The Palm Beach Post from West Palm Beach, Florida on November 17, 1968 · Page 26
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November 17, 1968

A Publisher Extra Newspaper

The Palm Beach Post from West Palm Beach, Florida · Page 26

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West Palm Beach, Florida
Issue Date:
Sunday, November 17, 1968
Page:
Page 26
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C3 Palm Beach Post-Times, Sunday, Nov. 17, 1968 A Major Magazine In Florida? They Brought Alfred Hitchcock To Gold Coast ' JT 1 1 1,1 1 " 1 "" ""WW""""- -T- T-y f, ' ; mxw ' ' ';: ' f :'M ' it Iftvl UfV ' By SHEILA TRYK Staff Writer A major national magazine published in 'lot ida'.' Il can't be done, they said. "Why not?" mused Richard E. Decker, a publisher oi several magazines in New York. New York is where magazines are published. Anyone knows that. Oh, some rare ones may be done in Boston, Philadelphia, or Chicago, and some regional and religious ones may originate in other cities. liul Riviera Beach? REALLY! However. Richard Decker had been coming lo Florida every year, and he saw no reason he couldn't move himself, his wife, and his pet magazine to the Gold Coast to set up shop. And so, hidden away behind an attractive but non-committal facade in Palm Beach Shores is the vvvy successful Alfred Hitchcock's Mystery Magazine. And while other mystery magazines come and go, dying within months of their birth, the "Hitchcock" goes merrily on its way, year after year. It's now in its 13th year of publication, 8 of which have been spent in Florida. In pleasant relaxed offices that belie the amount of work going on, Richard and Gladys Decker, along with editor Ernest Hutter, turn out the monthly magazine of suspense stories that not only is distributed to 300,000 persons in the I'nited States, but also goes into 40 different countries and is reprinted in 6 languages. "We have a Spanish edition for Spain, one for Mexico, and one for Argentina," smiles Decker. Apparently Mexican slang or Argentinian idioms arc not interchangeable! The cover of the French edition is easy to spot it features busty women rather than the portly Mr. Hitchcock! "Ours is one of the best markets for mystery writers," explains Ernest Hutter, who has been editor of the magazine for the past 3 years. "We pay well and we respond promptly, so we usually get first choice." Hutter started out as a crime writer himself first in Cleveland and then in West Palm Beach as a court and crime reporter. He is a former city editor of The Palm Beach Post-Times. In 1963 he w:vs the author of the highly successful paperback book "The Chillingworth Murder Case," published by Monarch. Stories for Alfred Hitchcock's Mystery Magazine, however, are fictional, not based on actual crimes. "Plot, presentation, and the quality of the writing determine acceptance or rejection of stories," explains Decker. "We don't use stories that rely on bloody violence, racial prejudice, profanity, perversion, sex, drugs, or cheap sensationalism, "putsin Mrs. Decker, who is as deeply involved in the magazine as her husband. "Good writers don't really need that sort of thing. It's usually a sign of incompetence." Of the 13 or so stories used in each month's edition, all but one or two are bought from agents and regular contributors. To select the 15 stories, Hutter and the Deckers must read some 30 agented submissions and 430 unsolicited manuscripts known in the trade as the "slush pile" each month. "Once an author has sold to us, of course, he moves out of the slush pile and into the select pile with his next submission," adds Decker. "We look for interesting characters first, and then an intriguing, plausible plot," explains Hutter. That the stories selected are good is indicated by the fact that they frequently end up as TV dramas. "Unfortunately, many of our most reliable authors desert us to write exclusively for television," laments Hutter. Who writes mystery stories? People from every walk of life. "Doctors, housewives, teachers, people in the legal profession, a policeman's wife, full-time writers, ex-cons. . ." says Hutter. "The ex-cons are great," laughs Decker. "They really know what they're writing about! We've even got one who seems to be an expert on the Mafia. Right now we have a writer who was a first class bank robber till he got caught. He sends us a story a month, from Leavenworth. They're censored, of course, and he can only have one out at a time." "We have quite a few Florida writers submitting lately," puts in Hutter. "There are a number in the Sarasota area, for example. And (Ted Pratt writes some mysteries for us." Although women make up a large per cent of the magazine's readers, they don't contribute as many of the stories. "One or two a month, on the average," Hutter estimates, adding, "yet, some of the best stories are by women." ft! r.) j 1 V EDITOR Ernest Hutter, editor of Alfred Hitchcock's Mystery Magazine, looks at an oil painting sent to him by one of his regular mystery story writers a convict in Leavenworth Penitentiary. "There are always at least 6 magazines in various stages at any given time," smiles Gladys Decker. "Besides the one on the stands, there's one ready for distribution, one at the printer in New Hampshire, one in page proof, one in galley proof, one at the artist that's Marguerite Blair Deacon, a Palm Beach County free lancer and one being made up." She smiles serenely as if it were no problem at all to juggle these hundreds of stories. "A story we buy today won't appear until a year from now," puts in Hutter. And what about Alfred Hitchcock, the man out front on the magazine cover? "He lives in Beverly Hills, and we consult with him several times a year," says Decker. "He's making a new movie in Europe, I believe." "But we get 2 or 3 persons a month who track down our offices, and come to the door, hoping to meet Hitchcock and talk to him," laughs Hutter. "They're convinced he writes the whole magazine, and they're very disappointed not to see him here." A ii.tV ' -' K V'J - 1 TASTE THE DIFFERENCE OF FRESHNESS) I 1 1 313 DATURA WEST PALM BEACH 838 NORTH LAKE BLVD. LAKE PARK Stores also in Ft. Pierce, Lake Worth, fioca Ituton A Minority Of one Women Understandable? "Of all people?" Jenny echoed. "Then there Is somebody else!" Grandfather Murray would have known how to handle a situation like that. He would Biiiiiiniiii MONDAY NOV. 18 simply have thrashed Grand mother Murray and a dream I 1 CJ PUBLISHERS Richard E. and Gladys Foster Decker, who felt that a magazine could be published in Florida as easily as in New York, smile in satisfaction at the success of their venture. "I guess it was a dream I had the night before," my sweet wife said. "I dreamt you had a sweetbreads transplant and the doctors said they didn't know whether they could save you because you wouldn't eat the cream sauce they served you. And all day it made me think how terrible it would be if something happened to you and how I'd miss you." "Then last night you must have been dreaming I was alive and kicking, kicking, kicking." "Well, I dreamt you were leaving me for the Widow O'D-wyer. You were very casual about it. And when I asked you why, you said, 'This streetcar has come to the end of the line.' " "The Widow O'Dwyer!" I exclaimed. "I don't even know her! Why her of all people'.'" would never be mentioned in the house again. But I am of a younger, softer generation. "Jenny, "I said soothingly, "dreams are not crystal balls. Both the church and psychiatry agree on that. Dreams have to be interpreted, like the dreams in the Bible. Now I interpret your dream as meaning I am going to take you out to dinner tomorrow night, then to a show and, if I have any money left, to a night club." There was a tear in Jenny's eye as she kissed me. See? Women aren't so hard to understand. Village Fashion Tree VILLAGE SQUARE SHOPPING CENTER. TEQUESTA Owned "and Operated by Frank Carretta and Richard Urancolino OPEN 6 DAYS 9 to 5:30 P.M. - PHONE 746-3501 YOU'LL ENJOY SHOPPING OUR EXCITING NEW COLLECTION Casual Dresses Lingerie Swim fashions 9 Snorts wear Spnnrnlpfi S Hstwnii.in Fnchinns !!!! Golf outfits Shifts 1 f already famous in Boca, Pompano, & Lauderdale ' f J By DENNIS MURRAY Women are funny, inexplicable creatures. Or are they? Day before yesterday Jenny was as sweet as an Irish whisky fruitcake. She asked me what I'd like for breakfast instead of telling me what 1 was going to get. Before 1 left home, she asked me what I'd like for dinner and didn't break out in tears anil sighing when I told her, "Steak." Dm inn the afternoon she phoned me at the office to tell me she loved me. When I got home, she met me at the door with Dublin Dew and sodu. She had Bearnuise sauce, my favorite, with the steak and raisin pie, another favorite, for dessert. After dinner she said I looked tired and, instead of trying to make talk or watch television, I might like it hetlcr it she dimmed the lights, put Kai hmanioff's Second Piano Concerto on the stereo, a. i,l hi ought me a drink when I w ished When I agreed, she brought me my slippers and kissed me. What, I asked myself, is my strange power over my wife? The next morning, jenny announced, "There's only bacon for breakfast." "Oh, that and eggs will do," I said. "I said, 'Only bacon,'" she said. "You'd better eat at a lunch counter near your office." When I left, she said, "Dont't forget to get a haircut. And while you're doing it, got a shoe shine." When I got home at night, I took my hat off with a flourish to call attention to the fact I had a haircut, Jenny gave it a passing glance and said, "But your shoes are as shabby as ever!" When I suggested a drink, Jenny said, "Sure! The makings are In the kitchen. And while you are making one, make one forme, loo." Dinner was the fail and other leftover parts of the steak slewed with potatoes and carrots. Dessert was leftover raisin pie. After dinner Jenny said, "Dennis, I have to have $10 more a week house money. You know how prices are. I'm ashamed to have to ask vou." "Oh, I'm a bum," I said. "But why were you treating me so nice yesterday?" i SHOES 5 0 '15 LORAIN COLD WAVE COMING SOON TO 209 WORTH AVE. (next to Lillie Rubin) PALM BEACH j' win i I so 6uf long-lasting wave that holds any set you prefer. SUPREME PERM 7 BUDGET PERM .... $5.50 Shampoo set . . '2.50 Haircut $2 NEW Behind every MORGAN'S Shoe Salon, there really is a Mr. Morgan who supervises his collections personally . . . designing them himself . . . selecting fabrics and leathers with a flair . . . creating shoes for every mood and occasion. If you're feeling "groovey", he has the shoes! There are "mad" little designs for frivolous times . . . and when you wish to be elegant and feminine Mr. Morgan has all your shoe answers in exquisite high heels and flattering styles. Wonderful Springolafors too. GET READY FOR A SHOE HAPPENING! BEAUTY SALON 683-5444 Appointments Art Welcome, but Not Alwayi Necessary Auhi lion Juniers bttinfMl kttwin lutiit tttn ni Kill Shirt Stopt OPEN 9:00 A.M. AND OPEN EVERY EVE EXCEFT SAT. known for fitting all sizes AAAA to C, including 5-5M-6 AAA & AA and 44xh B

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