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Democrat and Chronicle from Rochester, New York • Page 74

Location:
Rochester, New York
Issue Date:
Page:
74
Extracted Article Text (OCR)

y. psiiiiSIi iiifiiilfll 5H mm beauty culture enjoy en exciting well paid career day and evening classes now forming write, phone or visit for free booklet rochester beauty school 32 south avenut SHARP GALS enroll now With a real inferett In people can qualify no matter what job they hav previously had. Your ambition can earn you above average commission at a RELAXACIZOR FIGURE CONSULTANT. Full time; ear necessary. Call E.

Burte, HUb-bard 2 51 30. Iktnstii by tht Suit JV. Y. phone HAmilton 6-8520 Heuiip-i ROCHESTER DEMOCRAT AND CHR0NIC1E Sunday, March 10, 1957 km iS Music Thrilling New The First Time You Sit Down! "1 at the LOWREY SPINET ORGAN More tonal effects Beautiful organ combinations plus complete orchestral voices Exclusive glide pedal for slide trombone, Hawaiian guitar and other effects. Electrical pedal sustain and attack.

Solo tabs, selected vibatos Greater Volume twin hi-fi matched concert speakers Exclusive MInit-Music Enables anyone to play today. Choice of fine cabinets. 1 1 "Awf DARK SEAMS This superfine sheer is a far cry from the "piloi" or heavy wool socks worn by ancient Greeks. For elegant look this spring, ear stockings tinted to match jour wardrobe. DAYTIME SHEERS are an indispensable part of any woman's wardrobe.

Pictured in center is woman of fashion during 1870s. Her stockings were hand-painted and bright with color. mm St Represented Exclusively By OSIER PIANO STUDIO 3400 LAKE AVE. OPEN EYES. FRI.

Through the Looking Glass Focus Downward on Fashions for Spring Listen To The Lowrey, -f. mmh mnnwi fl 'All Alticr Stores Arc Open Mondays! THE I If I I JRIDEKITE XTRIDEKITE more recently, stockings that use a dual thread construction (for longer wear and added sheerness) as compared to the single thread previously used have reached the stores. Newest styles include seamless that not only eliminate the straight seam problem, but also give that desired bare leg look, luxury sheer hose with shimmering gold or silver woven through the seam, demi-toe stockings which bare the heel, but have a tip-of-thej-toe reinforcement and elasti-cized over the knee stockings, especially popular for summer wear. Hosiery has come a long way from its earliest mention in history. What was once a heavy foot covering called "piloi" has now evolved into a gossamer leg covering that covers a multi-million dollar industry.

called "piloi" and were heavy socks made from the hair of the sheep and the goat. The vogue for silk stockings is credited to the first Queen Elizabeth. Foreign powers and courtiers desiring to win her favor were said to bring gifts of brightly colored silk stockings lavishly studded with gold and diamonds. Today all women consider fine hosiery an essential part of their wardrobe and casually purchase many pairs at a time. But during the middle ages and up to the 1900s, only the most wealthy could afford to wear stockings.

One pair took as long as six months to make. JnJINCE 1939, when the first nylons were made, there have been two important changes: A few years ago, the stretch stockings that fit any foot were introduced and tel tones of mauve, pink, peach, and even navy blue. the more conservative, but still fashion-conscious, one stocking company has compromised and presented line of hosiery that stays in the beige family, but is tinted enough to blend with the new costume colors. PICTURE the elegance of a costume keyed to one color: A Quaker gray suit with a new wedge draped top or Dutch boy skirt, a soft gray felt cloche angled casually to the side in the mood of the 30s, slim, tapered shoes in a new grained leather or suede (of course, in gray tones, too.) And for the final touch, misty pearl gray stockings. With all the "cosmetic-tint ed" stockings, the skin tone of the legs lightens the color so that there is a blending of hues.

ACCORDING to one survey, the average American woman buys about 11.1 pairs of stockings a year. We like them as sheer cobweb coverings that are barely visible. Yet, if that is so, say puzzled man, why do women wear stockings at all? To women, the answer is simple if psychologically based. We would feel "undressed" without them. Little, if any, relationship can be found between the transparent nylons of today and the hosiery of ancient peoples.

The earliest form of stockings were worn by the ancient Greeks. They were By CHRISTINE GRATTO IT IS NO LONGER a question as to what the fashion emphasis will be for spring. The focus is definitely downward. Descending hemlines, slim, draped skirts and tapered shoes all cry for color-coordinated stockings. This means that women who have for years bought stockings indiscriminately, without thought of one stocking shade for another will discover a whole new concept of fashion In leg-color harmony.

More than 350 shades with definite color casts have been reported by the National Assn. of Hosiery Manufacturers for spring from the subtlest tinge of gray to clear pas 1 SHOE V- 'r Who's Who in Fashion why s. Miss 8's Ready-Mades Have Great Lady Look IN A Jt.Qiarfexmwm OF COURSE! just because, dear of firm counters, broad heel seats, sturdy-but-flexible soles, soft upper leathers and famous Stride Rite fit "fir 'Mi. that's why This is the 12th in a series of articles in which leading figures in fashion will be featured along with illustrations of the clothes they design. piRA BENENSON, one of America's leading fashion designers, is notable for bringing the "great lady look" to American ready-to-wear fashion.

Slow of speech, always calm and even-tempered, "Mtss (as her adoring staff calls her) looks like an aristocrat even at 8 in the morning, when she is apt to be already hard at work in her designing room. She always wears black with a definitely offhand elegance and usually it is one of her celebrated crepe dresses with touches of shirring. She always wears the magnificently understated jewel her mother left her, a huge heart-shaped black pearl surrounded by fine ribbons of diamonds. JJORX IX RUSSIA, the daughter of Gregory Benenson, the last czar's banker, she we carry Stride Rite "beginner" shoes for the first walking years and fit them so carefully from our big-as-a-bear stock! the French couturiers. In 1940, when the necessity arose for American creators to make American fashions, Fira Benenson quietly set about making, her first collection.

Everyone had counted on her good taste and knowledge of fine workmanship to produce an adequate collection of clothes. But no one took for granted what did happen: that Fira Benenson would produce original clothes as well as any topflight Paris designer. Miss Benenson opened her own salon on 57th Street early in 1948. That summer she went into the wholesale dress business, proving that the custom dressmaking tradition can be successfully transferred into the wholesale market. -x- -x- -x-IIE FEELS that our national taste and way of life have developed to the point where the dress of subtle line, superior fabric and individual hand detail should be available to a larger public.

More and more women want clothes with a "made-to-ordcr" feeling. Fira Benenson now shows a line indistinguishable from her couture collections, except that it is made in sizes. JN PRIVATE LIFE Miss Ben-enson is Countess Fira Ilin-ska, wife of Janusz Ilinski, Polish nobleman and soldier. She is vastly interested in current affairs and world politics and speaks seven languages fluently. Her delightful apartment is crammed with bibelots, particularly her collection of Belgian blown glass.

Fira Benenson is a gracious hostess who serves exotic European dishes and does a lot of the advance kitchen preparation for her dinner partiet. And that's why Mother can trust your feet to Stride Rites and to us for many, many years to come. came to fmm Frsh vrgftahles b-r-t-a-t-h-e-y in these ventilated slidinc; bins, designed to keep foods longer, safer, and conveniently, at hand. This is only one of the miracles of convenience you can choose from St. Charles, each designed to add to the enjoyment of your kitchen.

Let us show you our wide variety of special accessories and convenience units, today. SEE THEM FOR YOURSELF IN OUR NEW SHOWROOMS! FRENCHMAN and SWEET "K.fcnens Compfefe" 53 CANAL ST. ff 420 W. MAIN ST. fa 'j America in 1921 after her mother's death.

When her fortune dwindl she opened a dress shop. Her taste and soon won her fame, and in 1934 she was "draft Charge Accounts Invited! Free Parking At All Altier Stores: MORTHGATE Daily. Thurs. and Fri. Eves.

"Til 9 12 CORNERS Daily Fri. 'Til 9 i Li i m1 CULLSHEAD Daily Tues. and Fri. Eves. 'Til 8:30 IRONDEQUOIT PLAZA Daily Thurs.

and Fri. Eves. 'Til 9 lira Benenson ed" by Bonwit Teller to head their Salon de Couture. She never designed models, but went to Paris four times i yu mImi 4diM iraa STATELY Fira Benenson designed this gray satin evening gown..

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About Democrat and Chronicle Archive

Pages Available:
2,657,125
Years Available:
1871-2024