The Palm Beach Post from West Palm Beach, Florida on November 17, 1968 · Page 134
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November 17, 1968

A Publisher Extra Newspaper

The Palm Beach Post from West Palm Beach, Florida · Page 134

Publication:
Location:
West Palm Beach, Florida
Issue Date:
Sunday, November 17, 1968
Page:
Page 134
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Page 134 article text (OCR)

Mighty milkshake 14 ri ii mi in i rit r j.Ma.'it.'-, ,i.vj Luui J Quarterback Jackie Eckdahl of the university's Fighting Gators football team samples some "Gator Go." Watching are the product developers, Dr. E. L. Fouts (left) and Dr. Robert J. Cade. University of Florida researchers produce a milk drink that makes you come on strong. There's a gator in your gurgle. Or you'll feel like there is if you drink the latest power potion to come out of the laboratories at the University of Florida. Like the currently popular Ga-torade, the new product, Gator Go, is the result of long development and a lot of testing on the best laboratory specimens available. The brain and brawn of the Fighting Gators of Florida. Dr. Robert J. Cade's Gatorade, now a commercially available product, wasdesigned for express purpose of making water, salts and minerals almost instantly usable to the human system under conditions of violent exercise. The point has been long proven for Gatorade. Athletes are actually stronger at the end of a game football or basketball than when they began, and more alert mentally. A quick gulp during time-outs does the trick. Energy level stays up. Thinking is sharp and clear. The new product, Gator (Jo, endurance in exertion of any kind. And it comes on strong as a body builder. Adds solid pounds. As a diet food it would rate high in keeping body weight at safe levels. The dairy drink was developed in response to a request from Brady Greathouse, athletic trainer at the university. The first tests were made in March and since then Gator (Jo has come into full use by swimming and basketball teams. "The popular notion that milk is bad for an athlete's stomach before exertion has proven to be false," Dr. Cade said, "No athlete has shown any ill effects from drinking Gator Go." It's a milk base with lots of added goodies. Commercially it will cost a little more than an equal quantity of milk. The product will be marketed as soon as arrangements can be made. Probably in early The mighty milkshake. has another application. It was developed by Dr. E. L. Fouts, professor of dairy sciences at the University's Institute of Food and Agricultural Sciences, working with Dr. Cade and the football squad. It's a milk base with a lot of wallop! "With the development of so many artificial or synthetic high protein products," Dr. Fouts said, "we decided it was natural to fortify whole milk. Since we introduced the product in campus cafeterias, response has been excellent." In the first place it tastes good. It helps muscles store up carbohydrates for greatly increased 2 All Florida Magaiine

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