The Palm Beach Post from West Palm Beach, Florida on November 24, 1968 · Page 30
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November 24, 1968

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The Palm Beach Post from West Palm Beach, Florida · Page 30

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West Palm Beach, Florida
Issue Date:
Sunday, November 24, 1968
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Page 30
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Palm Beach Post-Times. B18-. Sunday, Nov. 24, 1968 Commuting Hour Value Only $2.83 MfiNLO PARK falif (UPI) Those precious min utes you spend m the car driving to work are worth approximately five cents each, ac cording to some sophisticated new calculations. The Stanford Research In stitute, one of the nation's 1 1 uimi xm 1 - in ry v j leading research organiza tions, has comDuted the mm. I mm riii mbh mxm 11 1 hWam mm mm awM. mm mm bum mm . "h -mmr m .1 m m- m m iiiia -v -vs. mmam & ,m m mm m n m m wm m mm. wmm. mmmr m muting motorist's "true of travel time" at $2.82 per nour per person. Research scientists Dan Haney and Tom Thomas reported mr Co) fFTPOi fi 2 in an institute publication on a six-year study of the price to put on the commuter's time. The project was completed for the Bureau of Public Roads, which wanted a dollar value of W S '-r.lQLl' (ft (nfss oenefits to weigh against the oonar value of costs for new roads and freeways. The idea of assigning a value of 4.7 cents a minute on a I J CvjiGSE MS IIMIT TWO 6 PKS OF EITHER WITH $5. ORDER OR MORE EXCLUDING CIGARETT ' motorists time admittedly has many defects. But the research was aimed at getting a logical figure that could be scientifically defended. They qualified it by saying it ap- r.rjs-Jk rfo)fflfi) jd puea oniy 10 peak-hour com muter triDS. ; i I oil HI fi I irA Ki;v x V LARGE m People have been trying to measure tne cost of travel time for manv years One of the first estimates' was made in 1925 by the Bureau of Public Roads. Surprisingly, it was higher than the new one-$3 per hour. In 1931 time was cheap. The vdiue oi a commuter s hour on the road was estimated at as cents that year. Most estimat es over the years have ranged ORE WITH $5. ORDER ll LIMIT ONE WITH $5. ORDER OR MORE A Vtu ZZZ " mclbdihb CIGARETTES 1 p afflPift - i 7 JAT OR MORE EXCLUDIN6 CIGARETTES 5TH ANDRE I I EXCLUDING CIGARETTES mZ IHIllllDlftir A All FLAVORS ueiween ou cents and 51.20 an hour. The highest average value put on auto commuting time LIMIT 2 D0Z WITH S5.00 ORDER OR. I I mW-AAVTSmnm ma2fT' WHHWirMUflC 1.33 i.C 1,99 1vl0RE EXCLUDING CIGARETTES CHAMPAGNE , W PT. CTN. HOME BRAND HEAVY CREAM .29 was .bu per car per hour. This Was On the assiimntinn the commuter's hour on the road was worth the same as his hour on the ioh: and that El GOLD MEDAL MUSSELMAN estimate was based on one 3 lb 0. CAN THRIFTY MAID CRANBERRY SAUCE 2. 3 9 20 OZ. THRIFTY MAID SLICED OR CRUSHED PINEAPPLE 51. 3 IB. CAN ASTOR SHORTENING .49 TWIN PK. CRACKIN' GOOD DIP CHIPS OR POTATO CHIPS .39 46 OZ. LIBBY TOMATO JUICE 31.00 32 07 nFFP SOl ITU ' pre ana tliree-quarters persons per car. Haney and Thomas found quickly that the majority of motorists "do not have good knowledge of the factors that pertain to their decision-making process." They usually do not know the cost of alternative routes or even why they choosea specific route. ' "People don't know why they do things, or may not be willing to admit why they do them," the researchers said. However, thev hspH a mm. 25 OZ. JARS MAYONNAISE .39 LIMIT ONE WITH $5. ORDER OR MORE EXCLUDING CIGARETTES 28 0Z. THRIFTY MAID TOMATOES O I Q 3 OZ. TETLEY INSTANT lA TEA .97 0Z. THRIFTY MAID WHOLE OR SLICED WHITE i plicated set of questionnaires and interviews to determine how car commuters nirkoH PnTATflCQ in oz. nasisco mix seat rUIAIUCo .Ill finrili ni- i.f .. DUNG W-0 WMIsVi&'V s: -iv OUKG W-d brino (f& (AY vi 32 0Z. CAN BORDEN'S IfflCAM W WIHCA ,39 1 t ; a.. ITS meir pain to tne plant or office. Thev found that the mi. f MY, U S. CHOICE FEDERALLY INSPECTED 1 BONELESS n'i cial question was the time the iniiiiivn mm. 'p Ltiti llUU II WUtLLtKS MUCHEN OR KlUSKI TIIBffClfA Hzrr"" ' iioles 27.49 ,33 84 0Z. PURINA LIVER t TUNA TFNnru nrcc m , :-,'air. IX V. H Kl K tH K IV B1 Kite. t 3 .umund motorist thinks a certain route takes. Sixty-nine per cent of those commuters IIIIIIIJII VU-, lUlllllirrl j: mm w iilr Or 10 0Z. TERRY CHERRY CHOCOLATE COVERED chose the route they thought MINTS 24 0Z. DEEP SOUTH PURE PRFSFRVFS was snortest m time. The next two most immr. i1 r A ?zr 5 CAT FOOD ..CHIX KIDN,15 '35 6 !4 0Z, PURINA MACKEREL, CAT TUNA OR COUNTRY 49 CAT FOOD .15 ' 6'i OZ. PURINA LIVER & CHICKEN 39 CAT FOOD .15 12 0Z. GREEN GIANT STRAWBERRY tant factors guiding the choice were the number of turns anH 3 0Z. CAN R R SLIHFD the "impedance" on the MUSHROOMS routes, using these and the motorist's idea of road time, his choice of route can be U OZ. GLASS ASTOR COFFEE CR IER .49 NIBLET CORN 41.00 identified 73 per cent of the iime. Oddly enoueh women - re. -itSjf ..... P... a aim W O lean " ari GROUND BEEF. I JLB.PKG I.OU 1 putedly unpredictable - were found more consistent than men in choosing the route with the shortest travel time Another discovery made by, " wnn 1-VIH UUIWLU 11111 PORK CHOPS u .59 PALM RIVER HICKORY SMOKED & SUGAR CURED SLICED BAGOII .l. ...... 5 .39 LYKES SUGAR CREEK HICKORY SMOKED & SUGAR CURED LB .49 IlAiilS BUTT HALF 59c WH0LE 0R FULL SHANK HALF VACUUM PACK " me researcners was that "the difference in operating costs between alternative routes is. neither accurately known by motorists nor important in their route choice." Haney and Thomas studied the driving habits of hundreds: of commuters and locations where a toll road was available as an alternative to a free road. On the basis of the motorist's Income, the amount of the toll, and othen C0PEIAND ALL MEAT SKINLESS WIENERS iB.Ko.59 DIRR'S GOLD SEAL QUICK FROZEN BREADED VEAL OR PORK CHOPPETTES ...LB. PKG.I 59 QUICK FROZEN FRYER "FOR GIBLET GRAVY" GIZZARDS lb. 39 SLICED BOLOGNA FARM RF;T DP Mncuri i e DDinr ilLB.PKG. 49 ARMOUR STAR STUFFED TURKEY lb. 59 H0RMEL CURE 81 BONELESS HAMS ibM.29 DUBUQUE'S PURE PORK ROLL SAUSAGE l8.39 CAMMED HAMS 3lbs,zE$2.69 it mm j factors, they concluded his! time on the road was worth $1.82 to $3.82 per hour. "An average of $2.82 per person per hour is the hesi U.S. NO. 1 WHITE POTATOES 10 59 estimate," the rewrtsaid Aware that the average commuter himself might not agree with their estimate of bis time's worth, the re searchers added: "All that A 20 OZ. MORTON PUMPKIN OR SUPERBRAND ICE CREASE can be said is that he acts as if this is the value of his time." In conclusion, the report said, the study clearly indicated that the motorist "behaves O HALF ML $1 mm m as if his time had a value" but he does not know what this value is. While the car commuter It tefrV-1! UKS I i I V 1 1 -? FROZEN BIG 5 PK. PET RITZ (nHnWl HARVEST FRESH All PURPOSE APPLES 5 LB. BAG .69 HARVEST FRESH U.S. NO. I WHITE .69V PIE SHELLS 6 0Z FROZEN LIBBY may think his travel time is' worth $10 or more an hourj and acts as if it is worth about' $3 an hour, he is unwilling to 1 POTATOES 5 ib. bag i muie man w cents an ORANGE JUICE 51.0D 16 0Z. FROZEN BIRDS EYE GOOL WHIP .29 M 0Z FROZEN LIBBY JUMBO ASPARAGUS .43 B 0Z. FROZEN ASTOR BR0C01U SPEARS OR HAKYIST FRESH OCEAN SPRAY CRANBERRIES ... Box 3M.03 HARVEST FRESH FLORIDA 3'i ' CELERY 2.33 HARVEST FRESH FLORIDA ' ORANGES 5 lb. bag .49 CAULIFLOWER 4.8B OPEN SUHAY nour tor it. Madonna Found BUCHAREST, Romania (AP) A Raphael madonna with infant painting has been found in Romania by a woman critic said to have spent 25 years researching in Romania, Austria and Italy to track it down and clinch its identifi-catien, the news agency Ager-press reported. It added without further detail that the 4a-by 6-foot work bore an inscription, "Raphael of Urbino painted it." WIST PALM BEACH 1900 CONGRESS AVE. 4973 BROADWAY 1301 BELVEDERE RD. 3019 S. DIXIE HIGHWAY 608 S. DIXIE HIGHWAY 5400 S. DIXIE HIGHWAY LAKE PARK 1447 10rh STREET RIVIERA BEACH 3200 BROADWAY LAKE WORTH 214 N.DIXIE HIGHWAY 101 CONGRESS AVE. BOCA RATON 291 WEST CAMINO REAL LANTANA 1491 S. DIXIE HIGHWAY DEL AY BEACH 1 13 N. E. 2ND AVENUE BOYNTON BEACH 320 N. FEDERAL HIGHWAY STORE NOT OPEN BELLE GLADE 225 WEST CANAL STREET 2500 NO. DIXIE

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