The Palm Beach Post from West Palm Beach, Florida on November 17, 1968 · Page 72
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November 17, 1968

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The Palm Beach Post from West Palm Beach, Florida · Page 72

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West Palm Beach, Florida
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Sunday, November 17, 1968
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Page 72
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I Trucks Follow Crops 9 7 Si 'dn fn -.-In-i 4- -'-fi' 11 U ' ! ,' - .ML i v 11 J . K I Architect's Rendering Of Front Of Salvation Army's New Center FS-Palm Beach Post-Times, Sunday, Nov. 17, 1368 SA Citadel To Be Built Continued From F 1 classroom and nursery facility. It will have sev-erl folding dividers to close it off into different classrooms. There will also be a small kitchen for small meetings. The administration building will have 5,000 square feet. In addition to offices there will be additional space for classrooms, and a large library room. The building will be situated on a 340 bv 380 square foot site. It will be all one story, except for the caretaker's apartment which will be above the classrooms. Framework of the building will be of reinforced concrete, with concrete block walls. The framework will outline the structure in natural concrete, and wall panels will be of textured stucco in brown tones. Steel trusses will support a roof of concrete decking. The design is contemporary, yet dignified. Architects Powell-Edge attempted to keep the edifice functional In the Salvation Army tradition of service. "The design is for a religious community, not for welfare activities," said Daley. "It is definitely not the traditional church, but we hope it leaves the' image of the Army's forward looking thinking." Forest's Expands Operations resulted In the 1,800 square feet of Ladies' Den sales space he recently opened. Also added was a 750 square-foot workroom built on the back to accommodate the store's master tailor. The former Ladies Den has been converted to a made-to-measure men's suits operation and the store needs the workroom for steam pressers and other tailoring equipment. Continued From F 1 normal starting time, but due to heavy rains this year, hauling started at the end of October. All told, Meyers reckons he transported about 4,000 tons of produce on long hauls last year. He used five or six outside trucks at times. In the last two growing seasons the firm handled an unusual contract for hauling produce grown elsewhere, flown or water-hauled to Florida, then transported to other states after repacking. The first was two years ago for produce grown in Yucatan and carried to Key West by chartered ships. Here Alfred Meyers and his crews of truckers reloaded the produce onto trucks, carted these to Pompa-no Beach Farmers' Market on a tight schedule. Repacked, the Mexican crop was shipped all over the United States and Canada. Last year, similar arrangements were made to pick up produce grown In Jamaica, which had been flown to Miami International Airport. From here Meyers' crews trucked again to the Pompano Beach repacking sheds. Meyers first arrived here in 1936 as a winter resident to escape an arthritic condition. By 1940 he had decided to move here permanently, arrived with an open body truck and founded the firm. His only trucking experience had been what he had with the family's cattle-buying business In Kingston, N.Y. He plied his truck between Belle Glade growers and Pompano Beach's market. By 1947 he added his first refrigerated unit whjch was loaded with ice for cooling the cargo by fans. He drove until 18 years ago when his arthritic condition stopped him completely. Now he is content to operate from the sidelines. Depsite the extensive largement of the ladies' partment, Beaty said men's wear section had largest growth. Women en-de-the the and Hotel Supply Firm Expands ' r v 3 men's sections are really compatible. Women buy 30 per cent of the men's Items sold, Men will Instinctively buy something for their wives when shopping, too, he said. It brings in man-and-wlfe traffic together, developing Impulse sales from both sides, he said. Forest's has had charge accounts only during the last few years. Charging Is not promoted extensively, as cash business Is preferred. Yet, these charge accounts are an Indication how widespread the business can be, with accounts as far north as Stuart, as far west as Belle Glade. "I've always had a plan," said Forest. "Expansion has been planned in five, 10 and 15 year periods. I'm now four years ahead of schedule. Continued From F 1 ness still comes from local clients, said the owner, but the firm retains sales representation from Fort Lauderdale through to Cocoa Beach. Also available: a representative In the west coast area of St. Petersburg and Tampa. Major projects completed recently for Hasco by Robert Shaw, director of design, were RIVIERA BEACH Latest addition to Forest's Men's Shop and Ladies Den, Broadway at 20th Street, has given the firm 5,000 square feet of selling space, with 1,800 square feet devoted exclusively to ladies' wear. Forest C. Beaty Jr. started the business In November 1956, with $3,800 capital and 850 square feet of sales area all In men's clothing. His firm has grown steadily in that time, although he noted that In the last six years, five others have left the area. "My business Is built on the year-around residents," said Beaty In explanation of his continuing growth where others fail. "Tourist business Is extra gravy." In 1956 the city had about 6,500 residents. Today's figures indicate 23,000, said Beaty. Until the recent expansion Beaty had a 12 by 12-foot ladies' wear sales area. He made the decision to expand It to 1,800 square feet In typical Beaty fashion based on facts. His records showed that ladies' wear showed a faster turnover. More Inventory and more space to display it should boost the overall gross, he reasoned. In a business notorious for rapid spoilage of Inventory through "outdating," Beaty maintains a top position by constant attention to purchasing, keeping up-to-date with current fashions by attending trade events. "Unlike larger department stores I buy on a personal basis," said Beaty. "If I see desirable stock at the wholesalers I can place an Immediate order without waiting for a "committee" decision. I can have It In the store and sold before a larger store takes delivery on Its average order.": Forest's has eight to ten on regular staff, Increases to 13 or 16 at heavy sales peaks such as Christmas or special promotion times. This Is much different than when he started in 1956 In a small-front store two doors below his present corner location. He was his own staff of one. His Inventory was worth $2,100, all In men's wear and BIG DEVELOPMENTS - Forest heads women's wear sales, for the C. Beaty Jr., left, discusses store Forest's Men's Wear and Ladies' expansion with Ralph Ciccarelli, Den stores at Broadway and 20th sales manager of the men's depart- Street, Riviera Beach, ment, and Miss Paula Pugh, who Introducing. . . the Sheraton Four Ambassadors Hotel In Miami last spring; and the complete remodeling of the Hotel George Washington In West Palm Beach Into Its new form as the Marina Inn. The Sheraton Four Ambassadors was one of Hasco's largest Florida installations. Over 1,200 rooms of furnishing and accessories went into 500 suites of this hotel-apartment complex. Not one, according to Hasco officials, slightly resembled the expected "hotel-room look." "It was acclaimed in trade publications and by hotel experts as a hotel without hotel rooms," said Flnegold. "It was considered revolutionary. It was a signal of changing times." The complete remodelling of the local Marina Inn for Its new owner, Maurice Frank, has been estimated at $500,000 In furnishings and decor. Flnegold speaks optimistically of Hasco's coming debut In the world market. It plans to exhibit Its "Florida Look" ideas at the 53rd National Hotel-Motel Exposition at the New York Coliseum. Estimated attendance: 60,000 motel-hotel owners from all over the world. Hasco Is believed to be the only Florida-based company among the 1,100 exhibitors. 'Sculptured' Water Forms Decorative water fountains and their universally romantic appeal have challenged the Imagination of engineers, artists and sculptors for centuries. Now, a new concept of forming water into sculptured shapes has been developed . . . Fountains by Rain Jet. These fountains are described as "Showers of Diamonds." The sculptured patterns form in one-tier, two-tiers and three-tiers of water, all from one fountain nozzle. Many different businesses, including banks, hotels, Insurance companies, floral shops and others have found that these fountains attract tomers while providing an attractive and restful S3 he had $150 remaining of his capital for operating. It took at least a year before he could build what he considered reasonable inventory. Inventory In substantial amounts Is the secret of successful operation, according to Beaty. "We took very little out of the business except to live," he said. "Within three years the store had developed sufficient credit to fully develop potential." By the end of the third year he had "one-and-half sales staff" and knew he was on the road to growth. He was cautious not to extend credit, but worked on a cash sale base. First major step upward In size was a move In November, 1965 to the corner location two doors northward. He jumped from 850 square feel of sales space and 350 square feet of storage to a 3,000 square foot building. He used 12 by 12 feet for a new line, the ladles' wear, and another 100 square feet for men's shoes. Both the ladles wear and men's shoes were experiments. It cost him $38,000 In renovations, re-wiring and rebuilding the structure to suit his operations. The gamble was an emphatic one: the building was only leased. Business Increased. Beaty was used to Increases. His business volume had doubled the first year of the move and has been Increasing ever since. This year he again boosted the sales, and backroom space, by acquiring the lease on the adjoining store. This ENTHOUSE HIGHLANDS CONDOMINIUM bit VA i ...,,.... ... Delta Will Launch DC-8 Service Here LAKE CLARKE condominium apartments invite you to . . . COMPARE COMPARE vilUt COM PAKE p0cwb' Delta Airlines will double its dally flight services at Palm Beach International Airport beginning Dec. 15, according to Delta's local station manager, Joe Newsome. Th" new pattern will have prick? WATER charges? TV lA. . 'on? . .Hi CAPtTi eight flights dally between West Palm Beach and the cities of Chicago, Detroit, Cincinnati, Dayton, Columbus, Knoxvllle, Chattanooga, Atlanta, Jacksonville, Tampa and Miami. "We will Incorporate the 195-passenger Douglas DC-8 In the winter pattern," said New-some. "This Is the world's largest airliner." Many of these flights will be non-stop from PB1A to such cities as Chicago, Atlanta, and Tampa. Others will serve the other cities after stops at Tampa and Atlanta. fSf?r SPACING OF another preferred ?(enthouse condominium BUILDINGS? 'fcfJ? Termite Signs ATLANTA (UPI) - Floors that sag, stairways that are weak, or a sudden setting of a ' house are all signs of possible termite infestation, report researchers of Orkln Exterminating Co., pest control The PENTHOUSE HIGHLANDS ii located on the Intracoastal Waterway in a quiet, ocean community. PENTHOUSE HIGHLANDS will offer boar dockage, a heated pool, clubhouse, shuffleboard courts, putting green and PRIVATE ACCESS JjQ JJHE. OCEAN BEACH. Other common features include, laundry rooms on each floor and ample parking. Each apartment will have 2 bedrooms and 2 baths, a large living room, dining area, abundant closet and storage space, complete electric kitchen and a large private screened patio. All apartments have individual silent air conditioning and heating. For gracious living in a quiet relaxing atmosphere, look to PENTHOUSE HIGHLANDS, your guarantee to future happiness in peaceful pleasant surroundings. OCCUPANCY OCTOBER 1969 SORRY, NO PETS ALLOWED aa: .,-' I1IPIUIII ll" i im Ankutf. Ptlm Bmek, SPACIOUSNESS IS niPOKTWT ...and so Is the KIGIIT PKICE! You get both in our new 3 bedroom FLAIR, and 4 bedroom SILHOUETTE models. You can build a spacious 3 or 4 bedroom home in a prestige neighborhood for as low as $23,500 including lot. You will play golf on three championship courses. you cannot find more, liberal financing arrangements. See the model at 9946 North Military Trail. For further information call Mr. Decker at 848-7994. or 842-1411. Your new home should he in VM M Hi; ACII C; AHDI VS Lake Clarke CONDOMINIUM APARTMENTS WEST PALM BEACH Spacious, Opn-To-Th-Sun, Lake Clark Condominium Apartments Offer Gracious Florida Living With City Conveniences including elevators, laundry on each floor, trash chute, etc. This adult community to clou to the city, with only county taxa. Delightful private lake and ipaciout landxaptd pool terrace. Centrally located with direct acceit to Downtown Wett Palm Beach, Lake Worth, the ocean, shopping and churcha. from si8,99000 FULL RECliEATION PROGRAM . . . includes heated swimming pool, social director, clubhouse, sauna hath, putting green, shuffleboard and lot more, too! ENTHOUSE HIGHLANDS CONDOMINIUM tllCOISIItONIM tn mum in neutron IMT-W UNCI from tftflflfl 9990 PRICED from Cwmi UKUK FULL r Furniture by 3100 SOUTH OCEAN BLVD. (A1A) Hidden Volley Furniture DELRAY BEACH, FLORIDA Carpets Drap.ri., by ONE OR TWO BEDROOMS ONE OR TWO BATHS Mm L ncotoB I'iitfKV'StlMl'"!!!!.: MODEL OPEN DAILY FROM 9 A.M.-5 P.M. IN DELRAY PHONE 278-4549 IN FT. LAUDERDALE & POMPANO PHONE 399-8363 J WW

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