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THE BREMEN ENQUIRER. THURSDAY, JULY 3, 1924. you mean by depression. The Johnstown flood probably would not have impressed Noah but it was plenty serious enough for those who were involved in it. Technically business is below the normal zone. In some lines the depression is severe, in others but a slight slackening in eltc Bmtuut tutqmrrr "A Good Taper in a Good Town" Every Thursday by THE ENQUIRER PUBLISHING CO. S. M. GorrcIT. Owner James K. GorrelL Publisher Subscription, $2 a lear In Aavance. Entered at the post office at Bremen, Indiana, as second class mail matter. izing his exotic product. She said that she had entered a drug rendezvous to look on. A woman presently approached her after she had experienced the , pleasant odors of the strange essence and remarked 'about the perfume. The visitor said she liked it, whereupon the woman told her where is coiild be bought. Thinking she had purchased a rare essence, the visitor lifted the stopper of a vial once, twice and then succumbed to a coma. This ended, but she craved again for the vial and thus her addiction began. While analysis has not yet revealed the composition of the alkaloid, its symptoms are very similar to those of heroin. It is described as a rich and languorous transparent fluid of heavy but not sickly odor. place" has all but eliminated Sunday visiting. And automobiles seem to be trained so as not to stop in front of a church door on Sunday. The good weather is about here and with it will come the usual Monday list of Sunday automobile accidents. Humans have some unusual traits and one of them is to speed up on Sunday when the automobile is on a good road and speed is the principal cause of many accidents. DAWN-TO-DUSK FLIGHT. From New York to San Francisco is now almost a daylight journey. In the morning on the borders of the Atlantic. In the evening within the sound of the Pacific's pounding surf. A lone airman covered the intervening 2,850 miles last week, including five stops for fuel and water, in 21 hours, 47 minutes. From Long Island he took to the sky one-half minute before 3 a. m., eastern time. At 9:47:15 p. m., Pacific coast time, he was lifted from his single-seat plane at Crissey field on the other side of the continent. Thus did Lieutenant Russell L. Maughan, United States army, make history. Twice before, almost a year ago had he struggled to span mountain and stream, woodland and valley, between dawn and dusk. Each time his vehicle, but not himself, failed, once within striking distance of the goal. Twenty years ago on the sandy wastes near Kitty Hawk, N. C, Wilbur and Orville Wright made the first successful flight in a motor-propelled heavier-than-.air contrivance. It lasted but an instant, but it ushered in what has become a new era in transportation. In two -decades air travel has become a factor for influencing the world. ASK THE CHINAMAN. Isn't this an awful country with bobbed hair, high taxes, oil scandals and the price of eggs ? Hard to make a decent living here; no chance to get along. You hear something like this pretty often on the streets of our town. But the next time you do tell the fellow who is doing the talking to ask the Chinaman what he thinks of America. At the present moment there are 30,000 Chinamen waiting in Cuba, watching for some way to be smuggled into the U. S. They the willing to pay from $200 to $2500 a head to anyone who will accommodate them. Ask the man who "knocks" America if he doesn't think our chance ought to be as good as the heathen's, since we already know the nation's language and customs. If the man from China is willing to pay as much as $2500 to get to this land of opportunity to make his fortune, we ought to be able to keep even with the bill collector, at least. Well 'ressed Comfort restless, and ready, his son tells, to i commit suicide. Then he turned to j the mode of life of the sumple Rus- I sian peasant. He began to live with the peasants, to take part in their religious ceremonies, and to work with them in the fields and at the cobbler's bench. He saw the simple dignity that lies in their careers, and devoted his best years and his greatest works to glorifying common work, the sort of woik that most of us in America are ashamed of. For this he was read and loved by millions of common men in Russia, in India, in China, in England, France. Germany America and in every other corner of the globe in which the written word can be understood and appreciated. He is unquestionably one of the greatest men of his century and he devoted the best years of his life to teaching the world that the an an who labors is the man to be honored. IT'S COMING BACK. What we think of as normal times anay as yet be a long way off, but here and there straws point to an early return of that town and community pride which gave so much promise before the war. Nine years ago the sudden shift of interest to the world war dealt a severe blow to that community spirit which reflects itself in neat yards, clean streets, sanitation and paint. Today you do not have to travel far to note a change for the better. In fact, you can see it without going out of our own town. In many places contracts have been let for long delayed improvements. Most of the smaller communities in particular seem to be brushing up shoes, and shining buttons, so to speak. Motoiists notice the change in the constant improvements that are going on along our highways. Once a main i-oad of travel is improved through a community a transformation takes place. The people of one town awaken to the fact that they are not as neat in appearance, to the stranger on the road, as the rival near by town. Presently a property owner improves his place, out of pride or business sagacity, and soon the place becomes spotless. According to architects, contractors and engineers, scores of municipalities are about to unlertake improvements of a public nature. The bulk of these are in the form of street paving, waterworks, sewers, and small bridges. A number of progressive small towns are establishing playgrounds and parks where the children can play and be safe from accidents in the streets. They are providing against the day when ground will be higher in price and when the people of the town will demand a breathing place for their children. Yes, town pride is returning all over the t ountry. Let us hope that we keep up with the procession, THE VALUE OF COURTESY. There are certain things that cost nothing and yet yield greater dividends than the highest and most desirable securities on the market. Among the most profitable of these is "courtesy." A smile, a cheerful greeting, a pleasant word or two, a willingness to please, a sunny disposition, all help to sti-engthen the bonds of friendship between anerchant and customer. The business world has no place for the grouch or person of sour disposition. So far as intelligence is concerned he may be superior, but if he has not learned the value of courtesy his future in the commercial world is not very promising. Mary business men who find their trade slipping away from them fail to understand why. Their merchandise is the very best, their prices are reasonable, and yet the trale prefer? to patronize their competitors. Very often the remedy lies with the merchant himself. A little cour-tesv handed out to customers when A man's Clothes are especially noticeable in the summer time. Then, more than any other period of the year, comfort and a well-dressed appearance go hand in hand, if the man comes to the right store to choose his outfit. We believe you wiH find awaiting you here just the Clothes you need to make you well dressed and comfortable. Summer Suits as Low as $7.95 LOWENSTINE & SON trade is being felt. Ferhaps the at the present business is to easiest way to get position of general compare it with the depressions of the past that we have had an opportunity to view in retrospect. We look back, for instance, on 1007 as a panic year, we still carry some of the scars inflicted bv the black months of 1920 and 1921. Will we look back on 1924 as a year of serious depression or merely as a year when things were a bit slow ? "Tire slowing up of business has surely not developed panic dimensions. As a matter of fact, its down swing which has developed was clearly indicated by fundamental conditions a year ago. It is a natural normal completion of the period of readjustment which was interrupted by a sudden spurt in business in late 1922 and early 1923. For five years between 1915 and 1920 business ran continuously above normal and developed a great period of inflation. During 1920 and 1921 and early 1922 we suffered a rather drastic readjustment. It did not entirely offset the inflation of the previous area, however, and the premature boom of early 1923 could not last under such conditions. Apparently we are now going to complete the readjustment in an orderly fashion and prepare for another real period of prosperity." i SIGNS OF THE TIMES. Recently a newspaper man made a trip from Kansas City to Detroit by auto and he got interested in the signs he saw in the various towns. Some of them were so expressive that he copied them. Any town can use them, he says: Any fool can drive fast most of them do. Drive slow and see our city. Drive fast and see our jail. Speed limit in this town, fifteen miles an hour. One day for every mile over that. Over 1,700,000 injured in 1923. Keep out of this census. Don't run your mileage with skids. Keep your hands on the wheel. Let your girl hug herself. Don't try to think with your brakes. There are three grades of eggs. There is but one grade of crossings, that is dangerous. The glass in your windshield is the same stuff they put in hospital windows. Look through one or the other. Don't try to scare locomotives with your horn. Accident insurance is a good thing to have without the accident. A road hog roots up macadam with his nose. A circus is the place for clowning. Our roads are wide and smooth but some drivers are narrow and rough. We have seven good hotels and one jail. Take your pick. Your grandfather lived to be 9G because he had sense and so did his horse. Act lik2 a Pullman porter on curves. Give wide swingers a wide berth. There is room for two hands on the wheel. No more and no less. Fifteen miles an hour anay be chill, but fifty is a fever. You won't ride on a freight train, so don't try to travel under one. The minute you save may be your last one. PAYING BONUS. To handle the soldier bonus, Uncle Sam will have 4,000 special clerks. If the work is equally divided, each clerk will have over 1,000 veterans to investigate. And for each veteran there's an average of 40 documents in government files. All of these will be gone through, and a considerable part of them balled up and have to be untangled. Red tape multiplies like a family of rabbits. The War department long ago had the system schemed out, with the "machinery" ready to be put in operation. The next thing will be to keep corruption out of the work and pi-event the usual interminable delay. Either one of which is about as easy as winning the war. MODERN SUNDAYS. Sunday used to be a day of rest, a day in which people usually remained at home, excepting when there was church in session. Occasionally on an old-fashioned Sunday, people would visit relatives or call on the sick folks of the neighborhood. But Sundays have changed. Instead of the day being one of rest it is one of restlessness. The automobile takes the modern family away from home and usually to no set destination. Speed has superseded rest. Traveling or "going some BIG MEN IN SMALL TOWNS. Fred Mann of Devils Lake, North Dakota, has made his store a community center. Incidently, he has plso made it the largest store in the entire state and one of the largest small town stores in America. And the secret of this vast success is not deep nor inscrutable. It i the old story of running: a business well and taking an active part in every movement looking toward community betterment. As a natural result, people from .miles a-round like to trade at the Mann store because they can get just what they want when they want it at a price they can afford and also because they like Mann and the way he is working for the wefare of all the people in the community. What he has done for his town and county would make an interesting book. But his single greatest achievement has been to create a more friendly feeling between the people of the country and the people of the town. He has caused the people of Devils Lake to see that they have as much interest in the welfare of the farmers living a-round them as they have in progress of the city in fact that the prosperity of the entire community is to an extent determined by the good will existing between all classes within its borders. He has spent much time in assisting in the formation of community organizations throughout the county. He has always appeared in person at the organization meeting of these local clubs has assisted in the business details of getting things going, and has helper! lay down a comprehensive platform leading to betterment of the locality. And ether business men of Devils Lake have followed his example with two great results. One a county wide community organized to do things. And two a feeling among the farmers that they and the business men of Devils Lake have a common interest. Eleven years ago Mann built a store in Devils Lake that at the , time was said to be the largest in J the entire state. People through- j cu the community regarded it as a iv.eimrr.cnt to fo'ly and wondered how Mann expected to need such a b-g store in a small town. ; But Mann seemed to know more bout the possibilities y. He saw that the automobile was going to enlarge the business size of every town located in an agricultural community. He 1 also saw hundreds of thousands of. dollars going out of the city, and he . felt that by careful study, good man-! igement, ane advertising he could direct that flow of business through his own store. And he was certainly right, for today his store is too small. It is impossible to convey a true idea of the extent of has success, but incidentally we might add that merchants everywhere talk about Mann and his "great success" in merchan-disir.g more than they talk about the founders of most large city department stores. COMMON WORK Work, just common work. The words sound apologetic. These davs they seem to carry a stigma, for p.--opi. are interested row in mak-ir.tr money v. ith the least possible expenditure of effort. In our mr.d da.-h for white collar jobs, we seem to have forirotten that the wealth of the nation is created by the till-, rr of the field and the worker at the forge or bench. Hut our standards are false. The importance of work, just common work, and the dignity of the overall job is not to be questioned, and when the times charge and we come to realize the full importance to society of the man who works, perhaps the rush for white colar jobs or the desire for a career as a gentleman of leisure will pass. Count Leo Tolstoy, the great Russian author and one of the greatest intellectual figures of all times, indulged the early years of his life in the leisure, the pleasures and the luxury of the Russian nobility. Then with his fame as an author secure and his comfortable station in life certain, he began to wonder and to despise the worthlessness of the kind of life he was living. His speculation continued in this direction until he became morbid, Advertising Forecasts Business, Says Babson A new barometer was added to the list of factors on which changes can be anticipated by Roger W. Babson, who in a statement recently discussed the studies made by his associates covering the relationship between newspaper advertising and local business. "Wjp have long needed a reliable measure of business psychology," said Mr. Babson. "My associates having studied and rejected several indices finally analyzed newspaper advertising lineage, both as a cause in changing local business conditions and as a barometer by which impending improvement or decline can be anticipated. The results in this field of investing are exceedingly interesting and pertinent. In comparing newspaper advertising by anonths with the volume o.f local business in thirty leading cities for a period of ten years, my associates find that there is a distinct connection bewteen these two factors. An increase in newspaper advertising is paralleled in almost every ca.se by an increase in local business beginning the same month. When the lineage of local newspaper advertising turns and begins to decline the momentum gained carries the general business in the community either from one to three anonths before it definitely turns downward. "The figures on the city of Chicago, for instance, illustrate this tendency in a larger center. Newspaper advertising in January 1922 was 9 less than that carried in December. General business in January increased over the December figures, the drop forecast by this decline in newspaper lineage, however, developed during the first two months of 1922. Botli advertising lineage and general business increased in March 1922 and advertising turned downward in May. General business followed that same- month. "Newspaper advertising turning downward between June and July forecast the decline in 'general business which started in the following month. Advertising decreased be tween May and June, business turning down definitely in June. Advertising started up in September with general business. It turned down between October and November and was followed by business activity the same month. In the year 1923, both general business and advertising increased in February and advertising again turn ed downward in May, general business following in June. Lineage increased in September and was paralleled by the revival of fall business. A decline of the November figures indicated a drop in general activity which ana-terialized after the first of the year. "In the city of Minneapolis, advertising increased during February of 1922. General business improvement began to be felt in March. Advertising lineage turned downward in June and general business worked off to a low point in August. Advertising lineage increased slightly in Septem- ber and was paralleled bv the fall rise in general business activity. The drop in business occurring during the first two months of 1923 was forecast by a substantial decline in advertising lineaue between November and December of the previous year. Advertising and general business j turned for the better in February of 1923 and the decline of advertising lineage between April and May clearly indicated the it cession of business which followed, beginning in the latter month. Both advertising lineage and general business again turned upward during July, a (month ahead of the seasonal turn. The marked decrease in advertising lineage following a high point in October of last year, foretold the decline in local activity developing, beginning in November and developing through December and January of this year. "For scientific study of this factor, it is necessary to eliminate seasonal trends both in business and in advertising, so that you get the true variation in the behaviour of both these factors. In this case the extent of the decline in general business is proportionate in most cases to the prev- ious decrease in advertising lineag-e. "Continued studies will be made along this line, but progress so far will justify the addition of advertising lineage to the list of accepted business barometers, on the ground that in the majority of cases advertising lineage and general business increase together, but that the turn downward in advertising is followed from one to three months by a decline in local activity. "It is hoped that extensive studies now being smade along this line by my associates wi'.I make it possible to estimate not only the turning points but the severity of local business depressions by the relative decrease in local advertising lineage. "Long swing studies along these lines," concluded Mr. Babson, " indicate that wherever advertising lineage declines steadily over a period of months, general business also falls off materially and that in comparing several cities the locality suffering the greatest loss in advertising lineage likewise experiences the most severe depression." P. ? w- WEEKLY "REMEMBER" The Healthy Eye is tjic Beautiful eye. Nature may have endowed you with the most attractive eyes. ! but it is up to you to keep them ! so. "BURKE" $7.50 and $8.50 Shell Glasses Complete, Examination included, DR. J. BURKE Over 20 years in the same location. 230 South Michigan street SOUTH BEND, IND. Burke's Glasses Fit the Eye. IT U-iL Z 1L JUL PROGRAM JULY 8 ALSO WESTERN LIVE AND LEARN. In Russia, the land of greatest experiments in communism and public ownership, government operation of industry has failed by reason of its own deadly inertia. It is stated that private industry and initiative has recaptured S3 per cent of the country's retail trade, simply by reason of better service, better prices and more efficient management and economy. The stores established to serve the people "at cost without profit," failed to render service and supply goods and commodities to consumers. It is the old experience witnessed throughout the ages, what is everybody's business is nobody's business. Without profit there is no incentive to render service. Where service is eliminated, costs rise to unreasonable figures. Perfumed Opiate Used bv Addicis in London The narcotic squad of the London police department is reported to be excited over the recent discovery of a perfumed opiate which officials believe is being used by the drug trafficker to lure the unwitting into the drug habit. While investigating conditions in the night clubs particularly those of a lower category which are associated with the cocaine traffic the police discovered the perfume. The officials believe that the importers of the odorous drug it is distinctly foreign to England reserve it especially for the novice in drug using. It is generally known that the first taste of drugs sometimes produces anything but the desired effect, and it is just this effect, one of nausea and vertigo, which the police believe the perfumed alkaloid is intended to offset, remarks the New York Times. Experiments with the recovered perfume show that it need not be administered at all to produce a craving for it. All that is needed is to allow the vapors to float across the nostrils of the intended victcim. One of the morbidly curious, who was not a veteran drug addict, explained the procedure of the drug vendor in popular- i THURSDAY, JULY 3 "CAMERON OF THE ROYAL MOUNTED" taken from one of the best of Ralph Connor's stories, showing an entire squadron of Northwest Mounted Police, with an all star cast. ALSO COMEDY. FRIDAY AND SATURDAY, JULY 4-5 "THE MAN FROM GLENGARY" from the story by Ralph Connor. A clean wholesome picture drama replete with love interest, thrills and action The story deals with a feud between the Glengary camp and the shanty-men of the Thorp Lumber Co., who ate led by a powerful Frenchman, Louis Lenior. A story of Real Red Blooded Men. ALSO COMEDY. SUNDAY, JULY 6 "RIDERS OF THE DAWN" from the famous story by Zane Grey. ALSO COMEDY. they enter the store will keep them coming back for more. And tire beauty of it is that it costs nothing. Since courtesy is so reliable and so cheap, dig in, get your share of it, and put it into play. WILL BUSINESS GO UP OR DOWN? Does the recent slowing up of activity mean that business is on the toboggan or will the present lull give way to another boom ? The question is uppermost in the minds of nine out of ten business men and not a few who are not in business for themselves. It was put Friday to Roger W. Babson, statistician and business authority, who has the figures of present activity for every important industry in the country and for practically every trading center. "Whether we are having a business depression or not," replied Mr. Babson, "depends a great deal upon your point of view and upon what TUESDAY, The last Episode of "LEATHERSTOCKING' FEATURE AND COMEDY.