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Democrat and Chronicle from Rochester, New York • Page 82

Location:
Rochester, New York
Issue Date:
Page:
82
Extracted Article Text (OCR)

P.OCHESTEH DEMOCRAT AND CHRONICLE Sunday, March 1954 4G Buick: Borrows Ideas From Its 'Dream Cars Many features of Buick's new styling for 1954 were borrowed from the "dream" cars Buick has exhibited throughout the country during the last three years, says Ivan L. Wiles, general manager of Buick and vice presi- When you look over th New CHEVROLET dent of Gener-i Motors. BUCKS ire shown by Dortchel Buick 68 Genesee St; Whiting-Buick 30 N. Union St. "We've always taken one or two features from our drean cars and adapted them to current models," Wiles said, "but this vear we've borrowed exten Mim tmuMi j.i i in minium uj.uksim wm naim an nHMnmn 1.1 F.

il i BUICK Roadmaster four-door sedan has built-in sun visor and rain cove. Don't overlook the AUT 0 I C-EYE sively from these futuristic car new iou norsepower engine that in the 1954 Binek we actual-' modeled after the valve-in-head have the car of tomorrow to- V-8 introduced in the Roadmaster day." jand Super Series last year. Horse- Wiles said there were more, power in both the Roadmaster than a dozen features the new; and Super Series has been in-Buicks that were taken from creased, with the Roadmaster Buick's XP-300, the Wildcat and boosted from 188 to 200, and the the Skylark. Super from 170 to 182. The panoramic windshield, New also to the Buick line for headlight styling and four-way 1954 is the Century Series, de-front scat adjustment were signed to sell in the price range adapted from Buick's XP-300, between the Special and Super, first exhibited in 1931, Wiles said.

The Century, which features a The sweepspcar molding, and the 200 horsepower Roadmaster en-full rear wheel cutout and the gine mounted on a 122-Inch slanting door line on two-door has a very high pow- AUTOMATIC HBAOLIOHT CONTROL models were patterned alter lasi.i'r-wweigui inch wheelbase. This represents vear's Skvlark sports car. The tional sports car touch, wire, to 120 miles per hour. I BOTH DYNAFLOW and safety wheels are offered as optional All-steel estate wagons are power steering continues as Beutifully newl orer! That's why the 1954 Chevrolet feature the Autronic-Eya for night driving aafetyl ThU electronic device automatically dimt head-ligbta when an oncoming car approache bold them dim until all traffic passes. Then back to bright automatically! Try this latest General Motors safety "first" on the new Cadillac, Oldsmobile, Pontiac and Chevrolet at the Auto Show! instrument panel, new speedo sports car equipment on all aeries except available for the first time this standard equipment on the Road A DISTINCTIVE meter, new wheel covers and fmnt 'hnmnpr were taken from flair has been given all two-door the Special.

lyear in the Century and Special CLBEBi LJ the Rnirk Wildcat iRivieras and convertibles in the A new speedometer, unique in Series. an increase of one and one-half inches in the wheelbase of four-door sedans and a five and one-half inch increase in the wheel-base of two-door models in these series. Special and Century models are mounted on a 122-inch wheelbase, an increase of one-half an inch. Eighty-three major styling and master Series and optional on all others. The new fine comes in 15 models with six horsepower ratings and two wheelbases.

All Roadmaster and Super models are mounted on a 127- "These are the most ObViOUS uuick une oy tianung ineiuie cuuie iiiuusu icaiuicu features adapted from our dream 'door-belt line and opening the the Roadmaster and Super Scries wk rear fender to fullv reveal the Speed is indicated by a solid red mechanical changes have been engineered into the new line, 1 1 iin Hi1 11 win min run mi in ii i.i snrm Cdn, Ym amu. junc l.t Innra Viin in anu (hoi several others, s'J Skylark styling. To add an addl-lacros a scale graduated from Oiyear in Buick history. emblem on the 1954 which was patterned after the! hood emblem on the Wildcat." WILES POINTED out that Buick originated the idea of the so-called dream car in 1937 when it introduced the Job. At that time the Job, built on a standard Buick chassis, seemed as far in the future as today's dream cars.

Many of the advanced styling features on the Job were adapted to production cars. Tiie instrument panel of all Buicks built in the last 10 years was a modification of the one on the Job, and Buick's distinctive front end styling evolved from this car. "The whole principle of dream car styling is to give our designers and our engineers free rein to develop and nurture new ideas," Wiles said. "After the styling of a dream car has been completed, an actual model is built and put on display so that we can determine what features the public likes. When the public reaction has been determined, our engineers then proceed to adapt the desirable characteristics of the dream car to future production models," The advanced styling reflected in the 1954 Buicks is the result of building many such "dream" cars, Wiles said.

BUICK'S NEW LINE for 1954 Th new 1934 Chsvrolst Bal Air 4-door ltdan. With thra great itrlsi, Chtvroltt offsri th most baautiful cholcs of modtli In III ld. comes in four series with all new. roomier bodies, new exterior and interior styling, longer wheel- bases, and more powerful and efficient V-8 engines. The Special Series makes its a One of 10 Crashzs Finds Car Halted, Says Crzdli Aidz See tie emting new 0ievroktjor54 New York (INS) One out of every 10 motor vehicle acci aenis occurs wnen one oi the vehicles is stopped, says L.

M. Van Noppen of Universal C. I. T. Credit Corp.

Van Noppen, who supervises 30-million miles of auto travel every year, says that in most "sitting duck" accidents the motionless car is parked properly and somebody just plows into it. But he says that too many other wrecks are caused by drivers who don't know what to do when they stop along the road. He offers six rules for avoiding such accidents. Thev re; EAST MAIN STREET ARMORY MARCH 13 thru 20 (Including Sunday) 1. If you must stop, get the car completely off the pavement 2.

If you stop at night, leave your parking lights on. 3. If you cannot get the car off the pavement, be sure your lights are not obstructed. If possible, signal approaching cars of the danger before you get near your car. 4.

Always have a flashlight in your car. 5. If you stand near the car, be See the revolutionary sports car The Chevrolet Corvette See the brilliant new models in 3 great series sure you're not blocking the light. 6. Never stand directly behind a stopped car.

Front Seats Adjusted By Single Switch A power operated four way front scat adjustment is offered as optional eauiDtnent on nil msd high at the doors; open-cockpit driver's compartment with form-fitting bucket seats; airplane-type instrument panel; concealed top storage; special "Blue-Flame" engine with triple side-draft carburetors; recessed headlights and license plate-and many more. Now in limited production, it's the first All-American sports car! And the Corvette is as breath-taking in performance as it is in appearance. Here are some of the special features you'll want tQ see: low-slung, glass fiber reinforced plastic body only 33 inches cost on Powerglide models, and Automatic Front Window and Seat Controls on Bel Air and "Two-Ten" models. And now on all models, you can have the extra cost option of Powerglide, and you can have Power Steering at a new low price! They're brimming with beauty wherever you look! Fresh, new exterior styling. Rich, new interiors, color-keyed to the exterior finish.

And there's thrifty new power in all models. There are new Chevrolet "firsts" in the low-price field-Power Brakes, optional at extra 'St I iLrfaMftjcrifig models in Buick's Roadmaster and Super Scries and is standard on the Skylark. The new control provides for both horizontal and vertical seat adjustment. A single, four-way switch located on the left front corner of the seat gives the driver finger-tip control of the seat position best suited to his comfort. The seat can be moved four inches, permitting the driver to move it either forward or backward two inches from the center position.

The distance the seat can be raised is one and one-half inches. The rear part of the seat can be raised approximately one-half an inch farther than the front edge, so that the seat tips forward slightly as it is raised. New Power Brakes Have Vacuum Pump Buick's new power brakes are equipped with an electrically-driven vacuum pump which insures sufficient vacuum for brake operation whenever the ignition is turned on. The pump automatically cuts out when motor speed reaches 300 rpm, and cuts back again if motor rpm drops below that level AORE PEOPLE BUY CHEVROLETS THAN ANY OTHER CAR! 7 nutiii'juii See the Show! See Your Chevrolet Dealer for AH Your Automotive Needs! Conveniently listed under "Automobiles" in your local classified telephone directory sdWsfchllfcaftabtA isllsji.iJlliai.Ilt jii Ait.

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Pages Available:
2,656,601
Years Available:
1871-2024