The Palm Beach Post from West Palm Beach, Florida on November 24, 1968 · Page 75
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November 24, 1968

A Publisher Extra Newspaper

The Palm Beach Post from West Palm Beach, Florida · Page 75

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West Palm Beach, Florida
Issue Date:
Sunday, November 24, 1968
Page:
Page 75
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mm HOMESnd GARDENS SECTION F HOBBIES PALM BEACH POST-TIMES. SUNDAY, NOVEMBER 24, 1968 BOOK REVIEWS 12 PAGES 28 Acres Bought For $750,000 Luxury Housing Scheduled North Of Mall s A 28.5 acre site just north of the Palm Beach Mall has been purchased lor about $750,000 by an Atlanta company for development of multi-family residences. Guy G. Carmichael. co-partner heading the Florida office lor Crow. Pope and Carter Enterprises, said his company's plans for development had not been finalized However, luxury housing for upper-income families is planned The land, purchased from Perini Land & Development Co.. will be bordered on the east by Congress Avenue as it extends north bv west in the future; and on the west by a canal running parallel with 1-95. The luxury apartment complexes will have complete recreation facilities. Plans presented some time ago for zoning consideration indicated golf courses and country clubs in the immediate vicinity. Crow. Pope and Carter has also acquired 100 acres immediately south of Florida Atlantic University. There is no indication of a starting date for development of the Boca Raton property, but work is currently underway at the West Palm Beach site preparing the ground lor lot sales. The firm has located offices in Coral Gables. There its most ambitious Florida project is a $400 million development for a tract known as Cocoplum. The firm has joined three Puerto Rican financiers. Henry C. Rexach. Juan Rodriguez and Adolfo Valdez as partners and long-term management. Coral Gables plans include 77 acres of apartments. 141 acres of single-family residences, and 161 acres for service and recreation area. This will include a 119-acre golf course and 20-acre yacht club. "South Florida, according to exhaustive surveys, is the prime area with the greatest potential for the property and market we seek." said Carmichael. "We will be acquiring additional sites for development." Among major developments and building accomplished by Crow. Pope and Carter are the Regencv Hotel, the 750.000 square foot Greenbriar enclosed shopping mall, and the Riverbend. Nob Hill and Franciscan Club i all large apartment complexes' in Atlanta. Ga. The firm's senior partner. Trammel Crow ol Dallas, owns 5.000 apartment units in Texas, and has built more than 600 warehouses in the United States. Canada and Belgium. He files income tax returns for 34 corporations and 95 partnerships and trusts. TelePrompTer Sees $3 Million Investment Here f f " mrf o fit ; :i Or Si I W (- wfW? W'v-I S5i?sa : ' If: ( ( r-'ml-A By PETE GORDON Business Editor Franchises given to TelePrompTer of Florida will mean a $3 million investment by the company in Palm Beach County, and a potential employment of 20 to 25 people within two years, according to Karl Kandell, local projects supervisor for the cable television (CATV) firm. The company's crews are busily installing its systems in West Palm Beach, Riviera Beach, Palm Springs Boynton Beach, Lantana and Lake Worth. Crews are hustling for a starting service date of Feb. 1, 1969. The 180-square mile area will be among the largest geographically contiguous cable television operations anywhere, according to officials of the home firm, TelePrompTer CATV Corp., one of the nation's larger purveyors of television programming into homes by cable rather than use of air waves. Kandell's firm is not always the successful bidder locally for franchises. Its competitor, Palm Beach Cable Television Co., has franchises in North Palm Beach, Lake Park, Palm Beach Shores, Tequesta, and Palm Beach Gardens choice areas because of their growth potential. That firm is already servicing homes. "By the end of 1969, it's expected that the majority of 200,000 residents in the 27-mile strip north of Boynton Beach will be serviced by TelePrompTer," said Kandell. "The $3 million investment can easily become $5 million in five years, and the staff requirements between 40 and 50 people. " Kandell estimates his company will have 500 to 600 miles of cable across the territory within 18 months. In seeking the franchise for West Palm Beach, company President Irving B. Kahn said the West Palm Beach population would jump from 60,000 to 135,000 in 30 years. More people, more cable, and more revenue for CATV. In theory, CATV is uncomplicated. The cable company builds a high tower and with it pulls in the signals from television stations. It then runs coaxial cable from it to subscribers' homes. The theory, then applied correctly produces a sharper, clearer picture, and more channels are available to the viewer. TelePrompTer collects $4.95 a month from each subscriber for the first outlet, $1 for an additional one. Installation charge is $9.95, but is not applied if ordered during the period when the company is installing its connecting cables, according to Kandell. Greatest obstacle in building the cable system, according to the project's supervisor, is acquiring permits for construction poleline agreements, Staff Photo By Prtp (iordon of buildings aided the designer in evaluating the effect shadows would have on the overall STUDY LINES - Drafting and technical students o tute of Architects. First class to visit the exhibit pre-arranged tours of the county architects' display of was Charles Wade's class in drafting from North national and local projects were given guidance by Technical Educational Center. Architects Ken Spina officers from the local chapter, American Insti- and Ron Schwab demonstrated how scale models Exhibit Shows Architectural Winners The two-week display of outstanding examples of architecture at the Norton Gallery of Art has become a mecca for technical students in the area. With the show to run through Dec. 1, groups from high schools and Palm Beach Junior College have been making pre-arranged tours under the guidance ot local architects. Exhibits of Palm Beach County interest and national architectural award winners have been arranged private projects. Many of the projects shown are yet to be constructed, others are completed, others are under construction. Full details are shown, for example, on a proposed $2 million recreational and civic complex in Lake Worth; federal office building and Post Office for West Palm Beach; master landscape plans for parks in Lake Park, West Palm Beach, and Delray Beach; new plants to be erected in Jupiter, West Palm Beach and elsewhere. through the Palm Beach Chapter of the American Institute of Architects, said Howarth Lewis Jr., chapter president. , Included in the display is a colored-slide presentation showing how a project "is born and comes to life," through the eyes of Lake Worth architect Gerhard Selzer. Full-color art renderings, scale models and photographs are used to show numerous local public and 1 nil naicne Flows At Retailers Expect Record For Yule Topping Off fl i. ' v v ness will remain the same as last year and 1 per cent are undecided. Retailers also are optimistic regarding profits. Sixty per cent look for a profit increase this Christmas over last year. 23 per cent expect profits to remain the same. 9 per cent see a decline and 8 per cent are undecided. The median profit increase expected by those retailers who look forward to a gain is 4 per cent. Continuing the trend to kicking off Christmas promotions earlier, practically every retailer plans to start his campaign on or prior to Nov. 28. Thanksgiving. Larger advertising budgets are planned by 43 per cent of the participating retailers; the median increase is 4 per cent. Fifty-three per cent plan to maintain advertising at last year's level, and only 4 per cent expect to trim their ad budgets. Eleven per cent of the re- Cont. On F 2, Col. S NEW YORK - More than four out of five retailers throughout the U.S. and Canada expect Christmas sales to top 1967 s record, according to a survey conducted through member daily newspapers ol the Bureau of Advertising. American Newspaper Publishers Association. This survey covers the opinions of 268 retailers in 39 states. 130 cities and three Canadian provinces. Approximately half of the retailers responding to the questionnaire are department store merchants. Fifteen other store types are also represented, including men's and boy's wear, women's wear, furniture, home furnishings, discount, variety, jewelry, drug and shoe. Eighty-two per cent of the merchants look for a sales gain this Christmas over a year ago. The median sales increase predicted is 6 per cent. Only 3 per cent of the respondents anticipate a sales decline, 14 per cent feel busi PALM BEACH SHORES -The $2 million Mayan Towers high-rise condominium being constructed by Paretta Construction Co. of Hollywood was topped off recently with a new approach for Florida: according to the rituals of the ancient Mayans. Centuries ago when Mayans completed a temple the workmen were feted by the bosses with balche (honey wine), u cheel (avocado), and haaz (papayas.) Dr. Daniel Vecchione, president of Mayan Towers, Inc., a student of Mayan culture, feted the Paretta workers at the topping-off ceremony with honey mead and tropical fruit, but just to keep the normal attitudes he also served hero sandwiches and cold beer. (See picture on page F2). The high-rise is scheduled for completion in February, 1969. tect Gerhard Selzer points to an underpass permitting hazard-free access under the highway to bowling greens and tennis courts from the main area. Complete plans are on exhibit at the Norton Gallery of Art through Dec. 1. GLIMPSE INTO FUTURE - The proposed $2 million civic and recreational complex for Lake Worth would have four swimming pools (wading, Olympic, diving and therapeutic), observation tower, restaurant, auditorium, playhouses, etc. Location would be 29 acres at Lake Worth at foot of Lucerne Ave. Archi

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