The Palm Beach Post from West Palm Beach, Florida on November 28, 1968 · Page 85
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November 28, 1968

A Publisher Extra Newspaper

The Palm Beach Post from West Palm Beach, Florida · Page 85

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West Palm Beach, Florida
Issue Date:
Thursday, November 28, 1968
Page:
Page 85
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Gift Guide, Thursday. Nov. 28. 1968 - 17 'Peace, Nostalgia' n Motivate Greetings A. Mi J&t 1- best expresses their taste and w hat Christmas means to them. In ever increasing numbers business men are joining the drive to more personal expression in their holiday greetings. Leaving behind the heavily ornate, impersonal formal greetings and the Currier & Ives landscape stereotypes, they are now buying contemporary scenes, both urban and rural, perhaps reflecting as well the change of art that now hangs on the walls and brightens the corridors in executive suites. Music, not surprisingly, holds its own niche in the category of subjects that appeal to the American public, reflecting the growing audience for local orchestral and concert groups. Also solidly entrenched are scenes of churches in the country as well as in the city where many people relate the holiday season to attendance at religious services. Summing up the trends the American Artists Group survey reveals the deep-seated hopes and wishes of the American people. sweeping ready-to-wear domestics and even hard goods in the home. Notable is a discernible trend to moresubtlety moving away from the somewhat raw psychedelic mixtures that abounded during past seasons. The American Artists Group's annual poll confirms the abiding strength of religious greetings with a marked movement to "minor" scenes of the holv legend. The "Flight to Egypt" and the "Approach to Bethlehem" observes Martin Dash. Vice President of Marketing, are rapidly approaching the popularity of scenes of the Magi but indisputably the Madonna and Child still ranks in sales as the most sought after subject by those who respect the deeper reverential meaning of the holiday. In this better than 400 million dollar industry representing the sale of more than an estimated 4 billion, 200 million cards, the recent surtax has not affected the average retail sale. More and more of the higher priced cards are being bought by a continuing affluent society as they search for the one Christmas card that Two disparate strains are revealed in Christmas card trends this year, an independent survey by the American Artists Group reveals. At the same time as there appears a popular movement to yesteryear as exemplified by nostalgic scenes of a quieter life of memory exists a dramatic and graphic plea for Peace on Earth, Good Will to Men. Among the hundreds of the artists and illustrators who create the annual collections of the Group are an increasing number reflecting these movements by their personal statements in holiday greetings. Typical are scenes as a little girl in tum-of-the-centu-ry dress arranging her very own creche in a cupboard that today would command a handsome price as an antique. 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