin becomes dry, crepey, aged because the elements draw natural moistening oils from the underneath skia. Texture Creamakin to the natural oils aids in keeping the skin soft and supple I.IO 13.30 Margo Powder A 0 face wder clings tenaciously to ef- I ecti vely banish "shine" from oily skin BATH POWDEt Craan at hall prlc. G.I i.vwol an today bou Ihii quliil craaii go.i back to III regular prlc Immodlatoly of tor tko FOR A LIMITED TIME ONLY CLEANSING CREAM '21 hr dry or normal ikim Spo'clal Cloamlng Croaoi Far oily (Um UqdorJiig CladrUng'Croaa I0TN fr tit price ef $1 Ihe Powder eieM I'm on my way to the Pay Less BEAUTY CADDY 5-plece Week-end Kit HARRIET HUBBARD AYER3 $1.00 60o Consult Our Elmo Beauty Lady about your Skin Problem! ARM AND BOUQUET 55c 75c Home Dispenser both only FOR A MMfTED TIME ONtY-w offer Ihii IMIIinf ntw balk Mbl packoa of Cvnin0 In Paris gabbling lalh bianca and Satii Pewdtr (or Ibt prk of lh powder olon.

Mvsfc Urf II ITALIAN BALM 19c Powder Puffs New and Different 25c JUVA TEX RUBBER Special 7s 36 GAIN BOROUGH $1.35 Yardley's SOAP and LAVEN- S.WAT."-.... $1.10 Try HA10 SHAMPOO FREE Ital It ool Mop, not oil. Contain. harmW .1 lo- PUFF- CLAIRE A ADAMS LtlO VHAHDBAUJ.Jv 16 OZi Lmmw (MnicaU. rrodwoi oqually MmaKonal tfMi on Oily, Normal or Dry Hair.

euAaANm Um tMitm lu ofXomaxiitfl Halo' poo. II yat doal eor It rovooli glliltnina WoWlgMi la yew hair, retom oiwtoi $1.50 Castilian BUBBLE BATH, choice of fiQii wC lorao pom aoiMy will bo rofwufed. 16c 50c1 Value INCENSE BURNER BANKS $1,00 Mtdfom Six FME WfK YOO BUY UMt SOI $5.00 value MUSICAL POWDER boxes, choice of AO tones 1 CHAMBERLAIN'S HAND LOTION JERGEliS 16-ounce WRISLEY GARDENIA COLOGNE, choice JQ-of fragrances Twv FREE FREE B1TD and TOILET -SOAPS IF0SECIEL1 only 83c nASTII I TAN $1 CREAM 50c ROSE LOTION 79c jtRGtRSurnOii tJU 79c ALMOND 1 LOTION 16 ox. Elmo Luxor Armand's Trial Size Face Powders at Cosmetic Dep't. 75c Jay Me DEODORANT CREAM, none greezy; OQa only.

.1. OwV 50c Pacquin's HAND CREAM, for soft, white OQa Oi7w 70S. THI SATH ligbtfut scents and harmonizing colors. Pro fuse lather in hard or soft water. Fragrant to the list tiny wafer.

(Oft THI FACI AND HANDS lUPUrATTID CR.IAM SOAPS. For the most delicate skin. Four fragrances. ioui Philippe Java FACE POWDER, EC a producfof B'oujois. www AXGELUS ROUGE IKCARKAT ARMAND Regular DOUBLE COMPACT with Rouge and Symphonie P0WDE1.

A krllllont koauHflor for lips and hkt. Will not rvk off. 60c Valu $1.00 value PERFUME BOTTLES, with extra large OQ a stopper; IV --Mm Opening Special Years of Beamy Ahead! "lt ace keeP J'our aecret why tell your age. If i true that women are only as old as they loolo And Mary Pickford'a own persooal Deaaty aids will helo vou mnl AMBROSIA' FACIAL CLEANSING Klf) 10)000 10)000 FREE Miss PKkford'a own skio is fresh anoValive today, after years under the merciless glare of movie lights which dry and age actresses' skins unless properly cared fori When Mary Pickford'a beauty products were made for her alone, their price was almost pre- hibitive for the average woman; But now she shares these beauty aids with You. tit prices You can afford; is itirGirdcsias 6a((lt 0 FREE Gardamas Vhila They Last $1.10 VALUE nnoELUs LIPSTICK fey Uul Pfiillppa now 70s Soturata thai Dunt coniuKv torn 1 Vhils handy pads with rT" rtjp 1 TL.1 TZT cUanhno cream eof SKIN FRESHENER i 60? BEAUTY SOAP U( FACE POWDER.

60? TISSUE CREAM i SStf CCHD CREAM 60 ROUOE OOjC LIPSTICK 6y Ambroiit, tho poro-doop liquid Cloantor, and carry them in vour pur for a quick, 1-minuto Thsy Last whilo ihoppingj at tht ofRco; on wootc-ond tripi; on auto av ar Thrilling Shadat All producli ttttd and apprevaa by Good HouMkMpIng IntMvta. Cboicttfuxshadiu ridoi; during vacation JJ and whan travolinf. coMPLrrt DQC1 s---- 1.