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S alerno also said the judges picked City Sense because they wanted one that had the least likelihood to flop. “ In reality we did a straw poll,” Salerno said. “You don’t want somebody to get in there and fail. This is important to the community.” YEA! plans to do a second Race for the Space competition, but the academy’s CEO Gayle Jagel said she will focus on o utfitting Polidor’s new store first. J essica Rotoli, who pitched a hair salon called Blowout Studio, was named runner up Friday. If Polidor can’t suc- c eed at 127 East Ave., Rotoli will take over. Polidor, Rotoli and the other finalists m ade their way to Friday’s event after three Saturdays worth of entrepreneurs boot camp at St. John Fisher College. Ray Shady, the college’s interim dean of the business school, said the finalists spent eight hours for three Saturdays being grilled by operation managers, bank- e rs, accountants, marketing experts and s erial entrepreneurs. The coaches asked about every possible hole and what-ifs in each finalist’s business plans. S hady said he sat in on those sessions and saw that the finalists were somewhat overwhelmed. “ I think everyone realized that they’d been thrown in the deep end,” he said. “The business owners’ heads were just spinning. But it wasn’t a confrontational thing, it was more of a what are you gon- na do.” Over time, each finalist’s business p lan morphed and became stronger, Shad y said. After learning as a group, Shady said the finalists built a bond that will last forever. “ As the weeks went on they were able to confide in one another,” Shady said. “They were getting closer and closer to o ne another and now these are friends for life.” KJBROOKS@GANNETT.COM Space Continued from Page 16A cyber event hosted by Systems Management Planning (SMP), which does security and other IT functions. “With social engineering, we can use manipulation, deception and influence to get the target to comply with the request,” Mitnick told a couple dozen SMP e mployees at a meeting earlier in the d ay. A pproximately 300 information technology experts from companies in Rochester, elsewhere in New York, as well as New England and Pennsylvania, attended the seminar, which included demonstrations in cybersecurity. Peter Allen, chief operating officer of SMP, said the intent of the seminar was to educate the professionals on combating attacks. He said the strongest soft- w are can’t always account for weakness i n the human factor. “ The problem that you have is you’re d ealing with people ultimately,” he said. “As Kevin speaks about how he goes about social engineering tactics to get people to reveal information about the security of the corporation, unknowingly reveal it. As long as people are going to be involved, you’ll never be 100 percent protected.” Using a domain name that seems legitimate to send a phishing email to an employee targeted by their LinkedIn profile, or getting into cell phones to send a text, hackers can do the electronic equivalent of picking a lock. The analogy reflects Mitnick’s business card, a metal r ectangle the size of a regular card, but his breaks down into what he calls a pick set. He claimed a perfect record when his company is allowed to use social engineering to break into the system of a client. “It’s an effective technique. It’s difficult to defend against. All the bad guy has to do is find one person inside the organization who will fall for it.” He said that companies have to educate their people. But data indicate we’re slow learners. According to the Pricewaterhouse Coopers Information Security Breaches S urvey 2015 supplied by SMP, 75 percent of large corporations suffered a staff-related breach, and 50 percent of the worst breaches were from inadvertent human error. Both those figures represented increases from previous years. “We need to combine technology with education and training,” he said. Mike Green, chief information officer of Nixon Peabody, said awareness of threats is the best defense. He said Nixon Peabody has not been compromised, but not for lack of someone trying. He said the legal field is a target of hackers, w ho may be after information about mergers and acquisitions or intellectual property. “Our intrusion detection system see malicious intent all the time,” he said. Mitnick also dispensed advice for consumers, such as having more complicated password. He also recommended carefully reading the domain name on a c ompany’s email. An R next to an N looks l ike an M, he said, so if you do business w ith a company that uses a lowercase M i n its address, make sure that’s what the letter is. And bring skepticism when you go online. He said social engineering has a higher rate of success in cultures with higher levels of trust. “If the culture changes to be less trusting, more paranoid, it’s harder to do these attacks,” he said. “Then again, who wants to be nontrusting and paranoid. It’s not a positive thing. Unless, he said, you’re trying to protect data. PSINGER@Gannett.com Breaches Continued from Page 1A LAUREN PETRACCA/@LAURENPETRACCA/STAFF PHOTOGRAPHER Kevin Mitnick, a computer security consultant and hacker, speaks to employees Friday at Systems Management Planning in Henrietta. PATTI SINGER/@PATTISINGERROC Cybersecurity expert Kevin Mitnicksays his business card breaks down into a lock-pick set. go back to having normal dinner conver- s ations now because every time we were together, that was all we talked about,” said Jim Cheney, who bought the business about three years ago after long- t ime owner and founder John Wade died. “We enjoyed it so much.” Cheney, an accountant, was the controller of the store for 11years, working with Wade in a second-floor office in the s tore while also serving as the mayor of P helps in Ontario County, a position he doesn’t plan on running for when his current term expires in the spring. He also runs a private accounting practice and a smaller 2,000-square-foot W ade’s store that’s about 16 miles east d own Route 96 from the Farmington store. They’ll continue to operate that smaller store. Cheney’s two daughters, Alyssa and Paige, were heavily involved in opening t he smaller store while also taking c ourses at Rochester Institute of Technology. Alyssa studied marketing. Paige is finishing up her final semester in accounting. Both took what they learned in the c lassroom and put it to use at the larger 52,000-square-foot store in Farmington, too. “I got involved in everything,” said Paige. Like the time customers filled the s tore the day before Thanksgiving, helping to purchase about 1,500 turkeys in about a week. Jim Cheney had his two daughters out front helping to clear long c heckout aisles by bagging groceries — an old grocer’s trick to move lines more quickly. Other family members also pitched in, some serving as business advisers. The family took over the business at a time when sales were declining and the b uilding needed attention. About $1mil- lion was pumped into the store to up- g rade plumbing and electrical systems. New equipment was bought. The store hosted events, built a social media page and advertised more with Alyssa’s help. A lyssa isn’t sure of her immediate future. Will she go back to school? Maybe work for someone else? “I have no idea,” she said. “I got a lot of different options. Probably just take a c ouple of weeks to figure out what I want t o do and sit back a little bit.” Mary Zimmerman has worked at Wade’s for nearly 30 years and will continue working on the property after Tops takes over. Tops has offered jobs to each o f the 130 or so workers at Wade’s. Many a re going through interviews, but some have already begun training at other locations. “I am going to miss the whole aspect of the Wade’s family,” she said. “I actu- a lly looked forward to coming to work. I e njoy the people. I enjoy doing what I do. You couldn’t ask for more.” She said Mr. Wade was a tall, soft-spoken man who you could pull a prank on or talk to about anything. On one April F ool’s Day, Zimmerman told him with a straight face that she was leaving. Mr. Wade squeezed her hand and “just about freaked out, and said, ‘Never do that again,’ “ Zimmerman said. She said Jane Wade was just as nice. E dward C. Radin, an attorney for Bond Schoeneck & King, declined to comment on why Jane Wade decided to sell, other than to say that the Cheney family was g iven an opportunity to buy the store. He added that the sale was not related to any h ealth issues for Jane Wade. “ A lot of people want to blame Jane,” Jim Cheney said. “It’s not about her. If it wasn’t for her, we wouldn’t have had the opportunity to keep it these last three years, and we wouldn’t have had the op- p ortunity to keep it going.” C heney had stabilized the business over the last three years. When he took over, revenues were down about 30 percent, he said. That’s flipped into 5 percent growth even as Dollar General and F amily Dollar opened new stores in the area, CVS renovated a nearby store and competition mounted from local restaurants. Even when the family began losing its grip on the Farmington store, they w ouldn’t give up without a fight. They stuck their flag in the sand with aggressive plans to open new stores in Macedon and Canandaigua with thoughts about a t hird site in Victor to compete with Tops. It became obvious that those plans were sunk when costs started coming in over their projections. Jim Cheney said the Macedon site would have cost $3 million to open. The family projected a total cost for the three stores of only $4 mill ion. Overall, they faced an $8 million bill. “ We couldn’t get the financing but even if we could, by bringing in investors and things like that, the timing just didn’t make any sense,” Cheney said. “We were f ighting the clock and that was the whole problem. We tried and did the best we could.” These last few weeks have been filled with discounts at the store. Some equip- m ent has been sold. A rack of Wade’s s hirts are marked down 25 percent even with much of the store cleaned out. Signs marked with reduced hours and sales of 40 percent cover the store. Nonperishable items like soup, some b eer, vehicle cleaning supplies and some o ther items are about all that remain. The doors of the grocery store are scheduled to close for the final time on Sunday. Customers have written letters to the Cheneys. Employees have told them to k eep in touch. Two large signs taped to a w indow in the store are filled with autographs and thank-you notes from the visitors. One says, “Don’t go.” Employees gathered at the store earl ier in the week, coming together one last time before the new owners take over. “We just felt such a responsibility here,” Jim Cheney said. “We really don’t know what the future will hold for us. We are just going to take some time to get o ur lives back in order. Every day gets a little easier. “We are not going to hang heads. We are going to go out with our heads held h igh.” TCLAUSEN@Gannett.com Wade’s Continued from Page 1A TINA MACINTYRE-YEE/@TYEE23/STAFF PHOTOGRAPHER Joshua Hoad, 2, of Farmington follows his mother, Shannon, along an aisle of Wade’s Market Center, which is closing after 47 years. ATops Friendly Markets store will replace it.