The Palm Beach Post from West Palm Beach, Florida • Page 31

Palm Beach Post-Times Sunday, Sept. 22, On The Glamour Scene This Husband-Wife Team 'Feel New Way To Look BY ELEANOR LAMBERT The number of brothers, uncles, aunts and cousins holding cushy Jobs In big fashion businesses Justify the crack that "everything Is relatives on Seventh Avenue." But somehow the Mr. and Mrs. team Is a rarity. The few there are make a happy addition.

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FRI. BY AWT. NITI If LANE BRYANT shining. "That made our meeting Inevitable. We waited to get married on New Year's Eve, to start our new life right." They were snowed In on the train they hoped would take them for a weekend honeymoon, but since then, life has been pretty much bliss.

Seven years ago they decided to go Into the fashion business. That Is, Luba decided. Dick was playing golf. When he came home she told him, "I feel a change In attitude toward clothes. I feel the whole thing has to be worked out new, from scratch.

There is a new way to look. It's romantic, but real, rich but not expensive. I want to make clothes to sell for less than a hundred dollars. "I had always painted and I thought I could work out clothes as compositions," she explained. "As a dancer I travelled all over Ihis country.

I soaked up the feel of this country. I guess I know America better than most Americans. "Dick had always known the family business. We didn't talk our plans over first with anybody. We Just started out We're strictly loners." They rented a loft so small It wouldn't hold all of their eight workers comfortably at one time.

They called up fashion editors and buyers, and trotted the things to people's offices if they played hard to get. Within two years thny were able to move to 512 Seventh Avenue, the high-echelon coat and suit building, and changed their original name. Elite Juniors, to plain Luba. They stopped making their clothes In Junior sizes only. "That doesn't make much sense any more," says Dick.

"Women have good figures and stay young. We size our clothes In both misses' and Junior sizes, interchangeably." "He always insists on only one point," Luba put in. "I must make enough wearable things in each batch. Otherwise I can go as wild as I like." The fashion world likes to as a rule. Success certainly hasn't spoiled the Marks couple, but it has tied them down to Manhattan.

They no longer care for the hectic country weekend rush. They live In a 57 Street penthouse which they describe as "all velvet." It has a terrace with apple trees and 1,000 geraniums. They own two standard poodles, Blmba and Mystique, a cat named Katsup and a horse, Stormy Weather, which Dick rides In Central Park. Their collecting passion Is clocks. It takes Dick three hours to wind them all.

They Joyously bring business borne with them. The Ideas tor new groups of the and always seem to generate excitement. Oneof the most sparkling and newsy of this Ilk Is a great-looking and delightful pair, Luba and Dick Marks. Co-owners of the young coat and suit firm bearing Luba's name, they are personalities of the New Seventh Avenue, where designer and manufacturer share executive power. Believe me, that makes a difference.

The firm they started seven yean ago It doesn't work, you can always be a cab driver and I can be a cook," Luba told him when he reported that all hbt family friends in the dress business were warning him "You'll get has reached the point that Luba Rooms are being opened by stores all over the country. Buyers don't wait to he Invited to see a collection. They call up every few days and say, "Just let me know when Luba has something for us." And to top it all, next Thursday night small, elegant auburn-haired Luba will walk up the steps to the Metropolitan Museum stage and carry off a "Winnie" at the annual Coty Awards presentation. She isn't nervous, but she thinks it would be only fair If Dick were there on stage, too, The Coty Awards, sponsored as a first to American fashion by Coty the perfume and cosmetics people 26 years ago, are selected by a jury of 60 fashion editors, and go to the most creative designers of the year. Dick Is the business man of the Luba organization.

It is Luba'i highest, but by no means her first honor. She has been taking bows since she was 14, when Leonlde Massine, the great dancer-director of the Ballet Kusse discovered Luba Roudenko, the daughter of well-to-do Russian emigrants. He made her the youngest soloist of the renowned ballet company. She has been forever Immortalized as a young ballerina by Henri Matisse, the great French Impressionist. He sketched her on stage many times.

His portraits of "Mile. Roudenko" have been exhibited In museums everywhere. Including the Metropolitan. It Is one of the Marks family alms to own one of those pictures one day Luba came to America on a Ballet Russe tour, and was soon lured to Broadway as leading dancer In five musicals. The last was "Annie (Jet Your Gun." Ethel Merman, the star, gave the Marks their wedding party at the Stork Club.

Dick and Luba met on a lonely beach on Long Island after a Labor Day weekend. They had both decided to take FROM JB AND PLAYTEX! "ch.Vi. as seen j) on television double knit double choice $300 Smooth acetate jersey shapes in colorful new prints! Take two: A. Coat style paisley: blue or grey. B.

Split cowl circle print: blue or grey. Both with self sashes. sixes 14H to 244 and 38 to 52 TALK SHOP AT HOME Dick and Luba Marks don't mind talking shop when they get home to their Manhattan penthouse. They are living in a winning world of fashion, wearable things and some as wild as you like. She's the designer.

He's the businessman. slick young, tweedy and lineny clothes they are now famous for are as apt to crop up over breakfast as In the cool black and white office they share. They never go to Europe and couldn't care less about the eternal argument of who thought of something first. Luba's record on things tike pant suits, Russian influence and black as fashion trends is well known as being far ahead. It was such fashion radar that won her the Coty Award.

"It's instinct. Sort of a vibration. You can be a designer, or a woman going shopping. You feel black, or city pants, or purple, all of a sudden. You know it's new and right, and you dolt." Show 'Em State JEFFERSON CITY, Mo.

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