The Palm Beach Post from West Palm Beach, Florida on November 17, 1968 · Page 175
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November 17, 1968

A Publisher Extra Newspaper

The Palm Beach Post from West Palm Beach, Florida · Page 175

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Location:
West Palm Beach, Florida
Issue Date:
Sunday, November 17, 1968
Page:
Page 175
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Page 175 article text (OCR)

urn Mi Mrs. Woronoff docs, on occason, buy on impulse, but it's never a fad, she's quick to point out. A modest budget is no deterrent to smart looks. Charlotte's Mrs. Braswell manages beautifully on $400. End of the season sales is her answer, and she buys skillfully. "I've learned to stretch my budget by getting clothes I need at mark-down prices and holding them over for the next year. This past spring I bought my winter coat at $30 off the original price, and my fall suit at only $40." Knowing where to buy is just a question of study and Mrs. Braswell does a good research job. "I've lived in Charlotte long enough to know when and where to shop." She looks for basic styles that can be worn for years without looking dated and $40 is her ceiling for a dress. Pretty accents like textured hose and colorful hats are her luxury purchases. Mrs. Verna Mcniii of Cau Claire, Wise, says a colorful bag, an interesting belt and new shoes give pizazz to some of her tired-looking dresses. Mrs. Eva Shaiman of Kingston, Pa., picks up colorful scarves, gloves and a jaunty hat to spark her wardrobe. But the women who really have it made, clothes-wise, are those who live in warm climates no need for expensive winter coats or cosily wools. A case in point is Mrs. Anna Brown of Tucson, Ariz., wife of a lawyer. She wears inexpensive but attractive shifts for wheeling her baby around during the diiy and dressier long skirts and frilly blouses for evenings and entertaining. "Tucson is no cow town, you know," says Mrs. Brown, "women here are very stylish but casual about clothing. In the summer when it's hot, few women wear hose and nearly all wear sandals they only cost about $3 or $4 a pair." There's really no great mystery to being well-dressed in the U.S. Big-name designers create the styles, newspapers, magazines and television give immediate exposure to them, and manufacturers of inexpensive lines pirate the designs for the popular-priced market. Many women who sew can copy styles by just looking at them. It's important to buy clothes that suit your type and figure, counsels Vera Maxwell, one of the country's top designers and former Coty Award winner. "Before you buy anything," says Mrs. Maxwell, "analyze your needs are you outdoors a lot with the children? Then slacks, sweaters and a warm coat are essenlials.'lf you live a more indoors existence, jersey or Ban-Ion dresses are the answer. They're smart and wear well." There are numerous ways to get around the dollar barrier, but any woman with a style sense and pride in her looks can be dressed well. Adds Mrs. Maxwell: "The main thing is to make every purchase count." ARMOI IR . - X ! COIDEN STAR , sdf-bnsttng TURKEY with creamery butt- f '. ' v J A ' V V-H l Af.'..v .':f -A .V ' 'J J ' 'fib,' '":. " fri '"MBMMMMMMHMMV f 1 ! rrnvTi j v. u - : i err L jx. v. y X. if .1 . . i . X am no omer mrxey -v tv s. js . J f , canromise tender, moistNY ' uuiicr-uciitiuus rcsuiis vvciy lime. -v : Seek out the ARMOUR GOLDEN r - . v r diak oeij-oasttng lursey in me irozen meai- ; 4 Case of your local supermarket. ' fp Butter-basting makes it best.'" t'S s 'y, " And only the best is good enough fotf you. . ' ' s , ' Ambassador's wile, Mrs. Gardner Ackley, in a favorite outfit a coat and dress combination by Abe Scbrader. 11

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