The Palm Beach Post from West Palm Beach, Florida on November 28, 1968 · Page 85
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The Palm Beach Post from West Palm Beach, Florida · Page 85

West Palm Beach, Florida
Issue Date:
Thursday, November 28, 1968
Page 85
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Gift Guide, Thursday. Nov. 28. 1968 - 17 'Peace, Nostalgia' n Motivate Greetings A. Mi J&t 1- best expresses their taste and w hat Christmas means to them. In ever increasing numbers business men are joining the drive to more personal expression in their holiday greetings. Leaving behind the heavily ornate, impersonal formal greetings and the Currier & Ives landscape stereotypes, they are now buying contemporary scenes, both urban and rural, perhaps reflecting as well the change of art that now hangs on the walls and brightens the corridors in executive suites. Music, not surprisingly, holds its own niche in the category of subjects that appeal to the American public, reflecting the growing audience for local orchestral and concert groups. Also solidly entrenched are scenes of churches in the country as well as in the city where many people relate the holiday season to attendance at religious services. Summing up the trends the American Artists Group survey reveals the deep-seated hopes and wishes of the American people. sweeping ready-to-wear domestics and even hard goods in the home. Notable is a discernible trend to moresubtlety moving away from the somewhat raw psychedelic mixtures that abounded during past seasons. The American Artists Group's annual poll confirms the abiding strength of religious greetings with a marked movement to "minor" scenes of the holv legend. The "Flight to Egypt" and the "Approach to Bethlehem" observes Martin Dash. Vice President of Marketing, are rapidly approaching the popularity of scenes of the Magi but indisputably the Madonna and Child still ranks in sales as the most sought after subject by those who respect the deeper reverential meaning of the holiday. In this better than 400 million dollar industry representing the sale of more than an estimated 4 billion, 200 million cards, the recent surtax has not affected the average retail sale. More and more of the higher priced cards are being bought by a continuing affluent society as they search for the one Christmas card that Two disparate strains are revealed in Christmas card trends this year, an independent survey by the American Artists Group reveals. At the same time as there appears a popular movement to yesteryear as exemplified by nostalgic scenes of a quieter life of memory exists a dramatic and graphic plea for Peace on Earth, Good Will to Men. Among the hundreds of the artists and illustrators who create the annual collections of the Group are an increasing number reflecting these movements by their personal statements in holiday greetings. Typical are scenes as a little girl in tum-of-the-centu-ry dress arranging her very own creche in a cupboard that today would command a handsome price as an antique. Among the clarion calls for peace among nations are a Christmas tree formed by persons garbed in native dress from many countries and a globe sprouting greens in a more allegorical plea for ami-tv. American artists sound the visual tocsin Color still dominates the scene in bold fashion hues and reminds us of the revolution ' 1 1 mm I r r "11 iVitnin- 1 11 iiwtfiiiy,'i iWinMftmnt' - Beautiful Danish Modern styling-Astro-Sonic model 3711 with 30-Watts undistorted music power, two High- Efficiency 1 2" Bass Woofers, Q ft record library space, plus all the other superb features below. JJSJ & jj VERY EAJILY ' LIMITED TIME ONLY - HURRY IN WHILE THEY LAST 1 Vft iPF" 4 Tg MEN'S DACRON and WOOL fjw 2 Pants Suit f - fc Reg-80-00 rfy ' l 7 i JvOtf A" Sizes ,0 50 long rtt LI i u'f 8 New Shades to choose from Jk W now 3 Advanced Magnavox acoustical system in al models, projects thrilling sound from both cabinet sides and front. Contemporary Astro-Sonic model 3621 with 30-Watts undistorted music power, two High-Efficiency "12" Bass Woofers, record library space, and other features at right. OD 2) LTD (SETCOXZXL ASTRO -SONIC STEREO surpasses all other achievements in the re-creation of sound ... to bring you the full beauty of music with unequalled dimensional realism from exciting Stereo FM; drift-and-noise-free Monaural FM; powerful AM Radio; from records or tape! Solid-state circuitry eliminates tubes and heat assures lasting reliability. The exclusive Micromatic Player with Diamond Stylus banishes discernible record and stylus wear now, your records can last a lifetime. Two High-Efficiency Bass Woofers plus two 1,000 cycle Exponential Treble Horns (with the equivalent acoustical efficiency of 20 treble cone-type speakers) provide remarkable tonal purity! Superb 4-track solid-state Stereo Tape Recorder is optional on many models. Enjoy it now, or add one later either as a built-in deck or accessory component. Shown, are just a few of the many authentic, beautiful Magnavox fine furniture styles available. Magnavox Custom Stereo . . . Beautiful Solid-State Stereo Portables Space-saving Mediterranean Style Astro-Sonic model 3613 is only 39'." long. It has 20-Watts undistorted music power, two 12" Bass Woofers, plus the fine performance features at right. On concealed swivel casters. simply plug-in and play I Fl fn QQ90 Famous Brand Famous Brand PAR GOLF HUBBARD JACKET SLAX Perma Press Perma Press 5 New Colors Pre-Cuffed Water Repellent t Soil Resistant Reg- MO Reg. $10.95 NOW $99 NOW $799 MEN'S LAST CHANCE . Men's Short Sleeve SUEDE DRESS SHIRTS CAR COATS .,. Finger Tip length 2 Pockets Waist length White & Colors 3 New Shades 3 Collar Styles Reg. $16.95 $099 9 $4 95 ft $E00 NOW V NOW ,ortJ I3990 EH) f I5950 Solid-State Custom Stereo Phonograph System model 2501, with 10-Watts undistorted music power and four speakers 9" oval plus 3V in each acoustically matched cabinet, plus precision Magnavox Record Player that also lets your recordslast a lifetime. Stereo FM AM Radio-Phonograph systems from only $239.90 bring you amazing performance plus lasting reliability! Precision Player with Diamond Stylus banishes discernible record and stylus wear lets records last a lifetime I Model 244-with swing-out or detachable speakers and swing -down record player-is one of many Magnavox values in fine luggage styling-from only $69.90 Compact solid-state stereo phonograph-ideal wherever space is a problem. Detachable legs permit use on tables, shelves. Model 3001, in Colonial styling, has four speakers and 20-Watts undistorted music power. Your choice of four styles. With Stereo FMAM Radio $1 98.50 SPECIAL OFFER LIMITED EDITION 12" STEREO LP ALBUM LA Y-A-WA Y NOW FOR CHRISTMAS BUY hloW FIRST PAYMENT DUE FEBRUARY 1969 m QllDOQ 1 s mmB 5VTVfl WILSONS iiILti fCiiljtf t I HOW HAVE TWO STORES TO SERVE YOU ML 1 J k Produced exclusively for Magnavox. This highly entertaining "LET US 7825 SOUTH DIXIE, WEST PALM BEACH IN THE PALM COAST PLAZA-SOUTH (Open 'til 9 P.M. Daily, Closed Sundays) ALSO 301 BROADWAY RIVIERA BEACH IN THE BAZAAR PLAZA-NORTH I0TH STORES (OPEN Til t P.IK. DAILY OPEN SUNDAYS UNTIL XMAS) ENTERTAIN YOU" edition features 12 Magnavox HOME ENTERTAINMENT CENTER IIS SOUTH OLIVE AYE. PHONE 832-3695 836 NORTH LAKE BLVD., LAKE PARK PHONE 848-2555 SHOW ROOM and SERVICE DEPT. 419 K0RTKW00D RD. PHONE 832-8439 1 great artists and 1 2 outstanding selectionsno commercials, not a demonstration record, nothing else to buy or do I Just come in-while they last I 'Only one per customer at this price. So. 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