The Palm Beach Post from West Palm Beach, Florida on November 17, 1968 · Page 197
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November 17, 1968

A Publisher Extra Newspaper

The Palm Beach Post from West Palm Beach, Florida · Page 197

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Location:
West Palm Beach, Florida
Issue Date:
Sunday, November 17, 1968
Page:
Page 197
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Page 197 article text (OCR)

PARADE'S SPECIAL IE BECAUSE OF VOLUME OF MAIL RECEIVED, PARADE REGRETS IT CANNOT ANSWER QUERIES ABOUT THIS COLUMN. EDITED by LLOYD SHEARER DON'T BE DEAF! Hard-of-Hearing? Limited FREE Offer 4 2 4 DORIS DAY LUCILLE BALL .v, I a Ta, size n s k . jf a ft. a. x Writers for these series explain that an attractive woman playing a widow offers them romantic plot possibilities of a simple and uncomplicated nature. Says one writer who frankly is ashamed of the scripts he turns out: "When you're writing for a series peopled by one-parent children, you can always have the kids bringing home new guys to meet their mother. One week it can be the neighborhood cop. The next week it can be the milkman. A third week it can be the Fuller Brush man, and on and on ad nauseum. "When the mother is a pretty widow," he continues, "she is automatically a sympathetic character, a victim of circumstances beyond her control. There's no possibility of her ever having driven her husband to suicide, infidelity, or alcoholism. There is never any talk of alimony, courts, lawyers, or child support payments. It is unrealistic, unnatural drivel, especially targeted for the 12-year-old mind." Explains another scripter: "The first thing you learn when you are writing for an American TV series is that divorce is a dirty word. In the U.S. there are at least 500,000 divorces every year, but in television's version of the U.S. there is none." HOPE LANGE The basic function of Have an actual-size, non-operating' model of Beltone's newest, tiny behind-the-ear hearing aid sent you FREE! See for yourself how the Andante hides behind your ear so even your close friends may hardly notice it! Intensive testing by Beltone engineers proved Andante's aimed, directional microphone keeps you always "on target" for the sounds you want to hear. Andante's tiny microphone faces for- J T -. - A - ..... l - DIAHANN CARROLL series shall be a divorced person. Sponsors regard such creatures as abnormal, pathological, and, of course, unfit for TV exposure. Four of the season's new situation comedies present Lucille Ball, Doris Day, Diahann Carroll (Julia) and Hope Lange (The Ghost and Mrs. Mulr ) as happy widows. They join the existing TV widows of Beverly Hillbillies, Petticoat Junction, Mothers-in-Law, Peyton Place, and Big Valley. The widowers have long played leading roles in Bonanza, My Three Sons, High Chaparrel, Lancer, and Will Sonnett. TV in the United States is to sell merchandise. To this end sponsors offer programs which appeal to maximum audiences and offend the minimum. "Play it safe" is therefore the program policy of the networks. '.Vhich is why all of the new situation comedy series this season may be classified as "pap," a word which literally means "any soft food for babies. " Prime time television is jammed with widows and widowers. One of the ten commandments of contemporary TV is that no leading character in any wru Ul o juu uu. Because it helps give you the unstrained hearing nature intended, you'll hear more confidently with Andante's "front-focus." Get your model FREE, no obligation. Just mail the handy coupon. Act today! Supply limited. ELECTRONICS C0RIORATIW Owt. 4301 4201 W. VtalwU St. CMit, IMimIi 60646 CANCER Five years from now, or at Pleas send me the actual-size model of the Andante, Beltone's newest, tiny, behind the ear hearing aid. for example, which causes at least 17 of all cancer deaths, is characterized by slow-growing tumors which take months to double in size. At a recent press conference staged by the Department of Health, Education and Welfare placenta), testicular tumors, Burkitt's lymphoma, and solid tumors in children. Slow-growing cancers, however, such as those which attack the lungs, colon, prostate, kidneys, and breasts these are cancers on which chemical compounds do not act efficiently. Lung cancer, llin piinC the latest by HliU bUnC 1975, scientists expect to find the cause and cures for most cancers. Already there are drugs which have effected remissions in six types of cancers: leukemia, Hodgkin's disease, choriocarcinoma (cancer of the name" ADOPteSS ' apt! S T M c lif continued

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